Business Plan for 1. Mission, Vision, Values Mission: Vision: Core values: 2. SWOT Analysis Strengths: Weaknesses: Opportunities: Threats: How would you

Business Plan for <business name>

1. Mission, Vision, ValuesMission:

Vision:

Core values:

2. SWOT AnalysisStrengths:

Weaknesses:

Opportunities:

Threats:

How would you turn weaknesses strengths?

How would you turn threats to opportunities?

3. Major GoalsGoal 1: Goal 2:Goal 3:Goal 4: Goal 5:

4. Strategies

6. Products/ServicesProduct 1:

Product 2:Product 3:Launch dates:

Service 1:Service 2:Service 3:Launch dates:

5. Business Model (reference)

Brokerage Advertising Infomediary Merchant Manufacturer (direct) Affiliate Community Subscription Utility Other (----------------------------)

7. Revenue SourcesOwn digital products Own services Physical products Advertising Subscription fees Freelancing Affiliate programs Domain flipping Amazon kindle eBooks Other (------------------)

8. FinancialStartup budget: $ xxxxxxxStartup costs: $ xxxxxxxx 10. Leadership & Administration

Location:President & CEO:Director(s):Leadership style:Communication style:Team members:Accounting/book keeping:Outsourced contractors:

Revenue Cost Profit

Year 1

Year 2

Year 3

9. Marketing Plan (separate)

2013 © Dream Achievers Academy | Kamran Akbarzadeh

http://digitalenterprise.org/models/models.html

1. Mission, Vision, Values

• Mission– What is the purpose of your business?– What is your own purpose?– Why does your business Exist?– What legacy do you want to leave behind?– Write down a short mission statement based on your

response the questions above• Vision

– Where do you see yourself and/or your business in the next 1 to 3 years?

– What is the big picture?– What is the ultimate goal?– Your vision statement should be positive, in present tense,

concise, relating, and stretching• Core Values

– What are the core values that create the pillars of your business?

– What are those qualities that you hold on to no matter what?

– What keeps you moving forward in tough times?


2. SWOT Analysis

• Strengths– What are your strengths? – What are the strengths of your team members? – What makes your business strong?

• Weaknesses– What are your weaknesses?– What weaknesses your team members have?– What gaps do you need to fill out?– What improvements you need to make?– What makes your business weak?

• Opportunities– What are the opportunities that you can take by starting your

business?– What opportunities your business can create?– What do people in your market need?– What are the risks that if taken can generate great rewards?

• Threats– What threatens your business?– Is there any threat from your competitors?– What are the big obstacles?– What can eliminate your business?

• How would you respond to weaknesses and threats? 2013 © Dream Achievers Academy | Kamran Akbarzadeh

3. Goals

• What are the goals and objectives that when achieved fulfill your vision?

• Your major goals should be directly linked to your vision and purpose

• Each goals when achieved is like placing a piece of the puzzle in its right place toward completing the big picture (vision)

• Your goals should be specific, challenging, and time bounded

• One of the goals need to be related to revenue and profit to be made


4. Strategies

• In order to achieve your goals and vision you need strategies

• In order to respond to the weaknesses and threats/obstacles, you need strategies

• In order to take risks and reap the rewards you need strategies.

• In order to make big things happen you need strategies

• What are your tops strategies for achieving your major goals?

• What are your major strategies for starting and growing a successful business that leads to a happy and fulfilling life?


5. Business Model

• There are 9 main online business models as explained in details here

• Choose 1 or combination of the business models from the list

• If you have a specific business model in mind, check ‘other’ from the list and note the type/name


http://digitalenterprise.org/models/models.html

6. Products & Services

• If you want to create and sell your own products and services, write down your top 3 products and services.

• Products include digital and physical. – Digital products include eBooks, video trainings,

recorded webinar/teleconference series, reports, collection of templates, worksheets, graphics, etc.

– Physical products include any product that is tangible including CDs, DVDs, and hard copies of books/reports. Physical products need to be shipped to the customers.

• Services include coaching, consulting, live trainings, live workshops, live webinar series, mentoring, mastermind calls, and similar that can be delivered via web, phone, or face to face. – Specific services can also be directly linked to the

business model


7. Revenue Sources

• This is about revenue generation avenues• Own digital products: When you sell your own products• Own services: When others pay you for your services as a lump

sum or monthly fee• Physical products: When you sell physical products online through

eCommerce• Advertising: When you sell ad space/slots or put PPC Google

Adsense on your blog/website• Subscription fees: When people pay a subscription fee monthly or

annually for getting access to information/services/products you provide

• Freelancing: When you provide professional services such as writing, editing, programming, graphic design, web design, etc. to others via web and get paid

• Affiliate programs: When you market and sell other people’s or companies’ products/services for a commission

• Domain flipping: When you invest in domain names that you buy or websites you create and sell them for a profit at a later date

• Amazon kindle eBooks/Amazon Associate: When you write eBooks and sell on Amazon kindle or when you sell Amazon’s products

• Other (------------------): Any other way of revenue generation not listed above


8. Financial

• You need to estimate your startup costs (how much money in total would you need to start your business?)– What tools/products do you need to purchase for

developing your own products/services? What trainings/workshops do you need to attend?

– What business supplies/office furniture do you need to buy before you start your business?

– Costs of business license, registration, legal, etc– Do you need to hire any staff before starting your

business? – Do you need to pay rent/lease fee before starting your

business and generating income?• You also need to know your budget (how much

money/budget do you have to cover the costs?)• Based on the revenue sources and the costs

involved (capital costs and operating costs), estimate your revenue as well as your costs and net profit for years 1 to 3.


9. Marketing Plan

• The marketing plan is a separate document (not part of the business plan template). For the marketing plan template, please contact us.


10. Leadership & Administration

• Where is the location/address of your business? Is it home based or there is an office/shop?

• Who leads the company? Name of President/CEO• Who are the directors if any?• What is the leadership style? How would the

decisions be made? • What is the main communication style? Face to

face, phone, email, Skype, etc. • Is there any regular staff/employee at the

moment?• Would you outsource projects/tasks to

contractors/other businesses? If yes, provide name(s). (e.g. elance.com)

• What is your strategy for book keeping, accounting, and tax matters? Would you do them yourself or hire others? Would you use a specific software (e.g. Quickbooks)


Documents

Business Plan for 1. Mission, Vision, Values Mission: Vision: Core values: 2. SWOT Analysis Strengths: Weaknesses: Opportunities: Threats: How would you