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www.businessweekmindanao.com P10.00Issue No. 44, Volume II • March 14-20, 2011

M I N D A N A O

BrieflyCD-R King in oroCD-R King, the country’s chain of low-cost tech retail shop is set to open two more branches in Cagayan de oro City.

One is at the ground floor of new-ly opened Savemore Capistrano and the other is at Gaisano City mall.

Computer gadgets and acces-sories of the latest technology at affordable prices are available at CD-R Kin.

What make’s CD-R King above the rest is it’s affordability. The cheap products – some priced nearly half as much as branded ones – are mostly made from electronic manufacturing plants in China or Taiwan. Some of its items might not be that durable or high quality but with proper care the items are as good as the rest.

Royal Business Clubopens CDo branchRoYaLE Business Club International Inc. (RBCII), a 100% filipino owned corporation engaged in providing quality but affordable health and wellness products, business options, micro-businesses and franchises to Filipinos worldwide has finally put up a branch in Cagayan de oro City.

Royalè’s branch is specifically located at the corner of Toribio Chavez and apolinar Velez Streets. The inauguration of the CDo branch held last week was attended by top honchos of RBCII and city officials led by Vice mayor Ian acenas and Rep. Benjo Benaldo.

Blend&Brew CaféaNoTHER coffee shop has opened recently in Cagayan de oro.

Blend and Brew Café, located at the upper ground floor of the just completed Earlsbridge Building along Tomas Saco Street had their soft opening last february 28.

The building which is the first unique glass and steel architecturally designed structure in the city also has an internet cafe at the lower ground floor and office spaces and function rooms in the upper floors

Energizer shuts downHIGHER operating costs in the Philip-pines compared with other asian countries and the declining de-mand for carbon zinc batteries have prompted Energizer to shut down its Philippine manufacturing plant effective may 7, 40 years after it was established.

Notices of closure, which also specified a severance package, were distributed to the 100 regular employees at the carbon zinc plant in mandaue City, Cebu on Wednesday.

Energizer Philippines, Inc., how-ever, will continue to distribute its portfolio of brands nationwide through its commercial head office in Metro manila, a company statement said.

all battery requirements in the Philippines will be imported from af-filiate plants in Asia, such as China, Singapore and Indonesia.

See chineSe/p.17

See Revenue/p.17 See conSumeRS/p.17

Read FuLL SToRY /p.16 Read FuLL SToRY /p.18

Corrales & J.R. Rorja Streets Tel Nos. 8563239, 728421

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Kadingilan leads relaunching of I-Rice in Bukidnon province

THE Municipal Nutrition Committee of Kadingilan, Bukidnon, is bracing for the simultaneous relaunching of the government’s Iron Fortified Rice Program or I-Rice on Tuesday, March 15.

The event, which will be held altogether nationwide, reintroduces the i-Rice as an effective and affordable food program aimed at reducing, if not eliminate, iron deficiency affecting all age groups but most especially pregnant women and children.

The National Food Authority (NFA), the lead government agency tasked to implement the program, has lined up various activities in the agency’s

THE Ozamiz City Nutrition Com-mittee has conferred the 2010 new batch of 577 Pabasa sa Nutrisyon (PSN) gradu ates from 51 barangays in the city during the 3rd Pabasa sa Nutrisyon Congress held on Febru-ary 22, 2011 at the Congressman Hilarion J. Ramiro gymnasium.

The 577 training graduates are mothers/care givers of malnour-

Ozamiz confers new batch of ‘Pabasa sa Nutrisyon’ graduates

ished preschool children, pregnant women, lactating mothers and women of reproductive age designed to reduce the level of undernour-ished children especially in the countryside.

Pabasa sa Nutrisyon is a nutri-tion education approach involving the sustained active participation

Chinese firm to endM’danao brownouts

START ‘EM YOUNG! This young kid looks like has photography already in his vein as he was caught by Busi-nessWeek Mindanao photographer taking shots during the recently concluded Kaamulan Festival in Malaybalay, Bukidnon. bwm photo by lawrence babanto

By NELSON V. CONSTANTINO, Editor-in-Chief

In a statement last week, Shandong-based Coal-Based Investment Holdings Co. Ltd. (CBI) said it aims to build a coal-fired power plant in Mindanao that is suffice to end the up to ten hours of daily brownouts in the island.

CBI president Dr. Simeon Chan said the company is open to the possibility of expand-ing the plant’s capacity to 300 MW.

“If we see it needs more electricity, we [will] scale up to produce for their medium- and long-term needs,” Mr. Chan said.

Long hours of brownouts covered Min-danao since 2010, with the El Niño-induced drought keeping water levels down in dams that supply hydro-electric power plants. The region heavily depends on such power

THE Social Security System (SSS) collected 9% more contributions from Northern Mindanao in 2010 as more employers and employees signed up to the pension fund for private sec-tor employees.

In a statement, it said it collected a total of P2.26 billion last year, up from P2.05 billion in the year before.

“The major driver for the increase in contributions was the increase in covered employers and employees of various planta-tions, shipping industries and self-employed members in Northern Mindanao,” SSS Presi-dent and Chief Executive Officer Emilio S. de Quiros, Jr. said.

A C H I N E S E c o m p a n y engaged in producing coal-powered energy has

vowed to put an end to Mind-anao’s power woes when it starts to build a 100-megawatt plant in the region.

SSS tops revenue in Normin by 9%

B’non consumers hit sale of Agus, Pulangi complexes

The Pulangi and Agus hydro power complexes.

By ANN NOBLE Bukidnon Bureau Chief

BUKIDNON power consum-ers are up in arms to block the impending privatization of the two hydro power complexes that produce electricity for the Mind-anao grid.

In a published manifesto, the Electric Consumers of the Prov-ince of Bukidnon has expressed their strong opposition to the sale of the hydro-electric power com-plexes of Agus in Lanao province

and the Pulangi IV situated in Maramag, Bukidnon.

“The privatization or sale of the two hydro-electric power

plants will definitely increase the power rate in Mindanao of even up to P15 to P20 per kilowatt hour

,

2 BusinessWeekmindanaoMarch 14-20, 2011 Economy

Editor: Nelson Constantino

Passage Hotline: Cagayan (088) 856-9114/856-3702 Iligan (063) 221-9914/2233275 Ozamiz (088) 5210768 Dipolog (065) 908-8341

We are now open everyday, Mondays to Sundays and on Holidays

Serving the country for 50 years,with over 260 branches nationwide.

Proudly 100% Filipino.

CAGAYAN DE ORO BRANCHES

CAGAYAN DE ORO MAiN BRANChP & J Lim Bldg., Tiano Brothers – Kalambagohan Sts.,

Cagayan de Oro CityTel. # (08822) 727-829 * Telefax # (088) 856-1947

CAMiGUiN BRANChB. Aranas St., Poblacion, Mambajao, Camiguin

Tel. # (088) 387-0491

CORRALES BRANChCorrales Ave., Cagayan de Oro City

DiViSORiA BRANChAtty. Erasmo B. Damasing Bldg., #61 Don A. Velez St.,

Cagayan de Oro City Tel. # (088) 857-3631

LAPASAN BRANChLapasan Hi-way, Cagayan de Oro City

Tel. # (088) 231-6739

E-mail: jrsmain@mozcom.comWebsite: www.jrs-express.com

NFA to launch I-Rice in NorMinBy JORIE C. VALCORZA, Contributor

It will spearhead the nationwide simultaneous launching of I-Rice on Tues-day, March 15, including all NFA provincial offices.

All partner agencies and sectors invited will witness

the cooking demonstrations and taste test of the new I-Rice.

Iron-fortified rice (I-Rice) is enriched rice made from a blend of premixed iron-fortified rice grains with or-

dinary rice. It uses ferrous sulphate as the fortificant and can be cooked like any ordinary rice.

The mixing ratio is 1 I-mix: 200 piece of rice or 5 gram per 1 kilo milled rice. According to NFA, fortifi-cants could not affect or alter its taste or cause over dosage as it contains only half of the Required Energy Nutrient Intake (RENI) for iron.

I-mix will replace nutri-

ents lost during the milling process, its good for pregnant and lactating mothers, it can also help prevent ane-mia, boosts body system to fight infection, and maintains alertness and endurance.

Well milled fortified rice can then be availed in all NFA authorized distributors at the price of 28 pesos, while regular milled comes lower by 1 peso.

NFA clarified that I-rice

TO address nutrition problem, es-pecially among poor families, the National Food Authority (NFA) will

introduce “I-Rice” to the market.

can only be availed at their authorized outlets, this is to prioritize distribution among depressed areas.

Meanwhile, the Munici-pal Nutrition Committee of Kadingilan, Bukidnon, is bracing for the simultaneous relaunching of the govern-ment’s Iron Fortified Rice Program or I-Rice on Tues-day, March 15.

See related story on page 20.

ILIGAN City -- City Councilor Moises Dal-isay, Jr., Chairman of the Committee on Water of the city council said the city will not increase the water rates unlike what other cities in Mindanao are doing.

In the flag raising pro-gram at city hall recently, the lawmaker said Mayor Lawrence Ll. Cruz will not allow an increase in water rates because this will financially burden the consumers in spite of an abundance of water supply.

Councilor Dalisay said that when the 495 Million Peso- Water Expansion Project will be completed, water supply in the city will improve.

Dalisay said the water rates in Iligan is P20.00 per 10 cubic meter com-pared to Digos where consumers pay P186.

Along this line, Engr. Christine Orbe, Manager of the Iligan City Water-works System said it is imperative that a rational-ized water tariff will be implemented instead of the operations of ICWS being subsidized by the city of Iligan.

No water rates hike in Iligan

3BusinessWeekmindanao

March 14-20, 2011CompaniesEditor: Nelson Constantino

By Joe Palabao

THE Bachelor of Science in Busi-ness Administra-

tion (BSBA)-College of Business and Ac-countancy of the Liceo de Cagayan Univer-sity (LCDU) recently launched its first ever Business Research Contest.

Seven research teams composed of 25 graduat-ing students competed and presented their respective re-search papers on Wednesday (March 9) at the Conference

LDCU-BSBA launches business research contest

Room-Accreditation Build-ing of the university.

The researches were based on the four major

cal quality and its relevance and potential impact to the region and of the country. Its significant contribution to the community and national

LDCU students of the College of the BusinessAdministration strike a pose with Dr. Aster Akut Daan-Reseaarch Coordinator. photo supplied

fields of BSBA: Human Re-sources and Development Management; Marketing Management; Financial

Management and Business Management. Their research-es were judged according to the originality of the research,

covering both in theory and concept, the methodology, its academic significance or impact and its contribution to knowledge. Research pub-lication potential and techni-

See ReSeARch/p.21

4 BusinessWeekmindanaoMarch 14-20, 2011

FOR YOUR ADVERTISEMENTS PLACEMENTS CONTACT

CompaniesEditor: Nelson Constantino

Joins the Campaign on theFire Prevention Month

Department of Education City Division Office

Butuan City

DaylinDa TamposSuperintendent

and

sTaFF

Supports the Campaign for theFire Prevention Month

ARCADIO MENDREBEBarangay Captain

Brgy 10 Buenavista, Agusan del Norte

SAVEMORE, an affiliate of SM, opened its second branch along Capistrano Street in Cagayan de oro City on march 10.

Hundreds of shoppers witnessed the opening rites of Savemore which publicly

Savemore opens second branch in oro

SAVEMORE 2ND MARKET. Owing to its vibrant business climate, bullish economy and stable peace and order condition, foreign and local investors prefer to put up their businesses in Cagayan de Oro City as Savemore Market opened its second branch along Capistrano Street. Photo shows City Mayor Vicente “Dong-koy” Emano, Vice Mayor Caesar Ian Acenas and executives of Savemore Market during the grand opening on March 10. bwm photo by rolando sudaria

By JOE PALABAO, Reporter opened around 3 in the afternoon on march 10.

Conveniently and strategi-cally situated at the heart of the busy business district of Cagayan de oro City, Savemore-Capist-rano branch is now considered as one of the biggest and the largest shopping centers in the

city today. Located at the ground floor

of the store are their fresh section-an array of fresh sea foods, meat, fresh fruits, fresh vegetables, food shops, fresh bakery, promo area, pharmacy, groceries, and bill payment sections.

LISTED ANIMAL feeds pro-ducer Vitarich Corp. has secured approval from a re-gional trial court to sell some of its assets worth around P200 million.

The sale is aligned with its corporate rehabilitation program, the company told the local bourse on Friday.

“On March 1, the Re-gional Trial Court of Bulacan, Branch 7, issued an order ... approving the sale of the company’s non-core assets located in the Visayas and Mindanao to Kormasinc,

Vitarich gets court’s nod to dispose of P200M in assets

Inc. for P184 million plus by way of reduction of corpo-rate debt,” Vitarich said in a disclosure.

The company’s board of directors approved in July 2009 the disposal of several non-core property, plant and equipment and investment property worth P975 mil-lion.

The property, plant and equipment and investment property, which are in Visayas and Mindanao, are included in the assets used as collateral for the company’s restruc-

tured long-term debt.As of end-June last year,

the company had P3.42 bil-lion in liabilities, of which P2.56 billion were non-cur-rent liabilities, Vitarich said in its financial report.

Vitarich, which used to be a big player in the industry, has been under corporate rehabilitation since 2006 be-cause of difficulties in paying off P3.23 billion in loans to various creditors.

The company had blamed the Asian financial crisis of

See ASSeTS/p.21

5BusinessWeekmindanao

March 14-20, 2011

Companies

See SALeS/p.17

6 BusinessWeekmindanaoMarch 14-20, 2011

Editor: Nelson Constantino

More power to the Re-launching of the Iron Fortified Rice

(i-Rice )Program

Editorial and Advertising office is now located at DOOR 3, GELENGLAPASAN HI, CAG. DE ORO CITY

Sales Office: FICCO Bldg, LapasanHiway, Cagayan De Oro City

Tel. Nos. 74-53-80 856-33-44, 72-33-44businessweekmindanao@gmail.com

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Your local online business paper

LISTED holding firm Ayala Corp. reported a 37% increase in 2010 profits to P11.2 billion, citing re-cord earnings from its real estate, banking, water, and car dealership businesses.

In a disclosure to the Philip-pine Stock Exchange friday, the company said record earnings from the four business units offset lower earnings from telecommunications and electronics.

“We are pleased with the

Standing from left are: PNB Mindanao Commercial Lending Centers Division Head VP Noel Nalzaro; PNB Institutional Banking Sector Head EVP Marlene Piccio; PNB President & CEO Eugene Acevedo; Limketkai Sons, Inc. President & CEO Alfonso Lim; Limketkai Sons, Inc. EVP & COO Albino Limketkai; and Limketkai Sons, Inc. Finance Manager Henry Jumawid. photo supplied

THE Philippine National Bank (PNB) recently signed a Loan and mort-gage agreement with Limketkai Sons, Inc. (LKKS) for the latter’s infrastructure projects that will further expand and enhance the Limketkai Center as the central business district (CBD) of Northern mindanao.

PNB extends long-term loan facilities to KetkaiThe 30-hectare Limketkai

Center now comprises the Lim-ketkai mall which houses about 400 shops, boutiques, department stores and supermarkets, restau-rants and food outlets, services companies, movie-houses and entertainment arcade), commercial banks, a row of resto-bars and

coffee shops (which include the first Starbucks Coffee in Mindanao) and a 4,000-person capacity multi-function atrium and convention/concert hall. at present, Limketkai Hotel & Resorts Corporation is also building its 18-storey hotel beside LKKS’s recently completed twin office towers.

KIA Motors Corporation an-nounced today its global sales figures for passenger cars (ex-port sales, domestic sales and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles for February 2011, recording a total of 169,727 units sold. This figure represents a year-on-year increase of 18.5%.

In February, Kia posted

Kia Motors posts 18.5% sales growth in February

year-on-year sales increases in all regions of the world – 35.6% in North America (36,676 units sold), 18.6% in Europe* (29,644 units sold), 17.5% in Korea (39,029 units sold), 15.3% in general mar-kets* (37,576 units sold), and 5.4% in China (26,802 units sold).

Cumulatively, through the first two months of 2011, Kia’s

global sales have increased by 18.9% year-on-year to reach 349,136 units. North America and general markets have ex-perienced the highest gains to date in 2011 of 30.9% (67,514 units sold) and 23.1% (77,950 units sold), respectively.

The remaining regions have all showed strong cu-mulative double digit

ayala Corp. hikes net incomerecord performance and strong growth trajectory of most of our domestic businesses. This reflects our ability to take advantage of the strong economic recovery and capture opportunities in this new growth cycle,” fernando Zobel de ayala, president and chief operat-ing officer of Ayala Corp., said in the disclosure.

“our international businesses, however, continued to feel the lingering effects of the global

downturn but should be well-po-sitioned for the turn of the global economy.”

ayala Land, Inc., its prop-erty and real-estate arm, recorded earnings of P5.4 billion in 2010, higher by 35% compared to the previous year. Bank of the Philip-pine Islands reported a growth of 33% in net income at P11.3 billion backed by solid business growth and trading gains.

See income/p.15

7BusinessWeekmindanao

March 14-20, 2011Healthcare

We, the Electric Consumers and Beneficiaries of the Rural Elec-trification Program of Government way back in the 1970’s and until today, do hereby manifest our strong opposition to the

sale of the Hydro-Electric Power (HEP) complexes of Agus and Pu-langui situated in the provinces of Lanao and Bukidnon, all located in the Island of Mindanao;

The privatization or sale of the subject hydro-electric power plants will definitely increase the power rate in Mindanao of even up to P15.00 to P20.00 per kilowatt hour, from a very low of only P7.00 to P10.00 only per kilowatt hour as of today;

That we do not want anymore a repeat of the incorrect sale of the Power Barges No. 117 and 118, which was sold for only USD $30 million, but the buyer and now owner applied to recover the investment of not only USD $30 million but USD $90 million resulting to Skyrocketing Power Rate in Mindanao for the period March to July 2010, when fre-quent black-outs of between 4 hours to 8 hours a day hit the Islands of Mindanao;

That the privatization or sale of the Agus and Pulangui HEP plants will benefit only the rich to further enrich themselves, while the poor will further become poorest of the poor, most especially the life-line consumers in Bukidnon numbering a total of 65,000 households or some 325,000 individuals, which is over and above the total Member-Consumers in Bukidnon of about 175,000 households or some 875,000 individuals;

That Agus and Pulangui HEP plants are not just the property of gov-ernment and of PSALM-NPC or of the DOE, but of the Filipino people, who already paid this through the pass-on generation rate for the last 20 years;

That the privatization or sale is actually selling the Filipino people to the capitalists at the expense of the poor, which is the majority of the

MANIFESTO STRONGLY OPPOSINGTHE PRIVATIZATION OF AGUS AND PULANGUI

HYDRO-ELECTRIC POWER COMPLEXESBY THE: ELECTRIC CONSUMERS OF THE PROVINCE OF BUKIDNON

Filipino people;

That should the sale or privatization of the subject Hydro-Electric Power Plants will push through, the government of the Incumbent Adminis-tration of his Excellency, President Simeon Benigno C. Aquino, III, is no different from the previous administration, who had disregarded the interest of the majority of the Filipinos, who actually compose the poor people of the Philippines;

We, therefore demand from no less than his Excellency, President Simeon Benigno C. Aquino, III, to:

1. Stop the all out effort of the DOE, PSALM and NPC in the fast tracking of the sale or privatization of the Agus and Pulangui Hydro-Electric Power Plants/Complexes;

2. Order the Philippine Congress, through his party-mates in both the Senate and House of Congress, through the JCPC or Joint Congressio-nal Power Commission, to fast tract the passage of the law prohibiting the sale of the remaining government owned power plants, specifically the Agus and Pulangui Hydro-Electric Power Plants/Complexes;

3. Direct the DOE, PSALM and NPC, through the Honorable Secretary Jose Rene D. Almendras to implement the rehabilitation of the subject Hydro-Electric Power Plants/Complexes through massive desiltation or dredging, Intensive Reforestation Program, Proper Watershed Man-agement Program, among others;

We hereby affix our signatures above our names to signify that we ex-ecuted this manifesto on our own volition and free will, for the benefit of the Member-Consumer-Owners of today and of the future generation, and done without mental reservation, and with the guidance of the Holy Spirit through the intercession of Jesus and Mother Mary.

Done this 28th day of February in the year of our Lord, 2011, in the Prov-ince of Bukidnon, Island of Mindanao, Republic of the Philippines.

See QuiAmJoT/p.9

See BunYe/p.10

See hAppY/p.9

8 BusinessWeekmindanaoMarch 14-20, 2011

News

JHAN TIAFAU HURST

Think A Minute

See SyStem/p.11

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Make someone happy

Strengthen anti-money laundering laws

OpiniOnEditor: nElson Constantino

THINK a minute.There were two very sick

men who shared a room in a hospital.

The man whose bed was by the window was allowed to sit up for an hour each day to help drain the fluid from his lungs.

But the other man, who was not able to sit up, spent all his time laying flat on his back.

The two men talked for several hours each day.

They talked about their wives and families, their jobs and life’s experiences.

Every day when the man by the window sat up on his bed for an hour, he told his roommate all the things he could see outside the win-dow.

He told him about the park with its lovely lake and gardens.

It made the other man

so happy because he could not sit up to look out; so he looked forward to that one hour every day as he listened to his roommate talk about the people and beauty of the world outside their hospital window.

One night, the man by the window died in his sleep.

The other sick man who shared his room was very sad.

He missed his roommate who had told him about the beautiful world through their hospital window.

Then one day he asked if his bed could be moved to the window where his friend had been.

He couldn’t wait to fi-nally see the beautiful world outside.

But when he turned his head to look out the window, he was shocked to see noth-ing but a dirty blank wall!

When the man told the nurse all the things his room-mate had seen through the window and told him about, the nurse said to him: “Your friend who sat by the win-dow was blind! He could not even see that wall! I think he just wanted to make your life happy.”

THE recent inclusion of amendments to the Anti-Money L aunder ing Act among Malacanan’s 23 leg-islative priorities is a wel-come development.

The global institution-alization of anti-money laundering and terrorist financing measures has be-come extremely necessary because of the “interna-tionalization” of transac-tions.

Bank of England Gover-nor Mervyn King couldn’t have said it clearer: “The spread of a wide range of f inancial transactions…has created institutions which are trans-national, which are bigger than the ability of national regula-tors to control, and which, if they do get into financial diff iculties—fortunately

not many have, but where they do get into difficul-ties—then, as we’ve seen, they can cause enormous financial mayhem.”

It is for this reason that the Anti-Money Launder-ing Council has been push-ing for amendments to the existing law on money laundering (Republic Act 9160, as amended by Re-public Act 9194).

Hopefully up for dis-cussion soon are the bill sponsored in the Senate by Senator Sergio Osmena III (SB 2484), and in the House, a consol idated version of bi l ls earl ier filed by Rep. Roilo Golez (HB 3323) and Rep. Rufus Rodriguez. (HB 696).

There are a numb er of recommended amend-ments to the AMLA. How-

ever, considered as the two most crucial are 1) the granting to the AMLC the power to freeze funds and other assets and 2) allow-ing AMLC to conduct ex parte bank inquiries.

“AMLC needs fangs , not just teeth, in order to combat money laundering, terrorist f inancing, and organized crimes,” AMLC Secretariat Executive Di-re c tor Vicente Aquino stressed.

Under Republ ic Ac t 9 1 6 0 , o r t h e o r i g i n a l AMLA, the AMLC had the power to freeze funds and other assets of sus-pected money launderers. However, this authority was removed by Congress when the law was amended in 2003.

“We could have done

more and acted on recent money laundering-related issues—particularly those pertaining to military cor-ruption—had the AMLC not been divested of this power,” Aquino said, ex-plaining that the AMLC could have promptly frozen the assets of those

Honesty in the hospitality business, etc.CORPORATE core values are anchored on the honesty and integrity of companies on how they do business.

In many company vision statements, the stock holders may include in the articles of incorporation the purpose of the business, the nature of undertaking, the authorized capital stocks and its sub-scription as well as the list of officers or the investors.

Declared at the Securities and Exchange Commission (SEC) are public documents that manifest trustworthiness in doing business. A public trust carries honesty and integrity.

In the hospitality industry where companies deal on services and appeals more to the human perception and appreciation of the product and services, honesty rank top most in the mission state-ments in serving the public and dealing with their em-ployees so much so that hon-esty and transparency in the employees conduct and the

PED T. QUIAMJOT

TRAVERSING THE TOURISM HI-WAY

compliance of the company with various government reg-ulations as well as payment of the mandated taxes, licenses and other government statu-tory benefits.

Human resources and development functions in the hospitality industry are progressively aligned with strategies on training the em-ployees to give excellent ser-vice in a mutually acceptable environment, and becomes a priority above self interest.

Customers’ is always right notion has long been replaced in the hotels and restaurant business with efficiency and

service with a smile slogan where every execution of the appointment becomes a symphony and removes the chances of complaints.

No customers will ever be dissatisfied and demand their rights if the services runs perfectly in tandem with the product and amenities guaranteed to standards and quality.

Of course, in every service execution, there is always the human factor that helps de-liver the product and services that completes the transac-tions. Sometimes, it may not be perfect but there are no excuses.

Honesty in the service in-dustry are exemplified when any item of value or non are return by the employees to the owners if accidentally left in a dining room or in any public areas. The same as any valuable material left in the guests’ rooms are recovered and returned to the owner.

Fast food giant Jollibee, spend time and company

resources in training their service crews for the phrase-ology in accepting cash pay-ments of purchases from their customers, “ I receive P500 and your change is … “.

Chances of short changing a client are always avoided. The front line staff of a hotel in Manila, the Heritage Hotel, serves their guests with ut-most courtesy and efficiency and if a guest appreciates the service and hand a bill as a tip, if it concerns you, don’t

n Honesty in the ser-vice industry are ex-emplified when any item of value or non are return by the em-ployees to the owners if accidentally left in a dining room or in any public areas.

9BusinessWeekmindanao

March 14-20, 2011Commentaries

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e-mail address businessweekmindanao@gmail.com

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GIRLIE GUALBERTO-SUAN

SEIZE LIFE...BY THE BALLS

OUR country is notorious when it comes to corruption. In some surveys among Asian countries for the most cor-rupt countries in the region, we almost always belong to the top five. The matter does not seem to embarrass the Filipinos but instead some are proud about it. The rea-son perhaps is that many of us are conditioned already of the situation and are not surprised anymore if some-times we stand straight as number one.

Still some of us do not mind about who is who on the issue of corruption since they are busy in search for food for their families. To them it is hell everyday and no matter what, they must eat at least three times a day. Many of us just walk around looking for friends and rela-tives who can help them survive for the day.

Corruption seems a trade-mark in our country. Many of our leaders tried to dismantle the thing but they just could not do it. Our government system, it seems, is heavy with public employees who engage in this ugly behavior.

Many government proj-

BEN EMATA JR.San Jose City, CA, USA

THE STRIKER I READ about the brazen antics of Ombudsman Mer-ceditas Gutierrez and I am appalled at how she has lost all sense of delicadeza.

Filipinos have this admi-rable trait called delicadeza where we have a heightened sensitivity to what people think and feel about us. This trait make us respond to others with refinement and utmost consideration.

Delicadeza is now a lost characteristic of Filipinos, the same as we lost the virtues of honesty and self-respect. Ours is now a culture of thievery and impunity.

If the Ombudsman has delicadeza and a patriotic consideration for the coun-trymen she purports to serve, she should lose no time in submitting her resignation. But power is a delightful aph-rodisiac, a potent narcotic we have no intention of spitting out. Not to mention that her office has the capacity to produce a truckload of gold from shady arrangements and fishy plea bargains. So she will brazenly hold on to her position with both fangs and claws, much like a tenacious tarsier precariously hanging on a limb. If that picture were not distressing, it would be humorous.

For some mean worldly

No mercy for Merci Corruption and electric chair

ects suffer most of under-ground thievery and other ways of cheating that neces-sarily impoverish our econ-omy. Overpricing of con-struction materials, project supplies, ghost employees, payroll fraud and many other style of robbing the govern-ment of its project.

Many government work-ers were subjected to criminal actions in court but the sad thing is very few actually hit jail. Some cases are settled while along the way of being prosecuted while others just could not be proven for lack of witnesses and material evidence. And with this situ-ation, naturally corruption progresses rapidly.

And because it appears that there is no way this sub-ject could be stopped, our lawmakers should think of other ways to check the issue once and for all. My sugges-tion is for the establishment of laws that would make corruption a capital crime thus those convicted of a big offense should be tied to the electric chair and let thou-sands of electric power pass their veins.

With corrupt public ser-vants falling into their graves weekly, I am very sure the thing that gives us dishonor and poorer by billions of pe-sos a month will be a matter in history. We need a fright-ening penal code that should frighten people who think of committing such a crime.

I can see with this issue on hand, our government can operate with pride and honor and things will be in good or-der all the time. Government projects can be executed well and exactly as planned and we shall be proud of our system. We need strict laws to put to an end the old issue of graft and corruption that impoverished the country for a long time.

reward, we will consent to be stretched on the rack and endure flagellation. But for Godly approval we will scarce-ly raise a hand nor lift a foot. The gold and glory of this world can sing a siren song that is uncontrollably beyond our strength to resist.

Sorrow and suffering are what a man can expect when he sets his heart covetously for honors that swiftly fade away. It is not for us to salivate like dogs for positions or posses-sions. Rather we are to wait patiently on God to bequeath it to us. As we anticipate God’s verdict, we shall apply ourselves to diligence and improvement, so that should He deem us worthy, we will be deserving of His trust. That is the way to enjoy the

work we are called to do. We will also experience a calm contentment that springs from the knowledge that we are rightfully anointed to per-form the job. Then we shall have the immense satisfac-tion of knowing that we are equal to the task because the Supreme Taskmaster Himself has chosen us.

The honors of this world are of a transitory nature. When the time comes when we are required to relinquish our position, we do so with-out a trace of reluctance or regret, humbly accepting that our tenure has ended. The man who can do that has acquired the desirable quali-ties of humility, honesty, and the pure motive of service for others. Such a man is one in a thousand. If we can have even just a dozen like him holding sensitive positions in government, we can expect them to infuse life-giving hope to our bed-ridden countrymen. With faith and optimism, our sick motherland may be invigo-rated enough to get out of bed and take a few tentative steps to dance. In the hands of a trusted president, we might even muster the confidence to partner with him and dance the dreaded cha-cha with vigor and vim.

WELL, it must be already a cliché saying that water is one of the most important necessities in life; and we can never deny the fact that we really need them everyday––to drink it in case we got choked of what we have eaten, to use it for laundering purposes, to use it for wash-ing the soiled dishes, to water the plants, to etc. etc. etc. Yes; so many to mention and it’s more than just that. That’s how potent water is. But the question is: Is it still safe?

If you can just imagine the life in the past, the near-est to the earliest, water was clearer than any clear thing could be. It even symbolizes purity and stability (espe-cially imagining passing by a seashore). But as centuries

Happyfrom page 8

Jesus told us that the only way to be truly happy is to make others happy. The only way to find your real, satisfy-ing life is to give it away by

loving others. This is how God Himself

lives.He loves us so much that

He gave His one and only Son, Jesus, to die for all our wrongs and sins.

So today, you yourself can

ask and receive His forgive-ness and new life.

Jesus will give you the power to start changing into a new person who learns to love and make others happy just Jesus does.

Just think a minute.So what about water?By MA. CARMEL ROWENA T. NERI

passed by, as modern tech-nology is getting bloomer ahead, the lucidity of water deteriorates because the rate of pollution and other problems that contribute to that predicament is arising. It becomes risky to use, par-ticularly in drinking it.

There are some methods proposed on disinfecting the water we use. There are the processes of distillation, purification, dilution and a lot more.

But the one that I would like to stress out now is the solar drinking water dis-infection or SODIS which is also one of the popular

methods that I just recently learned about.

It is a household method of cleansing water that un-derprivileged people world-wide usually makes use of because it is just easy and low-cost.

The water “containing diarrhea-causing microbes” is first put into “clear plastic bottles, as old soda bottles…and exposing them to direct sunlight for several hours.”

The ultraviolet radia-tion of the sun and its high temperature kills out the pathogens, thus, making the water safe to drink.

Now, this method is be-ing widely used in an ample of health establishments and is continually promoted around the world.

However, a study stated

MAILBOX

See WATeR/p.10

10 BusinessWeekmindanaoMarch 14-20, 2011

Available at:

AG GLoBAL PhArMA3/F NVM Mall, Sayre Highway, Valencia City,

Bukidnon, Philippines * Tel. No. +6388 222 2581and LeADinG PhArMACieS

DR. MARY JEAN LORECHE-DIAO

Health in focus

That personal touch!Liceo de Cagayan University Alumni Homecoming ‘11

AN annual activity of the Liceo de Cagayan University Alumni Association, Inc. (LdCUAA) is the Home-coming Festivities held at the University Gymnasium inside the school’s campus. Instead of holding it on the last Sunday of February, it was changed instead to the last Saturday of the month this year to give way to the many alumni who, nor-mally couldn’t make it on a Sunday.

A Holy mass was cele-brated early in the afternoon before all the other activities started. Fun & games kicked off the festivities joined by several groups of graduates of different colleges after all the welcoming notes.

I came in late because I was with a group of other “local celebrities” having the fun of our lives enjoying riv-er rafting along the famous Cagayan de Oro, courtesy of 1st Rafting Adventure and Ardizon Ursua, Marketing Manager & image consul-tant, earlier that day.

The sun was hiding so it was really nice, minus the sunburn after the thrill ride. Finally, I dipped into the river for the very first time, and the water was cool and clear. It was just awesome!

As I made it into the gymnasium, old (no pun intended) & young graduates were having so much fun with games ably hosted by Ms. Ar-len May ‘Amber’ Baqui.

I didn’t get to see it be-cause I was already having my own fun meeting and bonding with friends, class-mates, schoolmates & ac-quaintances. And of course, taking pictures!

Several song & dance numbers were presented by the different colleges and delighted everyone present. I tried to tour the campus but it was drizzling so I re-

ally didn’t get to take more photos as planned. At any rate, there were more talking, as expected, and exchanges of notes & other stuffs, just what an alumnus would do in events like this. Election of 15 new board members for years 2011-2013 was held with Ms. Evangeline Cabe as in charge.

Later in the evening, the formal get-together finally kicked off with more songs & dance. Dr. Mariano Lerin, University President was around and gave a brief talk. Honorable Congressman Ru-fus Rodriguez was our guest speaker for the evening and charmed everyone with his charisma! Almost everyone had their share of photo op-portunity with the Congress-man which I am sure they will treasure for a long time!

Two scholarship grants were given by the congress-man to the University with the contract signing done by him & Dr. Lerin. Congress-man Rufus also promised to give another scholarship, care-of his brother, Maximo Rodriguez Jr. through Abante Mindanao.

The newly elected board members also had their oath-taking and were sworn into office by no less than the Congressman himself.

With the 4th ID band pro-viding the music, Congress-man Rufus, who is a graceful dancer himself, also gamely danced with the alumni. Several gift packs and prices were raffled off. Top prizes included electric fans, and a television set. The night affair was hosted by another nurse, Ms. Jean Tulang who now work in the media.

On my part, I was so glad to have attended this affair because I was able to recon-nect myself with my alma mater and several classmates & friends. Being a nursing

graduate of this institution, I also had the chance to teach here in the college of nurs-ing, school of midwifery & health aide many years ago.

Actually, I should men-tion these 3 people who were present but are now working abroad: Ms. Rosanna Navar-ro-Udasco (Nursing Class ’78) – Chief Nurse in one of the hospital in Kingdom of Saudi Arabia, Mr. Bodol (sorry I can only remember his nickname) and his lovely wife, Ms. Agnes Paluga-Ceballos (Nursing Class ’90) – Nurse in London, England. And of course, the several pioneering graduates of Nursing (Class ’77) who will be celebrating their 35th year next year, and the nurses of Class ’78 in 2012.

A once a year affair, it would always be nice to party with classmates & the like and also visit your alma mater which have grown so much in terms of structures, amenities, offerings, and many others throughout the years. For those who haven’t been the Liceo lately, why not drop by and see the changes yourself?

See you all again next February, 2012 and let’s have fun!

Website: www.potsn-p a n s 1 9 7 6 . w e e b l y. c o m email: potsnpans1976@ya-hoo.com

THE doctor-patient rela-tionship is the heart in the practice of medicine. It’s importance cannot be rel-egated to the background.

I mentioned last week, that, 90% of the healing process comes from the rap-port a doctor and patient has established.

Others call this rapport as “that certain personal touch.” A pat on the back, a smile, the undivided at-tention, the unhurried and thorough examination. But, in this age and time, where every second and every minute counts, is there still room for this so called pro-vincial way of relationship?

This Doctor-patient re-lationship is anchored on trust, confidence and re-spect. Patients do have expectations from their physicians and foremost of these expectations, is the ability of the attending physician to communicate well and have that certain kind of sensitivity to the patient and their immediate

relatives/ kin. Looking back to medical

school, the would be doc-tors are bombarded with so many data, and scientific knowledge, in order to pre-pare them to treat and man-age patients, and possibly heal or alleviate the signs and symptoms.

What was forgotten, due to the busyness in trying to acquire all that knowledge, is that there is more to scien-tific data in order to heal.

Patients need more than theoretical knowledge of their illness.

Time spent with each patient , and the ability to as-sess and individualize them according to their personal-ity, is an art.

By doing so, patients are not lumped into one package. When this happens, there is that feeling of satisfaction, on both sides. And, this becomes then a catalyst for healing, in whatever form, whether complete recovery or palliative in nature.

Years back, when spe-

cialization and super spe-cializations were not yet the “ IN “ thing in medicine, that when one gets sick, he/ she is brought in to their family doctor, who is considered as a part of the family, whether related by blood or not!

And it would seem that the best doctors in town were not the youngest or smartest , but those who takes the time to listen to their patients( with stories and information unrelated even to the reason why they are in the clinic ).

Food & HealthEditor: Ruel Villanueva Pelone

Tribal dancers show their prowess in ethnic dance during a ground presentation of the just-held Kaamulan Festival 2011 of the province of Bukidnon. photo courtesy of www.bukidnononline.com

Waterfrom page 9

that it did not “significantly reduce diarrhea rates in rural villages in Bolivia.”

But Daniel Mausezahl, a senior health advisor at the Swiss Tropical Institute in Basel, Switzerland, said that the problem is not the SODIS but maybe the way

the process was done. Maybe there had been some lapses that erred the desirable effect of the method. Moreover, more studies are yet to be conducted so that correct dissemination of informa-tion regarding the SODIS can be promoted correctly around the world.

Bottomline is that water is so important that we have

to make sure of its safety. Whatever is the method you’ll use, be erudite so no further complications can happen.

sources: http://news.nationalgeographic.com/n e w s / 2 0 0 9 / 0 8 / 0 9 0 8 1 8 -clean-water-sunlight.html, http://www.sodis.ch/, http://www.laleva.cc/environment/water.html~

Bunyefrom page 8

suspected to be involved in money laundering.

On the other hand, the prior need to inform a de-positor of AMLC’s intent to inquire into deposits has unduly hampered AMLC’s effectiveness.

“This is similar to tell-ing a drug lord that the police will raid his shabu laboratory the next day. Informing the other party of our intention to examine and investigate his or her account is like telegraph-ing criminals of our plans,” Aquino explained.

Other proposed amend-

ments include the expansion of the definition of “money laundering”, “covered insti-tutions”, “predicate offenses” and the authority to be grant-ed to AMLC to retain 25 per cent of the net proceeds of forfeited assets.

Let us hope that these amendments are approved sooner rather than later.

Billboard 11BusinessWeekmindanao

March 14-20, 2011

CONg. PETER M. UNABIAFirst District

Misamis Oriental

More Power to the launching of I-RICE in Misamis Oriental

Greetings From:

ASIA WORLD PAWNSHOPOsmeñ-Cogon Market, Cagayan de Oro Branch

NOTICE OF AUCTION SALE

Starting March 25, 2010 at 9:00 A.M. to 5P.M., this establishment will set an Auction Sale on all pledges since October 2010 . Patrons are enjoined to verify their receipts. MANAGEMENT

PAHIBALOSa Marso 25, 2011 sa may 9:00 sa buntag paingon da alas 5:00 sa hapon, ang Tanan nga penirenda nga wala malukat sa bulan sa Oktubre 2010 maapil sa subasta. Giawhag ang tanan suki sa pagsusui sa ilang resibo. ANG TAGDUMALA

ASIA WORLD PAWNSHOPIpil,Carmen , Cagayan de Oro Branch

NOTICE OF AUCTION SALE Starting March 25, 2011 at 9:00 A.M. to 5:00 P.M. , this estab-lishment will set an Auction Sale on all pledges since October 2010. Patrons are enjoined to verify their receipts. MANAGEMENT

PAHIBALOSa Marso 25, 2011 sa may 9:00 sa buntag paingon da alas 5:00 sa hapon, ang Tanan nga penirenda nga wala malukat sa bulan sa October 2010 maapil sa subasta. Giawhag ang tanan suki sa pagsusui sa ilang resibo. ANG TAGDUMALA

MR SOFTY OPENS IN GAISANO DANAO, CEBU Just recently, Mr Softy Ice Cream opened one of its stalls at the Gaisano Danao Mall in Cebu. Held recently, the store opening was graced by franchisee Miss Carmela Tan, her distinguished guests, and the Mr Softy crew. The second franchise outlet opened in Cebu, Mr Softy is sure to make waves with ice cream lovers especially in the coming summer season. Currently offering their promo for Teen Cone Swirls with 30% more ice cream for still the same price, Mr Softy aims to please the Cebuano palate with their delectable ice cream treats. This promo is available until March 31, 2011 only. For more information, please visit their website http://mrsoftyicecream.com.ph/. In photo, Ms. Carmel Tan (center) joined by her sister Mr. Helen Tan and Mr. Softy employees during the outlet opening

Republic of the PhilippinesREGIONAL TRIAL COURT OF MISAMIS ORIENTAL

10th Judicial RegionBranch 38

Cagayan de Oro City

NOTICE OF EXTRA-JUDICIAL SALEFile Number 2010-390

“Upon extrajudicial petition for sale under Act No. 3135 as amend-ed by Act No. 4118, filed by BALIKATAN HOUSING FINANCE, INC. mortgagee/assignee, with business address located at 24th Floor, BPI Buendia Center, Sen. Gil Puyat Avenue, Makati City, against SPS. EDGAR C. ALINGAL and EDNA ALINGAL, with postal address at P 2B, Gusa, Cagayan de Oro City and Lot 2, Blk. 4, St. Mathew St., Melecia Homes, Macasandig, Cagayan de Oro City, the mortgagors, to satisfy the mortgage indebtedness which as of November 16, 2009, amounts to Three Hundred Sixty Six Thousand Two Hun-dred Forty Pesos and 43/100 (Php366,240.43) including interest, penalties and charges, court fees, attorney’s fees and expenses of foreclosure, the undersigned will sell at public auction on April 6, 2011, at 10:00 A.M. to 4:00 PM. or soon thereafter at the Regional Trial Court, Branch 38, 2nd Floor, Hall of Justice, Hayes Street, Cagayan de Oro City, to the highest bidder for cash or manager’s check and in Philippine Currency, the following real property with all its improvements thereon, to wit:

“TRANSFER CERTIFICATE OF TITLE NO. T-78342

A PARCEL OF LAND (Lot 2, Block 4, Psd-104305-001038, be-ing a portion of Lot 2822-C-9, Lot 2822-C-10, Psd-10-015002; Lot 2822-B-(LRC Psd-184434), situated in the Barrio of Macasandig, City of Cagayan de Oro, Island of Mindanao. Bounded on the SE., along line 1-2 by Lot 7; on the SW., along line 2-3 by Lot 1, both of Block 4; on the NW., along line 4-1 by Lot 3, of Block 4, All of the subdivision plan., Pcs-104305-001038. xxx, containing an area of One Hundred Thirty (130) square meters, more or less. xxx”

All sealed bids must be submitted to the undersigned on the above-stated date, time and place. In the event the public auction should not take place on the said date for whatever reason, the same will proceed on the following working day, without further notice, posting and publication. Prospective buyers may investigate for themselves the title herein-above described and encumbrances thereon, if any there be. Cagayan de Oro City, February 17, 2011.

(Sgd.) REYNALDO L. SALCEDA Sheriff IV

BWM March 7,14,21

AS the world celebrates Earth Hour on March 26, 2011, SM City Cagayan de Oro in its continued effort to preserve the environment and save Mother Earth, has remained supportive of this advocacy.

Celebrities Akihiro Sato and Gwen Zamora, endorsers of Mario D’ Boro will grace SM City Cagayan de Oro’s Earth Hour Event and with other line up of activities. At 4 p.m. valued shoppers and loyal customers of SM Department Store purchasing any Mario D’ Boro items will have the chance to meet and greet these young and tal-ented artists and have photo shoot with them.

A Mall Show will take place at 5 p.m. Mall Atrium

SM City Cagayan celebrates Earth HourTHE Xavier University’s Kristohanong Katilingban sa Pagpakabana- Social Involve-ment Office (KKP-SIO) is reliving the Filipino tradition of bayanihan through the Community House Build ac-tivity in Calaanan, Canitoan on March 16.

This activity is an offshoot of “Himig Nasyonalismo,” a

XU KKP-SIO relives ‘Bayanihan’ Spiritmusical concert staged last February featuring musical icon Noel Cabangon. The concert sought to inspire nationalism through revived and newly composed Filipino songs amid the emergence of new wave music genre. Pro-ceeds of the concert will be used to fund the Community House Build activity.

KKP-SIO will bring to-gether its partners inside and outside XU to assist in the construction of 2 houses which will benefit homeless families. For more details on or to join the Commu-nity House Build activity, please contact KKP-SIO through 858-3116 local 3210/ 3215.

with production numbers coming from both artists plus exciting games and prizes to be given by Mario D’ Boro.

Celebrities Akihiro Sato and Gwen Zamora at exactly 8PM will open the Earth Hour activity of the Mall at the Las Ramblas Parking Area.

So, why wait, as SM cel-

ebrates on March 26, 2010 with the world Earth Hour and in its continued sup-port to preserve and protect Mother Nature, let us join hands and be one of those valued shoppers and loyal customers shopping at the Mall, watch the show, enjoy shopping and win prizes.

Tablon Elementary School had its post-Valentine cel-ebration spearheaded by Leonardo M. Campilan last February 24, 2011 at the newly constructed covered court. The highlight of the celebration was the Search for King and Queen of Hearts

TES King and Queen of Hearts 2011

2011. It was done success-fully with Antonio S. Ty as the King and Charise V. Torres as the Queen of Hearts 2011. Mr. Antonio S. Ty is a Grade III Teacher and Ms. Charise v. Torres is from Grade I Level.The runner-ups are as fol-lows: 1st Runner-up – Mr. Franie C. Ratilla and Mrs. Jinkee R. Hernane 2nd Runner-up – Mr. Crispin P. Caare and Mrs. Nancy Pastrano 3rd Runner-up – Mr. Ro-nello S. Ayupan and Mrs. Liza

By JOSEPHINE B. BAJAOTeacher III

Tablon Elementary SchoolTablon, Cagayan de Oro City

L. Leuterio 4th Runner-up – Mr. Jai-me I. Roa and Mrs. Amelita V. La Victoria. The activity was done purposely to generate funds to finance the school year-round projects and pro-grams. It was audience by sev-eral GPTA Officers and the Local Officials with the teach-ers of Tablon TES of course. It also showcased the talents of few pupils who presented their intermission numbers. The program ended success-fully with the blessings of foods in salu-salo special.

By JOE PALABAO, Reporter

The SM City Cagayan de Oro

10 BusinessWeekmindanao12 March 14-20, 2011

Cultural Background

the Bukidnons are one of the traditionalistic ethnic groups in the southern Philippines. they inhabit the northeastern part of Mindanao, the sec-ond largest island of the archipelago. the term “Bukidnon” (mountain

dweller) was derived from the Cebuano language but nowadays, it is accepted by most members of the ethnic group referred to. There are seven different tribes in the province namely: Talaandig, Higa-onon, Bukidnon, Umayamnon, Matigsalug, Manobo and Tigwahanon. The tribes in the province of Bukidnon are indigenous and their names are derived from the rivers/ watershed areas that they inhabited. The Matigsalugs, for example, are the people who live along the Salug river and the Tigwahanuns – are natives who inhabit the banks of the Tigwa river. A Datu – a chieftain, is the political and spiritual ruler of each tribe. The Datu is one who settles disputes and gives judgment whenever their unwritten laws called Batasan are violated. The Bukidnon Datu holds a great influence on the tribal and communal life of the Bukidnons. Aside from maintaining peace and order within the tribe, he also performs rituals like the Panlisigan (driving away bad spirits) and Panomanoran (calling for the entrance of spirits who guide the Datu in his decisions). These pre-datuship ceremonies are precursors to other rituals that the Datu shall perform called the Kaliga-on rituals. Bukidnon is witness to varying degrees of acculturation of its people. The first-degree Bukidnons are those leading the most traditional lifestyle and those whose parents are full-blooded natives. They are those who lived remote from any access of lowlander influence, deep in the forest and along the watershed areas and the main rivers. The second-degree Bukidnons live near the fringes of the forests and directly within the bounds of the lowlanders. The third-degree Bukidnons are highly assimilated natives and are generally able to send their children off to school. The fourth-degree Bukidnons have fully assimilated the ways of urban living and hardly acknowledge the old ways of their background. The fifth-degree Bukidnons are largely recent immigrants from other parts of the Philippine archipelago and have made Bukidnon as their permanent home. Bukidnon is home to a wealth of traditions and is abounding in cultural, artistic and aesthetic heritage. The oral folk literature of Bukidnon are the: Olaging (ethno-epic about the adventures of Agyu, the culture hero of Bukidnon), Idangdang (ballads/ songs that tell stories), Bayok-bayok (verses), Antoka (riddles), Basahan (proverbs or wise sayings), Limbay (lyric poem), Sala (love song), and Nanangon (folktales), Tutalanon (stories telling about the origins of things and names of places), Dasang (debate in verses during the settling of the bride price) and the Kaliga-on (religious and ceremonial songs that are sung during the Kaliga rituals; these are divided into two parts – pamamayok, sung by the men and tabok, sung by the women while dancing the dugso). Their musical instruments are the pulala (bamboo flute), salambing (small agong), and the kudyapi (guitar). Bukidnon visual art is traditionally expressed in weaving, crafts, earth painting, beadwork, patchwork and embroidery. For example, the Bukidnons are identified for their three different kinds of weave – Tinilogas (one over one), Tigdaruwa (two over two) and Tigtatulo (two over one). They are also experimental in their application of mat edgings like Sinapay or Insapay, and Binaling or Igbaling. Usually, traditional Bukidnon clothings are decorated with geometric shapes like Binitu-on, binabangon, and kinabuka. These traditional Bukidnon garments are widely ornate with shapes and the strong colors of red, blue, white and black. This is also seen in the making of the traditional “panika” (headdress). The Bukidnon traditional emboridery process is called panulam and the embroidered cloth is called pinamulaan. The religion of the Bukidnon traditional people is generally monotheistic. They believe in one God “Magbabaya” (the ruler of all) who has minor gods and goddesses under his command (i.e. Ibabasok – who watches over growth of crops; Dagingon – who watches over planting and harvest season; Bulalakaw – who is the god of the rivers and lakes, Tumpas Nanapiyaw or Itumbangol – who watches over the base of the earth night and day). Marriage is almost always through parental arrangements. A kaula-an (bride price) is to be paid by the groom to the bride’s family. The Kaliga-an rituals are divided into genre: the political and religious ones performed by the datus and those agricultural rituals for the farmers. (Based on the original manuscript of Ms. Ludevina R. Opeña,1982. http://www.bukidnon.gov.ph)

KAAMULAN 2011Bukidnon’s 94th Foundation Day

February 18 - March 10, 2011

Governor Calingasan with the Sangguniang Panlala-wigan members during the flag raising ceremony.

Governor Alex Calingasan led the ceremonial parade of colors. (Photo by Mary Ann Noble)

Tribal Olympics. Indigenous archery using bamboo bow and ar-rows. Kaamulan Trail Riding Challenge. (Photo courtesy of Noll Vergara)

Malaybalay City Street Theatre dancers showing their prowess in ethnic dancing.

Governor Alex Calingasan holding the white dove set to be released as a symbol of peace.

A celebration of peace. Children were made part in the release of the white doves and ballons that signify the local government’s initiative in attaining peace in the province.

Darling of the Press. Officers and Members of the Bukidnon Press Club led by MCWD GM Juanito Aroa giving the Darling of the Press award to Ms. Manolo Fortich’s Christine Maria Cubero.

Diocese of Malaybalay Bishop Jose Araneta-CAbantan at-tended the 94th Foundation Day program. Beside him (l-r) are 403rd Army Brigade Commander Col. Romeo Gapuz and PNP PD PSSUPT. Cristeto Rey Gonzalodo.

KAAMULAN 2011 STREET THEATRE. this year’s Kaamulan is a form of theatrical performance and presentation of the rich culture and traditions of ethnic groups that has long inhabited Bukidnon, the seven hill tribes namely: Talaandig, Higa-onon, Bukidnon, Umayamnon, Matigsalug, Manobo and Tigwahanon. (Photo by Rick Benigno)

13BusinessWeekmindanao March 14-20, 2011

FIBECO GM Renato Cortezano (4th from left) and BOD President Raul Alkuino(3rd from left) showed support to the provincial government by joining the 94th Foundation Day civic parade.

An appeal to President PNoy by BUSECO electric consumers, STOP THE SALE/PRIVATIZATION OF AGUS AND PULANGUI 1V hydro-electric power plant complexes.

HUDCC Deputy Sec. Gen. Wendel Avisado Governor Calingasan giving thanks for the people’s all out support to the Kaamulan 2011.

Rodeo

Senator Juan Miguel Zubiri receives his special token from Governor Calingasan, Tourism OIC Kennie Peralta and Prov’l Administrator Marie Carmen Unabia.

A token too for Congressman Jess Paras. From left to right: Manolo Fortich Mayor Rogelio Quino, Cong. Paras, Senator Migz Zubiri and DOT Regional Director Catalino Chan.

PENRO Agustilo Obsioma (5th from left) presented the certificates for the Handog Titulo project that’s ready for distribution

Dangcagan Mayor Edilberto Ayuban’s wife Vilma Ayuban and Malaybalay City Councilor Tita Perla Rubio pose with Valencia City Mayor Leandro Jose Catarata.

INAGONG. Governor Calingasan joins the festive dancing of fellowship and thanksgiving that signifies the Kaamulan 2011 activity.

Governor Alex Calingasan with the political icons of Bukidnon, former vice governors Esmeraldo

Cudal and Atty. Nemesio Beltran.

Provincial Tourism OIC Kennie Peralta with Governor Alex Calingasan giving plaques of appreciation to the judges of the soft opening’s school bands’ competition.

Former Governor Ernesto Tabios

Bb. Bukidnon 2011 winners with Governor Alex Calingasan. L-R: Maramag’s Maria Kristel Reina Atoz ( 2nd runner up), Manolo Fortich’s Christine Maria Cubero ( 1st runner up), Binibining Bukidnon 2011 Jayn Amor Acera, Governor Alex Calingasan, Libona town’s Wella Jhanna Taruc (3rd runner up) and Malaybalay City’s Pearly Dawn Timoteo (4th runner up). Photo by Ann Noble.

14 BusinessWeekMarch 14-20, 2011

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Opol town gets infra projectsECONOMIC development continues to evolve in the barangays of Malanang, Bagocboc, and Awang after the opening of the 12.817 kms. of 2 segments Farm to Market Road (FMR) in the municipality of Opol of which 10.317 kms linked the barangays of Mansilop, Bayugbayugan ang Bagocboc while 2.5 kms linked baran-gays Migsalaon and Kolam-bog.

DA RFU-10 represented by Regional Technical Direc-tor Constancio C. Maghanoy, Jr. recently turned-over the completed upgrading of Opol Farm to Market Road under DA’s Infrastructure for Rural Productivity Enhancement Sector (InfRES) project to the LGU of Opol through Mayor Dexter B. Yasay on February

THE province of misamis oriental is on its way to self-sufficiency and food security, as the Department of agri-culture (Da), Department of agrar-ian Reform (DaR), Department of Environment and Natural Resources (DENR) and the local government units (LGU) convened to discuss the local convergence agro-enterprise cluster development on march 3-4, 2011, here in Cagayan de oro City.

The National Convergence Initia-tive (NCI) aims to promote sustainable rural development in the countryside in adherence to the principles of integrated ecosystem approach or known as “ridge to reef.” Whereby, the developments from the mountain to the coastal areas are given priority in the planning and implementation of this activity.

There were six municipalities in the province of misamis oriental included in the convergence area. However, given priority for phase 1 implementation are the municipali-ties of Salay and Binuangan.

The municipalities of medina, Sugbongcogon, Lagonglong and Balingasag are included in the second priority list or in the phase 2 imple-mentation.

These municipalities passed the selection criteria and were given investment opportunity for their com-modity clusters.

PaDCC President marriz agbon explained that different commodi-ties emerge in every convergence endeavors in the different part of the country basing on the natural resources of the area.

However, “as we focus on the core cluster here in misamis oriental, we have to identify the investment opportunity for the commodities

Convergence initiative aims to promote Misor

identified by the group. Then we will link this to the investors who are interested of the project. We have to put our foot forward for this project because this will be the next visit of our President Benigno aquino III,” agbon said.

Governor oscar moreno on the other hand, said that “we have a clear direction on what to do since it is clearly manifested in your presence that we have the teamwork to attain the goal of the convergence.”

Governor moreno further re-quested the participants to be more focus and reliant on what can be done for the constituent and not to depend much on the national government.

moreno further explained that, “We have the convergence to opti-mize, judicious allocation of resourc-es to attain maximum result.”

He also requested the first implementer to do their best and to perform well in order to have another batch.

“We learn from you and we have the chance to improve from you. The province of misamis oriental is committed that this convergence would be the best convergence in the country,” moreno concluded.

attendees to the 2-day activities are municipal mayors Hon. Tomas R. Gumahin of Binuangan, Hon. Romeo L. Gue of Salay and Hon. Pacifico T. Puppos Jr. of medina, Provincial ag-riculturist Danny maputol, municipal agriculturists, municipal agrarian Re-form Officers, Municipal Environment and Natural Resources Officer from the 6 participating municipalities, representatives from the peoples’ organization, Land Bank of the Philip-pines, DTI, DoST, NEDa, DaR and Da. mgb sta. elena

CAGAYAN de Oro City––In its unfaltering desire to advance the livelihood and source of income amongst farmers in Northern Mind-anao, the Agribusiness and Marketing Assistance Divi-sion (AMAD) of the Depart-ment of Agriculture Regional Field Office 10 (DA-10) has recently coordinated with one of the country’s major producer/exporter of fresh and processed mangoes––Hi-Las Marketing Corporation to provide a potential market for the mango growers in Region 10.

In a recent Mango Stake-holders cum Market-Match-ing Conference held at DA-10 office of this city, President of Hi-Las Marketing Co. Ro-berto C. Amores revealed their company’s intention to jointly work with the mango producers in Northern Min-danao to complement their buying operations from the end of June until December, 2011.

He said the company needs 2,500 metric tons (MT) to 3,000 MT of quality and com-petitively-priced processed grade mangoes and 500 to 750 MT for fresh report.

He noted that around 100,000 kilos of mangoes weekly would be required from the region, if and when, business tie-ups would be fi-nalized with mango growers.

With the corporation’s possibility of building a part-nership with the mango pro-ducers in Northern Mind-anao, this would give a boost

Bright prospects for northern Mindanao mango growers seen

to the mango situation in the Philippines considering that it is now in a critical stage as unveiled by Agriculture Assistant Secretary Salvador Salacup.

“Reports from exporters indicate that for 2011 and 2012, we might be experienc-ing a reduction of 15-20% of our normal annual mango production,” he added.

On the other hand, Mr. Amores urged the mango growers to start adopting healthy farming strategies to produce quality mangoes. “The proper usage of chemi-cals and pesticides is extreme-ly important, whether it goes to the domestic or export markets,” he stressed.

During the open forum, President of CMB Mango Richard Vallejos extended his gratitude to DA for the provi-sion of calcium nitrate and power sprayers to the mem-bers of their farm association. Moreso, he expressed his group’s major concern in pro-ducing quality mangoes - the

control of blossom trips and mango hoppers, particularly in the areas of Cagayan de Oro and Misamis Oriental.

In response, Mr. Amores said that they would be will-ing to collaborate with the mango growers by sharing their technical expertise. He also handed out mango spray-ing safety manuals which contain a list of permitted chemicals to be employed in producing mangoes and its corresponding accredited suppliers as approved by the customers of their products which include the domestic and international markets, particularly Japan.

He also explained the three options that the Hi-Las Marketing Co. and the

Aggie News

mango growers can optimis-tically build a sustainable, mutually-beneficial and long term partnership. These in-clude marketing agreement, contract spraying contract and direct buying. As for the contract spraying scheme, Mr. Amores clarified that a 75:25 deal will be followed, wherein 75% goes to the contract sprayers while the rest goes to the mango growers.

As for the DA’s part, ASec. Salacup encouraged the man-go producers in empowering themselves by directly part-nering with their market so as to avoid several marketing interventions that would en-tail added cost on their end. He also underscored that the agency will always be will-ing to introduce them to a market and the High Value Crops Development Program (HVCDP) of the department would look into their produc-tivity side.

Emphasizing to become successful in their endeavor, Mr. Amores committed into having individual consulta-tions with the mango growers in order to craft approaches that would harmonize the aspirations of their company as well as that of the mango producers. joanne l. olson

Republic of the PhilippinesREGIONAL TRIAL COURT

12th Judicial Region, Branch 21Kapatagan, Lanao del Norte

IN THE MATTER OF THE PETITIONFOR CHANGE OF NAME OF MAYA MAHARAJNI DIAZ CAFÉ IN THE SPL. PROC. NO. 21-423BIRTH RECORD OF THE LOCALCIVIL REGISTRAR OF DAVAO,CITY, into MIMI ABDUL RASHID,

MAYA MAHARAJNI DIAZ CAFE, Petitioner.

-versus - THE LOCAL CIVIL REGISTRAR OF,DAVAO CITY, Respondent.x- - - - - - - - - - - - - - - - - - - - - - - - - - //

AMENDED ORDER

A verified amended petition for change of name of MAYA MA-HARAJNI DIAZ CAFE, in her birth record in the Local Civil Registry of Davao City, was filed by petitioner Maya Maharajni Diaz Cafe, on 28 February 2011, praying this Honorable Court that after due notice and hearing, judgment be rendered changing the petitioner’s name in her birth record from MAYA MAHARAJNI CAFÉ to MIMI ABDUL RASHID in the Office of the Local City Civil Registrar of Davao City after payment of the required fees. Finding the verified amended petition sufficient in form and substance, the same is hereby set for initial hearing to March 23, 2011 at 8:30 o’clock in the morning. Let this amended order be published in a newspaper of general circulation in the province of Lanao del Norte once a week for three (3) consecutive weeks at the expense of the petitioner. The Local Civil Registrar of Davao City and any person who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this amended petition or from the last day of publication of this amended order. Further, let this Amended Order be posted for fifteen (15) con-secutive days prior to the date of hearing on the bulletin board of the City Hall of Davao City; on the bulletin board of Poblacion, Kapatagan, Lanao del Norte where the petitioner is residing, and on the bulletin board of this court. The petitioner is directed to notify this Court of the publication of this amended order three (3) days before the scheduled hearing date. Furnish copy of this Amended Order to the Solicitor General, Makati City, the Office of the Provincial Prosecutor of Lanao del Norte, the Local City Civil Registrar of Davao City; Atty. Jasmin C. Guiuo-Diaz, Suites 308-309, Abalos Bldg., Aguinaldo St., Iligan City. SO ORDERED. March 2, 2011. Kapatagan, Lanao del Norte.

(Sgd.) ALAN L. FLORES Acting Presiding Judge

BWM March 7,14,21

15, 2011 at Opol, Misamis Oriental.

The municipality is privi-leged to have been extended financial assistance for the upgrading of the FMR with a total project cost of Php 35,656,336.02. Half of the total cost in the amount of P17,828,168.01 was funded by Asian Development Bank (ADB) and the national gov-ernment through DA, funded 22.3% or P7,951,362.93 and the 27.70% beneficiary coun-terpart of Php 9 876,805.07 was shouldered by the local government unit of Opol as their equity.

The project aims to ensure that farmers, businessmen and stakeholders have easy access to transport agricul-tural commodities and farm inputs. More progress and

economic opportunities is expected following the up-grading of the FMR in the municipality as it will provide direct market linkage of vari-ous agricultural products in the locality and its neighbor-ing areas.

In his message RTD Maghanoy encouraged the constituents to take good care of the project. “I hope that you will take full re-sponsibility of the project and help maintain it so that it can be used for a lon-ger period of time,” Magha-noy said. He challenged the whole community especially the Barangay Captains and their constituents that each of them should help in the maintenance of said project since it is them who will ben-efit from it. He made them

aware of possible causes of the project’s damage and that they should look for remedies to repair it not just depend it on the local officials. “The road is now passable and that agricultural production will soon increase because of this project,” he added.

In his acceptance speech, Mayor Yasay expressed his gratitude for the trust DA-InfRES has extended to them. He appealed to all residents of the barangays not to waste it but instead assume full responsibility to maintain it for this is a big opportunity for all the populace to achieve increase in agricultural pro-duction.

He then requested the Ba-rangay Captains and officials to help in the maintenance of the project “because the government can only do too much but we cannot do ev-erything, so let’s all help one another“, he urged.

The Barangay Captains gratefully accepted the proj-ect with the promise that they will do their best to main-tain it in order to realize its long-term benefits to ensure sustainability as it will be of great help to access markets in other areas and boost their productivity as well.

Said activity was also graced by Vice Mayor Chiz-arina Ortigoza, Municipal Sangguniang Bayan members and staff of local government of Opol, engineer Rizalino del Socorro of InfRES Zonal Project office, Barangay Cap-tains, and local residents. svadecer

15BusinessWeekmindanao March 14-20, 2011Community

MAXIMO B. RODRIGUEZ JR.RUFUS B. RODRIGUEZ

Lawmakers file bill creating world-class football stadium

By ROSE MARY SUDARIA

By ROSE MARY SUDARIA

Republic of the PhilippinesREGIONAL TRIAL COURT

12th Judicial Region, Branch 21Kapatagan, Lanao del Norte

IN RE: PETITION FOR CORRECTION OF ENTRIES IN THE BIRTH OF JOY SPL. PROC. NO. 21-419OMICTIN MOSQUEDA TO JOELOMICTIN MOSQUEDA; HIS GENDER,FROM FEMALE TO MALE; HISFATHER’S NAME, FROM ROGELIO NOSQUEDA TO ROGELIO MOSQUEDA; HIS MOTHERS NAME FROM LOMINARDAOMECTIN TO LUMINARDA OMICTIN

JOEL OMICTIN MOSQUEDA, Petitioner.

- versus -

THE LOCAL CIVIL REGISTRAR OF,KAPATAGAN, LANAO DEL NORTE, Respondent. x- - - - - - - - - - - - - - - - - - - - - - - - - - - -//

O R D E R

A verified petition for correction of entry in the birth of records of Joy Omictin Mosqueda in the Civil Registry of Kapatagan, Lanao del Norte, was filed by petitioner Joel Omictin Mosqueda, on 06 January 2011, praying this Honorable Court that after notice, publication and hearing, an order shall be issued directing the Local Civil Registrar of Kapatagan, Lanao del Norte, to: 1) CANCEL and CORRECT the fol-lowing entries in the Birth Certificate of the petitioner; a. His name from JOY OME(1)CTIN MOSQUEDA to JOEL OMICTIN MOSQUEDA; b. His gender from FEMALE to MALE; c. His father’s name from ROGELIO NOSQUEDA to ROGELIO MOSQUEDA; His mother’s name from LOMINARDA OMECTIN to LUMINARDA OMICTIN; 2) ISSUE to the petitioner a corrected copy of his birth certificate; and 3) FORWARD a copy of the corrected birth certificate to the National Statistics Office, Manila.Finding the verified petition to be sufficient in form and substance, the same is hereby set for initial hearing to May 26, 2011 at 8:30 o’clock in the morning. Let this order be published in a newspaper of general circulation in the province of Lanao del Norte once a week for three (3) consecutive weeks at the expense of the petitioner. The Local Civil Registrar of Kapatagan, Lanao del Norte, and any person who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this petition or from the last day of publication of this order. Further, let this Order be posted for fifteen (15) consecutive days prior to the date of hearing on the bulletin board of the Municipal Hall of Kapatagan, Lanao del Norte on the bulletin board of Sta. Cruz, Kapatagan, Lanao del Norte where the petitioner is residing, and on the bulletin board of this court. The petitioner is directed to notify this Court of the publication of this order three (3) days before the scheduled hearing date. Furnish copy of this Order to the Solicitor General, Makati City, the Office of the Provincial Prosecutor of Lanao del Norte, the Local Civil Registrar of Kapatagan, Lanao del Norte and Atty. Reymund G. Inihao, Pao Office, Kapatagan, Lanao del Norte. SO ORDERED. February 24, 2011. Kapatagan, Lanao del Norte.

(Sgd.) ALAN L. FLORES Acting Presiding JudgeBWM March 7,14,21

SECOND district Rep. Rufus Rodriguez is optimistic that House Bill 1407 of which he authored will soon become a law after the committee on appropriations approved it on February 2.

House Bill 1407, an act establishing five additional branches of the Municipal Trial Court (MTC) in Cagayan de Oro City, had already get the green light of the committee on justice of the House of the Representatives.

HB 1407 tends to amend Batas Bilang 129, otherwise known as the Judiciary Reorganization Act of 1980 and ap-propriating funds therefor.

Rodriguez said the bill is one step closer to becoming a law following the approvals of the two committees in the Lower House.

House Bill 1407 provided for the creation of five additional branches of the Municipal Trial Court in Cagayan de Oro City. This bill was filed to ease the dockets and solve the backlogs of the existing MTCs in Cagayan de Oro given that Cagayan de Oro has a population of over one million residents and with a large populace having different interests and conflicting values, the incidence of court cases has also substantially increased.

The approved version creates two additional branches of MTCs to be seated in Cagayan de Oro City.

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CAGAYAN de Oro second district Rep. Rufus B. Rodri-guez and his brother, Abante Mindanao Partylist Rep.Max-imo B. Rodriguez Jr., filed a bill which seeks to appropriate P300 million for the construc-tion of a wolrd-class football stadium in the country with seating capacity of P50,000.

In December last year, the Philippine football team, more popularly known as the Azkals beat Vietnam in order to enter the semi-finals of the AFF Suzuki Cup, said the lawmakers in their explana-tory note.

In the semifinals, the Az-kals were supposed to play in the Philippines to face In-donesia in a home-and-away series where the winner will play for the championship.

However, the Federation of football of ASEAN (AFF) deemed that the Azkals’ home field in Panaad, Bacolod is not up to the federation’s require-

Salesfrom page 6

year-on-year sales in-creases: 18.3% in Korea (79,531 units sold), 12.7% in Europe (56,563 units sold) and 10.2% in China (67,578 units sold).

Kia’s best selling model in overseas markets for the month of February was the C-segment Cerato (known as ‘Forte’ in some markets) with 30,688 units sold. The

MR SOFTY REOPENED AT NCCC MALL TAGUM The Day of Hearts brought about new ice cream love at the reopen-ing of the Mr Softy outlet and other food stalls at the NCCC Mall Tagum. To celebrate the grand reopening, a motorcade was held in the area with none other than the Mr Softy mascot joining in the festivities. It was a fun day full of celebration as ceremonies were held to formally reopen the food stall area. A ribbon cutting signaled a fresh start for all businesses and a blessing was held to shower in graces for all the tenants. A parade of the stalls’ best products was also witnessed by participants and games were held to bring in more enjoyment for everyone. Mr Softy will be sure to satisfy the public’s craving for frozen treats with their assortment of offerings at very affordable prices. For more information, please visit their website http://mrsoftyicecream.com.ph/. In Photo, Mr. Ruel Gustilo, Director of NCCC Malls and Entertainment together with Mr. Ernesto Tayag, Mall Manager NCCC Tagum during the blessing of stalls

IF YOU ARE CRAVING FOR MOUTH WATERING CHICKEN TOPPINGS:

COME DINE AT CHICK ‘N BOWL NOW.For reservations, please call: (088) 309-5695 Globe- 0917-303-4399/Sun-0922-876-6841.

Sportage compact CUV and B-segment Rio follow with 22,275 and 15,851 units sold, respectively. The Sorento mid-size CUV comes in fourth with 14,460 units sold and the Soul urban crossover vehicle rounds out the top five with 12,722 units sold.

Senior Executive Vice President & COO of Kia

ments.As such, the Azkals were

forced to play in Indonesia against Indonesia in front around 80,000 Indonesians in what was supposed to be a “home” game for the Azkals.

The Azkals lost to Indo-nesia and failed to advance to the championship round. While there is no guaran-tee that the Azkals would have won had they played in the Philippines, home-field advantage would have defi-nitely helped as thousands

of Filipinos would be behind our players cheering them on instead of thousands of Indo-nesians jeering them.

“This just underscores the fact that the country needs a bigger and better football stadium in order to give our Azkals a home where they can practice and host inter-national tournaments,” the lawmakers stressed.

There are currently five football stadiums all over the Philippines. The biggest of which is the adopted home of the Azkals which is the Panaad Stadium in Bacolod which only has a capacity of 20,000.

“In contrast, our neigh-bors in Asia have bigger and better stadiums,” they said adding, “Indonesia has the Bung Karno Stadium with a 100,000 capacity, Vietnam has the My Dinh stadium with a capacity of 40,000, Brunei has the Sultan Has-sal Bolkiah Stadium with a capacity of 30,000, Cambo-dia has the 50,000 capacity National Olympic Stadium,

Singapore has the 55,000 capacity Stadium of Singa-pore and Myanmar has the Bogyoke Aung San Stadium with a capacity of 40,000.”

They added: “And as seen in the recent Azkals versus Mongolia match held in Pa-naad Stadium, the 20,000 capacity is not enough. As the sport gains popularity, so does the number of Filipinos who want to see our team perform live in action.”

The Philippine Football Federation (PFF) printed out 18,000 tickets, including 4,000 grandstand tickets that were sold out days before the match, and 4,000 VIP tickets. And as early as 6 a.m. on game day, people already started to arrive for a match that scheduled 13 hours and by 10 a.m., the crowd had al-ready swelled to 5,000. Sadly, though, majority of them did not get tickets and were turned away.

“It is high time that we bring back the glory days of football in the Philippines like the 70’s and 80’s when the Philippine football team was among the strongest in Asia and while the country is ad-mittedly still basketball-crazy, we need to face the facts that we have better opportunities in football considering that Filipino football players have the skills and talent at par and even better than players from neighboring countries,” said the lawmakers.

Passage of HB 1407 to declog courts’ cases

Quiamjotfrom page 8

be embarrassed because the employees will always refuse acceptance and compliment your generosity that their ef-fort is part of the service.

Similarly, the 4-star hotel in Cagayan de Oro City, Pryce Plaza, .have incorporated in their billing the 10% Ser-vice Charge allowed by law and automatically reflects the amount as inclusive for payment. In every service contract and transactional receipts, management in-forms its clients of the charges breakdown prior to billing. The hotel puts premium to its service and sans guests’ cash rewards to its employees as unnecessary.

In the biblical story, the Apostle Peter of Syracuse has denied that he knew the man who was tormented and made to suffer by his captors. Thrice

he was asked and thrice he denied. It took three Cock cockles in that early morning before he realized that he told a lie that he did not know and disown his master. Peter cried and repented. In his anger, he sliced the ear of one of the Roman soldier. How many of us would slice some-one’s ear if we tell a lie?

Honesty can be played alive, a virtue long lost in the games of the Generals. It may tribe not only among whistle blowers but also in the Golf course where golfers play their toys with honesty and gentleman’s honor.

Never mind if one of their own cheated on his score card and still becomes a trusted man in the Presi-dent’s Cabinet men. One is innocent anyway, until proven guilty?

For comments and feed-back, please email this writer at pedrito2559@yahoo.com

16 BusinessWeekMarch 14-20, 2011

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Celebrating KAAMULAN is to take pride in our rich cultural heritage. May this unite us in

making Bukidnon a province we can beproud of – a peaceful place where

opportunities for development abound.

MAAYAD HA ALDAW TA BUKIDNON!!!

Greetings from:

atty. Roland DeticioCity Councilor of Malaybalay City

PCL Sectoral RepresentativeSangguniang Panlalawigan

Province of Bukidnon

From:

Atty. Nemesio “Jun” Beltran, Jr.Board Member of Bukidnon

Author of the ordinances that institutionalized the celebration of the Kaamulan Festival and the celebration of the indigenous peoples’ month to coincide with the Kaamulan Festival .

Our gratitude to all who graced our

KAAMULAN 2011.

Thank you so much

Greetings from theGReeN PROviNCe Of BUKidNON

BUKIDNON––The three-week celebration of the coun-try’s only authentic ethnic festival culminated with the celebration of the province’s 94th founding anniversary.

Bukidnon culminates Kaamulan 2011 with its 94th founding annivGracing the event was

Housing and Urban Develop-ment Coordinating Council (HUDCC) Deputy Secretary General Wendel Avisado, who represented Vice President Jejomar Binay, as the keynote speaker.

Binay was earlier invited and committed as the special guest of the celebration but was cancelled due to Presi-dent Benigno Aquino’s visit to Singapore thus Binay’s pres-ence in the Palace is needed.

The culminating activity

of Kaamulan 2011 was made more significant with the presence of the province’s key officials as well as various heads of offices that joined with the local government in celebrating Bukidnon’s 94th

foundation anniversary.It was indeed a fellow-

ship among officials and the people of the province. Start-ing with a civic parade, the activity also ended with spe-cial ground presentations that awed the audience and the guests alike.

The winning contingent of the ethnic street dance theatre held last March 5 made a fabulous performance that was greatly applauded by the guests. The Malaybalay City contingent, grand prize win-ner of the Street Theatre 2011, showed its winning piece, Kulahi Hu Kaglandang Igla-lawan, The shout for peace in the Central Mindanao area.

It depicted the first quest of peace in Bukidnon in which the storyline tells of a Bukid-non patriarch who success-fully settled the differences of his offsprings through a Tampuda Hu Balagen (peace pact).

The local government of Malaybalay City won the street dancing competition followed by the municipality of Manolo Fortich. Valencia City was the over-all cham-pion while Lantapan town contingent was cited best in choreography and float pre-sentation.

Bukidnon’s 94th founding anniversary celebration was made meaningful with the participation shown by its religious leaders.

The ecumenical prayer was cited in four tongues as

four leaders of the province’s varied religious sects each made his prayer for the suc-cess and more development for Bukidnon.

Datu Apolonio Timban-gan represented the indig-enous peoples in his lumad prayer, Hadjii Ismael Man-gundato in Islam, Pastor Joel Lastimosa who represented the Baptist Church and the Roman Catholics’ Bishop Jose Araneta-Cabantan.

A symbolic celebration of peace made the activity more significant as Bukidnon Gov-ernor Alex Calingasan with Asec. Wendel Avisado led in the release of white doves and ballons in commemorating the province’s peaceful 94th foundation day.

Governor Alex Calin-gasan acknowledged the local officials full support to the ac-tivities of the just-concluded Kaamulan 2011 saying that the participation shown by the province’s leaders made the Kaamulan (the native word for a gathering) truly lived up to its meaning of unity for the people.

The program was high-lighted with the awarding of certificates on DENR-LAMP 2 Handog Titulo project as well as certificates of land ownership.

PENRO Agustilo Ob-sioma being the project head of LAMP 2 also joined Gov-ernor Calingasan and Asec. Avisado in giving out the certificates.

Bukidnon.Today

By ANN NOBLEBukidnon bureau chief

17BusinessWeekmindanao March 14-20, 2010

Incomefrom page 6

manila Water Co. meanwhile posted a net income of P3.99 bil-lion last year as a result of growth in water sales volume. automotive dealership ayala automotive Hold-ings Corp., which sells Isuzu and Honda cars, hiked profits by 30% to P299 million.

Globe Telecom, Inc.’s profits were 22% lower at P9.7 billion. Integrated microelectronics, Inc. experienced a 53% decline in profits at $4.7 million amid the global downturn.

ayala Corp. expects capital ex-penditures to reach P79 billion this year, 21% higher than the previous year. The country’s oldest con-glomerate said last Tuesday it was studying some of the infrastructure projects the government intends to offer under its public-private partnership program, particularly the MRT-3 project. The holding firm also plans to invest in the power sector.

Chinesefrom page 1

sources.Mr. Chan said that CBI

also plans to address the need for a “clean” energy produc-tion facility.

“The company will use a Chinese-developed technol-ogy called coal poly-genera-tion (CPG), which generates energy with zero carbon emission, Mr. Chan said.

“We can reduce pollution in the environment because we do not burn coal. We gas-ify the coal so all the residue from the process is converted to usable products,” Chan said.

production,” Chan said.The company president

also said the company can tap the coal reserve in Zam-boanga, Sibugay. He said CBI is also looking at prospects of importing coal from Indone-sia, Australia, and Canada.

The company expects the plant to go full-throttle this year.

Revenuefrom page 1

“The result of the loan condonation program from last year in Northern Mind-anao also contributed to the growth in contributions,” he added.

SSS was able to collect P45.92 million in delinquent contributions from 975 em-ployers who availed of the amnesty program condoning penalties on unpaid pre-miums. The program ran from February to August last year.

“All 10 branches under the Northern Mindanao cluster reported higher collections. Six of them posted double-digit growth, with the big-gest increase reported from Surigao City and Tandag branches at 16%,” Mr. De Quiros was quoted as saying in the statement.

Consumersfrom page 1

(kwh), from a very low of only P7.00 to P10/kwh as of today,” the group said.

Mindanao has experi-enced power curtailment last

year especially during peak-ing hours due to El Niño-induced drought that kept water levels down in dams.

“That we do not want any-more a repeat of the incorrect sale of the power barges No. 117 and 118, which was sold for only $30 million, but the buyer and now owner ap-plied to recover the invest-ment of not only $30 million but $90 million resulting to skyrocketing power rates in Mindanao for the period March to July 2010,” part of the manifesto said.

Cal l ing for President Noynoy Aquino to intervene, the group contended that the privatization or sale of Agus

and Pulangi complexes will benefit only the rich to fur-ther enrich themselves, while the poor will further become poorest of the poor, most especially the life-line con-sumers in Bukidnon which consist of 65,000 households or some 325,000 individuals, which is over and above the total member-consumers in the province which is about 175,000 households or some 875,000 individuals.

In effect, the privatization or sale is actually selling the Filipino people to the capi-talists at the expense of the poor, the manifesto added.

The remaining assets of National Power Corp. (NPC)

SSS Pres/CEO Emilio S. de Quiros Jr. 7th from left giving latest updates to the media of Northern Mindanao at Grand Caprice, Limketkai Center during the Kapihan ng SSS last March 11, 2011. With him from left, AVP Joel P. Palacios-Media Affairs, Nicolas C. Balbuena-VP Computer Operations Dept., Edwin M. Alo-Branch Head Region X, Marie Ada Angeldique T. Silva-Head-Member Loans Program Mgtm. Dept., Eddie A. Jara-SVP Vis-Min Group, Josefina O. Fornilos-AVP Northern Mindanao Cluster, Maria Lourdes Mendoza-Special Asst. to the President, May Catherine C. Ciriaco-VP Mgtm. Services Division & CPPO Head and Marissu G. Bugante-VP Public Affairs. PHOTO BY: ROLANDO SUDARIA

Northern Mindanao cov-ers the provinces of Misamis Oriental, Misamis Occiden-tal, Lanao del Norte, Lanao del Sur, Camiguin, Bukidnon, Surigao del Norte, Surigao del Sur, Agusan del Norte and

Agusan del Sur.But the Cagayan de Oro

City office alone accounted for 40% or P944.82 million of the total collections. Cagayan de Oro City has over 40,600 registered employers and

roughly 1.7 million registered employees.

“Among SSS’ top priori-ties this year is to ensure that more members pay contri-butions regularly to secure meaningful benefits for them

The CPG plant will stand as only the second of its kind in the world, next to the pi-lot site in Shantung, China, which has operated for the past five years.

Chan also took pride in the cost of power from the CPG plant, which he said will remain more expensive than those from hydro-electric power plants but will cost less than power from conventional coal-fired sources.

“We can use low-quality coal compared with conven-tional coal plants, which use a specific kind of coal. We have more options so we have much lower price for

had also been planned to be privatized by the Power Sector Assets and Liabilities Management Corp. (PSALM) in 2011 but it excludes Agus and Pulangi Hydro-Power Plants.

The Implementing Rules and Regulation (IRR) Sec-tion 4, Sec (f)) Privatization Guidelines) of R.A. 9136 states that “The Agus and the Pulangi complexes in Mindanao shall be excluded from among the Generation Companies that will be ini-tially privatized. Their own-ership shall be transferred to the PSALM and both shall continue to be operated by the NPC.

and their beneficiaries. We expect total contribution col-lections to exceed P2.5 billion in northern Mindanao in 2011,” Mr. de Quiros said in the statement. with report from joe palabao

See income/p.15

“Our warmest congratulations to the people ofBukidnon on the occasion of its

94th ALDAW TA BUKIDNONand the celebration of the Kaamulan 2011.”

Hon. EDILBERTO F. AYUBAN Mayor

Hon. FRUTO B. DANDASANVice Mayor

SANGGUNIANG BAYAN MEMBERS

HON. EMERSON C. ANDOYHON. ELFREDO S. EGTOS

HON. HILARIO M. MODEQUILLO JR HON. MELCHOR A. PESCADEROHON. GENARO O. GUIPETACIOHON. LOWYN M. MANLANGITHON. AURELIO BARGAMENTOHON. SERVILLE M. CABUNOC

HON. LARRY HILARIO ----ABC PRES.HON. FREDERICK A. CABUGSA JR. ----SK FEDERATION PRES

17BusinessWeekmindanao March 7-13, 2011News18 BusinessWeekDecember 27-January 2, 201116 BusinessWeek

mindanaoDecember 20-26, 2010 HealthEditor: Ruel Villanueva Pelone

12 BusinessWeekmindanaoDecember 6-12, 2010 News

WEEKLY MAINTAIN (hAppY WINNINg)

SYNdIcATE guIdE

3-dIgIT SuErTrES LoTTo

( TArgET or rAMboLITo )

3-8

2-5

0-1

6-9

4-7

123 + 690 + 4578

How to play the game?

Fill in completely every rows, columns, and di-agonals of each puzzle without repitition of the same digit.

Suduko

LAST WEEk’S ANSWER

SUPERTRES II : CN -- 4-5-7-8PCSO’s THREE-DIGIT DRAWS WINNING PAIRS: 45-47-48-57-58-78

Hottest pairs: 0-5, 0-2, 5-2CoNGRaTULaTIoNS to the winners of 106 and 490.

Still, 0 or zero remains elusive for the bettors of the 4Pm draw of the Philip-pine Charity Sweepstakes Office (PCSO).

for 12 draws, o remains the weakest digit, followed by the digit 9---and the digits 1,2,3, and 5.

The strongest digits are 4,6,7, and 8.

Here we can safely bet of the following numbers combinations: 092, 093, 091, and 095 but our hot-test pair is 0-5 so 590 can be the hottest num-bers combinations of the week.

January this year, the only numbers combina-tions that have not yet been drawn by the PCSo are 005, 150, 550, and 590.

as of Saturday, 0 is also missing in action since the numbers combinations’ 869 was raffled in the 9PM draw.

The weakest digit is 5, followed by 0 while the strongest are 4, 3, and 9.

In the 11am draw, the weakest digit is 2, fol-lowed by 5, 7, and 8 while the strongest digits are 3,6,0,1, and 9.

In over-all standing, that is, out of 36 draws the weakest digits are 2, 5, and 0.

I have strong feeling that 0-5-2 will be drawn in either 4Pm or 9Pm draw or, if not, the pairings 0-2, 0-5, and 2-5.

Editor: Ruel Villanueva Pelone Fun Page

BusinessWeek Mindanao

March 14-20, 2011 18

CHaRT 1high high high5 5 56 6 6 7 7 78 8 89 9 9

CHaRT 2low low low0 0 01 1 1 2 2 23 3 34 4 4

CHaRT 3high low high5 0 56 1 6 7 2 78 3 89 4 9

CHaRT 4high low low5 0 06 1 1 7 2 28 3 39 4 4

aqUaRIUS. Don’t settle for less, aim for the best. If you’re playing the love field, it’s time to be honest with your own feelings. Be careful of ignoring an issue – deal with it now, while you can. Be optimistic about work and money, it’s all progressing.

Lucky Numbers: 6 4 8 31 38 30

PISCES. When it concerns love, plan your approach to get someone’s at-tention. With money, life is on the up but watch your spending habits. If the temptation to spend up big is too great, leave the credit cards under lock and key.

Lucky Numbers: 12 3 11 16 1 8

aRIES. If you are weighing up the pros and cons of a situation, get a second opinion. The more you change your mind, the more confusing life can be-come. With love, if someone is pulling on your heart strings; don’t walk away, develop a friendship.

Lucky Numbers: 8 17 5 13 9 10

TaURUS. You’re in the driver’s seat! Don’t allow anyone else be the master of your destiny. at work, avoid an argu-ment with a colleague; it’s not wise to burn your bridges. Love goddess Venus mingles in your career zone, work hard not to neglect love.

Lucky Numbers: 5 40 41 2 12 6

GEmINI. If you’re doing double–time at work, make sure your performance doesn’t suffer in the process. Take time out to get organized. If your personal life is the topic of conversation, think carefully, decisions made now may not be easily changed.

Lucky Numbers: 1 2 3 33 21 17

CaNCER. When you mix business and pleasure, communicate with others so you don’t double–book the calendar. If you’re privy to hot office gossip, don’t share it with anyone. on the love scene, say what needs to be said, but be diplomatic.

Lucky Numbers: 17 3 31 6 11 9

LEo. Love and passion is intense! a certain someone may be a challenge, but promises to be worth the effort. at work, time is about to speed up, get ready to think and act on your feet. There are big plans on the drawing board!

Lucky Numbers: 6 21 2 18 39 37

VIRGo. Pay attention to your health. Grinding yourself into the ground can actually make you less productive. Take time to rebalance your energies. Love needs to be compatible. If you’re not getting what you want from a relation-ship, have a heart–to–heart chat.

Lucky Numbers: 40 41 23 2 6 14

LIBRa. an open–minded discussion with a close friend can shed a different light on something important. armed with new knowledge, life can dramati-cally improve. When in love, make an effort to get closer, and the rewards will be worthwhile.

Lucky Numbers: 7 5 15 14 2 3

SCoRPIo. Your powers of attraction are working overtime! Take a chance with love; you could come out a winner! Don’t even think you can fix everyone’s problems. Stay out of a troubling issue, or you could end up in the middle of an awkward scenario.

Lucky Numbers: 9 3 19 28 38 36

SaGITTaRIUS. With love, a relationship is a partnership, and some decisions need to be made together. Your intuitive senses are far greater than other mere mortals; take notice of them. assertive planet mars sends a wave of productiv-ity to your life.

Lucky Numbers: 6 14 2 28 5 19

CaPRICoRN. You’re on a winning streak! Plan for the future, but work hard today. Your home and work life is about to take off. Use this time to get organized before life re–enters the fast lane. Spend time with family to resolve a mix–up.

Lucky Numbers: 3 2 17 15 1 4

Your Lucky Stars

DO you know that the first Suertres numbers combinations was drawn on June 13, 2002

of which the result is 1-9-9. only two winners were recorded--and took home P4,500 each.

DID YoU KNoW...

5-9-0 • 5-0-1

Circle A Word

Crossword Puzzle

The 0-5, and 0-2 all combinations will likely be drawn so good luck for the

0-5-aLL and0-2-aLL combinations.The digits 4,6, and 8

are the strongest so there are tendencies that these

digits will slow down this week.

Happy winnings and let’s watch 0-2-5 and 0-5-1 this week.

Isang text ka lang!

LAST WEEK’S ANSWER

aCRoSS1 moscow’s country2 father11 Box12 as previously cited13 Not one14 Cola brand16 Extremely long time periods17 over there18 Cheat20 motley21 Centiliter22 Ray Charles24 Plump down26 Sticky black sub-stance28 Aflame30 Pop31 Capital of alaska32 Superman’s ms. Lane33 Prayer ending34 Baby’s sock

36 Sleep37 Round Table King

DoWN1 Go back on promise2 Single3 Junk4 Utters5 State of being6 airy7 outing8 Dwelling9 Heaped10 Jewish calendar month

15 Dried coconut19 omega’s partner21 Compelling23 Pencil marking re-mover24 feather25 Ropes26 Chooper27 Bye28 open29 Bass horn30 Hole35 operating system

SUPERTRES II UNLEASHED YOUR WINNING LOTTO GUIDE

19March 14-20, 2011BusinessWeekmindanao Misor.Today

Laguindingan International Airport updates as of March 10, 2011

20 BusinessWeekmindanao

THE Municipal Nutrition Com-mittee of Kad-

ingilan, Bukidnon, is bracing for the simul-taneous relaunching of the government’s Iron Fortified Rice Program or I-Rice on Tuesday, March 15.

The event, which will be held altogether nationwide, reintroduces the i-Rice as an effective and affordable food program aimed at reducing, if not eliminate, iron defi-ciency affecting all age groups but most especially pregnant women and children.

The National Food Au-thority (NFA), the lead gov-ernment agency tasked to implement the program, has lined up various activities in the agency’s every regional centers.

In Bukidnon, the activity will be held in Kadingilan, a fourth class agricultural mu-nicipality, about 86 kilometers away from the province’s capi-tal city of Malaybalay.

Mr. Jake Dumangon, Mu-nicipal Nutrition Action Of-ficer (MNAO) , said a motor-cade around the town proper will start-up the activity which will be participated in by pro-vincial and town officials.

MNAO Dumangon said i-Rice is among the govern-ment’s food program being

Kadingilan leads relaunching of I-Rice in Bukidnon

pushed by the National Nutri-tion Council (NNC).

The NNC is strongly sup-porting the advocacy campaign and promotion of i-Rice since it is intended to supplement the nutritional needs of families especially those indigent, with pregnant women and children , Mr. Dumangon said.

Fortifying rice with iron is identified as an effective measure to help lessen the prevalence if not totally elimi-nate iron deficiency anemia IDA) or the so-called ‘hidden hunger’ many Filipinos are inflicted with.

Among the activities in line with the simultaneous relaunching of i-Rice is the information caravan that will help promote the effectiveness of the program.

A cooking demonstration and free tasting will be con-ducted before the public by the Provincial Nutrition Com-

mittee. Sold nationwide at P27

per kilo for the Regular Milled Rice and P28 per Kilo for the Well Milled Rice, i-Rice tastes like ordinary rice except for the color that turns light grayish, an indication of the presence of iron.

Eating i-Rice helps a person fight anemia and infections, keep his mind sharp, keeps his body active and his resistance strong, the Department of Health said.

Invited to attend the pro-gram are would be-beneficiaries of the government’s conditional cash transfer program.

This is intended to afford them with iron fortified rice because we recognize that most of the affected children are those coming from indigent families, Mr. Dumangon stressed.

In a separate interview, National Nutrition Council

THE National Nutri-tion Council (NNC)

through the Regional Nutrition Committee X will strongly push link-ing Iron Fortified Rice (i-Rice ) into the govern-ment’s various health systems and other rele-vant programs including Pantawid Pampamilyang Pilipino Program, oth-erwise known as con-ditional cash transfer program once it will be simultaneously launched nationwide on Tuesday, March 15.

NNC-10 Regional Nutri-tion Program Coordinator Zenaida T. Tondares said that i-Rice can significantly reduce iron deficiency not only among children and pregnant women but across all age groups . Dur-ing the initial meeting with NFA X Regional Director Gil Pepito B. Pacqueo to discuss the i Rice Re Launch, Assistant Re-

National Nutrition Council bats to link I-Rice with poverty programgional Director Jose R. Llacuna, Jr. of the Center for Health De-velopment (CHD) X informed that CHD X , now knowing the meaningfulness of the benefits of the i Rice and NFA’s capability to make available the supply , will mainstream i Rice into its vari-ous Health Program Packages and Health Systems in the region. Certainly, this would become even more meaningful if areas where households have income below the poverty threshold can be reached as priority targets.

“We are looking at linking i-Rice into the program of the government which provides cash assistance to indigent families,” Ms. Tondares said.

Since children of indigent families are mostly the ones lack-ing in essential micro nutrients, such as iron, iodine and Vitamin A, they must be afforded with staple enriched with iron, she said.

“We have to make sure that this program reaches the poor-est of the poor,” Ms. Tondares stressed.

The i-Rice Program will be launched simultaneously by all regional offices of the National Food Authority tomorrow (Mar. 15). The i rice is in compliance

with Republic Act 8976 or the Philippine Food Fortification Law. This is in coordination with the Department of Health (DOH), Department of Agricul-ture (DA), Local Government

Units and other partner agencies including the private sector.

Tasked to implement the fortification of rice with iron, the NFA started the iron fortified

rice program back in 2004 but had lackluster success due to the consumers’ eating preference to white rice which needed re-launching of the program.

The re-launching of the i-Rice

(NNC) Regional Nutrition Program Coordinator Zenaida T. Tondares said that thru the Regional Nutrition Committee X it will push linking i-Rice into the government’s Pan-tawid Pampamilyang Pilipino Program, a pro-poor program being implemented by the De-partment of the Social Welfare and Development (DSWD) which provides conditional cash assistance to indigent families.

“We wish to make sure that the i-Rice program reaches the poorest of the poor,” RNPC Tondares said.

Mr. Dumangon, on the other hand, said that together with the relaunching of the i-Rice program, the municipal government will also launch the “One Nutrition, One Na-tion” Movement , a movement that encourages involvement in nutrition and participation of healthy nutrition-based lifestyle,

“Government alone cannot solve hunger and malnutrition. Solving hunger and malnutri-tion requires the participation of every individual,” he said.

As member of the “One Nutrition, One Nation” Move-ment, an individual can say, “I belong and I can make a difference to end hunger and malnutrition in the Philip-pines. Membership to the Movement means making a commitment to change one’s personal food and nutrition habits and to find

ways to help others improve their nutrition practices and lifestyles.

Living a healthy nutrition-based lifestyle includes main-taining desirable body weight, eating more fruits and vegeta-bles and even helping monitor children’s weight, promoting breastfeeding and increasing

“Eating I-Rice helps a person fight anemia and infections, keep his mind sharp, keeps his body active and his resistance strong.”

Program is part of intensifying the advocacy campaign for public awareness on the nutritional ben-efits of the fortified rice.

Rice fortification is the mix-ing of white milled rice with iron rice premix at a mixing ratio set by the Bureau of Food and Drug (BFAD) . Rice is an excellent vehicle for fortification, because Filipinos are basically rice-eating people

When cooked, i-Rice tastes like ordinary rice except for the color that turns light grayish, an indication of the presence of iron.

Fortifying rice with iron is identified as an effective measure to help lessen the prevalence if not totally eliminate iron deficiency anemia IDA) or the so-called ‘hidden hunger’ many Filipinos suffer from, the NFA said.

President Bengino S. Aquino III has been invited to lead and personally endorse the I-Rice to the public during the Manila launching as well as encourage public-private partnership in boosting the fortification pro-

gram as an effective and sustain-able means to fight and eliminate micronutrient deficiency in the country.

Data from the Department of Education had shown im-provement on the health of pu-pils who consume iron fortified rice under the Food for School Program.

The NNC said i-Rice is pro-moted for consumption as the Food and Nutrition Research Institute (FNRI) survey result show that majority of all age groups of Filipinos are anemic.

The DOH also said eating i-Rice helps a person fight anemia and infections, keep his mind sharp, keeps his body active and his resistance strong.

The NFA said it has the ca-pability to supply enough i-Rice in the market, the launching on March 15 is designed to create greater public awareness.

NFA said I-Rice looks like brown rice and costs P27 per kilo on retail for Regular Milled Rice and P28 per Kilo for Well Milled Rice.

NutritionEditor: Ruel Villanueva Pelone

March 14-20, 2011

household consumption of iodized salt.

One Nutrition means members of the movement are united in their efforts to help solve nutrition and hunger. One Nation means encouraging as many Filipinos to join and benefit from the Movement.

21BusinessWeekmindanao

March 14-20, 2010

MIGHTY Jaguars vs Shining Starlings––a clash of the fit-test and the strongest!

The (very) first intra-murals of Cagayan de Oro Academy for International Education (CDO AIE) held on February 22-24, 2011 at the CDO AIE campus was a blast! It was a challenging event for the Mighty Jaguars and Shining Starlings, vying for the championship.

The f ield was trans-formed into a festive ground as the intramurals opened with a parade led by the Liceo de Cagayan University Drum and Bugle Corps.

The intramural games were officially opened by the school president, Mr. Alain Marc P. Golez, fol-lowed by the lighting of the intramural urn by the team captains Leanza Therese Guadalquiver (Mighty Jag-uars) and Princess Shara Sarapuddin (Shining Star-

CDO AIE studes fire up intrams 2011lings).

The two teams set a blaz-ing match of skill, vigor, teamwork, and endurance. They competed in different events such as Cheerdance Competition, Banner Rais-ing Contest, Soccer, Volley-ball, Track and Field, Bad-minton, Dodge Ball, Darts, Chess, Scrabble, Amazing Race, and different relays. The games were played by the members of each team in two divisions, the Preschool-Grade 3 Divi-sion and the Grade 4-High School Division.

“The three-day intramu-rals encouraged the students to take on every challenge and prove themselves great-er than their fears. With teamwork and sportsman-ship in them, they have be-come more competitive not only in the sports arena but also in the real world ahead,” said Dr. Ma. Fe D. Opina, school principal.

The event culminated

with an awarding ceremo-ny wherein the winners in every event were given medals and trophies. The major awards for this year’s Intramurals are as follows: Cheerdance Competition Champion, Mighty Jag-uars; Most Valuable Players (MVP) Preschool-Grade 3 Division , Carlos Macasarte,

gold medal, and Manolo Uy, silver medal; Most Valuable Player (MVP) Grade 4-1st Year Division, Joshua An-dre Raagas; and, Over-all Champion for Intramurals 2011, Shining Starlings.

This year’s intramurals was indeed a success! Of course, this would not be made possible without the

development, contribu-tion to global concerns and policy development.

Department head and re-search coordinator Dr. Aster Akut said BSBA is already on the 3rd Level PACUCOA ac-credited and is aiming for the fourth level of accreditation. Thus, the business researches of these students, its results and impact will become part of such endeavor.

National Economic De-velopment Authority Region 10 Senior Economic Devel-opment Specialist Ms. Elsa B. Silfavan and Coordinator for Environment and Agrar-ian Reform Mr. Ramir M. Balquin with LDCU Uni-versity Planning Consultant Dr. Ma. Florecilla C. Cinches consisted the panel of judges who reviewed the researches of the students and judged the final presentation. Results of which will be announced dur-ing the Research Colloquium by the end of the month.

Two researches on Mar-keting Management were presented under Research Adviser Dr. Felsa A. Labis: The Level of Satisfaction on the Services of Public Utility Jeepney presented by Julie Ann Reintegrado, Valdimar E. Desebalya, Chila C. De Ala and Jason V. Padica; Multi-Dimensional Factors in Choosing A University presented by Cheryl Sagaad, Myrna Camavillas, Mesaela Virtudazo, Benedicto Palarca, Jr.

Three researches on Fi-nancial Management were presented under the tutelage of Dr. Aster A. Daan: Chal-lenges and Problems of Lend-ing Institution in Cagayan de Oro City presented by Robert Pabito, Chona Torefranca, Dezerie Jade Pamad, Shara Mae Comique; Level of Sat-isfaction on the Implemen-tation of Programs, Benefits and Services Rendered by

Research from page 3

collaborative efforts of the students, faculty and staff, and the very energetic par-ents.

The parents were very supportive in all the activi-ties. And to help strengthen close family ties, CDO AIE successfully celebrated Fam-ily Day 2011 a day before the Intramurals on February 21,

2010. A motorcade from the Rodelsa Circle going to CDO AIE campus started the cel-ebration. This was followed by a family talent showdown, games, and presentations for the whole family.

It has been a busy week for the students and the whole CDO AIE family but it surely was fun and enjoyable.

1.EXECUTIVE HOUSEKEEPER v Female applicant with a Bachelors Degree in Home Economics or BS Hotel & Restaurant Management • With work experience in a 4-star hotel environment. Computer literate of various office practice applications. Not more than 35 years old. v Adept in inventory of supplies, knowledgeable of cleaning and sanitary chemicals and forecasting of material needs for hotel rooms occupancies. v Able to supervise multiple facets of Housekeeping Operations covering, Public Areas, Rooms, Linen Supplies and Laundry.2. ACCOUNT EXECUTIVE u Female applicants at least 21 years old but not more than 25 years old. u College graduate with Bachelors Degree in BSHRM or BS Business Administration Major in Marketing. u Personable at least 5’5 in height. Body weight proportionate to the height. u With training and experience in organizing special events on campus or with active membership of civic organizations.3. ON CALL WAITERS (20) u College level, Male applicants, not more than 25 years old u Height must be at least 5’6” and not more than 5’10”, weight must be proportionate with the heightApplicants must send their application letter with updated bio-data to,

WANTED FOR EMPLOYMENT

Human Resources DepartmentCarmen Hill, Cagayan de Oro City

By CARYL JOY M. COLLAMAT

Government Service Insur-ance System (GSIS) presented by Mary Jane Paguia, Jennifer J. Silao, Stephen M. Balderas, John Mark S. Tala-o; The Business Operations Prob-lems and Challenges Among the Vegetable Dealers In Ag-ora Landing Area In Cagayan de Oro City presented by Shiela L. Dap-og, Mayflor G. Reguya and Daisy N. Valle.

Two researches on Human Resources and Development Management under the Ms. Grace V. Santos as adviser: Motivational Factors Among The Sub-Organization Lead-ers of the College of Business and Accountancy of Liceo de Cagayan University were presented by Pete Anthony Manuta and Feljohn Valde-huesa; Level of Emotional Intelligence Among Students In the College of Business and Accountancy were presented by Arfel Pactol, Jezanii Joanne Ybanez, Gecilyn Ganas, Mary Grace Bayot.

Researches of students from the College of Busi-ness and Accountancy will strengthen the BSBA Depart-ment in its pursuit for the highest level of accredita-tion and adaptation of busi-ness standard outline of the research. These researches will become property of the department and will become references for further re-search studies of the faculty of the department.

College of Business of Accountancy Dean Atty.Leo Paolo L. Perez, CPA with the facilitation of Dr. Aster A. Daan and assistance of Dr. Florante L. Sabasaje has launched the said project in line with the objective for the development of research in the university which is being envisioned and defined by its dynamic President –DR. MARIANO M. LERIN, CPA. With the undergrad business researches, thorough faculty business researches, BSBA-College of Business and Ac-countancy is underway in

preparing for the coming out of the Asian Journal of Business Management to be read by the international community. The presence and support of Mr. Jose Maria Valdehueza-VP for Finance LDCU was highly appre-ciated during the research presentation.

In a related development, March 10, 2011, LDCU cel-ebrates the launching of the Asian Journal for Biodiversity as an achievement and as a milestone from the College of Arts and Sciences particularly in the BS Biology Program since this Asian Journal of Biodiversity will be the flag-ship journal for PACUCOA Accreditation.

Research Director Dr. Genaro V.Japos, Research and Publ icat ion Of f ice (RPO), is taking charge of the reproduction of researches of the four journals of the uni-versity namely: Liceo-Asian Journal for Higher Educa-tion Research, the newly launched Asian Journal of Biodiversity, Asian Jour-nal of Health, of which the data and statistics are being prepared and the upcoming Asian Journal of Business and Management.

Assetsfrom page 4

1998 and the avian flu out-break in 2003 as the reasons behind its financial woes.

In January last year, a group of companies led by the Sarmiento family turned over a part of its stake in the poultry and feeds firm to Metropolitan Bank & Trust Co. to erase debts.

Bulacan’s provincial sher-iff auctioned and sold 97 million Vitarich shares to Metrobank, one of the com-pany’s creditors. The shares were used as collateral for the company’s loans.

Established in 1950 by brothers Feliciano, Lorenzo and Pablo Sarmiento, Vitarich

is engaged in the manufacture and distribution of various poultry products such as live and dressed chicken, day-old chicks, and animal and aqua feeds.

Shares in Vitarich, whose profits declined to P913,000 in the first half last year from P920,000, closed on Feb. 18 at P0.44 apiece.

Community

22 BusinessWeekMarch 14- 20, 2011

THE Ozamiz City Nutrition Committee has conferred the 2010 new batch of 577 Pabasa sa Nutrisyon (PSN) graduates from 51 barangays

in the city during the 3rd Pabasa sa Nutrisyon Con-gress held on February 22, 2011 at the Congressman Hilarion J. Ramiro gymnasium.

The 577 training graduates are mothers/care¬givers of malnourished preschool children, pregnant women, lactating mothers and women of reproductive age de-signed to reduce the level of undernourished children especially in the countryside.

Pabasa sa Nutrisyon is a nutrition education ap-proach involving the sustained active participation of women and men in the barangay in the learning process thru the leadership and support of local govern-ment chief executives, pro-gram managers and local nutrition workers.

It is also considered an informal and fun way of discussing healthy practic-es with mothers. The Paba-sa has been imple¬mented widely through govern-ment agencies and non-government organi-zations. It also provides educational materials and tools for health and nutri-tion education.

Since its inception in Ozamis City in 2004, the City Nutrition Committee has already produced a total of 4, 874 graduates todate.

The program is in line with the vision of the city government which remains dedicated and committed to be an emerging progressive city whose people are healthy, well-nourished, well-informed, economically-productive and self-sufficient. This vision is translated into a mission of providing Ozamiznons with an improved quality of life through effective nutrition program implementation, among others.

Ozamiz City confers new batch of Pabasa saNutrisyon graduates

Guided with these vision and mission, the City Nutrition Committee (CNC) of Ozamiz under

Nutrisyon Awards in 2008 and 2009, respectively, and the Exemplary Pabasa sa Nutrisyon Award in 2010.

These recognitions were also attributed to concerted effort and commitment of the City Nutrition Commit-tee, Barangay Nutrition Committees (BNCs), Barangay Nutrition Scholars, Barangay Health Workers, and the community people who truly enjoyed Pabasa sa Nutri-syon through the years.

Likewise, during the conferment, 51 participants were named Outstanding Graduates and were given citations and medals.

A joint activity was also launched during the affair - the city’s milk-feeding program and the “One Nutrition, One Nation Movement”.

Gracing the event were city government officials led by Mayor Echavez, and Regional Nutrition Program Coordinator Zenaida T. Tondares of National Nutri-tion Council X.

City Nutrition Chairman Hon. Mayor Nova Princess Echavez- Parijinog has implemented innovative com-munity-based projects that maximized partnerships and multisectoral involvement.

Based on 2010 Operation Timbang (OPT) results 672 underweight and 95 severely underweight children were served by the city. Malnutrition went down because of our programs such as supplementary feeding for the malnourished children.

“Without doubt, the effective implementation of Pabasa sa Nutrisyon has contributed greatly to the steady reduction of the prevalence of undernutri-tion among our preschool children from 10.09% in 2004 to 6.55% in 2009 (based on International Reference Standards),” Ms. Navarez said.

With the shift from IRS to WHO- Child Growth Standard in 2010, the prev-alence rate further declined to 5.53%, she said.

Ozamiz City, led by Mayor Nova Princess E. Parojinog-Echavez, who also chairs the City Nutri-tion Committee, takes pride in having received its 1st and 2nd Outstanding Pabasa sa

3rd Pabasa sa Nutrisyon Congress at Cong.Hilarion J. Ramiro Gymnasium at Ozamiz City

RNPC Zenaida T. Tondares of National Nutrition Council X hands over the “ONON” Logo to Hon. Nova Princess E. Parojinog-Echavez, City Mayor and City Nutrition Committee Chairperson.

Barangay Nutrition Scholars (BNS) of Ozamiz City Taking their oath as BNS during the Congress. Behind them are the are their respective Punong Barangay.

Hon. Simplicia O. Neri congratulates one of the 2010 Outstand-ing Pabasa sa Nutrisyon Graduates.

Hon. Nova Princess Parojinog-Echavez , City Mayor and Chair-person of the City Nutrition Committee launched the Milk Feed-ing Program 2011 for pre school children. Behind the mayor are RNPC Zeny Tondares of NNC X, Hon. July L. Go Chair person of the committee on Health and Hon. Simplicia O. Neri City Councilor and Chairperson of Social Service on Women and Children of the City Sanguniang with some of the milk feeding recipient and their mothers.

Reyna ng Nutrisyon 2011 candidates with the City Nutrition Office Staff.

RNPC Zeny Tondares of the National Nutrition Council X congratulates one of the graduates.

Aguada - Bernadette D. CabacangBacolod - Russel I. DumpaBagakay - Claire S. GulimanBalintawak - Monaliza AgotBañadero - Liza B. BompatBaybay San Roque - Lorilie A. CajoteBaybay Sta. Cruz - Mitchelle P. ApanBaybay Triunfo - Lorda O.BerenguelBongbong - Cindy Magdaline SatorreCalabayan - Gemma C. LaureteCapucao C - Mary Joy T. GumeraCapucao P - Maricel C. HimoyaCarangan - Jacquiline S. CuajaoCarmen - Jenny Mae InfantadoCatadman - Alma P. DañoCavinte - Anita E. CañoCogon - Josephine R. OntoyDalapang - Janice I. EstoloraDiguan - Mylin Fe V. BontiaDimaluna - Josephine D. HicanayDoña Consuelo - Flordeliz C. CarbaquilEmbargo - Juvy E. ObotGala - Josie L. PesikalGango - Jenellie DetallaGotocan Daku - Daisy S. Mamawi

PABASA sa NUTRISYON 2010 OUTSTANDING GRADUATESGuimad - Marlyn U. MollionGuingona - Ginging V. ZamoraKinuman Norte - Alesia S. LagundaKinuman Sur - Nelie RomanillosLabinay - Gelie Catrina I. OrtizLabo - Ednamie S. CalambaLam-an - April Love D. OcamposLiposong - Florieme S. GonzagaLitapan - Michelle T. TuastumbanMalaubang - Iris U. LauretoManaka - Elsie T. SullanoManingcol - Iresh I. BetuyaMentering - Abita A. JocsonMolicay - Dabie H. TubaPantaon - Vivian I. OngcoPulot - Cherie D. DumaogSan Antonio - Lady Hope S. LamparasSangay Daku - Ferlyn P. QuiapSangay Diot - Gina G. PabillaranSinusa - Arlyn O. OpadaStimson Abordo - Arcelie B. LongahitTabid - Jessie M TemplanzaTinago - Julanie GerongayTrigos - Anne A. Dumdom50th Barangay - Joanna Q. Tube

23BusinessWeekmindanao

March 14-20, 2011

Pryce Plaza hotelCarmen Hill, CDO, Tel. No.722791 to93/858-4537

E-mail:reservations@pryceplaza.ph

hotel Koresco Pueblo de Oro Golf Course,CDO, Tel. No. [088] 858-2381/

859-2294, E-mail:hotelkoresco@yahoo.com

Mallberry SuitesLimketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999

E-mail:info@mallberrysuites.com

Dynasty Court hotelTiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410

E-mail:dynasty@philcom.ph

The Marigold hotelVelez cor. Luna Sts, CDO

Tel Nos. 856-4320, 726937

Marco ResortTel. No. 732182 / 855-220

ViP hotelA.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505

E-mail:viphotel@mozcom.com

Philtown hotelMakahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

info@theviphotel.com.ph

De Luxe hotelCapt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea hotelJ.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City hotelA.Velez- Sts. CDO

Tel. No. 723551 / 723658 / 857-1900

hotel ConchitaYacapin Ext. CDO, Tel. No. 727356 / 856-3856

E-mail:hotelconchitapge@yahoo.com

harbor Lights hotelGusa, CDO

Tel. No. 724878 / 855-6060

Country Village hotelCarmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds hotelCapt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036

E-mail:i_agudo@hotmail.com

Apple Tree Resort and hotelTaboc, Opol, Misamis Oriental,

Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Discovery hotelLimketkai Drive, CDO tel. No. 72-78-14, 72-73-20

Pearlmont innLimketkai,Drive,CDO

Tel. No. 729111 / 856-2654 / 729455

Red Palm innEVChaves Building, Capistrano corner Cruz Taal Sts.

Cagayan de Oro CityTel. No. 721197 and 8562671

Cell No. 0908-885-5643Email: redpalm_inn07@yahoo.com

Cagayan Riverview innVamenta Boulevard, Carmen CDO, Tel. No. 729039/858-4247/

858-4245, E-mail:river@philcom.com

Chali Beach ResortCugman,CDO,Tel. No. 723929 / 855-2108

E-mail:chali_beach@yahoo.com

Nature PensionneToribio Chavez Sts., CDO

Tel. No. 723598 / 723718 / 857-2274

NEW DAWN PENSiONNEVelez-Macahambus Sts, CDO

Tel Nos. 8571776, 721776email : gchreservation@yahoo.com

Middleton ApartelleLirio St. Carmen, CDO

Tel. No. 723665 / 723580 / 858-4839

Sir George Pension housePabayo-Gaerlan St. Cagayan de Oro Citytel. No. 856-1990, 856-2004, 856-4447

Miami iNNVamenta Boulevard, Carmen , CDO

Tel No. 858-1901, 72-52-79

DiNAh’S BEACh RESORTBrgy san Juan, Gingoog City Tel No. (088) 861-3044

Malasag Eco Tourism Villages

Cugman, CDOTel. No.855-6183 [088]309-3752

HOTELSRESTAURANTS

PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917-706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City

PANEDOTTE PASTRIES

Our Ham ProductsThe famous SLERS Jamon de Cagayan also known as Legham is prepared the old- fashioned way: a long process of salt curing and natural smoking. This ham is fully cooked packed in a “katcha” cotton bag ready as a giveaway present or to eat.

Country Style Ham, the flagship product of SLERS, is prepared naturally and dry-cured in salt, smoked over fragrant hardwoods, and is aged at least six months. A perfect addition to your dining table during special occasions, festivities, and Christmas Holidays.

Picnic Ham, also known as pork shoulder, undergoes the same smoking process that gives it that distinct taste inherent in ham but is served with the skin on providing it with a unique texture.

The SLERS Pearshaped Ham, visibly unique, is distinctively cured to bring out a special type of sweet-ness, with just the right amount of salt to give this tender meat its unmistakable great taste.

Beef Pastrami is naturally smoked, rolled and garnished with generous amounts of ground black pepper and other spices. This extraordinary dish is great on its own.

Sweet ham, as the name suggests, is thinly sliced ham that will delight the entire family with its lovely texture and sweet flavor.

SLERS Corporate OfficeVelez corner Del Pilar Streets, Cagayan de Oro CityPhone (088) 855-1438

Ham and Cafe OutletsCagayan de Oro Velez Corner Del Pilar StreetsPhone Numbers (088) 855 2426 and (0923) 4199865Manila: SM City North Edsa, SkygardenPhone numbers (0922) 7179528

By Karmela Catubig

Most people today struggle in making their everyday budget work. With the need to cut back and spend less, most find it hard to keep their house look neat, relaxing, and convenient as everyone reach their home everyday because of busy days at work and the current finan-cial climate. Worry not; keep that place of yours a fine home according to your budget and convenience with the new TLP store.

This coming March 18, 2011, the city’s Ororama Chain of Stores will be having a new addition to its line of stores with the grand opening of “TLP” or Total Lower Price store. TLP is located at the eastern section of Agora’s new Market City. It’s the new stop in the city for your basic home and furnishing items. It market products that will keep a brand new feel in your home and making life easy while going about your daily routine.

The grand opening event

Discover TLP Store for a Fine Homewill be hosted by local DJs from the city with surprise guests that will surely entertain the shoppers. The event will also be full with excitement. Apart from the grand opening, there will also be the kick-off 3-day Graduation Sale that will run from March 18-20, 2011 in ORORAMA branches. Enjoy promos and discounts from a wide array of products on sale.

Everyone is invited in the whole day grand opening event. Meet the people behind the TLP store and explore the place and the products they offer. It is entirely a different place to visit in the Market city. Committed to conduct a successful retailing business, Ororama and their TLP branch aims to continue to provide quality merchandise and ef-ficient service in an enjoyable work environment.

Shopping for the right product for your home is very tiring and time consuming. That is why Ororama chain of stores, being known for the

tagline Total Lower Price came up to this bright idea of creating TLP to make life easier. TLP is a one-stop-shop store for your home with complete array of items from kitchenware, home furniture, clothing, and lots more. It has cheaper and qual-ity guaranteed products.

With the new place exclu-sively for home items, shoppers who are looking out for that day to furnish or re-furnish their home will surely enjoy the place. Decorate your place according to your taste and keep handiness within your home with stylish and innova-tive items on sale. Choose from different available items perfect for your home needs.

Make that list for your home needs come true without

spending a lot to beautify your space. At the TLP sure your will surely come home everyday with less worries and have a more relaxed space to live.

Come and visit the grand opening of the latest spot in town for you home needs. Check out TLP store at Market City Agora and enjoy great deals for your home items. You can also visit Ororama Chain of Stores:

Ororama Supercenter Cog-on branch located at Corner JR Borja & Mortola Sts. Cagayan de Oro City with Tel Nos. 72-4070/857-3100/857-3098; Ororama Superstore Carmen branch located at Carmen Market Cagayan de Oro City with Tel Nos. 72-4551/72-4552/858-7336.

Wet Market Department @ ORORAMA Branches

AVAIL 10% DISCOUNT FOR EVERY 10 KILOS OF PORKCUTS

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24 BusinessWeekMarch 14- 20, 2011