Business Communication Lecture PPTs Unit-1

7/29/2019 Business Communication Lecture PPTs Unit-1

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BBA N 202

UNIT I


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Communication occurs wherever life exits.


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Meaning of communicationThe word communication is derived from the Latin

word communico which means To share. It is the

act of sharing thought, opinion, and ideas.

It is the two-way process

1. Speaker

2. Listener


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Definition of communication: The process of creating and exchanging meaning

through symbolic interaction. As a process communication constantlymoves and

changes. It does not stand still. Meaning involves thoughts, ideas, and understandings

shared by communicators.

Symbolic means that we rely onwords and nonverbal

behaviors to communicate meaning and feelings.


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Objectives of communicationCommunication can be used for following objectives1. Information2. Advice

3. Order4. Suggestion5. Persuasion6. Education

7. Warning8. Motivation9. Counseling10 .Morale boosting


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1. InformationOne of the important objectives of communication ispassing or receiving information about a particularfact. If large groups have to be informed, a meetingmay be called.


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2. AdviceAdvice is a kind of information. It means opinion givenas to the action to be taken. Advice should be relatedto a specific piece of work.


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3.0rderOrder is an authoritative communication. It should beclear and complete. Its execution should be possible.


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4. SuggestionSuggestion means proposing something for acceptanceor rejection. Subordinates normally give suggestion.


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5. PersuasionPromoting a person to act mostly in a positive way isknown as persuasion. Persuasion is an importantobjective of communication.


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6. EducationEducation involves imparting instruction, character,building, enriching mental faculties, giving training tohuman being etc. it aims the knowledge andimproving skills.


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7. WarningWarning is forceful means of communication. It gives

oral or written.

Example; no smoking, beware of dogs, dangers.


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8. MotivationInterest ion job in the minds of employees is known asmotivation. A motivated worker does not need muchsupervision.


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9. CounselingCounseling is objective and impersonal, whereasadvice is a personal touch. Counseling is almostprofessional, whereas advice is not so.


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10. Morale boostingIt refers to team spirit and co-operation of people for acommon purpose. If the workers are highly motivated,morale is also said to be high.


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Forms of communicationwe can examine the communication process bydividing it into different forms of exchangingmessages.

Verbal

Non verbal


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VerbalAll the messages said or written in words make part of

the verbal communication. This way, all that appearsas text in books, magazines and newspapers is part ofverbal communication.

Likewise, all the words heard on radio, television,telephone or any other public address system are alsopart of verbal communication.


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Non verbalPart of human communication involving other thanwritten or spoken words is referred to as nonverbal communication.

Senses

Symbols, signs

Combination


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Senses It involves human senses sight, taste, touch, hearing

and smelling.As a matter of fact about 90 per cent communicationamong human beings takes place through their sensesand the rest by the use of words as languages.


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Symbols, signsEmblems, gestures, symbols and signs make more vividand strong communication as compared to

words which are often difficult to decipher.

For instance making a victory sign by politicians, armygenerals, sportspersons and leaders in general at the timeof defeating enemy is easily understood even by theilliterate.

If the same feeling is expressed in words, many may not

come even close to understanding what it is.The traffic signals, red-cross mark and the symbol of doveare but few illustrations to make people around understand

what a message stands far.


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Combination For practical purposes, however, the use of verbal and non

verbal makes a very strong piece of communication. Onemay see a match on TV but an enthusiast commentator

may relish the joy if your favorite team is winning thegame.

Similarly, feature films, documentaries and dramas on miniscreen stand for more effective pieces of communicationthan if only one for of communication is brought into use.

Even the newspapers and magazines, which are more tobank on verbal communication, carry so much of non

verbal communication in the form of images, graphics andmaps.


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The Communication Process Sender: The sender is the person who transmits a message. He is the

communicator and is one who gets the entire process of communication started. He

wants to get his opinions, ideas, facts, thoughts or information to the receiver.

Message: A message is the actual information that has to be conveyed.Communication is unthinkable without a message. Message can broadly divided intoverbal and non-verbal. The message must be clear, complete, unambiguous andcourteous.

Encoding: The process of converting thoughts into suitable words, charts,symbols or any other forms in which they can be understood by the receiver is calledencoding.

Channel: The communication is achieved through a channel. This channel canbe vocal, letter, email, fax, telephone or memos, reports, bulletins, posters and manuals.

Receiver: The person who receives the message, decodes it and understand it orattaches some meaning to it is receiver.

Decoding: The process of understanding the message of the sender by receiver in anychannels.

Feedback: The return of communication from the receiver to the sender is known

as feedback.


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The Communication ProcessSender

Channel

Receiver

Feedback

Channel

Encoding

Decoding

MessageNoise

Barrier


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Different Communication Models Shannon's Model

Berlo's Model

Schramm's Model


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Shannon's Model: One of the earliest models of communication that

introduced was Claude Shannon's model. This wasintroduced in 1948.

Following is a simple illustration of this model.


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Shannon's Model: The diagram above clearly illustrates how communication takes

place, and also helps one to determine what could go wrong. In Shannon's model, the information source typically refers to a

person, who then sends a message with the use of a transmitter.

This transmitter could be any instrument today, from phones tocomputers and other devices. The signals that are sent andreceived can be vary depending on the method ofcommunication.

The box at the bottom called NOISE refers to any signals that

may interfere with the message being carried. This again woulddepend on the method of communication. The receiver is the instrument or the person on the other side

that receives the. This model is the simplest models tounderstand the workings of the communication process.

Continue.


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Shannon's Model:


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Berlo's Model: Another famous communication model is Berlo's model. In

this model, he stresses on the relationship between theperson sending the message and the receiver.

According to this model, for the message to be properlyencoded and decoded, the communication skills of boththe source and the receiver should be at best. Thecommunication will be at its best only if the two points areskilled.

Berlo's model has four main components and eachcomponent has its own sub components describing theassisting factors for each.

Following is the illustration of this model.


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Berlo's Model:


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Schramm's Model:

Schramm on the other hand, emphasized in 1954 that both thesender and the receiver take turns playing the role of the encoderand the decoder when it comes to communication.

The following diagram illustrates the model proposed by

Schramm. These models have been followed by various other models such

as the 'Helical' model, Aristotle's models and several othermodels.

You should always keep in mind that each of these models hasboth their advantages and disadvantages. While somecommunication models try to break down the whole process inorder to make it easier to understand, they are not always assimple as they seem.

There are several complexities involved in communicationsmodels. This is one thing that needs to be carefully understood

in the process of understanding how these models work.


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Schramm's Model:


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7 main Principles of Good

Communication The American Professors Frank Groves and Richard

Vilstrup give the seven C's of communication.

1. Credibility:

2. Context:

3. Content:

4. Clarity:

5. Continuity and Consistency:

6. Channels.

7. Capability of Audience:


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1. Credibility: Communication starts with a climate of belief. This is

built by performance on the part of the source. Thereceiver must have confidence in the sender. He must

have a high regard for the source's competence on thesubject.


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2. Context:A communication programme must square with the

realities of its environment. The context must providefor participation and play back. The context must

confirm not contradict the message.


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3. Content: The message must have meaning for the receiver and it

must be compatible with his value system. It musthave relevance to him. In general, people select those

items of information which promise them generatesrewards.


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4. Clarity: The message must be put in simple terms. Words must

mean the same thing to the receiver as they do to thesender. The farther a message has to travel, the simple

it must be. An institution must speak with one voice,not many voices.


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5. Continuity and Consistency: Communication is an unending process. It requires

repetition to achieve penetration. The story must beconsistent.


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6. Channels. Established channels of communication should be

used channels which the receiver uses and respects.Creating new ones is difficult. Different channels have

different effects and serve in different stages of thediffusion process.


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7. Capability of Audience: Communication must take into account the capability

of the audience. Communications are most effectivewhen they require the least effort on the part of the

recipient.


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THANK YOU

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Business Communication Lecture PPTs Unit-1