25
Presented by Brandi Palechek Digital Media Strategist www.mnwc.org Digital Learning Webinar: Building a Successful Facebook Marketing Program Minnesota Women in Marketing and Communications Note: The hashtag for today’s webinar is #mwmcfb

Building a Successful Facebook Marketing Program

Embed Size (px)

DESCRIPTION

As a marketer or small business owner, you put a lot of resources into engaging and interacting with your Facebook fans, but are you getting a positive return on your investment? How can you ensure the time (and money) you are devoting to the world\'s largest social network is well spent?When it comes to Facebook, it takes a well formulated plan to create measurable and meaningful results.

Citation preview

Page 1: Building a Successful Facebook Marketing Program

Presented by

Brandi Palechek

Digital Media Strategist

www.mnwc.org

Digital Learning Webinar:Building a Successful Facebook

Marketing Program

Minnesota Women in Marketing and Communications

Note: The hashtag for today’s webinar is #mwmcfb

Page 2: Building a Successful Facebook Marketing Program

www.mnwc.org

Agenda

• Review Facebook Website Changes• Laying a Solid Foundation• Growing Your Facebook Fan Base• Managing a Facebook Community• Measuring Your Return on Investment• Question & Answer

Page 3: Building a Successful Facebook Marketing Program

www.mnwc.org

Ch-Ch-Ch-Changes

• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline

Page 4: Building a Successful Facebook Marketing Program

www.mnwc.org

Laying a Solid Foundation

• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline

Page 5: Building a Successful Facebook Marketing Program

www.mnwc.org

Growing Your Facebook Fan Base

• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline

Page 6: Building a Successful Facebook Marketing Program

www.mnwc.org

Managing a Facebook Community

• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline

Page 7: Building a Successful Facebook Marketing Program

www.mnwc.org

Measuring Your ROI

• Monitoring community growth• Post Likes, Comments, and Shares• Key statistics from Facebook Insights• Google Analytics Reporting• Adding Google Tracking URLs• 3rd Party Social Media reporting tools

Page 9: Building a Successful Facebook Marketing Program

www.mnwc.org

Question & Answer

Do you have any questions about the information covered in today’s webinar?

If so, please enter them into the Chat Box on your GoToWebinar Control Panel.

Page 10: Building a Successful Facebook Marketing Program

www.mnwc.org

Connect with Me

Email: [email protected]

Facebook: http://www.facebook.com/brandi.palechek

Google+: http://gplus.to/brandipal

LinkedIn: http://www.linkedin.com/in/brandipalechek

Tumblr: http://brandipal.tumblr.com

Twitter: @brandipal

Page 11: Building a Successful Facebook Marketing Program

www.mnwc.org

Conclusion

Thanks for joining us today!

Join us for our next Digital Learning Webinar:

Leveraging LinkedIn for Professional SuccessTuesday, November 22nd@ 1:00PM CST

Register at http://www.mnwc.org/events/item/93

Please visit MNWC.org for a current calendar of upcoming events.

Page 12: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 13: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 14: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 15: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 16: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 17: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 18: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 19: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 20: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 21: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 22: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 23: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 24: Building a Successful Facebook Marketing Program

www.mnwc.org

Page 25: Building a Successful Facebook Marketing Program

www.mnwc.org