MASTERS OF BUSINESS ADMINISTRATION

MBM 108 BUSINESS COMMUNICATION

REFERENCE BOOKLET

UNIT I: COMMUNICATION SKILL - ROLE OF COMMUNICATION IN WORKPLACE ............................................................................................................1

1. IMPORTANCE OF COMMUNICATION IN TODAYS WORLD AND PURPOSE OF BUSINESS

COMMUNICATION .......................................................................................................5

2. BUSINESS COMMUNICATION PROCESS, TYPES OF COMMUNICATION, NON-VERBAL

COMMUNICATION AND ITS USES ................................................................................ 15

3. VARIOUS MODES OF COMMUNICATION AND SELECTION OF THE RIGHT MEDIUM FOR THE

RIGHT PURPOSE ...................................................................................................... 27

UNIT II: COMMUNICATION SKILLS - WRITTEN .................................................... 35

4. THE MECHANICS OF WRITING BUSINESS LETTERS, MESSAGES AND REPORTS .......... 39

5. USE OF TECHNOLOGY EMAIL AND INSTANT MESSAGING ....................................... 61

6. APPLICATIONS AT WORKPLACE: BUSINESS CORRESPONDENCE ............................... 73

UNIT 3: COMMUNICATIONS - ORAL/SPEAKING .................................................. 95

7. FACE TO FACE COMMUNICATION, CONDUCTING AND PARTICIPATING IN MEETINGS,

PUBLIC SPEAKING - PRESENTATION SKILLS ................................................................ 99

8. TRANSACTIONAL ANALYSIS IN COMMUNICATION AND INTERVIEWS TECHNIQUES FOR

SUCCESS .............................................................................................................. 121

9. USES OF TELEPHONE, CELL PHONES, VOICE MAIL AND COLLABORATIVE TOOLS FOR

VIRTUAL MEETINGS ................................................................................................ 137

UNIT 4: COMMUNICATION - LISTENING ............................................................. 145

10. THE IMPORTANCE OF LISTENING AND ITS SIGNIFICANCE AT THE WORKPLACE ........ 149

11. TYPES OF LISTENING AND TECHNIQUES FOR EFFECTIVE LISTENING 155

12. BARRIERS TO LISTENING AND STRATEGIES FOR EFFECTIVE LISTENING ................. 161

UNIT 5: TECHNOLOGY ENABLED COMMUNICATION ....................................... 167

13. USING TECHNOLOGIES IN COMMUNICATION TASKS - COMPUTER TOOLS FOR

CONSTRUCTING MESSAGES .................................................................................... 171

14. SOFTWARE TOOLS FOR WRITING, PRESENTING AND TRANSMITTING MESSAGES ... 179

15. THE USE OF ICT SURVEY TOOLS AND ANALYSIS USING EXCEL SHEETS AND

GRAPHICS ............................................................................................................. 189