Building Communities Around Your Content

Building Communities Around Your Content

Building Communities Around Your Content

About Me: Jess Jurick• Senior Web Strategist @ 10up LLC, a premium

WordPress development & strategy agency• Over 4 years of experience developing

interactive strategies for top brands, non-profits, and start-ups

• Dozens of clients, from universities like University of Rhode Island to WordPress.com VIP clients like Universal Sports and TechCrunch

• @jessjurick

Building Communities Around Your Content

What is this session about?

• Building an audience and inspiring them to actively engage with your content by:– Consuming it– Sharing it– Contributing to it

Building Communities Around Your Content

How do you accomplish this?

• Develop a strong brand voice• Focus on topics that matter to your audience• Be accessible• Give your audience tools to engage with your

content and your brand • Develop a game plan

Building Communities Around Your Content

Developing a Strong Brand Voice

• What is a brand voice?• How do you develop it?• Why does it matter?

Building Communities Around Your Content

Hip2Save.com• Young mom

blogging about her efforts to save

• Focuses on deals that appeal to young moms and families

• Transforms couponing to an online community experience

Building Communities Around Your Content

MomGenerations.com• Three women

blogging about parenting, fashion, and relationships

• Real life stories that women can relate to

• Readers are emotionally invested in their stories (so are their pocket books!)

Building Communities Around Your Content

Ma.tt• Founding

developer of WordPress

• WordPress news, industry thought leadership, photos and fun

• Makes software personal

Building Communities Around Your Content

Upside: The UPS Blog

• Leading shipping and logistics provider

• Company news, employee profiles, industry thought leadership

• Brand news with soul

Building Communities Around Your Content

Enough about you… Onto the tools!

• Content Strategy• Commenting• Social integration• Crowdsourcing• Offline events

Building Communities Around Your Content

Content Strategy

• Use a conversational tone

• Have an opinion• Engage other

bloggers and your audience

• Reward your loyal fans

Building Communities Around Your Content

Commenting

It’s not all that scary and it can even be fun!• Source content ideas from your readers• Build relationships and foster two-way

communication• Roll your own!

Building Communities Around Your Content

Social Integration

• bbPress• BuddyPress• Facebook and Twitter

integration

Building Communities Around Your Content

CrowdSourcing

• Guest bloggers• Content gatherers

Building Communities Around Your Content

Offline Events

• Local meetups• Local club chapters• National conferences

Building Communities Around Your Content

Now that you’re all inspired…

Now, get started!

Goals & Objectives

Craft Your Voice

Develop an Editorial Calendar

ChooseYourTools

You need a plan!

Building Communities Around Your Content

Building Communities Around Your Content

by Jess Jurick

@jessjurick

Slides will be available at get10up.com!