D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Traffic Jam!Why Most Remodelers Don’t Get Leads

Through Their Websites

Chris AmberInbound Marketing Specialist, TMR Direct@chrisamber

Spencer PowellInbound Marketing Director, TMR Direct@spowell24

Enter questions/comments in the chat panel

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Agenda

1. Debunk Myths

2. How Marketing Has Changed

3. Conversion Rates (What to Expect)

4. Why You’re Not Getting Leads

5. How to Fix the Leads Problem

6. Special Offer for Attending

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

TMR Direct: Who?!

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Debunking the MythsWebsites, SEO and Lead Generation … there is a methodology

that actually works!

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Marketing is Changing has changed

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Traditional Marketing = Outbound

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Outbound Marketing Is Broken

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

So … what’s INBOUND marketing?

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Inbound Gives Leverage

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Inbound Is Cheaper

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

What Should You Expect From Your Website?

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

What Should You Expect From Your Website?

1. Traffic

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

What Should You Expect From Your Website?

2. The Website Should Work As a Sales Tool

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

What Should You Expect From Your Website?

3. Conversion

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Speaking of Conversion…Who likes “Free”?!?!

Anyone attending this webinar who signs up for a free inbound marketing analysis will also receive a free custom call-to-action button!

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Why Most Builder/Remodeler Websites Don’t Convert Leads

Reason #1:Website looks old

• Looks outdated

• Is not mobile friendly

• Does not have an “open” feel

• Not easy to navigate

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Why Most Builder/Remodeler Websites Don’t Convert Leads

Reason #2: Not enough website traffic

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Why Most Builder/Remodeler Websites Don’t Convert Leads

Reason #3:No Conversion Opportunities

• No phone number

• No “Contact Us” page

• No CTAs

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

How To Fix the Leads Problem

Solution:

• Update Your Design

• Get More Traffic

• Add Conversion Opportunities

Problem:

• Website looks old

• Not Enough Traffic

• No Conversion Opportunities

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

How To Fix the Leads Problem

Update Your Design

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

How To Fix the Leads Problem

Get More Traffic

Create Remarkable Content

Blogging + Social Media + Search Engine Optimization (SEO) = Traffic

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Blogs and Blogging: What’s a Blog?

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What’s a Blogging Strategy?

Three Components

1. Developing Your Marketing Persona

2. Blog Purpose:a. Addressing the needs/wants/desires of your

personab. Trusted advisorc. Setting expectations

3. Optimizing your articles for search engines

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Optimizing your articles for search engines

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Search Engine OptimizationPage Title

URLH1 Tag

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Social Media

Website

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Social Media

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719.636.1303 | www.TMRdirect.com

The Result

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

ConversionCreate Compelling Offers

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

ConversionCreate Compelling Offers

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Conversion Convert with Landing Pages

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Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Summary

•Update You Design

•Get More Traffic

•Convert More Leads

Inbound Marketing is a process of constant improvement.

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Return on Investment (ROI)

Analytics

Increasing Organic Traffic Over Time

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Return on Investment (ROI)

Analytics

D e l i v e r i n g M e a s u r a b l e R e s u l t s

Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

Free Website Analysis

Open Chat Panel and Click the Link

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Questions?