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Business and Technical ... • Business Communication Today by Bovee, C.L. & Thill, J.V. Modules Module 1: Basics of Effective Technical and Business Communication Module 2: Forms

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  • Handouts 201

    Business and Technical English

    ENG201

  • Business and Technical English

    Business and Technical English

    ENG201

    © Copyright Virtual University of Pakistan Page 1

  • Business and Technical English

    Contents LESSON 1 .................................................................................................................................................................... 5

    INTRODUCTION TO BUSINESS & TECHNICAL COMMUNICATION ..................................................... 5 LESSON 2 .................................................................................................................................................................. 11

    ORAL COMMUNICATION .............................................................................................................. 11 LESSON 3 .................................................................................................................................................................. 19

    READER-CENTERED WRITING ...................................................................................................... 19 LESSON 4 .................................................................................................................................................................. 27

    AUDIENCE ANALYSIS ................................................................................................................... 27 LESSON 5 .................................................................................................................................................................. 29

    EFFECTIVE COMMUNICATION DEFINING OBJECTIVES-I ............................................................... 29 LESSON 6 .................................................................................................................................................................. 33

    DEFINING OBJECTIVES-II ............................................................................................................. 33 LESSON 7 .................................................................................................................................................................. 41

    ACCURACY, CLARITY, CONCISENESS AND COHERENCE ............................................................... 41 LESSON 8 .................................................................................................................................................................. 48

    THE SEVEN C’S OF EFFECTIVE COMMUNICATION-I ..................................................................... 48 LESSON 9 .................................................................................................................................................................. 54

    THE SEVEN C’S OF EFFECTIVE COMMUNICATION II ..................................................................... 54 LESSON 10 ................................................................................................................................................................ 58

    THE SEVEN C’S OF EFFECTIVE COMMUNICATION III ................................................................... 58 LESSON 11 ................................................................................................................................................................ 64

    THE SEVEN C’S OF EFFECTIVE COMMUNICATION ........................................................................ 64 LESSON 12 ................................................................................................................................................................ 70

    PLANNING BUSINESS MESSAGES ................................................................................................. 70 LESSON 13 ................................................................................................................................................................ 75

    COMPOSING BUSINESS MESSAGES ............................................................................................... 75 LESSON 14 ................................................................................................................................................................ 82

    REVISING BUSINESS MESSAGES ................................................................................................... 82 LESSON 15 ............................................................................................................................................................... 89

    MEMORANDUMS, MEETING DOCUMENTS AND PROPOSALS ......................................................... 89 LESSON 16 ................................................................................................................................................................ 92

    © Copyright Virtual University of Pakistan Page 2

  • Business and Technical English

    LETTERS ...................................................................................................................................... 92 LESSON 17 ................................................................................................................................................................ 96

    LETTERS II ................................................................................................................................... 96 LESSON 18 .............................................................................................................................................................. 100

    WRITING DIRECT REQUESTS ...................................................................................................... 100 LESSON 19 .............................................................................................................................................................. 103

    WRITING ROUTINE, GOOD-NEWS AND GOODWILL MESSAGES .................................................. 103 LESSON 20 .............................................................................................................................................................. 106

    WRITING BAD-NEWS MESSAGES ............................................................................................... 106 LESSON 21 .............................................................................................................................................................. 109

    WRITING PERSUASIVE MESSAGES.............................................................................................. 109 LESSON 22 .............................................................................................................................................................. 113

    WRITING SHORT REPORTS ......................................................................................................... 113 LESSON 23 .............................................................................................................................................................. 118

    PLANNING LONG REPORTS......................................................................................................... 118 LESSON 24 .............................................................................................................................................................. 122

    WRITING LONG REPORTS ........................................................................................................... 122 LESSON 25 .............................................................................................................................................................. 125

    GENERAL REPORTS .................................................................................................................... 125 LESSON 26 .............................................................................................................................................................. 128

    EMPIRICAL RESEARCH REPORT .................................................................................................. 128 LESSON 27 .............................................................................................................................................................. 134

    FEASIBILITY REPORTS ................................................................................................................ 134 LESSON 28 .............................................................................................................................................................. 140

    PROGRESS REPORTS ................................................................................................................... 140 LESSON 29 .............................................................................................................................................................. 145

    PROPOSALS ................................................................................................................................ 145 LESSON 30 .............................................................................................................................................................. 152

    INSTRUCTIONS ........................................................................................................................... 152 LESSON 31 .............................................................................................................................