BUSINESS COMMUNICATION - Unit 1 - Business Communication Basics Copy

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  • Unit 1Business communication basicsBUSINESS COMMUNICATIONENGB213

  • OverviewEffective communication an organisations lifebloodBenefits of effective communicationCommunication in a changing workplaceMethods of communicationChoosing the channel of communicationSummary of communication choicesKey stages in the communication cycleBarriers to communicationThe flow of communicationIntercultural sensitivitiesChecklist for communicating effectively across culturesSeven steps to effective communicationThe impact of information technologySuccessful communication key points to remember

  • Effective communication an organisations lifebloodWe communicate every day talking to people on the phone / in person, taking dictation, writing letters, reports, emailsEssential to learn from our communications , thru success and failures, to develop and enhance our communication skillsHow? The more we write and speak, the more we improve our communication skillsCommunication : giving, receiving or exchanging information, opinions or ideas by writing, speech or visual means, so that the message communicated is completely understood by the recipient(s)

  • Benefits of effective communicationGood communication at all levels is essentialSUCCESS:Stronger decision-making and problem-solvingUpturn in productivityConvincing and compelling corporate materialsClearer, more streamlined workflowEnhanced professional imageSound business relationshipsSuccessful response ensured

  • Communication in a changing workplaceEffective communication is vital to meet todays challenges:Advancing technology- various technological tools help us communicate faster, frequent and across an increased range. People are reachable wherever they goGlobal communications- More businesses are working on a global scaleThe information age- Constant challenge to get recipients attentionTeam-based business environments- Teamworking is regarded as important

  • Methods of communication

  • Methods of communication

  • Choosing the channel of communicationThe channel/means that is chosen to send a message is very important;Can influence the message and how it is interpreted by the recipientFactors:

  • Summary of communication choicesUse oral channels when:the message is simpleneed immediate responsedoesnt need permanent recordmessage has emotional factorUse written channels when:message is detailed or requires careful planningdont need immediate responseneed to have permanent, written recordminimise distortionUse electronic channels when:speed is importanttime zones differphysically separated from audience

  • Key stages in the communication cycle

  • Key stages in the communication cycle

  • Barriers to communication

  • Barriers to communication

    Also known as body language.Include:Facial expressionsGesturesMovementEye contactHead nod

  • Barriers to communication

    Choice of words is vital to the effectiveness of communication.Consider:Foreign languagesDialects (form of language peculiar to specific region/social group)Regional accents (variation in the way language is spoken)Use of technical/specialist language

  • Barriers to communication

    Listening is a skill that demands careful concentration for a communication to be understood.Success of gaining attention depend on:the words usedthe way communication is expressedinterest in the speakerinterest in the communicationother factors

  • Barriers to communication

    What is understood often conditioned by what we already know and by our background knowledge and experience.We often hear what we want to hear instead of what has actually been said.

  • Barriers to communication

    Effectiveness of communication depends on our relationship with the person giving the message.May break down or fail if relationships between people are not good

  • Barriers to communication

    Communication cannot succeed if a person is highly emotional about the topic. If emotions are high on the part of the sender or recipient, better to wait for a while before trying to put the message across.

  • Barriers to communication

    In any organisation there should be prescribed systems or procedures for getting messages to the people who need them.

  • Barriers to communicationOther common barriers:noiseinappropriate mediumassumptions / misconceptionsemotionsphysical barriersdistractionsjargons / technical terms

  • The flow of communication

  • Intercultural sensitivitiesWhat is Culture?Shared system of beliefs, attitudes, values, expectations and norms of behaviourAcknowledging cultural differencesNot judging other people by your own standardsEssential to retain an open mindAvoiding ethnocentrism recognising differences - avoid assumptions - do not pre-judge

  • Checklist for communicating effectively across cultures

  • Seven steps to effective communication

  • The impact of information technology

  • Successful communication key points to remember

    ReadListen intelligentlyThink and planUse appropriate languageBe open-mindedSelect appropriate mediaTime your communication appropriatelyUse appropriate languageObtain feedbackAim high

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