Business Plan for SuccessScott Earl, CPA

Quarter 1 Quarter 2 Quarter 3 Quarter 40

1

2

3

4

5

6

RevenueCosts

Company Revenue 2020

We are not Enron

Quarter 1 Quarter 2 Quarter 3 Quarter 40

0.51

1.52

2.53

3.54

RevenueCosts

Actual Company Revenue 2020

Increase Advertising Advertise on Facebook Layoff unneeded software engineers

We can fix this

On the average the ratio is for every $2 spent on advertising we will gain $40 in revenue. (Wang & Zhang 2008).

Advertising

Quarter 1 Quarter 2 Quarter 3 Quarter 4012345 Advertising

Advertising

“Social ads are an ad from a brand such as Toyota, with a message below that says ‘Joe and 3 of your other friends like Toyota.’ These ads lead to 68% improvement in ad recall and makes people four times likelier to purchase from the brand.” (Geron 2011.)

Facebook Advertising

The average salary of one of our computer applications software engineers is $85,990 annually. (Bureau of Labor Statistics 2009).

Layoff our least effective software engineer and replace them with an intern we would save almost $2750 a month.

Layoffs