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Shivanee Patel, rebranding vs. repositioning, 9 risks you must take to build a sustainable business, know your rights in divorce, the basics of child and spousal support, the health perks of caffeine, walk your way to a healthy heart
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REBRANDINGvs. REPOSITIONING
The HEALTH PERKSof Caffeine
20201995-20
151995-20
15Anniversary
Anniversary
THTH
February 2015
3
WHAT’SInside
5 cOvER sTORyShivanee Patel, CEO of DignifyDesigns, discovered at an early ageher talent of creating effectiveresumes. By the age of 18, she hadbeen accepted for more than 50jobs. Realizing the importance of agood resume in a job search, shebegan her branding business. Nowshe is known worldwide for thebranding and marketing servicesher company offers in helpingothers grow their businesses.
Photography courtesy of Deb Schell Photography.Location: Cleve J. Fredricksen Library
BusinessWomanPA.com | February 2015 ~
4 LETTER FROM THE EDITOR
7 REbRanDIng vs. REpOsITIOnIngThe right branding strategy makes all the difference.
9 THE paRacHuTE OR THE sTaIRs9 risks you must take to build a sustainable business.
11 wOMEn’s ExpO HIgHLIgHTsThe cure for cabin fever.
13 knOw yOuR RIgHTs In DIvORcEPlan accordingly so you can get what is best for you and your family.
16 THE basIcs OF cHILD anD spOusaL suppORTThe methodology used by the courts to determine support.
18 THE HEaLTH pERks OF caFFEInEThe latest research offers new insight of this potent pick-me-up.
20 waLk yOuR way TO a HEaLTHy HEaRTFind your target heart rate for best results.
21 wHILE wE wERE OuTSee what your colleagues have been up to!
22 wOMEn TO waTcHNew hires and promotions.
22 acHIEvEMEnTs & appLausEAwards and accomplishments.
23 MEET anD gREETRegional networking events and meetings.
717-397-8177 www.maygrant.com
with a common vision of prosperity for York County
local businesses to resources and each other
on behalf of York County businesses
Many Resources...One Network
www.ycea-pa.org YorkCountyEconomicAlliance @YCEAPA
Many Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One Network
Many Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One Network
Many Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One NetworkMany Resources...One Network
with a common vision of prosperity
local businesses to resources and
with a common vision of prosperity for York County
local businesses to resources and each other
for York County
each other
www.ycea-pa.org
on behalf of York County
YorkCountyEconomicAlliance
www.ycea-pa.org
on behalf of York County businesses
YorkCountyEconomicAlliance @YCEAPA
~ February 2015 | buSInESSWoman4
his month is dedicated to all matters of theheart. We not only celebrate romance withour significant other, but also turn ourattention to cardiovascular disease. I knowI have mentioned this before, but it is
worth saying again: Heartdisease is the No.1 killer ofwomen … take care of yourheart, this month and forever.Don’t become a statistic.
Walking is one way to getyour heart in shape. A sidebenefit is that you might loseweight and lower your badcholesterol while raising yourgood cholesterol. The nice thingabout walking is that the onlyequipment you really need is agood pair of sneakers. You canwalk in your neighborhood, on a home treadmill, or at alocal fitness outlet. Read the article inside and find outwhat your target heart rate should be while walking to besafe while building your heart muscle.
Branding is an important aspect for all businesses,whether it’s your personal brand or a business’s brand. Togrow your business, you need to cultivate both brands. Infact, each reflects positively or negatively on the other.
After a number of years in business, it is often necessary
to reevaluate if your company’s brand is still in alignmentwith what you are trying to portray to your customers andwhat your product is. There are several articles included inthis issue that discuss the importance of branding.
Ironically, there are also a couple of articles regardingdivorce and child and spousalsupport in this issue. It’s themonth of love, but lovesometimes takes a wrong turn.These articles give a niceoverview of what to expect if youare facing divorce, but eachperson’s situation is different.Contact an attorney specializingin divorce and family affairs ifyou find yourself in thiscircumstance.
Spring starts next month, andso do our women’s expos. We
have some exciting additions to the event! Read moreabout the day’s activities on page 11. It will definitely be agreat way to spend your day!
Member Of:
businesswoman is published monthly by On-Line publishers, Inc.,3912 abel Drive, columbia, pa 17512, 717.285.1350. copyright On-Line publishers,Inc. 2015. all rights reserved. Reproduction or use without permission of editorial orgraphic content in any manner is strictly prohibited.
views expressed in opinion stories, contributions, articles and letters are notnecessarily the views of the publisher. The appearance of advertisements for productsor services does not constitute an endorsement of the particular product or service.although every effort is made to ensure factual information, businesswoman cannot beheld responsible for errors in contributors’ material, nor does the editorial materialnecessarily reflect the opinions of the publisher. On-Line publishers, Inc. reserves theright to revise or reject any and all advertising.
subscription information: $14 per year for home delivery of 12 monthly issues.subscribe online at www.businesswomanpa.com or call 717.285.1350.
February 2015Vol. 12 - no. 2
omanWcareer ~ lifestyle ~ wellness ~ connections
b u S I n E S S
EDITOR’SNote
For advertising information:717-285-1350 or
www.businesswomanpa.com
T
Christianne RuppVice President and Managing Editor
P R E S I D E N T A N D P U B L I S H E RDoNNA K. ANDERSoN
E D I T o R I A LVice President
and Managing Editor CHRISTIANNE RUPP
Editor MEgAN JoyCE
Contributing Writers
DEBRA CANToRPHILLIP DAVIS
SANDRA goRDoNLyNDA HUDzICK
KELLy JAMES-ENgERPAULA KATCHMERToM PANAggIo
A R T D E P A R T M E N TProduction Coordinator JANyS CUFFE
Production Artist RENEE MCWILLIAMS
P R I N T / o N L I N E S A L E SAccount Executives
CHRISTINA CARDAMoNEANgIE JACoBy
AMy KIEFFERRANEE SHAUB MILLER
KRISTy NEIDEIgH
A D M I N I S T R A T I o NBusiness Manager ELIzABETH DUVALL
Events Manager KIMBERLy SHAFFER
Project Coordinator LoREN goCHNAUER
Sales & Event Coordinator EILEEN CULP
A D V E R T I S I N g o F F I C E SCorporate office: 3912 ABEL DRIVE
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DAUPHIN COUNTY
April 2, 20159 a.m. – 2 p.m.Hershey Lodge
325 University DriveHershey
16th Annual
LANCASTER COUNTY
May 14, 20159 a.m. – 2 p.m.
Millersville UniversityMarauder Court
21 South George StreetMillersville
16th Annual
(717) 285-1350(717) 770-0140 • (610) 675-6240
Exhibitors • Health Screenings • Seminars • Demonstrations • Entertainment •Door Prizes
CHESTER COUNTY
June 9, 20159 a.m. – 2 p.m.
Church Farm School1001 East Lincoln Highway
Exton
12th Annual
“”
parachutes weren’t proven trustworthyby having people carry them aroundon their backs. The device showed its
reliability once someone jumped.
~ Mary Manin Morrissey
NEWLOCATION!
BusinessWomanPA.com | February 2015 ~ 5
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randing can be definedas the promise abusiness makes to itscustomer: what that
customer can expect of a business’sproducts and services and what makesthat business different from itscompetitors. It reflects who thebusiness owner is and where thebusiness is headed.
Shivanee A. Patel, founder andCEO of Dignify Designs, understandshow important a good branding andmarketing concept can be and howimportant it is to the success of herclients. These days, she is knownworldwide for the services provided byher company, sometimes referred to as“The One-Stop Shop for EverythingBranding.”
But there was a time when herworld was much smaller and she felttrapped “inside the box.”
Born in California to parents whowere raised in Gujaret, India, Patelmoved to and grew up in Enola in ahome where she was much loved butalso very much isolated from herpeers.
“My parents emigrated from Indiain their teens and brought theirtraditional, overprotective, and strictregulations along with them,” she said.“When it came to afterschoolentertainment, it was obvious forother students to count me out.”
She did find opportunities toparticipate in some approved schoolactivities by taking on various
leadership roles. Patel realized,however, that even though she oftenfelt trapped in her room, she had avery important and powerful toolright at her fingertips that could helpher escape—a tool that provided herwith the chance to connect with theoutside world.
That tool, she said, was the WorldWide Web.
As she discovered all the avenues ofopportunity available to her via theInternet, Patel was able to reach out toothers and discovered that she had acreative flair that others could benefitfrom. One of her first endeavors thatshowcased her creative talentsinvolved writing resumes.
“After being accepted for more than50 jobs by the age of 18, I realized howeasy it was to obtain a job through aproper resume,” she recalls. “Some ofmy friends saw my success and askedme to tweak their resumes.”
Those who applied for jobs usingthe enhanced version of their resumeshad no trouble finding jobs.
“I was soon doing 20 to 30[resumes] per week,” Patel said. “Eventhough the resume business was good,I started to expand.” And DignifyDesigns was born.
Since a good resume is, in effect,presenting the “brand” of thatindividual, Patel was pleased todiscover that her talents for branding
could be used effectively in a varietyof other ways. Today, her companyhas expanded into providingbranding services through websitedevelopment, social media, businesscards, photography, graphic design,and logo design.
Dignify Designs also providesservices for those who wish to becomepublished authors, encouraging themwith a program that helps them write abook within as little as 90 days. Patelhas published three books herself,the first of which she wrote at the ageof 19.
“I wrote all three of my books inone year, and it was largely due to thepower of concentration,” Patel said.
A Brand
All Her
Own
By LYNDA HUDZICK
B
Shivanee A. Patel,CEO of Dignify
Designs.
StorycOVERStorycOVER
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6 ~ February 2015 | buSInESSWoman
Patel firmly believes that manypeople are spending their workdays ata job that is “nowhere near theiraspirations,” she said. “I turned mypassion of designing and brandinginto a profession because I saw theneed of expression everywhere I went… [I] did whatever it took to use mygift—even if it was on my owninitiative.”
It is her personal goal to ensure thatevery project her company takes ononly reaches its conclusion when theclient is completely satisfied.
“From updating clients, managingprojects, giving speeches, and takingcare of my employees, there arevarious assignments and duties thatare planned out in accordance withone another to ensure completion,”Patel said.
Each day, she allocates time tocommunicate with existing customers,engage with new prospects, and touchbase with previous clients.
“In order to stay creative, I musttravel, relax, read, and work—even ifit’s all in the same day.”
Although Patel does admit that anygiven day can consist of blessings andrewards but also of downfalls, tests,and trials, “every day is a good day forme,” she said.
“More specifically, a good day iswhen someone is admiring my workin my presence without knowing whocreated it,” said Patel.
Being a woman in the field ofbranding has opened many doors forPatel, but she also works hard to keepup with the latest technologies andupdates in a field that can change daily.
“I make sure to align myself withnational experts in my industry toensure rapid growth,” she said.
She also credits the many mentorsshe has been privileged to work withand gives back by being a mentorherself, sharing her expertise withothers.
Patel holds retreats for her staff,which present the opportunity to notonly enjoy each other’s company, butalso to review previous work andcustomer responses and how they canimprove as a team.
“My staff members [also]communicate with me throughGoogle Hangouts, Skype, phone, andemail,” she said. “If we aren’t at theoffice, we are at a seminar orrestaurant—learning and growing.”
Since the inception of herbusiness, Patel said that shelearned quickly that her youth is anasset.
“I learn from others’ failures andmistakes … and with faith anddetermination, any barrier can bebroken, both personally andprofessionally.”
Patel has also learned that if she isprepared and ready to serve as muchas possible, she and her business willenjoy continued success.
“If I have righteous desires, backedby faith, my business will groworganically,” she said. “Deep insideeach of us are deep reservoirs thatmust be brought out … with faith andpurpose, alongside with enthusiasm,the world will move for any man orwoman who truly knows how to servewith love.”
COST:Member Rate: $100
General Admission: $125
LOCATION:The Hershey Lodge
325 University Drive, Hershey
SAVE THE DATE:April 1, 2015
5:30 PM Reception 6:30 PM Dinner
@HRCCREDC #HRCdinner/Harrisburg Regional chamber
ROSS SHAFERKeynote SpeakerRoss Shafer is a six-time Emmy Award Winning Comedian, Writer, and TV Host. Ross is one of the most sought after Keynote speakers and seminar leaders on the subjects of Customer Empathy, Personal Motivation, and Business Relevance.
For more on Ross Shafer, visit www.rossshafer.com
FEATURING
To register, call (717) 232-4099 or visit www.HarrisburgRegionalChamber.org.
“I learn from others’ failures and mistakes … and
with faith and determination, any barrier can be
broken, both personally and professionally.
”
BusinessWomanPA.com | February 2015 ~
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7
he right brandingstrategy makes all thedifference.
As companies grow,product lines expand, and marketconditions change, business ownersoften find themselves with a companybrand image that no longer reflectswho they are or what they do. Perhapsthey started in a niche market, or witha very specific product, and built theirentire company identity around it—and the business now serves adifferent, bigger, or more diversecustomer base.
What to do?A sure symptom of this brand
misalignment is the constant need toexplain or clarify what the companyreally does. Or when an owner pines,“We’re more than just (fill in theservice or product category).” At thispoint, a new brand strategy isobviously in order, but it begs the
question, “Do I need to reposition mycompany or completely rebrand it?”
Reposition if the company name isright but the message and/or image iswrong
Repositioning a company makessense when the company brand nameis well established and not in any waymisleading. In other words, it’s not somuch an issue with the identity as it iswith the image and reputation.
Apple expanded beyond its originalcore product line of computers, butthat didn’t require a change in theirname. They simply dropped the word“computers” and shifted the messageto “Think Different.” They no longerposition their brand as a “computercompany” but more as a cool, digital-lifestyle provider.
Dale Jarrett Racing Adventure feltrestricted by their brand image asstrictly a racing school. It affected their
approach to advertising, marketing,and product development. Aftercarefully determining their core valueproposition, they reemerged with thetag line, “Full Throttle Living!”
The emphasis shifted from the carsto the actual experience. And thatexperience has since been expanded toinclude World War II reenactmentsand real firefighting drills. They nowposition themselves as a lifetimeadventure company that simulates aday in the life of an adrenaline-chargedprofessional. That’s a big departurefrom a racing school, and that’s thepower of repositioning.
Old Spice has made a concertedeffort to reposition its brand from astodgy aftershave product line to acool, contemporary array of “fragrantman goods.” Thanks to its viral videomarketing, a whole new audience hasembraced this once old-schoolcologne.
Rebrand if your company namecauses confusion
Rebranding comes into play whenthe original company identity hasgrown outdated, confusing, oroutright misleading. The owners andstaff can all agree on the brand’scurrent position and message, but thecustomer can’t get past the name itself.
CompUSA struggles to brand itselfas more than just computers. RadioShack remains mentally tethered to anold technology and a dilapidatedbuilding. Burlington Coat Factorysells more than just coats. At somepoint, the cost of clarifying a brandbecomes such a drag coefficient that itmakes more sense to start with a cleanslate.
Would 3M be recognized as aglobal leader in innovation if it hadremained The Minnesota Mining &Manufacturing Company? Popularconsumer electronics company LG
By PHILLIP DAVIS
T
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8 ~ February 2015 | buSInESSWoman
rebranded twice, from the original legacyname of Lak-Hui Chemical IndustrialCorporation to Lucky Goldstar, and in1995 to their current moniker of LG withthe tag line, “Life’s Good.”
Kentucky Fried Chicken rebranded toKFC to simplify their brand image anddeemphasize the fried aspects of theirfoods. They are now able to offergrilled chicken without an apparentcontradiction in the name.
Rebranding eliminates the need tospend valuable ad dollars declaring:“We’re more than what we say we are!”And in this economy, that might saveeven more than money—it might justsave the business.
Repositioning and rebranding keep acompany current, relevant, andprofitable
Both repositioning and rebrandingserve the goal of greater brand clarity.Repositioning highlights a company’semerging role and redefines its newterritory in the marketplace (often whilekeeping the legacy name in place, e.g.,Apple).
Rebranding addresses the outward-facing identity of the company, typicallythe name and visual components, andhelps to alleviate and/or correctmisconceptions about the direction of thebusiness (e.g., 3M and KFC).
Both rebranding and repositioningoffer unique and specific benefits whenapplied correctly. Clarifying the brandidentity and market position allowspotential customers to place the companyin the right mental “box” for easy andaccurate recall.
This type of intuitive branding reducescustomer confusion, improves bottom-line performance, and positions yourcompany for continued success. Withcareful consideration, rebranding andrepositioning will have your customersremembering and revisiting you moreoften.
•
With more than250 brands namesto his credit,Phillip Davis headsTungsten Branding, acompany-namingfirm based in westernNorth Carolina. Formore info, visitwww.TungstenBranding.com.
BusinessWomanPA.com | February 2015 ~
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9
magine you stand at the edgeof an enormous cliff, aparachute strapped to yourback. To your right is awinding staircase with a sturdy
handrail. There are only two ways offthe cliff: jump or take the stairs.
If you jump, once you reach thebottom, you’ll be awarded the exactamount of money you and your familyneed to live a happy and comfortablelife. If you take the stairs, you’ll reachthe bottom and walk away—nothinggained, nothing lost. Will you take therisk knowing there’s a slight chance theparachute won’t open?
Or will you take the safe way out,knowing a life of mediocrity awaits?
This is the dilemma entrepreneursface every day.
Risk is eternally linked toopportunity. There is nothing wrongwith taking the safe way out—millionsmake that choice—but successfulentrepreneurs are a different breed.They are professional risk takers andthey need to be willing to strap on thatparachute every day.
Here are some steps to follow if youwant to build and run a sustainable,profitable business.
Be the pig. Are you a chicken or apig? Think about a bacon-and-eggbreakfast. The chicken is involved, butthe pig is committed.
Following your entrepreneurialdream by giving everything you haveis like being the pig: You have to befully committed. An entrepreneur’scommitment is personal; it includesan investment of money, time, and lossof opportunity from forgoing otheropportunities.
Once you decide to jump, if youwant any chance for success, you needto go all in just like the pig.
Finance the dream yourself.Giving up your hard-earned money isthe ultimate risk. To pour life savingsinto an entrepreneurial pursuit is likewalking the tightrope without thebenefit of a safety net. It takes courage.Money buys resources, technology,and manpower—all critical elementsin helping a new business succeed.
If all capital investment is fromyour coffers, and not from outsidesources, then you are truly committed.Of course, you might have to find asource for additional financialsupport, which means either giving up
a piece of your dream in the form of apartnership or taking on debtresponsibility.
Building a successful businesswhen money is tight is a trueaccomplishment. The committedentrepreneur doesn’t allow a tightmoney situation to stop her. Trueentrepreneurial spirit promotes self-reliance and the willingness to find themoney.
Sacrifice your most preciouspossession: time. When you pursue anew enterprise, one resource thatcannot be reimbursed, borrowed, orsaved in an account for later use istime. Time is the most perishableresource of all. Time is finite;it’s more precious than money andmore costly to waste.
How you invest your time is a testof your resourcefulness. Where is thebest use of one’s time? How muchtime must you invest? Too little meansless than a full effort. If there is toomuch, then other life segmentssuffer. The good news is eventuallyyou will learn to navigate thesechallenges.
Don’t be a non-decider. Inbusiness, you need to decide over andover again. The first decision youmake is to jump in and pursuean entrepreneurial dream, butdecisions don’t end there. And everytime you make a decision, there’sa risk: These are the risks offailure, not being accepted, andmaking wrong choices. Don’t let thatstop you.
The Parachute
or the
Stairs?
By TOM PANAGGIO9 Risks You Must Take(and Keep on Taking)
to Build aSustainable BusinessI
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Change or die. Businesses are likesharks: They have to keep moving, orthey will die. The rule is simple:Businesses must progress, and progressrequires change.
In the business world, fear of changeprobably is the single biggest obstaclebusinesses need to overcome to meetthe evolving marketplace challenges.What makes embracing change evenmore difficult is that a business must bewilling to simultaneously changeinternally and externally to keepprogressing and remain competitive.
Internal change can beorganizational; there are changes inpersonnel, management, department,and staff reorganizations. It also refersto processes or systems, changes inattitude, and the business personality.While these three characteristics canand do change independently,they also can be linked, thus resultingin dramatic transformation.
External change is alwayscustomer facing; it’s most noticeable toyour customers and competition.Innovation, an external change, bringsa new competitive edge to yourbusiness by introducing products orservices that increase the value of acustomer’s experience with yourorganization and is announced in themarketplace through branding andmarketing.
Forget the “If I had … ” excuse.Some entrepreneurs are like a little boystanding with his nose pressed to thecandy-store window, hoping andthinking, “If I had a couple of pennies,
then I could buy some candy andeverything would be great.”
Sub in new technology, a biggerstore, a larger advertising budget, andon and on, for those two pennies andyou get excuses made by strugglingentrepreneurs everywhere.
Entrepreneurs must be self-reliant.You must get comfortable looking toyourself as the solution, not otherpeople or objects.
Expect to fail. To master the skill oflearning to be a successful businessleader, you must first embrace the riskof failure and expect to fail. You have tobe resilient to the pain andembarrassment of failing and keeppushing ahead. What the entrepreneurmust realize is that failure isnot defeat but a signal that a changeis necessary.
Spend money on marketing.Marketing is key to building asuccessful business. But it is alsosomething that many entrepreneurs areloath to spend their money on.
Instead, they offer these handyexcuses: “I tried it once and didn’t getany response, and so I stopped.” Or,“There’s just no money for marketingthis quarter. Maybe I’ll try somethingnext quarter.”
It’s no doubt that it is hard to knowwhat consumers think and what theirday-to-day needs are, but a businessvoid of a long-term and consistentmarketing effort is doomed.
Accepting marketing risk alsomeans recognizing that some degree of
failure is both inherent and necessaryto find your right path. You mustrealize that your marketing message isgoing to be received by some who arenot ready to buy. Therefore, you mustcommit to a consistent, ongoingstrategy to ensure that your messagegets in front of prospects when they areready to buy.
You can’t accomplish this bysending a single message and hopingprospects individually remember youand then respond months later.
Get up close and personal withcustomers. Shortsighted businessleaders assume that customers haveunreasonable expectations or theirdemands will increase once you openthe door of a relationship. After all,what if you start talking to them andthey start wanting better pricing,extended credit, or other specialconsiderations?
The truth is customers requireconsistent care and investment. Youmust risk investing in the necessaryresources to draw your customerscloser. You start by understanding thecustomers’ experience, and thencontinue maintaining a consistent lineof communication throughout yourrelationship.
Sure, as a small business, money istight, but the simplest solutions are justas effective as grand gestures. A shortthank-you note after a customer placesan order, whether it is done via email orby sending a handwritten thank-youcard by regular mail, is an easy way tostart building personal relationships
with your customers. Send birthdaycards or holiday cards. Call them withinformation or updates on productsthey’ve purchased or have asked aboutin the past.
To a small-business owner who hasa small number of customers, losingjust one customer has a significantimpact on organizational health. If youlose a customer due to price or othercircumstances beyond your control,then fine.
However, losing a customer becausethey felt unappreciated or underservedis inexcusable; it indicates serious flawsin your internal business processes thatlead to additional losses. The easiestway to avoid customer churn is bycontinuously reaching out andcommunicating; the sales processnever ceases.
The road to entrepreneurial successis not an easy one. You can’t simply takethe stairs to a successful business. To bea successful entrepreneur, you have torecognize that taking advantage ofopportunities—big and small—meansembracing the risks that come withthem.
And then you have to be willing toembrace those risks day in and day out.Keep that parachute handy.
•
Tom Panaggio has enjoyed a 30-yearentrepreneurial career as cofounder oftwo successful direct marketingcompanies: Direct Mail Express andResponse Mail Express. He is theauthor of The Risk Advantage: Embracingthe Entrepreneur’s Unexpected Edge.www.theriskadvanatage.com
~ February 2015 | buSInESSWoman10
www.BusinessWomanPA.com
For guest registration, or more information, go to:
aGreatWayToSpendMyDay.com
717.285.1350
E
The Cure for Cabin Fever
Do you have cabin fever? Are you ready to get out of the house and spendsome time with friends, Mom, or a sister – the girls – for a relaxing day that’s alot of fun and good for the soul?
The women’s expo is not far off, so mark your calendar now (and registertoday!) to attend on March 21, from 9 a.m. to 2 p.m. at the Hershey Lodge inHershey.
Enjoy a massage, do some shopping, and chat with exhibitors. Women wearmany hats throughout the day, and you’ll discover a wide array of products andservices to meet the needs of your diverse life. Vendors include health andwellness, fitness, jewelry, home improvements, nonprofits, travel, nutrition, avariety of home-based businesses, and more.
New this year will be the “Hottest and Bravest Firefighters”Contest. Invite your family and friends to support their local firestation. Votes at the women’s expo will help raise money foreach firefighter’s respective station. ($1 donation for each vote.)The Firefighter Strut and announcement of the winner will beheld on center stage at 1 p.m.
Another exciting addition is the Bricktastic LEGO® Contest.Parents or guardians are invited to bring their child ages 5-12 to thewomen’s expo and register him or her in the Bricktastic LEGO®sarea. Registered children will be using their imaginations to create anawesome house out of the LEGO®s provided. Prizes will be awarded!
For full details, please visit agreatwaytospendmyday.com and click on the“Contest” tab for the Dauphin County women’s expo.
Another special treat is entertainment by one of ourown – Amma Jo Johnson, a.k.a., AMMA JO. AMMA JOis a singer, songwriter, and entrepreneur. You will love hermusic as her mission in life is to inspire those around herto pursue their dream and their passion. AMMA JOrecently appeared on abc27’s Good Day PA for a livemusical performance. Meet her at center stage and bring your hands together tothe beat of her music!
Another highlight of the event includes atrendy fashion show where Aju from AanchelApparel & Accessories in Hummelstown willhighlight exquisite East Indian clothing,including traditional Indian, Indo-Western, andbridal outfits. She will also be showing piecesfrom her collection of children’s and men’s lines.
I’m not giving it all away right now, so checkback next month for some additions to ourdemonstrations and entertainmentlineup. Sponsors of the event include
Emerald Springs Spa and The PennsylvaniaCyber Charter School.
The women’s expo is always a great wayfor women of all ages to spend their day.
By CHRISTIANNE RUPP
March 21, 20159 a.m. – 2 p.m.Hershey Lodge
325 University Drive, Hershey
Visit www.aGreatWayToSpendMyDay.com for free advance guest registration ($5 at the door)or for more information about participating as a sponsor or exhibitor.
EMarch 21, 2015
9 a.m. – 2 p.m.Hershey Lodge
325 University Drive • Hershey
May 30, 20159 a.m. – 2 p.m.
Millersville UniversityMarauder Court • 21 S. George St., Millersville
omen’s xpoLancaster County
E
Help Your Business Bl m!
Health & Wellness • Finance • HomeTechnology • Beauty • Nutrition
and more!
RESERVE YOURSPACE TODAY!
Sponsor and exhibitor applications now being accepted.
aGreatWayToSpendMyDay.com
NEWLOCATION!
~ February 2015 | buSInESSWoman12
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13
imes have changed. Moreand more women are inthe workforce. Many ofthese women are
managers, supervisors, andexecutives. Other women are takingthe leap and starting their ownbusinesses.
Divorce does happen, and it isimportant for all women to know theirrights. They have worked hard fortheir money and their businesses, andthey should have an understanding ofwhat do to keep what is important tothem—and what to expect in a divorceproceeding—so they can plan for theirfuture. Knowing their rights providespeace of mind.
Pennsylvania is a no-fault state. It isstill possible to receive a divorce basedon fault grounds, but the reasons forpursuing such have been greatlydiminished. Fault grounds includeadultery, indignities, bigamy,malicious desertion, barbaroustreatment endangering the life andhealth of the spouse, and beingimprisoned for two years.
Pursuing a fault divorce isexpensive in money, emotions, andtime, and it doesn’t aid in the financialaspects of the divorce. No-fault
divorces can be quicker and lessexpensive.
There are two ways to acquire a no-fault divorce in Pennsylvania. The firstis by mutual consent. Ninety days afterthe divorce is filed and served uponthe other party, both parties can file anaffidavit of consent to the divorce,acknowledging that the marriage isirretrievably broken.
The second way, generally utilizedif only one party is pursuing thedivorce, is to file the complaint indivorce and, after two years ofseparation, to file an affidavit alleging
that the parties have lived separate andapart for a period of two years and themarriage is irretrievably broken.
The complaint need not be filed atthe start of the separation. The otherparty can challenge theseassertions. And, it should be notedthat you can live separate and apart inthe same household.
Marital property can be divided byagreement of the parties or a court cando it.
The Pennsylvania Divorce Code is“title blind.” Essentially, all propertyacquired during the marriage until the
date of separation is “maritalproperty.” The date of separationbecomes important as it determinesthe marital estate — not its value, butwhat is included. It doesn’t matter howthe property is titled.
There are exceptions. For instance,gifts or bequests from a third party arenon-marital. An award or settlementreceived for a claim accruing beforethe marriage or after separation isnon-marital.
Property can be excluded by validagreement before, during, or after themarriage.
It is important that non-maritalproperty remain in the individual’sname because once it is placed intojoint names, a gift of an interest ismade.
Marital property also includesincreases in value to non-maritalproperty during the marriage until thedate of separation or date of hearing ifthe value decreases.
Property need not be sold but canbe distributed in kind. For instance,depending on values, you can keep thebusiness you worked hard to establishwhile your spouse keeps his 401(k).
Marital debt is basically that debtacquired during the marriage up until
Know Your Rights inDIvOrCE
By PAULA KATCHMER, Esquire
T
“”It is important to know your rights and what
you can expect so you can plan accordingly for
the best result for you and your family.
LIFEST
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~ February 2015 | buSInESSWoman14
the date of separation. It is importantto remember that third parties are notbound by divorce law. If both namesare on a credit card, the credit cardcompany can come after both partiesfor payment despite the fact that thedivorce code says it is the debt of oneparty.
Pennsylvania is an equitabledistribution state. There are 11 factorsthe court considers in equitablydividing marital property. Maritalmisconduct is not one of them.
These factors include length ofmarriage; any prior marriages; age,health, income, education, and needs;contribution of one party to theincreased earning power of the otherparty; the opportunity for futureacquisition of assets or income;sources of income; the contribution ordissipation by a party with regard toassets, including contribution as ahomemaker; the value of property setapart to each party; the standard ofliving during the marriage; theeconomic circumstances of each party
at the time of the division of theproperty, including any taxramifications and expense of sale ortransfer of an asset; and, whether aparty will be serving as a custodian ofa minor child.
There is no magic formularegarding the weight each factorreceives, and each case is different.
Support, alimony pendente lite,and alimony can either be received orpaid by the woman. Generally, thespouse with the higher income mayhave to pay support or alimonypendente lite.
Spousal support is for the care,maintenance, and financial assistanceof the spouse. It can be payable untilthe divorce is final. However, it isbased on the marital relationship, andif the dependent spouse did anythingthat could rise to the level of groundsfor a divorce, the spouse may not beentitled to support.
But, if a divorce is filed, the spousecould request alimony pendente lite, aform of temporary support granted
during the pendency of a divorce tomaintain the spouse and permit thespouse to maintain or defend theaction. You can be living with anotherperson and receive alimony pendentelite.
The formula set forth in the rules isthe same for both support andalimony pendente lite.
There are certain deviations fromthe formula result for both that can beallowed. Length of marriage isone. Spouses are not to overly benefitfrom short-term marriages.
Alimony is payable after thedivorce is final if it is deemednecessary.
There are 17 factors for the courtto consider, which are similar tothose set forth for equitablydistributing property. But, as opposedto equitable distribution, maritalmisconduct during the marriageuntil the time of separation and abuseafter final separation are factorsto be considered. These are not slamdunks, though. They include only one
of 17 factors and may not receivemuch weight in the court’sdetermination.
The above is only a brief overviewof the law pertaining to divorce inPennsylvania. There are nuances andcaveats to the above and each case andits facts are different, requiringdiffering applications of the criteria.
It is important to know your rightsand what you can expect so you canplan accordingly for the best result foryou and your family. You shouldcertainly consider speaking with anattorney knowledgeable and experi -enced in the field of family law.
•
Paula B. Katchmer received her JurisDoctorate from Temple University Schoolof Law. She is licensed to practice law inPennsylvania and the United StatesDistrict Court, Eastern District ofPennsylvania. Katchmer has more than30 years’ experience practicing family law(divorce, support, custody, protectionfrom abuse, and children and youthmatters). Her office is in Lancaster, Pa.
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Call todayfor yourfree copy!(717) 285-1350
Your guide to
choosing the right
living and care
options for you
or a loved one.
LIFEST
YLE
16 ~ February 2015 | buSInESSWoman
hen two partiesmarry, they createtwo absolute obli -gations. One is for
the financial support of each other.The second is the financial support ofany children they may have.
When a couple lives in an intactrelationship, the court does notinvolve itself in the financial decisionsof the family. However, when a coupleseparates, the courts have amethodology to determine interimsupport.
This article will not addressalimony, which is support paid afterthe divorce is entered. It will solelyaddress child support and the twotypes of support for a spouse pendingfinalization of a divorce.
Support is something that a partymust file for in order for a court torequire payments to begin. An orderfor support is retroactive to the date offiling only. You will not be able to goback and seek support for the periodof time before filing.
Child Support Generally, children are entitled to
financial support from their parentsuntil they turn 18 and have graduatedfrom high school, whichever occurslater. Pennsylvania applies supportguidelines based on an income sharesmodel.
The net incomes of both parentsare calculated. Net income includesincome from any source, reduced bymandatory expenses such as taxes,union dues, and mandatoryretirement contributions.
If a party is not working, he or shemay be assessed an “earning capacity”based on educational background,work history, and the circumstances ofunemployment.
Once net income is established forboth parties, the family income isdetermined by adding those twonumbers. The support guidelinesoutline what portion of that familyincome should be designated for thebenefit of the children.
This amount increases with the
number of children. Once thatsupport number is determined, it isallocated between the parties based ontheir share of the family income.
For example, if Mother earns 75percent of the family income, shewould be responsible for 75 percent ofthe support figure, and Father wouldbe responsible for 25 percent.
It is the noncustodial parent whoactually pays the custodial parent. Ifthe parties share custody, childsupport is paid to the shared custodianwho earns less money. This is the basechild-support amount.
This base support amount may bealtered due to additional costs andexpenses. First, the cost of healthinsurance is allocated among parentsand may either reduce or increasesupport. The allocation is based on thenumber of parties covered vs. thenumber of people in the supportorder.
Second, over and above the basesupport amount, there is acontribution for childcare and private-
school tuition. This contribution ismade on the same percentageallocation determined in the incomeshares model above (if Mother made75 percent of the family income,Mother would be responsible for 75percent of daycare costs).
Third is unreimbursed medicalexpenses. The party receiving supportis responsible for the first $250 ofunreimbursed medical expenses perchild. Thereafter, any remainingunreimbursed medical expenses aredivided between the parents in thesame proportion as their incomes (inour case, 75 percent/25 percent).
These expenses are allocated on anannual basis.
Finally, there may be an additionalcontribution toward the mortgage ifthe recipient spouse is residing in thehome. The mortgage adjustment is aresult of a formula and is discretionarywith the court.
The payment of child support is nottaxable to the recipient and notdeductible to the payor. The recipient
The basics ofcHILD
AnD
SPOuSAL
SuPPORT
By DEBRA CANTOR, Esquire
W
BusinessWomanPA.com | February 2015 ~
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of the support is not responsible foridentifying how the support is actuallyused.
Child support may always bemodified based on changes incircumstances. The support guidelinesare changed periodically to account forcost-of-living adjustments and changesin the rules of civil procedure.
Spousal Support/Alimony PendenteLite
Spousal support or alimonypendente lite (APL) is support paid forthe benefit of a spouse until the divorceis finalized. Generally, both forms ofsupport are calculated the same way,but there are different legal reasons toseek one over the other.
Income and net income arecalculated in the same manner as inchild support. If there are no children,the net incomes of the spouses arededucted from each other and thenmultiplied by 40 percent to determinethe appropriate amount of support tobe paid to the recipient.
This base support amount may alsobe adjusted for the costs of healthinsurance and the mortgage deviation.The recipient spouse is liable for thefirst $250 of unreimbursed medicalexpenses and, thereafter, the costs areallocated by pro rata of income earnedas in child support.
If there are children, child supportis always calculated first. Thereafter,the payor spouse’s net income isreduced by the recipient spouse’s netincome and child support. Theremaining funds are multiplied by 30
percent and this is the base supportamount.
Spousal support/APL is taxable tothe recipient and deductible to thepayor as long as it is documented by asigned writing or an order of court.
Parties can agree to the payment ofsupport directly between themselves.However, many couples elect to gothrough the Domestic Relations Officeand obtain a court order for support.This support is collected by wageattachment and is taken directly fromthe payor’s paycheck. It is paid through
a statewide collections agency calledPaSCDU and disbursed by automaticdeposit into a bank account or byissuance of a debit card called an EPPIcard.
If a party fails to make payment ontheir support order, the DomesticRelations Office will seek enforcementof the order. The court may issuecriminal citations; deny or suspendprofessional, recreational, and driver’slicenses; and issue liens against realproperty.
This article provides only a basicoverview of support in Pennsylvania. Itdoes not deal with special issues thatoften arise. It is recommended thatanyone seeking support consult withan attorney for advice and counselbefore proceeding.
•
Debra Denison Cantor is a member atMcNees Wallace and Nurick, LLC,and practices solely in the area of familyand collaborative law. Information onfamily law may be found atwww.centralpadivorceoptions.com.
“”support is something that a party must file for in
order for a court to require payments to begin.
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The Health
Perks of
Caffeine
By SANDRA GORDON
f you’re like manyadults, caffeine ispart of your dailyroutine. According
to a recent Dunkin’ Donutsstudy, 46 percent of allU.S. workers feel moreproductive with coffee.
But caffeine’s benefitsdon’t stop there. The latestresearch offers new insightabout the health perks of thispotent pick-me-up.
Caffeine is the ultimatepower tool.
“Caffeine boosts brain -power and memory, makesyou feel more vigorous, and
improves mood,” saysHarris R. Lieberman,Ph.D., a researchpsychologist with the U.S.Army Research Instituteof Envi ron mental Medi -cine in Natick, Mass.
Caffeine blocks the action ofadenosine, an organic compound thatpromotes sleep, to stimulate brain cellsto fire up.
Blood levels of caffeine peak about30 to 45 minutes after you’ve consumedit. But don’t gulp down two cups firstthing to turbocharge your day.
A study Lieberman led involvingU.S. Navy Seals found that an averageof 300 mg of caffeine (equivalent tothree cups of coffee or four cups of tea)consumed throughout the day isoptimal for most people for peakmental and physical performance.
Coffee cuts endometrial cancer risk. Downing daily cups of coffee can
reduce the risk of endometrial cancer,the most common cancer of the femalereproductive organs. Researchers fromthe Harvard School of Public Healthfound that women who drank three tofour daily cups of java reduced theirrisk of endometrial cancer by 29percent compared to women whodrank little or no coffee.
Drink think: Coffee containschlorogenic acid, an antioxidant thatmay prevent DNA damage. Its caffeineand other bioactive compounds mayalter the levels of estrogen, insulin, C-peptide, and other hormones to inhibitthe growth of cancer cells.
Be careful how you take your coffee,though. Adding sugar and cream couldcontribute to weight gain and insulinresistance. Keeping your weight incheck and exercising regularly are themost powerful ways to preventendometrial cancer.
Coffee helps derail diabetes. The pooled results of 18 studies
involving more than 450,000 peoplefound that each daily cup of coffeeconsumed is associated with a7 percent lower risk of diabetes.
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19BusinessWomanPA.com | February 2015 ~
Follow-up studies show that coffeemay reduce inflammation andimprove insulin sensitivity.
But again, don’t OD on the stuff.Some studies link coffeeconsumption—more than three cupsof coffee per day—with an increasedrisk of rheumatoid arthritis.
That cup of joe won’t make you go. Women with urinary incontinence
(UI)—the strong, sudden urge to gowhen you may not be anywhere near abathroom—have long been told toavoid coffee and other caffeinatedfoods and beverages. It was thoughtthat caffeine, a diuretic, may irritatethe bladder and make things worse.
But a recent study shows thatcaffeine isn’t the culprit once thought.Researchers analyzed foodquestionnaire data from the Nurses’Health Study and Nurses’ HealthStudy II from 21,564 women withmoderate UI—who leaked urine oneto three times per month—over twoyears.
They found that caffeine didn’tcause more problems. Whetherwomen routinely drank just one cup ofcoffee daily or downed four or morecups, those who kept up their caffeinehabit didn’t experience more bouts ofUI over time. In women whosesymptoms had gotten worse, there wasno link to caffeine, the researchersfound.
If you’ve got UI, there’s no need togive up caffeine to manage thecondition.
Coffee won’t weaken your bones. Although a teeny bit of calcium
does leach from your bones when youdrink full-strength java, it’s notenough to be harmful, even if youdrink a lot of coffee. Still, if you want
to make up the difference, pour in oneto two tablespoons of skim milk orhave a skim latte (half steamed skimmilk, half coffee) instead.
How much is too much? “On average, most adults will noticeno side effects from caffeine at 300milligrams or fewer a day,” saysHerbert Muncie Jr., M.D., professor offamily medicine at LSU School ofMedicine in New Orleans.
That’s the caffeine equivalent ofroughly 28 ounces (or three and a halfcups) of regular coffee. But know yourlimit and stick to it.
“Find out what’s right for you.There are genetic differences thatseem to predict how quickly peoplemetabolize caffeine. Some people needless caffeine than others,” Liebermansays.
If your blood pressure is elevated oryou’re sensitive to the effects ofcaffeine (the jitters, restlessness,anxiety, heart palpitations, heartburn,insomnia), consider avoiding caffeinealtogether.
Likewise, if you’re pregnant ortrying to conceive, “reduce your intaketo one caffeinated beverage a day orless,” says Lisa Mazzullo, M.D., anob/gyn in Chicago and coauthor ofBefore Your Pregnancy. Consumingtoo much caffeine may increase yourrisk of low birth weight or miscarriage.
Timing is important too. Caffeinegenerally takes eight to 12 hours to getout of your system. If sleeping well is aproblem, avoid any caffeine afternoon. Besides obvious sources, such ascaffeinated coffee (103 mg caffeine in6 ounces), tea (36 mg in 6 ounces), andcola beverages (49 mg in 12 ounces),try to steer clear of hidden caffeine infoods like coffee-flavored yogurt (44.5mg in 8 ounces) and chocolate (6 mgin 1 ounce).
The Buzz on
Energy Drinks
To tackle your to-do list, it may be tempting gulp down anenergy drink or two. The trendy pick-me-up packs aconcentrated dose of caffeine—as much as 207 milligrams,which is double the caffeine content of an 8-ounce cup of coffee.Energy products could be an emergency solution if, for example,you have to drive at night for a long distance and you’re tired.
But over the long run, energy drinks aren’t so healthy for yourheart. A study in the Journal of the American Medical Associationfound that the potent products can increase blood pressure,irregular heart rate, and heart palpitations.
If you have high blood pressure, downing these productscould spike it into a dangerous range. Elevated blood pressuremay lead to heart disease, heart failure, stroke, and kidneyfailure.
Energy products could also trigger atrial fibrillation, acommon heart-rhythm problem that’s associated with stroke. Atthe very least, the caffeine load in an energy drink could causeirritability and anxiety.
All told, skip energy drinks and enjoy less potent forms ofcaffeine.
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20 ~ February 2015 | buSInESSWoman
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f you want to drop a fewpounds, you probably alreadyknow that getting regularcardiovascular exercise is an
integral part of any successful weight-loss regime. Just as important, though,is the effect that regular workouts haveon your heart.
But it’s not as simple as lacing upyour shoes and heading outside. Formaximum benefits, you need toexercise intensely enough to challengeyour heart—but not so intensely thatyou overdo it.
The idea is to condition yourcardiovascular system, including yourheart, says Arthur Labovitz, M.D.,director of the division of cardiologyat Saint Louis University School ofMedicine in Missouri.
Getting your heart in shapeproduces both direct and indirectbenefits. Indirect benefits includeeverything from weight loss todecreased bad cholesterol anddecreased total cholesterol toincreased HDL, or good, cholesterol.
But it’s the direct benefits that payoff in your day-to-day life.
“What happens when you increaseyour heart rate on a regular basis [withaerobic exercise] … your heart isbetter able to handle physical stress, sothat your increase in heart rate overallwill be less as you increase yourconditioning,” says Labovitz.
See, your heart is a muscle, and as itgrows stronger, it’s able to pump moreblood with each heartbeat—whichmeans it doesn’t have to pump asoften. That means that it’s easier to runup a flight of stairs, carry in groceries,or play tag with your kids withoutgetting winded.
When you exercise, measuringyour heart rate—either with a monitoror simply by checking your pulse—canhelp you ensure that you’re exercisingat the right intensity. Our workoutplan below will help you conditionyour heart whether you’re a couch
WalkYourWayto a
HealthyHeart
By KELLY JAMES-ENGER
I
“getting your heart in shape produces
both direct and indirect benefits.
”
BusinessWomanPA.com | February 2015 ~ 2121BusinessWomanPA.com | February 2015 ~
potato or a committed exerciser. The first step is to calculate your
maximum heart rate. The mostaccurate way to determine your max isby having it tested by a professional,but the standard formula used by theAmerican College of Sports Medicineis 220 minus your age.
After determining your max (for a35-year-old, it would be 185), you candetermine your training zones bychecking the chart below.
While a heart rate monitor makes itsimple, you can also take your pulse byhand to check your heart rate. Pressdown with your first two fingers on theopposite wrist, and count beats for10 seconds and multiply by 6; that willgive you your current heart rate.
Most exercisers want to work out inthe following three zones:
• 50-60 percent of max: the Stroll.Exercising at this rate strengthensyour heart. If you’re just starting toexercise, this is a good place tobegin. At this intensity, you should
be able to carry on a conversationwith ease.
• 60-70 percent of your max: theHurry. This takes a little more effort,
and is generally a low-key workoutif you’re fit. Intensity-wise, imaginehurrying through a grocery store;you’re walking faster than normal,but can still talk easily.
• 70-80 percent of your max: theRush. If you’re a regular exerciser,this is where you’ll spend most ofyour exercise time. Here you shouldbe able to talk with some effortwhile exercising. If you can rambleon and on, you’re not working hardenough; if you can’t talk at all, easeoff.
Keep in mind that if you exerciseat less than 50 percent of your max,you won’t do much for your heart,and exercising at 80 percent or moreof your max is only for the fittestpeople.
Remember to use proper walkingform to avoid straining your neck orupper back (if you walk with your headdown, for example, you’ll feel it thenext day).
Good walking posture means headup, chest lifted, legs centered underyour hips. Step onto the ball of yourfoot and push off with each step,walking heel, toe, heel, toe; your armsshould swing naturally as you stride.
TArGET HEArT rATE ZONES
AGE Stroll Hurry Rush
(50-60%) (60-70%) (70-80%)
20-24 100-120 120-140 140-160
25-29 98-117 117-137 137-156
30-34 95-114 114-133 132-152
35-39 93-111 111-130 130-148
40-44 90-108 108-126 126-144
45-49 88-105 105-123 121-140
50-54 85-102 102-119 119-136
55-59 83-99 99-116 116-132
60-64 80-96 96-112 111-128
While We Were Out ...While We Were Out ...
The office staff from Lancaster Plumbing Heating & Cooling wears red to annuallysupport the American Heart Association’s Go Red for Women’s “Wear Red Day” onFeb. 6.
Lancaster Plumbing Heating & Cooling
SEnD uS YOUR PIcTuRES!BusinessWoman would love to share what’s happening while you're out and about.
Send your picture(s) and descriptions to: [email protected].
Metro Bank’s York Crossing store manager Susan Davis, left, andassistant store manager Shanda Ruck, right, present New Life forGirls assistant director Kathy Kelly, center, with donations from thebank’s Giving Tree program. The program donated more than $5,000in charitable giving and essential items to six local nonprofits.
Metro Bank
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22 ~ February 2015 | buSInESSWoman
WOmEn TOWatch
Alex chiaruttini, an environmentalattorney with Stock and Leader, hasjoined Governor Tom Wolf ’s Environ -mental Protection team. She also serveson various DEP regulatory workgroups atthe request of the agency and as arepresentative of affected/stakeholderindustries.
Lauren Kohr, Metro Bank’s assistantvice president and AML/BSA/OFAC director, has earned the Certified Advanced Financial CrimesInvestigations Specialist (CAMS-FCI)credential from the Association ofCertified Anti-Money LaunderingSpecialists (ACAMS).
Do you have an announcement?Please email your announcements of career advancements and
professional new hires to [email protected]. Electronic
photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.
Or mail to: BUSINESSWOMAN, 3912 Abel Drive,
Columbia, PA 17512. Photos sent through mail will not be
returned. Please – no duplicate releases.
AcHIEVEmEnTS &Applause
Kate Anderson has been hired byGodfrey and will provide artistic designdirection while managing brand anddesign standards for clients. She was aWeb and graphic designer at Hair Directand an art director and studio managerat White Good & Company, both ofLancaster.
Denise E. Elliott has joined the law firmof McNees Wallace and Nurick LLC(McNees). As a member of the Labor &Employment Group, Elliott representspublic- and private-sector employers inall phases of employment litigationbefore state and federal courts andadministrative agencies.
Tasha claggett of Harrisburg has beenpromoted to investment and reportingofficer for Metro Bank. She has morethan 12 years of banking experience.Claggett volunteers her time to theRutherford Youth Club, Living WaterCommunity Church, and the bank’sMetro Cares volunteer program.
Patti (boccassini) Hill has joinedadvertising agency Martin Commun -ications as an account executive.Formerly the publisher of HarrisburgMagazine, Hill brings a strongbackground in marketing, publishing,and account management.
Dawn nixson of Mechanicsburg hasjoined Metro Bank as vice president andstore manager of its Market StreetLemoyne store. Nixson has more than25 years of banking experience, mostrecently working as a branch managerfor M&T Bank.
Ashley b. nichols has joined the lawfirm of McNees Wallace & Nurick LLC.Nichols will provide litigation supportfor construction claims and contractdrafting to the firm’s Construction &Procurement practice group.
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American Business Women’s Association(ABWA)
Camelot Chapter
6 p.m.
3rd Monday of the month
The Radisson Penn Harris Hotel &
Convention Center, Camp Hill
Debra Yates, President
717.763.7814
www.abwacamelot.com
Lancaster Area Express Network
7:15 – 9 a.m.
3rd Wednesday of the month
Lancaster Country Club
1466 New Holland Pike, Lancaster
Jennie Weinhold
717.715.2595
www.LAEN-ABWA.com
Lebanon Valley Chapter
6 p.m.
4th Wednesday of the month
Hebron Fire Hall
701 E. Walnut St., Lebanon
Penny Donmoyer
717.383.6969
www.abwalebanonpa.com
Penn Square Chapter
11:45 a.m. – 1 p.m.
2nd Thursday of the month
Hamilton Club
106 E. Orange St., Lancaster
Donna Anderson
717.392.8285
Wheatland – Conestoga Chapter
6 p.m.
1st Tuesday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Kimberly Warner, President
Women @ Work Express Network
11:30 a.m. – 1:15 p.m.
2nd Thursday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Beth Lovell
www.abwalancaster.com
Yellow Breeches Chapter
6 p.m.
4th Wednesday of the month
Comfort Suites
10. S. Hanover St., Carlisle
Jofa Kauffman
Central PA Association for FemaleExecutives (CPAFE)1st Wednesday of each month
Refer to the website for the meeting location
Cathy Jennings, President
717.713.7255
www.cpafe.org
Executive Women InternationalHarrisburg Chapter
5:30 p.m.
3rd Thursday of the month
Rotating location
Kathy Lacomba
www.ewiharrisburg.org
Harrisburg Business Women11:30 a.m. – 1:30 p.m.
2nd Tuesday of the month, Sept. – July
Best Western Premier Central Hotel &
Conference Center
800 E. Park Drive, Harrisburg
Lynne Baker, President
717.215.2327
www.harrisburgbusinesswomen.org
Insurance Professionals of LancasterCounty (IPLC)5:45 p.m.
3rd Tuesday of the month, Sept. – May
Heritage Hotel
500 Centerville Road, Lancaster
Krista Reed, President
www.internationalinsuranceprofessionals.org/
group/117
International Association ofAdministrative Professionals
Harrisburg Chapter
5:30 p.m.
3rd Monday of the month
Holiday Inn Harrisburg East
4751 Lindle Road, Harrisburg
Helen E. Wallace, CAP-OM, President
Jodi Mattern, CAP, Webmaster
www.iaap-harrisburg-pa.org
Hershey Chapter
5:30pm
2nd Tuesday of the Month
Hershey Lodge
325 University Drive, Hershey
717.508.1710
www.hershey-iaap.org
Red Rose Chapter
6:15 p.m.
4th Tuesday of the month
Woodcrest Villa
2001 Harrisburg Pike, Lancaster
Tamara Coleman
www.iaaplancaster.com
White Rose Chapter of York
6 p.m.
3rd Wednesday of the month
Normandie Ridge
1700 Normandie Ridge Drive, York
Dorothy Keasey
717.792.1410
Mechanicsburg Business Women11:30 a.m.
3rd Wednesday of the month
Giant Super Foods Community Room
3301 Trindle Road, Camp Hill
Abeer Srouji Allen
www.mechanicsburgbusinesswomen.org
Pennsylvania Public Relations Society5:30 p.m.
Last Thursday of the month
Joan Nissley, President
www.pprs-hbg.org
Shippensburg Women’s AreaNetworking (SWAN)Noon
1st Wednesday of the month
Rotating location
Lisa Mack, President
www.facebook.com/shipswan
Women’s Business Center Organization(WBCO)11:30 a.m.
2nd Tuesday of the month
Sept. through April
Mary Meisenhelter
Debra Goodling-Kime
Yorkview Hall
Willman Business Center
York College of PA
441 Country Club Road, York
www.wbcoyork.org
Women Inspiring Success ExpressNetwork7:15 – 9 a.m.
2nd Tuesday of the month
Knickers Pub at Heritage Hills
2700 Mt. Rose Ave., York
Wanda Stiffler
717.891.7808
Women’s Independent Networking Group(WING)Noon
1st and 3rd Wednesday of the month
Heritage Hills
2700 Mount Rose Ave.,York
Lisa Barshinger
717-747-6393
www.wingofyork.com
Women’s Network of York11:30 a.m.
3rd Tuesday of the month
Out Door Country Club
1157 Detwiler Drive, York
Theresa La Cesa
Jennifer Smyser, President
www.wnyork.com
W O m E n ’ S n E T W O R K I n G G R O u P SmEET AnDGreet
BusinessWomanPA.com | February 2015 ~ 23
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