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• Shaping Public Opinion – The total of opinions held by many people on

certain issues – Influences on public opinion• Family• Friends• Teachers• Information from Mass Media

– T.V., radio, movies, books, magazines, Internet

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• Uses for propaganda– Make us act in a certain way– Make us believe in a certain way– Urge us to buy something

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• Kinds of Propaganda– Concealed propaganda • Presented as being factual• Sources for the information are kept secret• Attempts to fool people• 2 types

– Harmless: Hollywood agent makes up stories about an actor or actress

– Harmful: intentionally lying to try and demean or hurt someone

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• Concealed (harmful)

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• Propaganda Techniques – Testimonials • Using a famous spokesperson to sell an idea or product

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• Bandwagon– Appeals to people’s desire to do what their friends

and neighbors are doing– “Everybody’s doing it! Jump on the bandwagon”– Uses peer pressure

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• Name-Calling– Used to demean a person, group, or product

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• Glittering Generalities – Words sound good, but have little meaning • “New and Improved!”• “Miracle Ingredient” • “Ultra …”

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• Plain-Folks Appeal– “I’m just like you”– Used extensively in politics

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• Card-Stacking– Purposely promoting a view that favors one

candidate • Newspaper hides a negative story about a candidate in

back pages

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• What kind of propaganda technique is this?

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• What kind of propaganda technique is this?

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• What kind of propaganda technique is this?

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• What kind of propaganda is this?

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• What kind of propaganda technique is this?

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• What kind of propaganda technique is this?

C3.5(2) SUMMARY QUESTIONS