ENTERPRENUERSHIPBUSINESS PLANBUTTER MILK

GROUP MEMBERS

NAVIN PAL 21NUPUR SONAGRA 25RITESH PASWAN 36SNEHA MITHBAVKAR 45

JEERA BUTTERMILK

MASALA BUTTERMILK

COLD BUTTERMILK

BOONDI BUTTERMILK

CONTENT• Objective• Aim• Location• Financials • Situational Analysis• SWOT Analysis • Target Market• Competitive Analysis

OBJECTIVE• To check whether we earn profit or

loss.• To know how an entreprenuer work,

strategy used, promotion or marketing techniques.

• How market works - Competitors?• Last but not the least as a college

project to work on.

AIM

• Target of capturing maximum number of customers.

• To earn profit.

• To make our venture successful.

LOCATION

Location were we

set up our business

FINANCIAL

Will be incorporated with an initial investment of Rs.200 (Rs.50 each)

FINANCIAL(cont..)

Break Up Of Rs.200

2kgs Rs.104

Rs.5

Rs.10

Rs.5

1packet Rs.32

6kgs Rs.24

1piece

Rs.

20

SITUATION ANALYSIS

• How many competitors in the market?

• Is their any one selling buttermilk?• Is there a scope of profit?• Is there any demand?• Can we continue this venture

further?

SWOT ANALYSIS

Strength1.Adequate availability of Raw Materials.2.High Consumer Retention rate.3.Quality.4.Natural product.

Weakness1.Acknowledgement.2.Limited financial resources.3.Late entry into the market.

Opportunities1.Competitive advantage over carbonated soft drinks, sugarcane juice, golawala.2.Wellness awareness amongst consumers.

Threat

1.Cut throat competition.

SWOT

TARGET MARKET• Kids• Teens• Youth • Working People • Housewives • Elderly people

Primary Market

• Railways – Commuters• Local Transport – Auto Rickshaw, Taxi,

Bus• Amusement Park• Schools & Colleges

Secondary Market

COMPETITIVE ANALYSIS

• Identification Of Competitors.

• Competitor Analysis.

• Market share .

• Comparison.

• Strengths & Weaknesses of Competitor.

CONCLUSIONProfit Distribution(Rs.800)

Navin Pal(Rs.200)

Ritesh Paswan(Rs.200)

Nupur Sonagra(Rs.200)

Sneha Mithbavkar(Rs.200)

And Rs. 30 were deducted from each member to give helping members