PERSONAL PORTFOLIO

2014

THE CHOSEN

ABOUT ME

PERSONAL DETAILS

FIRST NAME:Buyani

SURNAME:

SEX:

Duma

Male

BIRTH DATE:10 July 1991

ID NUMBER:910710 5525 08 7

NATIONALITY:South African

MARITAL STATUS:Single

CRIMINAL RECORD:None

ISIZULU

2012-2014

VEGA SCHOOL OF BRAND LEADERSHIP

2005-2009

THE NATIONAL SCHOOL OF THE ARTSMathematical Literacy (A); English (B); Isizulu (B); Dramatic Studies (B); Life Sciences (C); Business Studies (D)

EDUCATIONAL BACKGROUND

ACHIEVEMENTSTop 3 at portfolio night 12 Johannesburg

2nd place in the mr price poster design competition

I AM

PROGRAMS

ILLUSTRATOR

INDESIGN

PHOTOSHOP

PREMIERE PRO

CREATIVE FIELDSGRAPHIC DESIGNILLUSTRATIONEDITORIAL DESIGNART DIRECTINGSTYLINGVIDEOGRAPHYCREATIVE WRITINGCONCEPT GENERATION

BUYANI DUMATHE GRAPHIC GRIOT

I AM THE CHOSENBEARER OF ANCIENT VISIONS

THAT GATHER AT THE TIPS

MY FINGERSOF

LIKE

HISTORY’S CHILDREN

BEGGINGTO BE LABOURED

INTO REALITY

I am a hard working, conceptual thinker with the versatile ability to communicate ideas in the form of audience-specific visuals. I pride myself with the ability to incorporate nuances of my diverse cultural background into everything that I do and I would like this, along with my very broad skill set, to be my unique contribution to the South African creative industry.

My biggest aim is to grow, through knowledge and experience, into the leader I am destined to be.

12

3

self brandingcorporate idposter

360 art academyart ditectioneditorial designcreative writing

mr price proillustrationintegrated campaign

45

6

asosart ditectionalternative mediaapp design

ciplaillustrationintegrated campaign

various workillustrationart directing

PROCESS

1 self brandingcorporate idposter

ABCDEFGHIJKLMNOP

0123456789

self promotion poster

brand identity

BRIEF: Conceptualise a 21st Century Art School and write a Manifesto for it.

RESPONSE: 360 Art Academy- An Art Academy Based on a ship.

WHY? The Art School, In this day and age, should not stagnate beneath the misconception that an Art School provides what is viewed to be a “laid-back” escape for middle class misfits to experiment without cause.

My communication aims to change that perception whilst revolutionising the way Art Education is approached. As a reaction to the rapidly changing world, one that is growingly cluttered with impermeable messages, I have conceptualised a school that will give the artist a lived sense of the world in it’s holistic sense, one that has a completely different social structure (or lack thereof), with the potential to provide a context for much needed subversive artistic discourse to flourish.

2 360 art academyart ditectioneditorial designcreative writing

The purpose of this communication is to entice the aspiring artist by presenting the Art School Manifesto using words

and imagery that resonate with the artist of the 21st century.

credits

MODELS:Senzo Luthili, Jerome Ndlovu, Jessica Pike, Leah Reed

PHOTOGRAPHER: Thanda Kunene

annotation

3 mr price proillustrationintegrated campaign

Each wave is different from the last and never an indication of the one to come. Yet this doesn’t make the sea any less of an ocean.

This concept is based on the fundamentals of a Rainbow Nation. It focuses on the diversity of the beach with people from different walks of life loving to occupy that space and how this should be a natural progression to wanting to be a part of events such as these that take place at the beach. However this concept also explores the notion of waves and different types of waves, with a wave being a metaphor for an impact and by this we reveal that every South African is capable to make a impact and therefore every capable South African deserves to be at the event.

limited edition poster

credits

DESIGNER:Buyani Duma

COPYWRITER:Snegugu Ngwenya

promo bundle

ambient

limited edition carrier bags

4 asosart ditectionalternative mediaapp design

#AsosAnalogueExperience

Asos Analogue is an application specialised in order to link with your the asos wearable technology range. A user will be able to download prints and templates from the asos online fashion store, through the application, thereafter uploading the print/template to their wearable technology items. The application will also act as a sharing hub wherin users will be enabled to generate and share their own prints. This will create an online community of forward thinking fashionistas linked under the asos umbrella.

analogue app

digital store activation

analogue app

corp id

5 ciplaillustrationintegrated campaign

Cipla’s brief required us to come up with a cam-paign that will launch the Owethu Health Spaza to the communities.

credits

STRATEGY:Amy Von BuddenbrockCarmen Avern-TaplinCindy MvelaseJessica PriorJoshua Muller

MULTIMEDIA:S’annara grove

DESIGNERS:Buyani DumaSarah Mitchell

SAKHIMPILOHEALTH SPOT

30 mm

10,5 mm 10,5 mm

10 mm

10 mm

9 mm

6mm

35mm

50mma)

e)

f) g)

b)

c)

d)

50mm

corp id

design competition infrastructure

ABOUT ME

church event posters

soccer first aid kit

point of sale

packaging

infographics

ambient

vehicle

6 various worktribe nativeillustration

PROCESS

My black skin changes everythingwhen it seeps into the eveninglike an asian ninja’s alibi,you won’t see me as I crucify

I was borne into the night,I’m bestowed with all the might,My ancestors and grancestors Have prepared me for the fight.

Because my black skin conquers everything,You dont have to like it, its no simileIt is what it is, it’s no analogy, Brightest light cannot swallow me.

I am not trying to be deepAnd it’s not a sectret that I keep,I rose from the ashes that you sweep,suppression the wind beneath my wings.

BLACK SKIN [CHORUS]

WRITTEN BY BUYANIPRODUCER: TRIBE NATIVE

flavoured

p r e m i u m c i d e rp r e m i u m c i d e r

M A K A B O Y ’ S

FITNESSFITNESS

s i n c e n g a l e l a l a n g a

6 various workfitnessillustration product design