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Center of Excellence for IT at Bellevue College

Business Intelligence

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Page 1: Business Intelligence

Center of Excellence for IT at Bellevue College

Page 2: Business Intelligence

IT-enabled business decision making based on simple to complex data analysis processes

Database development and administration Data mining Data queries and report writing Data analytics and simulations Benchmarking of business performance Dashboards Decision support systems

Page 3: Business Intelligence

Make more informed business decisions: Competitive and location analysis Customer behavior analysis Targeted marketing and sales strategies Business scenarios and forecasting Business service management Business planning and operation

optimization Financial management and compliance

Page 4: Business Intelligence

Through 2012, more than 35 % of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets

By 2012, business units will control at least 40% of the total budget for BI

By 2010, 20% of organizations will have an industry-specific analytic application delivered via software as a service (SaaS) as a standard component of their BI portfolio

In 2009, collaborative decision making will emerge as a new product category that combines social software with BI Platform capabilities

By 2012, one-third of analytic applications applied to business processes will be delivered through coarse-grained application mashups

Gartner Research, Jan 2009, http://www.gartner.com/it/page.jsp?id=856714

Page 5: Business Intelligence

Database systems and database integration Data warehousing, data stores and data

marts Enterprise resource planning (ERP) systems Query and report writing technologies Data mining and analytics tools Decision support systems Customer relation management software Product lifecycle and supply chain

management systems

Page 6: Business Intelligence

Leveraging new Web 2.0 technologies to:

Enhance the presentation layer and data visualization

Provide information on-demand and greater customization

Increase ability to create corporate and public data mashups

Allow interactive user-directed analysis and report writing

Page 7: Business Intelligence

BI careers cross over all industries: BI solution architects and integration

specialists Business and BI analysts BI application developers and testers Data warehouse specialists Database analysts, developers and testers Database support specialists

Page 8: Business Intelligence

Database theory and practice Data mining and relational report writing Enterprise data and information flow Information management and regulatory

compliance Analytical processing and decision making Data presentation and visualization BI technologies and systems Value chain and customer service management Business process analysis and design Transaction processing systems Management information systems

Page 9: Business Intelligence

Knowledge of database systems and data warehousing technologies

Ability to manage database system integration, implementation and testing

Ability to manage relational databases and create complex reports

Knowledge and ability to implement data and information policies, security requirements, and state and federal regulations

Page 10: Business Intelligence

Understanding of the flow of information throughout the organization

Ability to effectively communicate with and get support from technology and business specialists

Ability to understand the use of data and information in each organizational units

Ability to present data in a user-centric framework

Ability to understand the decision making process and to focus on business objectives

Ability to train business users in information management and interpretation

Page 11: Business Intelligence

For rapid analysis and display of large amounts of data:

On-Line Analytical Processing (OLAP) Multidimensional/ hyper cubes OLAP operations: Slice, Dice, Drill Down/Up,

Roll-up, Pivot OLAP vendors and products

Page 12: Business Intelligence

Basics of data warehousing design and management

Data warehouse architectures Data marts and data stores Data structures and data flow Dimensional modeling Extract, clean, conform and deliver Server management tools to package, backup

and restore Database server activity monitoring and

performance optimization

Page 13: Business Intelligence

Data mining: the extraction of predictive information from large databases.

Data trend, connection and behavior pattern analysis

Data quality Data mining tools Predictive and business analytics Descriptive and decision models Statistical techniques and algorithms

Page 14: Business Intelligence

Data representations Information graphics Data representation techniques and tools Visual representation – trends and best

practices Interactivity in data representation Tools and applications The user perspective on information

presentation

http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-approaches/

Page 15: Business Intelligence

Capturing and documenting the business requirements for BI solution

Translating business requirements into technical requirements

BI project lifecycle and management Key Performance Indicators (KPIs), actions, and

stored procedures User education and training Data-based decision making Effective communication and consultation with

business users

Page 16: Business Intelligence

Business Intelligence (BI) Specialist works with business users to obtain data requirements for new analytic applications, design conceptual and logical models for the data warehouse and/or data mart and communicate physical designs to the database group. The BI specialist also develops processes for capturing and maintaining metadata from all data warehousing components.

Page 17: Business Intelligence

Business Intelligence Developer is responsible for designing and developing Business Intelligence solutions for the enterprise. The Developer works on-site at the corporate head quarters. Key functions include designing, developing, testing, debugging, and documenting extract, transform, load (ETL) data processes and data analysis reporting for enterprise-wide data warehouse implementations. Responsibilities include: working closely with business and technical teams to understand, document, design and code ETL processes; working closely with business teams to understand, document and design and code data analysis and reporting needs; translating source mapping documents and reporting requirements into dimensional data models; designing, developing, testing, optimizing and deploying server integration packages and stored procedures to perform all ETL related functions; develop data cubes, reports, data extracts, dashboards or scorecards based on business requirements.

Page 18: Business Intelligence

The Business Intelligence Report Developer is responsible for developing, deploying and supporting reports, report applications, data warehouses and business intelligence systems. Primary responsibilities include creating and automating quality control processes and methods, providing maintenance and enhancement of data warehouse reports, creating ad hoc data warehouse queries, solving data related reporting issues and documenting all reports created. The report developer must have experience in user facing roles (e.g. gathering requirements, establishing project objectives, leading meetings) and in developing, selecting and conducting user training as needed. The Developer also participates in all aspects of data warehouse projects including conceptualization, design, construction, testing, selection, deployment and post-support implementation.

Page 19: Business Intelligence

http://www.spscc.ctc.edu/academics/programs/business-intelligence/class-description.html

http://bellevuecollege.edu/business/info_bus_intelligence.html

http://www.austincc.edu/techcert/microsoftbusintell.php

http://www.sju-online.com/programs/business-intelligence-curriculum.asp

http://www.setfocus.com/MastersProgram/curriculum_businessintelligence.aspx

Top 5 On-Premise CRM Software Systems http://www.crmsoftware360.com/crmsoftware.htm

Page 20: Business Intelligence

Data mining is the process of extracting hidden patterns from data. As more data is gathered, with the amount of data doubling every three years data mining is becoming an increasingly important tool to transform this data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery.

Dashboards: Typically, information is presented to the manager via a graphics display called a Dashboard. A BIS (Business Intelligence System) Dashboard serves the same function as a car’s dashboard. Specifically, it reports key organizational performance data and options on a near real time and integrated basis. Dashboard based business intelligence systems do provide managers with access to powerful analytical systems and tools in a user friendly environment.

Enterprise resource planning (ERP) is a company-wide computer software system used to manage and coordinate all the resources, information, and functions of a business from shared data stores.

Online analytical processing, or OLAP is an approach to quickly answer multi-dimensional analytical queries. OLAP is part of the broader category of business intelligence, which also encompasses relational reporting and data mining.  The typical applications of OLAP are in business reporting for sales, marketing, management reporting, business process management (BPM), budgeting and forecasting, financial reporting and similar areas. The term OLAP was created as a slight modification of the traditional database term OLTP (Online Transaction Processing)

Multidimensional/ hyper cubes: A group of data cells arranged by the dimensions of the data. For example, a spreadsheet exemplifies a two-dimensional array with the data cells arranged in rows and columns, each being a dimension. A three-dimensional array can be visualized as a cube with each dimension forming a side of the cube, including any slice parallel with that side. Higher dimensional arrays have no physical metaphor, but they organize the data in the way users think of their enterprise. Typical enterprise dimensions are time, measures, products, geographical regions, sales channels, etc. Synonyms: Multi-dimensional Structure, Cube, Hypercube

OLAP operations: Slice, Dice, Drill Down/Up, Roll-up, Pivot See this site for all these definitions: http://altaplana.com/olap/glossary.html#SLICE AND DICE