C-Current Newsletter for the East Carolina University Scool of Communication

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    C-CURRENTEast Carolina University

    The Newsletter for Alumni and Friends of the School of Communication

    Fall 2015

    From ECU to NBC Connecticut Alumni special

    In this issue:

    Dr. Brian Massey researches and publishes... 2

    Georgia advertising firm meets ECU alum... 3

    From ECU to NBC Connecticut... 4 PR grad finds real estate work in Charlotte... 5

    Local job market... 6

    Update your record... 6

    Comm Crew... 7

    Journalism was not the first thing on her mind when she signed up for East Carolina University. Soccer was.

    Christiane Cordero left her home in Los Angeles, California, and came over 2,600 miles to small town Greenville, North Carolina. That was in 2009. For the next four years she played on East Carolinas womens soccer team. In addition, she rediscovered her interest in journalism.

    Today, Cordero is an investigative reporter for an NBC-owned TV Station in Hartford, Connecticut. And, she said, she owes her career in part to the journalism faculty of East Carolina Universitys School of Communication.

    What I like about East Carolina [journalism program] is the charisma, Cordero said by phone from Hartford.

    During her time at East Carolina University, Cordero obtained an internship with the local news station WNTC, which eventually led to a bigger internship with CNN.

    We [East Carolina University] arent particularly known for our journalism program, said Cordero. Interning for WNCT is one of the perks of attending East Carolina University and I interned there for a couple of years and thats where I got the real-life experience I needed.

    After graduation, one of her colleagues from her internship at CNN suggested that she apply for a news internship where NBC assigns you to the [NBC] Today Show or the

    Nightly News. I didnt realize that for

    application for that you were put in the mix for a bunch of other jobs, said Cordero.

    One day Cordero received a call from the NBC News Associates program, which is a yearlong program that allows aspiring journalists to gain real-life journalism experience and learn to hone their skills.

    by Danielle Henderson

    continued on page 4...

    Cordero poses for her picture for NBC Connecticut.


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  • Published professor does more than just teachJoyner East, a communication/journalism majors home at East Carolina University, is also a place where research is often underway by students and professors, such as journalist and professor, Dr. Brian Massey. One additional title you may not see on Masseys credential list is character, which is one way ECU journalism student Ashley Boles likes to describe her teacher. There is never a dull moment in his class, Ashley stated, while still expressing that she has learned many useful things from Massey. Hes an awesome teacher! she stressed.

    With a passion for getting answers to questions that nobody else has asked or been successful in finding, Massey is on the brink of having an article published in Journalism & Mass Communication Quarterly, a journal that is issued four times a year by the Association for Education in Journalism and Mass Communication. This scholarly publication focuses on research in journalism and mass communication and is peer-reviewed, meaning blind reviewers critique the articles. Masseys article, which he first submitted to Journalism

    Quarterly in February 2015, has been peer-reviewed and returned as of September 2015. Now Im in the midst of

    making the changes suggested and when I finish I will resend it. The fact that they actually made edits and returned it to me shows they like what they saw. Its a good sign for me, said Massey, who added, This is what I do when Im not grading papers or teaching.

    For the article, Massey conducted a survey on independent Web news sites in the summer of 2014. Anyone can make a [news] website today, but keeping it alive is the hard part, said Massey. True entrepreneurship is having an idea and really knowing what to do with it.

    He wanted a resourced based view of the firms, so Massey sent a web survey to over 500 independently-

    owned news websites. Roughly 133 completed the survey, resulting in a response rate of 58 percent. The survey shows the performance of these businesses depends on their resources. Advertising was revealed to be one of the most profitable resources with a revenue diversity score of 89 percent.

    In the article, Massey also explores both tangible and intangible resources within each independent news website and which is more effective for the survival of the business. Say you can either go buy the nicest newest computer or laptop that is capable of doing lots of things and could help your business, or you can go to a seminar and actually learn how to do lots of things that could help your business, said Massey, referring to tangible versus intangible sources. The tangible resource would be the new computer, while the seminar is the intangible one. Masseys research and survey show that intangible resources are most related to these sites. Therefore, going to the seminar would be the best choice for these businesses.

    In addition to working on his own publications, Massey has teamed up with another communication professor, Dr. Cindy Elmore, working to bring newer diverse courses such as Entrepreneurial Journalism to the School of Communication.

    by Heather Bunn

    Dr. Brian Massey types at his computer in Joyner East.


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  • Georgia advertising firm meets ECU alum

    East Carolina Universitys School of Communication alumna Katey Lezotte is currently an account coordinator at Robertson & Markowitz Public Relations and Advertising Inc. in Savannah, Georgia. Lezotte has held several jobs in the communications field since graduating in 2012 and says the knowledge and experiences she gained at ECU helped her reach success in her career today.

    I think at ECU you get the most hands-on experience, the classes are small and the teachers are awesome, said Lezotte.

    Lezotte attended North Carolina State University her freshman year and was unsure what she wanted to pursue. Lezotte said she had always enjoyed writing and editing so when she saw that ECU had a journalism program she transferred her sophomore year. Her love for writing led her to get involved with the student newspaper, The East Carolinian, where she started as a writer and worked her way up to editor.

    ECUs School of Communication professor, Dr. Glenn Hubbard, advises students to take advantage of the student media

    opportunities, such as The East Carolinian.

    Theres nothing like experience. Your college degree only gets you so far, said Dr. Hubbard.

    Lezotte spent her time at ECU focusing on journalism but said she fell in love with public relations after working her first internship at J Public Relations in New York City. Lezotte said she came across this internship opportunity through her work for The East Carolinian, when she wrote an article about two former ECU Pirates who started the public relations company.

    I got that first internship with a PR company and the way that I met them was initially writing about them through the paper. It was two former Pirates who had graduated and started their

    own bi-coastal PR firm, said Lezotte.

    Lezotte said having both journalism and public relations experience has been helpful in her work today.

    The companies Ive worked for usually have to do a little bit of everything so it was extremely helpful to have experience on both sides of the fence, said Lezotte.

    The communications courses and teachers at ECU adequately prepared Lezotte for the future by giving her hands on, real world experience she said. Lezotte recalls working with Dr. Hubbard and a small group of students on a special project as one her favorite experiences.

    We were doing a video for the university in a way that wouldve happened in real life. They hired us, we worked with other people, and then presented the final project to the client, said Lezotte.

    Dr. Hubbard said he feels that giving students these real world projects helps them to be more motivated knowing that there is a client or audience dependent on their work and that these projects also give students something to add to their portfolio.

    Its nice to know that you get a good grade but its even more rewarding to feel like youve done something that is real and benefiting more people, said Dr. Hubbard.

    by Ashley Federici

    continued on page 7...

    Lezzote smiles for a picture with a friend on graduation day.


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  • She was asked if she had any interest in moving to Hart-ford, Connecticut. Cordero said, I was able to move here and get the bigger station or the bigger market experience as far as journalism [media] ethics. I was in a bigger mar-ket but I was still a small fish in a big market.

    Cordero worked as news associate for about six months before two of her colleagues left. Their departure left an opening for an investigative reporter and she knew that was her chance. She said, I went to executive producer and I told her that Ive been doing this for six months

    now and I applied for the job and I just wanted to let you know. She and the executive producer both decided that she needed more on-air experience before she could take the position on the investigative reporting team. Cordero said, From then on, I did about eight to 10 stories where I was basically proving myself to them. It wa