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SuStainable Marketing of Cultural and Heritage touriSMDeepak Chhabra, Arizona State University, USA

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers.

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandice.

This is timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Selected Contents: 1. Marketing of Heritage Tourism 2. Setting a Sustainability Stage for Heritage Tourism 3. Strategic Sustainable Heritage Tourism Marketing Model 4. Museums 5. Historic House Museums 6. Heritage Hotels 7. Festivals 8. Heritage Merchandize 9. Future of Sustainable Marketing in Heritage Tourism: Contemplation and Challenges

April 2010: 234 x 156: 256pp Hb: 978-0-415-77704-9: £75.00 | eBook: 978-0-203-85541-6

For more information, visit: www.routledge.com/9780415777049

CoMMerCial HoMeS in touriSMAn International PerspectiveEdited by Paul Lynch, University of Strathclyde, UK, Alison J. McIntosh, University of Waikato, New Zealand and Hazel Tucker, University of Otego, New Zealand

This is the first book to give recognition to this distinct, economically important and expanding form of tourism business by bringing together recent and international research on this common form of commercial tourism accommodation.

2009: 234 x 156: 288pp Hb: 978-0-415-47018-6: £80.00 | eBook: 978-0-203-88031-9

For more information, visit: www.routledge.com/9780415470186

eConoMiCS of SuStainable touriSMEdited by Fabio Cerina, University of Cagliari, Italy, Anil Markandya, University of Bath, UK and Michael McAleer, Complutense University of Madrid, Spain

Tourism is one of the world’s largest industries and one of its fastest growing economic sectors helping to generate income and employment for local people. At the same time, it has many negative outsourced effects on the environment and local culture. Achieving a more sustainable pattern of tourism development is high on the global agenda aiming to meet human needs while preserving the environment now and for the future.

The Economics of Sustainable Tourism aims to critically explore how tourism economic development can move closer to a sustainable ideal from a firm economic analytic anchor. Grounded in economic theory and application it analyzes tourist’s satisfaction and impacts of tourism on the host community, investigates the productivity of the industry and identify factors which could increase economic and sustainable development such as trade relationships. It offers further insight into how destinations sustainability can be measured, economic benefits of a more sustainable destination and sets the agenda for future research. The book includes a range of theoretical and empirical perspectives and includes cutting edge research from international scholars.

This significant volume provides a new perspective on the sustainable tourism debate and will be a valuable read for students, researchers, academics of Tourism and Economics.

Selected Contents: 1. Time Series Modelling of Tourism Demand from the USA, Japan and Malaysia to Thailand 2. Determinants of Tourist Satisfaction at Sun and Sand Mass Destinations 3. Determinant Attitudes to Tourism in a Mass Tourist Destination: A Comparative-Static Analysis 4. A Panel Data Analysis of Residential Water Demand in a Mediterranean Tourist Region: the Case of Sardinia 5. Pollution Adverse Tourists and Growth 6. On the Relationship Between Tourism and Trade 7. Evaluating Labour Productivity of Diversifying Rural Tourism: Evidence from Japan 8. Clustering Tourism Destinations by Means Composite Indexes of Sustainability 9. Equilibrium Dynamics and Local Indeterminacy in a Model of Sustainable Tourism 10. How Tourism can Help Preserve Cultural Heritage Sites: Constructing Optimal Entrance Fee Schemes to Collect Visitors’ WTP for the World Heritage Site My Son in Vietnam

September 2010: 234 x 156: 208pp Hb: 978-0-415-58385-5: £75.00 | eBook: 978-0-203-84233-1

For more information, visit: www.routledge.com/9780415583855

Routledge Critical Studies in Tourism, Business and Management SeriesThis ground-breaking monograph series deals directly with theoretical and conceptual issues at the interface between business, management and tourism studies. It builds on the International Series to provide research-generated, highly-specialized cutting-edge studies of new and emergent themes to affect the future business and management of tourism, such as but not necessarily restricted to knowledge management and innovation; governance and regulation; environmental change and peak oil. The books will be conceptually-challenging, empirically-rigorous creative, and, above all, capable of driving current thinking and unfolding debate in the business and management of tourism.

This monograph series will appeal to researchers, academics and practitioners in the fields of tourism, business and management, and the social sciences. We would welcome contributions from established academics as well as early career scholars who have recently completed their doctorates. The monographs will provide a forum for the publication of the freshest, most compelling yet accessible recent perspectives on tourism, business and management.

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new

Routledge International Series in Tourism, Business and ManagementThis innovative book series explores the key contemporary issues in the business and management of tourism. The series is organised around two strands: core themes in the business and management of tourism; and comparative international perspectives. The series is committed to exploring how the tourism sector reflects, informs and drives current thinking and practice in business and management in such areas as HRM, entrepreneurship, service quality management, leadership, CSR, strategy, operations, branding and marketing.

Books in the series will offer upper level undergraduates and masters students, comprehensive, thought-provoking yet accessible books that combine essential theory and international best practice on issues in the business and management of tourism. The series will have interest to those students on tourism programmes, as well as wider audiences in the social sciences (e.g. economics, geography, international studies, regional science, sociology, politics, leisure studies and recreation) and, more especially, business studies, management, marketing and international business. The geographical scope of the series will be global and appropriate regional studies will also be welcomed.

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Carbon ManageMent in touriSMMitigating the Impacts on Climate ChangeStefan Gossling, Lund University, Sweden

Climate change is one of the single most important global environmental issues facing the world today and is emerging as a major topic in tourism studies. Tourism is one of the world’s largest industries; it both contributes to, and will be notably affected by, climate change. Given the emerging global legal frameworks to reduce emissions of greenhouse gasses, growing costs of carbon and pro-environmentally orientated customers, carbon management in tourism is a necessity. Tourism must take responsive actions to enable travel and tourism to deliver the peak experiences that tourists seek with a lower carbon footprint.

Carbon Management in Tourism is the first book devoted to carbon emission reductions and to showcase a wide range of practical mitigation measures. This book provides a comprehensive overview by combining theory and practice of climate change mitigation in global tourism, addressing various levels of scale – such as global, national, and regional tourism systems – as well as individual tourism businesses. It integrates a thorough scientific discussion of the causes of emissions growth, along with an analysis of the major options to reduce emissions, and state-of-the-art carbon management practices. Detailed case studies provide examples of tourism businesses or destinations that have successfully reduced emissions of greenhouse gasses, with consideration of economic and socio-cultural issues integrated throughout.

This timely and important volume is essential reading for undergraduate and postgraduate students as well as academic researchers interested in Tourism, Environmental Management, Geography and Carbon Management.

Selected Contents: 1. Travel, Tourism and Carbon Management 2. Climate Change Mitigation: reasons for advocacy 3. Climate Change: the physical basis 4. Climate Change Mitigation 5. Tourism and Climate Change 6. Trends in Emission From Tourism 7. Understanding Emission Growth in Tourism 8. Mitigation: systemic considerations for restructuring 9. Mitigation: Technology 10. Mitigation: management 11. Mitigation: education 12. Mitigation: behavioural change 13. Mitigation: politics & research 14. Planning for Change, Exploring Innovation

December 2010: 246 x 174: 304pp Hb: 978-0-415-56632-2: £95.00 | Pb: 978-0-415-56633-9: £29.99 eBook: 978-0-203-86152-3

For more information, visit: www.routledge.com/9780415566339

touriSM and SoCial MarketingMichael Hall, Cantebury University, UK

Social Marketing is the utilization of marketing principles and methods to encourage behaviour change for the benefit of individuals and communities which is growing in significance as a non-regulatory mechanism to achieve policy goals. At a time when concerns over tourisms contribution to undesirable environmental and social change are greater than ever, these marketing strategies are important for developing sustainable destinations by both encouraging appropriate behaviour as well as creating better balance between tourism and the host community or attraction.

Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing and innovative perspective on the sustainable tourism debate and practice. The book is comprehensive in scope by considering a variety of social marketing sub fields relevant to tourism including, health, non-profit, political, environment and sustainable marketing and draws on social marketing practices from a range of disciplines. It integrates well chosen international case studies to help tourism students engage with the broader debates in social marketing and show theory in practice.

Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in Tourism.

February 2011: 246 x 174: 285ppHb: 978-0-415-57665-9: £90.00 | Pb: 978-0-415-57666-6: £25.99eBook: 978-0-203-85425-9

For more information, visit: www.routledge.com/9780415576666

international buSineSS and touriSMGlobal Issues, Contemporary InteractionsEdited by Tim Coles, University of Exeter, UK and C. Michael Hall, University of Canterbury, New Zealand

Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.

2008: 246 x 174: 304pp Hb: 978-0-415-42430-1: £95.00 | Pb: 978-0-415-42431-8: £31.99 eBook: 978-0-203-93103-5

For more information, visit: www.routledge.com/9780415424318

new forthcomingin 2011

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