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Buzzient and Interactive Intelligence CIC Bringing Social into the Contact Center October 2012

Buzzient cic oct2012

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Page 1: Buzzient cic oct2012

Buzzient and

Interactive Intelligence CIC

Bringing Social into the Contact Center October 2012

Page 2: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Your Customers are talking…about YOU Are YOU listening?

Page 3: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Customers are becoming conditioned to using Social Media to report problems and issues.

Page 4: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

But don’t forget your champions and potential new customers are out there too.

Page 5: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

But unlike email, phone, etc. communication from this channel is NOT directed to you

Page 6: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Yet your customers are EXPECTING you to hear them and act

Page 7: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

But the problem is how to get social into your contact center

Because isn’t your contact center listening and responding on other

channels like email, phone and chat?

Page 8: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Buzzient Integrates with CIC and CRM apps so you can Listen and Respond

Buzzient harvests social content according to your keywords

Buzzient stores and analyzes the content

Buzzient routes posts needing action into CIC

Posts about problems, issues, sales interest, product opinion, etc.

Respond to posts, visualize content and analytics

Routing can be via your automated rules or ad hoc

Page 9: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Buzzient-CIC Integration

CIC 2.  Posts needing action are

sent to CIC as emails

4.  To respond, the agent clicks a link in the message, launches Buzzient and responds

1.  Buzzient harvests and analyzes posts and provides the agents’ social content app

Agent

3.  CIC routes as email

Page 10: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Buzzient-CIC Integration

  Very straightforward   Setup an email address in CIC where Buzzient sends

posts for routing   Setup any routing rules in CIC

  Subscribe to Buzzient and start harvesting based on keywords (company name, products, competitors, etc.)   Optionally setup automated rules to send posts matching opinion

or term criteria   Configure agents (initial setup by Buzzient other specifics by

customer)

Page 11: Buzzient cic oct2012

© 2012 Buzzient, Inc. Buzzient Confidential - Not to be copied or reproduced

Buzzient

  For more information:   http://www.buzzient.com   http://www.buzzient.com/interactive-intelligence/   http://www.buzzient.com/pricing/   [email protected]

  For information on Buzzient integrations to apps such as CRM:   http://www.buzzient.com/applications/