Business Intelligence for Small and Midsize …fm.sap.com/pdf/SMB_BI.pdfSAP AG 2002, Business Intelligence for Small and Midsize Businesses 3 Business Intelligence Defined Business

Business Intelligence for Small and Midsize Businesses

Marian Maravilla, SAP SMB BU

Geoffrey Vines, Integrity Media, Inc.

SAP AG 2002, Business Intelligence for Small and Midsize Businesses 2

Agenda

Business Intelligence Defined

Relevance to Small and Midsize Business

SAP Business Intelligence for SMBs

Customer Experience: Integrity Media, Inc.



Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

BI applications include the activities of:Decision support systemsQuery and reporting Online analytical processing (OLAP) Statistical analysis Forecasting Data mining

Business intelligence applications can be:Mission-critical and integral to an enterprise's operations or occasional to meet a special requirementEnterprise-wide or local to one division, department, or projectCentrally initiated or driven by user demand

http://searchdatabase.techtarget.com/sDefinition/0,,sid13_gci214137,00.html


BI is relevant to Small and Midsize Businesses

SMBs are adopting BI:“..a critical finding is the emergence of BI, analytics and, among upper midmarkets, CPM as the feature/function registering highest interest during the next two years. This underscores the fact that SMBs want more than a unified transactional system to manage their operations; they also want ERP to be intelligent enough to alert them to what they need to know to run their business better.”*

SMBs need for Integrated Analytics solutions“SMBs are seeking stronger enterprise performance information and business analytics that are tightly integrated with their ERP systems. BI and analytical software particularly appeals to strapped SMBs operating under greater than usual cost constraints and tighter planning needs.” *

“.. SMB CIOs should expect significant pressure to do so from their CFOs and auditors to shore up weak reporting systems, and poor application integration. Along these lines, it would behoove SMBs to begin to consider stepping up investment in business intelligence applications and supporting back-end infrastructure to meet the new demands of the auditors and regulators.”**

*Source: Robert Anderson, Gartner Group “North American SMBs Identify Enterprise Resource Planning Preferences” October 2002

**Source: M. Yamamoto Krammer, Gartner Group “SMB Technology Spending to be Lethargic in 2003”, August 2002


BI is high on the list of SMB priorities

1 2 3 4 5

PTXs

MES

Wireless ERP (Inventory)

Multinational Features

SPO

E-Procurement

Industry Functionality

Integrated ERP/SCM

HR Self-Service

Internet Component Architecture

Online Billing/Payment

Portals

Integrated ERP/CRM

Web Services

EAI

BI/Analytics/CPM

Scale of 1 to 5, with 1 = least important and 5 = very important.

*Source: Robert Anderson, Gartner Group “North American SMBs Identify Enterprise Resource Planning Preferences” October 4, 2002


Agenda






mySAP BI – The Solution at a Glance

mySAP Business Intelligence

is an enterprise-class, complete, open and integrated solution that

delivers actionable insights.

Data acquisition, data warehousing, OLAP, planning framework, BI tools, dashboards and

analytical applications; with pre-configured content using best-practice models.

Open, well documented APIs and interfaces along with full functionality to integrate structured and unstructured, heterogeneous data

Scalable and reliable BI solution that is tightly integrated with SAP NetWeaver, source

transactional systems and partner’s complementary tools

Support decision-making requirements of the entire enterprise regardless of data sources of access methods

Convert data into information, and ensure information is delivered at the right time to the right person in

the right format to support business decision making.


mySAP BI – Key Capabilities

Data Warehousing (SAP BW Administrator Workbench) Extraction, transformation, and loadingData warehouse managementBusiness modeling

BI Platform Online analytical processing (OLAP)Data Mining/AlertingMeta Data RepositoryPlanning Framework

BI Suite of Tools (SAP BW Business Explorer)Query DesignManaged Reporting and AnalysisVisualization – Web Application DesignCollaboration

Measurement and Management Business ContentAnalytical ApplicationsCorporate Performance Management


Where mySAP BI fits in the SAP Product Suite

mySAP SCM

mySAP PLM

mySAP SRM

mySAP CRM

mySAP ERPAnalyticsFinancials

Human ResourcesCorporate Services

Operations

Maintenance & Quality

Inventory & Production

Sale

s O

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&

Dis

trib

utio

n M

anag

emen

t

Purchase Order

Managem

ent

SAP NetWeaver

mySAP Business Suite


Opinions about mySAP Business Intelligence

William H. Inmon, „the father of data warehousing“ about mySAP BI:

"...No other vendor has the same reach across all the environments in a comprehensive manner. Some vendors have software. Other vendors have hardware. But in terms of forming a complete picture across the entire corporate information factory landscape no other vendor can compete.....“.


mySAP BI

Complete and Open SolutionAccess to timely and insightful informationEnables collaboration to optimize and align business

Support for business decisions at all levelsOperational, tactical or strategicReady-to-start templates with predefined KPIs

ScalableFrom static reports to interactive analysisDesktop or web-based

Comprehensive tool-setFor query design, reporting and analysisWeb application design

Fast deployment of personalized information Integration into the Enterprise PortalRole and business process specific information

User Access: anytime, anywhereAnalyze information within a web browser, on any device (PC or mobile)


SAP Best Practices for BI: An Implementation Enabler for SMB

SAP Best Practices for BI allows SMB customers to quickly implement reporting and analytics capability to support them in the operation and management of their businesses.

Provides step-by-step instructions on connecting and activating popular reporting scenarios through standard SAP Business Content

Supports activation at the scenario level; activate only the reporting/analytic content that is needed

Allows faster implementation timeline

Reduces implementation risk

Enables the expansion of analytics capability as the business grows


SAP Best Practices for BI Deliverables

Documentation

Best Practices Scenario Installation GuideBest Practices Configuration Guide Step-by-step guide to be usedtogether with the configuration role

BP Scenario descriptions

BP Business process procedures

Definition and documentation of integrated business processes

All these deliverables can be found on the SAP Best Practices for BI documentation CD


Navigate content via easy Web interface


SAP Best Practices for BI: Configure by scenario

SAP R/3 Scenarios Financials

Controlling - Profitability Analysis Profit Center AnalysisAccounts Receivable Analysis Accounts Payable Analysis General Ledger Analysis Asset Accounting Analysis Cost Center Accounting Analysis Product Cost Controlling Analysis

Sales & LogisticsSales AnalysisPurchasing Analysis

Production / ManufacturingProduction Plan/Actual Analysis Production Period/Specific Analysis Capacity Load Utilization Status of Manufacturing Orders

mySAP Scenarios CRM

Lead Analysis Activities Analysis Customer Interaction Center (CIC)

SRM Analysis

Advanced Planner and Optimizer Demand Planning Analysis APO Resource and Operation Data Analysis

Recent additions:AR/Sales analysisInventory analysisComing soon - Billing Booking Backlog


SAP Best Practices for BI – Benefits

Fast and easy implementation facilitates quick ROI for existing customer

Easily adapted to handle future requirements

Activates SAP Standard Business Content to provide reporting/analytics scenarios that SMBs need

Scenario Based implementation tools and accelerators to support rapid implementation

Built-in flexibility activate only those scenarios that are needed

Allows expansion of your reporting/analytics capability


Agenda





mySAP BI at Integrity Media

Geoff VinesIT Director, Integrity Media


Overview of Company

Established in 1987Integrity Media, Inc. is a media/communications company that produces, publishes and distributes Christian music, books and related products. Integrity’s products are sold primarily through retail stores and direct to consumers throughout the United States and in 167 other countries. The Company is headquartered in Mobile, Alabama, and its common stock is listed on The Nasdaq National Market under the symbol “ITGR.”Founded primarily as a direct-to-consumer music club in 1987, the company, then known as Integrity Music, grew into one of Christian music’s biggest success stories. By 1995, the company had become Integrity Incorporated and had established itself as a leading producer of praise and worship music with life-to-date sales of over 80 million units of its CDs, cassettes, songbooks, tracks, etc.Today, in addition to the Integrity Publishers and INO offices in Tennessee, Integrity Media includes subsidiary offices in the United Kingdom, Australia, Singapore and South Africa along with a Latin American sales division located at its headquarters in Mobile, Ala.


Key Business Drivers

Why did Integrity need an BI solution?

Integrity Media intends to be able to provide better customer service By combining SD and FI/AR transactions on a single report showing customer's balances and payment histories.Integrity Media intends to utilize BI to analyze accounting information based on criteria that is not easily available in R/3. For example: P&L information by multiple material attributes.

Integration with R/3Already owned as part of the SAP Business SuiteAvailability of Best Practices for Business Warehouse

Why we choose mySAP Business Intelligence


Next Presenter

Melody MoatesSolution Engineer, IDS Scheer SIGMA


SAP Solution Implemented

mySAP BI Implemented

Using most of the “Best Practice” scenarios from Best Practice for BI v. 3.1. More specifically, we are using the cross-functional infocube that include data from FI/AR and SD. This cube gives visibility to customers’ sales and payment history with an aging analysis.

Implementation

The implementation is in currently in process. We are using Best Practice for Business Intelligence v. 3.1.


Key Benefits and Lessons Learned

Benefits

Integrity Media has a very large customer database. Moving sales and accounting analysis to the Business Warehouse server will improve R/3 system performanceAnd will provide better reporting performance.

Lessons Learned:

The technical landscape can be the biggest challenge. Having a basis person who is familiar with the issues that may arise is crucial to maintaining a project schedule.


Moving Forward

Next Steps

Currently working on implementing Best Practice for Business IntelligenceWe are installing a variety of scenariosWill be training the end users in the coming weeksIntegrity Media is scheduled to be productive with Business Warehouse by January 1, 2004


SAP Best Practices for BI – Benefits

Fast and easy implementation facilitates quick ROI for existing customer

Easily adapted to handle future requirements

Activates SAP Standard Business Content to provide reporting/analytics scenarios that SMBs need

Scenario Based implementation tools and accelerators to support rapid implementation

Built-in flexibility activate only those scenarios that are needed

Allows expansion of your reporting/analytics capability


Additional Information:

Visit us at:

http://service.sap.com/BI

http://www.sap.com/bestpractices

http://www.sap.com/smb

Join us for the final Webinar in the series:

November 12: Upgrade Strategies for Small and Midsize Businesses: Getting Ready for the Next Level of Integration Registration: www.sap.com/fm/smb_fall

Order: SAP Best Practices for BI in SAP Shop: Material # 50062084

Download from http://service.sap.com/installations Best Practices


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Documents

Business Intelligence for Small and Midsize …fm.sap.com/pdf/SMB_BI.pdfSAP AG 2002, Business Intelligence for Small and Midsize Businesses 3 Business Intelligence Defined Business