For Internal Use Only

Business Building

Chapter Program

Chapter meetings are essential for Advisors like Scattered Stan. Local, seasoned field leaders head these monthly meetings, which range in topics from industry news to HD Vest best practices, practice management tips and so much more. There is no better place for Stan to go locally to get energized about engaging with his clients, as well as learn the latest tools and tips necessary to put his ideas into action. He can network with likeminded Advisors and learn from other local experts about what works. Hearing from other Advisors about what is and isn’t working for them helps Stan hone in on how to best optimize his processes.

Sales Tools

V4

The V4 Client Experience® gives Stan a path to follow to convert tax clients into investment clients. It also provides guidance on how to service those clients on a long-term basis. Having the innovative tools and platforms that support each step of the plan and having a game plan of how to convert clients with those tools are invaluable resources for Stan. Systematizing his sales process is crucial to Stan’s success, so leveraging the V4 process across his book of business saves him time while continually growing his assets under management and providing his clients a targeted approach to investing.

For Internal Use Only

1040 Analyst

The first step in the V4 process starts in an area where most of our Advisors are most comfortable—taxes. The 1040 Analyst® puts Stan’s tax knowledge to work for him by quickly spotting areas of vulnerability and opportunity in clients’ tax information. To increase efficiency, both tax and investment service providers can benefit from streamlining their business processes, which is why it is so beneficial that 1040 Analyst shows how the two sides of Stan’s practice are intertwined. The 1040 Analyst reinforces to Stan’s clients that the investment services he offers complements, rather than competes with, the tax services he already provides.

VestVision

The third step in the V4 process, VestVision®, helps Stan develop an investment plan tailored to his clients’ unique situations. Having a plan helps both Stan and his clients stay focused on the future. VestVision shows his clients that he won’t allow current market conditions to distract him from their long-term goals—it demonstrates his plan for how to address their financial concerns now and well into the future.

AnnuityWizard

For someone who is on cruise control like Stan, trying to wade through the never-ending myriad of annuity options to find one that suits a particular client’s needs may feel overwhelming. How can he ever choose an annuity that fits a particular client’s goals and time horizon when there are so many variables and products vying for his attention? That’s why we created AnnuityWizard—to help Stan match the right annuity product to the right client.

Practice Management

Start with Why Webinar

What “Start with Why” addresses is Stan’s personal “why”—the purpose, cause or belief that inspires him to do what he does. Defining for himself what Stan does, how he does it, and why he does it in turn helps him approach that topic with his clients. Knowing “why” inspires Stan to focus his energy on accelerating the growth of his investment practice.

Delegation Webinar

Stan may be so busy hopping from project to project that he hasn’t taken a step back to determine if what he’s doing is actually worth his time. If he does, he may find that delegating some of his tasks frees up some of his time and makes it easier for him to stay focused.

For Internal Use Only

Time Management Webinar

Part of the reason Stan feels so scattered is because he jumps from task to task without regard for the time each task costs. Learning how much his time is worth and how to manage his time effectively is the key to streamlining his business processes.

MARKETplace

The HD Vest MARKETplace was designed to deliver, in an intuitive and easy to navigate site, the support, tools, and strategic partners to help Stan make a strong and lasting impression by assisting him in building a brand experience that makes his value proposition stand out. The MARKETplace can help him mine for ideal investment prospects from his tax client list, market his services effectively, and manage his ongoing relationships. The resources in the MARKETplace are invaluable to someone who is stuck on cruise control.

Marketing Checklist

The marketing checklist provides a to-do list for Stan to follow as he expands on the branding and marketing of his practice. It provides him with action steps to leverage the exclusive marketing tools and platforms available at HD Vest.

FMG Suite

FMG Suite is our partner for Advisor websites that allow our Advisors to advertise the tax and investment sides of their practices side by side. FMG can help Stan attract new clients and prospects on a regular basis through eye-catching visuals, entertaining videos, informative online presentations, and even an optional videotaped personal message from Stan. For someone who is stuck on cruise control, these professional websites can help Stan get more clients and engage with the ones he already has without spending all of his time building a website himself.

Hearsay Social

Hearsay Social is our partner for our Advisors’ social media interactions. By using Hearsay Social, Stan can quickly and easily engage with his clients and promote all of his services via Facebook, LinkedIn, and Twitter, all while staying compliant. The HD Vest Marketing team has handpicked articles and campaigns that Stan can opt into to show his clients that he’s more than just their “tax person.” It positions him as an all-around financial expert and helps him stay focused on engaging with his clients—and 79% of financial advisors report that they have gained new clients via social media.1

For Internal Use Only

MarketingPro

Regularly interacting with current clients is a necessity, as is actively pursuing and reaching out to ideal prospects. MarketingPro is designed to help Stan ramp up his marketing through their extensive online library of marketing messages. They have an integrated compliance review process and can handle printing and mailing for him, so he can stay focused on client interaction rather than operational processes. These high-impact messages are designed to handle a myriad of client-specific situations and can be customized in countless ways. Options include client letters; cards; prewritten financial articles; weekly, monthly, quarterly and annual economic updates; invitations; and so much more.

Range Brands

RangeBrands uses a time- and cost-effective approach to develop high-impact, fully customized marketing materials for Advisors like Stan to help distinguish his business from the competition and showcase the qualities that truly make him unique. Whether he is interested in creating a logo and identity for his firm, a full-color brochure, or stationery and folders for client presentations, RangeBrands offers a full suite of graphic, copywriting and printing services. From the kick-off call through writing, design and compliance review to final delivery of the printed pieces, RangeBrands guides Stan and keeps him focused through every step of the process.

MFS – Get the Most from Client Reviews

Our Educational Partner MFS offers a business-building program called “Milestone Marketing” centered on the financial services opportunities inherent in clients’ milestone ages. One of the Milestone Marketing materials, “Get the Most from Client Reviews,” helps Advisors like Stan maximize his review meetings with clients; these meetings are a perfect opportunity to demonstrate to clients why they should consolidate even more of their assets with him.

MFS – Heritage Planning

Designed specifically for Advisors like Stan, Heritage Planning provides the tools he needs to build his brand and business as a multigenerational family financial advisor. The program has high-impact client education and consultation ideas, customizable info sheets and detailed action plans to help him address his clients’ key family financial issues. The Heritage Planning resources, especially the “What Keeps You Up at Night?” client checklist, can help Stan stay focused on maximizing the time he spends with clients.

For Internal Use Only

Hartford Funds: Awakening the Sleeping Giant

More isn’t always better, especially in terms of the size of Stan’s client base. Finding and servicing a multitude of clients can be exhausting and may actually be the reason Stan feels so scattered. Over time, having too much to do can cause practice growth to plateau. Hartford Funds’ “Awakening the Sleeping Giant” helps Stan hit the pause button on the daily grind and evaluate the business model he’s built. It’s an opportunity to work on his business rather than in it. Defining and implementing the right business model can be the key to unlocking Stan’s business’ full potential and better serving his clients’ needs.

1Putnam Investments Survey of Financial Advisors’ Use of Social Media (2015)

VestVision is based upon the software, patents, copyrights and some of the trademarks owned, developed by or exclusively licensed to Wealthcare Capital Management LLC. (“Wealthcare”). All Wealthcare content within VestVision supports the use of Wealthcare’s method and system for financial advising, its method, system and computer program for auditing financial plans, the system and method for incorporating mortality risk in an investment planning model, and the related terminology specific to its patents are used under license from Wealthcare. (U.S. Patents numbers 6,947,904/7,562,040/7,650,303/7,865,138/7,991,675). HD Vest Advisors are responsible for developing individualized investment recommendations or financial and investment plans for their clients.

HD Vest Financial Services® is the holding company for the group of companies providing financial services under the HD Vest name. Securities offered through HD Vest Investment ServicesSM, Member SIPC, Advisory services offered through

HD Vest Advisory ServicesSM, 6333 N. State Highway 161, Fourth Floor, Irving, TX 75038, 972-870-6000.