BUSINESS DRIVEN TECHNOLOGY

Chapter Sixteen: Integrating Collaborative

Partnerships

LEARNING OUTCOMES

16.1 Describe the benefits of deploying a virtual private network

16.2 List, describe, and provide an example of an electronic trading network

16.3 Differentiate between an internet service provider, online service provider, and application service provider

LEARNING OUTCOMES

16.4 Assess the impact of portal technologies within e-business

16.5 Describe the advantages of embracing open source technology

CHAPTER SIXTEEN OVERVIEW

• Businesses exchange mission-critical information in real-time with trading partners around the world over every conceivable network, including:– Value-added network – a private network, provided by

a third party, for exchanging information through a high capacity connection

– Wide area network (WAN) – a geographically dispersed telecommunication network

– Virtual private network (VPN) – a way to use the public telecommunication infrastructure to provide secure access to an organization's network

CHAPTER SIXTEEN OVERVIEW

• Virtual private network

PROVIDING WEB-BASED USER ACCESS

• Organizations engaging in B2B commerce have relied largely on a value-added network or other dedicated links handling electronic data interchange transactions– Electronic data interchange (EDI) – a standard format

for exchanging business data

PROVIDING WEB-BASED USER ACCESS

• Organizations are now turning to providers of electronic trading networks for enhanced Internet-based network and messaging services– Electronic trading network – service providers that

manage network services

PROVIDING WEB-BASED USER ACCESS

• Service providers include:– Internet service provider (ISP)– Online service provider (OSP)– Application service provider (ASP)

Internet Service Provider

• Internet service provider (ISP) – a company that provides individuals and other companies access to the Internet and other related services, such as Web site building

• There are over 7,000 ISPs in the United States offering services such as:– Web hosting - housing, servicing, and maintaining files for one

or more Web sites– Hard-disk storage space– 24x7x365 availability– Support

Internet Service Provider

• Wireless Internet service Provider (WISP) – an ISP that allows subscribers to connect to a server at designated “hot spots” or “access points”

Online Service Provider

• Online service provider (OSP) – offers an extensive online array of services of their own apart from the rest of the Internet and sometimes their own version of a Web browser

Application Service Provider

• Application service provider (ASP) – a company that offers an organization access over the Internet to systems and related services that would otherwise have to be located in personal or organizational computers, services include:– Remote access for organizational users– Off-premises LAN for mobile users– Specialized systems

Application Service Provider

• Directory of application service providers

PORTALS: A WINDOW INTO THE FUTURE

• Portal – a Web site that offers a broad array of resources and services, such as e-mail, online discussion groups, search engines, and online shopping malls

• Enterprise information portal (EIP) – an Internet site owned and operated by an organization to support its operations– Linkage – the interconnection of different systems,

information, and transactions to support a user action

PORTALS: A WINDOWS INTO THE FUTURE

• EIP example

THE FUTURE OF INTEGRATION IS OPEN

• Open architecture (open systems) – describes nonproprietary IT hardware and software made available by the standards and procedures by which their products work, making it easier to integrate them

• Open systems are designed to:– Allow systems to seamlessly share information– Capitalize on system infrastructure– Eliminate proprietary systems and promote competitive pricing

CHAPTER SIXTEENOpening Case Study Questions

1. What impact would an electronic trading network have on the way Amazon.com does business?

2. Describe the advantages an open source architecture gives Amazon.com

3. Explain why Amazon.com can be referred to as an EIP

CHAPTER SIXTEEN CASEJetBlue: Green with Envy

• JetBlue uses technology to enhance customer satisfaction and to keep the company at the forefront of the airline industry

• JetBlue is involved in a joint development program to leverage the benefits of .NET for reliability, scalability, availability, and manageability of its IT systems

CHAPTER SIXTEEN CASE QUESTIONS

1. Does JetBlue have a true competitive advantage by using a 100-percent e-ticketing system?

2. Should JetBlue invest resources in creating a portal for wireless access? What are the reasons?

3. How could JetBlue utilize the advantages of open source technology?

BUSINESS DRIVEN TECHNOLOGY

UNIT FOUR CLOSING

Unit Closing Case One GM Drives Web Services

1. Explain how collaboration and electronic relationships are critical to GM’s competitive structure

2. What other types of services should GM be developing via its Web services?

3. GM outsources its IT operations. Is the outsourcing philosophy conducive to the development and deployment of its Web services?

4. How can establishing communications standards help reduce complexity, lower operating costs, influence buying power, and improve the quality of systems development and deployment?

Unit Closing Case TwoOutsourcing at DuPont

1. What are DuPont’s reasons for developing a strategic outsourcing partnership with Accenture?

2. Describe why outsourcing was a critical business decision for DuPont

3. Explain DuPont's e-business model

4. Identify the different ways that DuPont and Accenture are collaborating using technology