Business Can Be Fun…103.8FM

Listeners Profile

DemographicTarget market: Male (50%) : female (50%)SES : A & A+Core listeners: 35 – 50 years old.

PsychographicEstablished, decision maker, mature, ambitious, well planned, pleasure seeker & music lover.

Program Format

......... RADIO call ID: ......... listeners

Tagline:........ RADIO – Business Can Be Fun

Station ID:One o three point eight, ....... RADIO, business can be fun

The two main element of ....... RADIO is music and insertions where as “more music less talk” format is applied.

...... RADIO aired 20 hours a day, 7 days a week with these blocking programs:

Morning Prime Time: 06.00 – 10.00

Music Mix: 05.00 – 06.00, 10.00 – 13.00, 13.00 – 16.00 and 20.00 – 01.00

Afternoon Prime Time: 16.00 – 20.00

Regular DJ: (weekends)10.00 - 13.00 and 16.00 – 20.00

Program Format

MORNING SHOW

Alternative names: •Good Day Jakarta !•Your Morning Coffee•Coffee To Go

This program will be hosted by a well known broadcaster where he/she will accompany the listeners with uplifting songs, headline news from Jakarta and around the world and various recorded insertions from....... RADIO panel of experts.

From 07 to 08 AM, the broadcaster will be accompanied by one of ...... RADIO panel of expert to discuss a specific topic ranging from economics, business, current issues, politics, human interest, etc with different guests.

Program Format

AFTERNOON SHOW

Alternative names:-Cocktail Hour.-The After Show-Driving Time

This program will focus on good music & clear-cut information and tips. There will be no long narration from the broadcaster because the rule of “more music less talk” will be strictly applied.

MUSIC MIXIn these time slots there will be no broadcaster present, whereas music and various recorded inserts will be the main element of the show.

REGULAR DJ (Name of the Program: EASY WEEKEND)“More music less talk” format will also be applied in these time slots. On weekends, the content will be light and more into lifestyle and entertainment issue.

Program Format

HOURHOUR MONDAYMONDAY TUESDAYTUESDAY WEDNESDAYWEDNESDAY THURSDAYTHURSDAY FRIDAYFRIDAY SATURDAYSATURDAY SUNDAYSUNDAY HOURHOUR

6 ~ 76 ~ 7

MORNING PRIME TIMEMORNING PRIME TIME

      6 ~ 76 ~ 7

7 ~ 8 7 ~ 8 MUSICMUSIC MUSICMUSIC 7 ~ 8 7 ~ 8

8 ~ 9 8 ~ 9 MIXMIX MIXMIX 8 ~ 9 8 ~ 9

9 ~109 ~10       9 ~109 ~10

10 ~ 1110 ~ 11

MUSIC MIXMUSIC MIX

RegularRegular RegularRegular 10 ~ 1110 ~ 11

11 ~ 1211 ~ 12 DJDJ DJDJ 11 ~ 1211 ~ 12

12 ~ 1312 ~ 13     

12 ~ 1312 ~ 13

13 ~ 1413 ~ 14

MUSIC MIXMUSIC MIX

13 ~ 1413 ~ 14

14 ~ 1514 ~ 15 14 ~ 1514 ~ 15

15 ~ 1615 ~ 16 15 ~ 1615 ~ 16

16 ~ 1716 ~ 17                      16 ~ 1716 ~ 17

17 ~ 1817 ~ 18 AFTERNOON PRIME TIMEAFTERNOON PRIME TIME RegularRegular RegularRegular17 ~ 1817 ~ 18

18 ~ 1918 ~ 19                DJDJ DJDJ 18 ~ 1918 ~ 19

19 ~ 2019 ~ 20                      19 ~ 2019 ~ 20

20 ~ 2120 ~ 21

MUSIC MIXMUSIC MIX

20 ~ 2120 ~ 21

21 ~ 2221 ~ 22 21 ~ 2221 ~ 22

22 ~ 2322 ~ 23 22 ~ 2322 ~ 23

23 ~ 2423 ~ 24 23 ~ 2423 ~ 24

24 ~ 0124 ~ 01 24 ~ 0124 ~ 01

01 ~ 0201 ~ 02

OFFOFF

01 ~ 0201 ~ 02

02 ~ 0302 ~ 03 02 ~ 0302 ~ 03

03 ~ 0403 ~ 04 03 ~ 0403 ~ 04

04 ~ 0504 ~ 05 04 ~ 0504 ~ 05

05 ~ 0605 ~ 06 MUSIC MIXMUSIC MIX 05 ~ 0605 ~ 06

...... RADIO broadcasters will be well known people in their business: (optional)

- Successful broadcasters (Ferdi Hasan, Becky Tumewu, Erwin Parengkuan, etc).

- Successful businessman/woman, professionals (Sandy Uno, Dewi Gontha, etc)

Voice character for broadcasters:- Male – middle to deep voices - Female – alto, husky voice Ways of presenting:- Down to earth.- Semi formal.- Straight to the point.

Program Format

Along side these well known broadcasters, ...... RADIO will also have a panel of experts for its daily insertions.

Candidates that will be approached to become ..... RADIO’s panel of experts are as follow: (optional)Macro Economic : M. Chatib Basri.Politics : Aria Bima.Social Study : Imam B. Prasodjo.Law : Partahi Sihombing.Career : Renee Suhardono.General health : Dr. AB. Wardoyo Sp.PD.Public Relation : Inke Maris.

Business Etiquettes : Rae Sita Supit.Fashion : Biyan.Food critic : Bondan Winarno.

Program Format

Sample of Daily Insertions Managing People

Tips and trick based on experiences from various Head of Companies.

Ping Me! The listeners can send message via Blackberry Messenger to request a song, to give comments or ask for information.

Motivation highlight (time signal)Various motivational quotes every top of the hour.

Stock Monitoring (every hour)Developing information from Indonesian Stock Market.

Business Movement Various information on economic and business trend given by our own panel of experts.

MastermindSuccess story from famous professionals/business people.

Major news updateBreaking news from Indonesia and around the world.

Money talkthe latest financial news and tips from experts.

Mix n’ MatchThe latest lifestyle and entertainment information/calendar.

.........RADIO commercial formats :- Adlibs …………..… duration: 1 minute.- Adline......................duration: 30 secods.- Recorded adlibs…. duration: 1 minute.- Spot ……………….. duration: 30 seconds to 1 minutes.- Promo Calendar … duration: 30 seconds.

Each commercial slot contains of:- 3 commercial spots @ 30 seconds or 3 commercial spots @ 1 minute.- 1 Promo Calendar @ 30 seconds.

Tone of commercial spot in MRAdio:- Grande.- Cool.- Mature.- Masculine. note : still disscussion

Program Format