Embed Size (px)
DESCRIPTION
This presentation was made for a fast food pizza corporation. Our team presented as if we were hired by the pizza company as a consulting firm.
Citation preview
MAGnum, Inc. Prepared by: Jones Consulting
Consulting Team
Garrett Gastil Avery Klunick
Marshall Krupka David Rees-Jones
Industry Research
Mcdonald's
Yum!
Doctor's
Burger King
Wendy's
Other
Fast Food Market Share
706.7 Billion
3.2%
828,900
Industry Research
Consumer Spending
Index
Healthy Eating Index
Consumer Sentiment
Index
Porter’s Five
Forces
Quick Service Industry
Buyer Power: High
Supplier Power: Low
Threat of Substitute:
High
Threat of New
Entrants: High
Rivalry Among
Competitors: High
Recommendations
Enterprise System
Microsoft Access
Social Media
Mobile Application
International Expansion
Enterprise System
ERP
CRM
Oracle
Salesforce.com
SAP CRM
Enterprise System
Enterprise System
ERP
CRM
Oracle
Salesforce.com
SAP CRM
Enterprise System
Enterprise System
ERP
CRM
Oracle
Salesforce.com
SAP CRM
Enterprise System
Microsoft Access
• Live Demonstration
Social Media
Facebook Twitter
YouTube
Mobile Application
Special Offers are
available weekly
The “List Menu”
format provides
easy scrolling
Pizzeria locations
can be accessed
instantly
Globalization Outlook:
Increasing
High Population
Growth in Middle/Upper
Class
China
International Expansion
International Expansion
• International locations
– East Asia
• China is rapidly growing
• Huge tourist industry
– 50.9 million tourists/year
• Competitors are doing well in
China
Challenges of Implementation
Challenges
Language Barrier
Cultural Barrier
Food Preferences
Our Recommendations
Implement a Separate Database
Hire Local Workers
Adjust Menu
CRM Social Media
Mobile Application Access Database
Conclusion
International Expansion
