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Event Report December 13-15, 2012 Mumbai, India.

CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

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Report & Summary of Deliberations at the Annual Summit of the Commonwealth Asia Young Entrepreneur Alliance - Mumbai, India (Dec 13 to 15, 2012)

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Page 1: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Event Report

December 13-15, 2012 Mumbai, India.

Page 2: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

CAAYE Member Organisations

Page 3: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

List of Delegation Leaders

Bangladesh

Brunei

India

Malaysia

Malaysia

Pakistan

Sri Lanka

Katherine EllisDirector, Youth AffairsCommonwealth Secretariat

Aminul Islam KhanRegional Diector, A.I.CYP Asia

Rajkumar BidlaProgramme OfficerCommonwealth Secretariat,LondonYouth Affairs Division

Raj Kumar MishraRegional Director(Retired)CYP Asia

Navita MahajanModerator Leadership Assembly& Founding Member, CAAYE

Rahul MirchandaniFounder PresidentCAAYE

Srikant SuryanarayananNational Vice Chairman, Young IndiansManaging Director, Tradelinks Ventures Pvt Ltd

Fatin ArifinSecretaryYoung Entrepreneurs Association of Brunei

Page 4: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Welcome Reception12 December 2012

The first day of the leadership assembly, the 12th of December ended with a special welcome reception organised for

the Indian and overseas delegates at the residence of Dr Rahul Mirchandani, Founder President of CAAYE.

Delegates enjoyed an exclusive Indian tea tasting session, followed by fireworks, mehendi and music. All delegates

informally broke the ice and this marked the beginning of a long week together.

Page 5: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Interaction with students on “Leadership in Uncertain Times” 13 December 2012

On 13th December 2012, an opportunity was provided to 75 Yi Student network members to interact with the CAAYE

Leadership Assembly and the heads of the country delegations. An interaction on the topic, “Leadership in times of

uncertainty” was led by Mr Ejaj Ahmed, Founder, Bangladesh Youth Leadership Centre and head of the delegation to

the CAAYE Summit from Bangladesh. Lively discussions followed with the students discussing various opportunities

and challenges in times of uncertainly, entrepreneurship and the ways they can work to make a positive change for

themselves and the country at large. The session also offered students an opportunity to interact with Ms Katherine

Ellis, Director-Youth Affairs, Commonwealth Secretariat, London, Ms Fatin Arifin, leader of the delegation from Brunei

and Ms Navita Mahajan, Moderator of the CAAYE Leadership Assembly from India.

Page 6: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Breakfast Meeting with Dr Huzaifa Khorakiwala, Trustee and CEO, Wockhardt Foundation 14 December 2012

An interactive breakfast meeting was held for the Leadership

Assembly and select Yi Mumbai Chapter members on 14

December 2012. Dr Huzaifa Khorakiwala, Trustee & CEO,

Wockhardt Foundation, spoke on the various aspects of

'Social Business' and recommended ways in which

organisations can strategically utilize the 2% of profits that has

been mandated for allocation to Corporate Social

Responsibility..

He also added that there should be an extraordinary urge for

doing social businesses where the objective in addition to

making fair profits was to solve a social problem. He quoted

examples of Grameen Bank by citing case examples of Dr

Muhammad Yunus, banker, economist and a Nobel Peace

Prize recipient. The session also included a presentation

about Young Indians and its extensive activities across India

by Dr Rahul Mirchandani, Past National Chairman-Yi. Around

40 Yi members and the CAAYE Leadership Assembly

attended this session.

SEEING EXCELLENCE IN ACTION IN INDIA'S FINANCIAL CAPITALField Visits across various sectors in Mumbai

13-14 December 2012: Mumbai

A unique feature of the CAAYE Summit, were the field visits organised for the delegation members. The objective of

this 'ACTION LEARNING” was to witness global best practices of Indian companies in action. The delegations were

split into different groups based on their interest and each group visited companies in specific sectors.

Blue Dart is South Asia's premier courier and integrated express package distribution company. It has the most

extensive domestic network covering over 33,734 locations and service more than 220 countries and territories

worldwide through its group company DHL, the premier global brand name in express distribution services.

Around 35 delegates from Indian and Malaysia visited Blue Dart Head Office in Andheri and it was a great learning

experience. Mr Subrato Roy, Senior Manager (Marketing) shared with them about the history of the company and its

operations worldwide. He also talked about the time when company was going through a tough time and initiatives

they had taken to take it once again to the pinnacle of success.

Blue Dart Express Limited (Logistics)

13 December (Morning): Group One / First visit

Page 7: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Mr Rajwinder Sawant, Senior Manager (Business Excellence) and Mr Shirish Tawde, Department Head (Business

Excellence) gave a presentation about the vision and mission of the organisation. The delegates were given the

opportunity to visit the plant of the Farm Division in Kandivali East where they witnessed the manufacturing of various

parts of agricultural tractors.

35 delegates from India and Malaysia were part of this group.

Multi Commodity Exchange of India Ltd (Financial Services)

13 December 2012 (Morning): Group Two / First Visit

Mahindra & Mahindra Limited (M&M) is an Indian

multinational automaker and is one of the largest

automobile manufacturers by production in India and a

subsidiary of Mahindra Group conglomerate. It is ranked

#21 in the list of top companies of India in Fortune India 500

in 2011. Today, M&M is the leader in the utility vehicle

segment in India with its flagship UV Scorpio and enjoys a

growing global market presence in both the automotive

and tractor businesses. It has entered into the two-wheeler

segment by taking over Kinetic Motors in India.

Mahindra and Mahindra Ltd (Manufacturing Agricultural Equipment)

13 December (Afternoon): Group One / Second visit

Headquartered in Mumbai, Multi Commodity

Exchange of India Ltd (MCX) is a state-of-the-art

electronic commodity futures exchange. The

demutualised Exchange has permanent recognition

from the Government of India to facilitate online trading

and clearing and settlement operations for commodity

futures across the country. Having started operations

in November 2003, today, MCX holds a market share

of over 85% of the Indian commodity futures market.

The Exchange has more than 2,170 registered

members operating through over 3,46,000 including

CTCL trading terminals spread over 1,577 cities and

towns across India. MCX was the third largest

commodity futures exchange in the world, in terms of the number of contracts traded in CY2011 MCX offers more

than 40 commodities across various segments such as bullion, ferrous and non-ferrous metals, energy, and a

number of agri-commodities on its platform.

Page 8: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

30 delegates from India, Bangladesh, Brunei and Malaysia visited MCX in Andheri (Mumbai). Mr U Venkataraman,

CEO Currency Derivatives Segment and Whole Time Director at MCX Stock Exchange, shared his views about the

origin of MCX and its future plans. Delegates were also taken to view the operation centre and see the overall working

of the commodity exchange. All delegated marvelled at the start of the art facility and provided a unique opportunity to

see the trading floor of one of the best such organisations in the world.

Aptech Computer Education (Infotech & Education Services)

13 December 2012 (Afternoon): Group Two / Second Visit

Aptech commenced its education and training business in 1986 and has globally trained over 6.4 million students.

Aptech is an ISO 9001:2000 organization and the first IT Training and Education company to get this certification for

Education Support Services in 1993. Aptech has presence in more than 40+ emerging countries through its two main

streams of businesses – Individual training and Enterprise Business. As a leader in career education, it has over 1305

centres of learning across the world. Aptech is associated with "Project Saraswati" for IT Literacy and "Project Srishti"

for Multimedia Training.

Mr Rajiv Kumar, Deputy Vice President at Aptech Ltd talked about the company's commencement in 1986 and since

then, how Aptech has changed the lives of over 5 million students which were trained by them. He also shared with the

delegates that it was a proud moment when Aptech Ltd. in 1993 became the first IT training organisation in Asia. He

also shared with the delegates the number of awards Aptech won since its inception and their vision to make a change

to the country and the world through information technology which has and will become an integral part of all our lives.

Page 9: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

30 delegates from India, Pakistan, Singapore and Sri Lanka visited the Mumbai Dabbawalahs on 13th December

2012 at Vidyalankar Institute of Technology, Wadala (Mumbai). Dr Amit Rangnekar, Phd from NMIMS (Mumbai)

shared a presentation with the delegates on the origin, history and overall functioning of Dabbawala and how they

function in Mumbaievery day. Delegates were also taken to see the live simulation of Dabbawala working at Lower

Parel Railway Station in Mumbai. A senior representative from the Dabbawallas thrilled the audience with his candid

and humble talk and demeanour. Several media interactions took place during this most enjoyable and informative

visit.

The Mumbai Dabbawallahs (Logistics)

13 December 2012 (Morning): Group Three / First Visit

Of the many things that come to one's mind when one thinks of Mumbai, surely there are the Dabbawallahs; a word

with the closest meaning of “lunch box delivery man”. Established in the year 1890 and as a charitable trust in 1956, it

moves around 2,00,000 boxes every day (4,00,000 transactions each day including return) by an estimated 5000

dabbawallahs, all with an extremely small nominal fee and utmost punctuality. The average literacy level of a

dabbawallah is 8th standard. According to a recent survey, their error rate is 1 in 16 million transactions which equals

to a six sigma performance as declared by the Forbes Magazine in 2002. The Mumbai Dabbawallahs have been

certified by “The Joint Accreditation system of Australia and New Zealand by ISO 9001: 2000.

Page 10: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

1298 Ambulance Services (Healthcare – Emergency Services)

13 December 2012 (Afternoon): Group Three / Second Visit:

It is the terms like 'The Golden Hour' and the 'Platinum Ten Minutes' that imply the importance of Emergency Medical

Services (EMS) all over the world. It is a well-accepted fact that a patient who receives basic care from trained

professionals and is transported to the nearest healthcare facility within 15-20 minutes of an emergency has the

greatest chance of survival. This acute need of providing Emergency Medical Service motivated 5 founders to start

Dial '1298' for Ambulance.

Reliance Media Works Limited (Infotainment)

14 December 2012 (Morning): Group One

Reliance Media Works Ltd is a film and entertainment services company based in Mumbai. It is part of the Reliance

ADA group and its international presence with the opening of a dedicated film and media services facility in London

that offers front-end, processing, restoration, 2D to 3D conversion and post-production services to broadcasters and

studios has been achieved. The company's Lowry Digital, Burbank, California facility has performed image and detail

enhancements, vertical and horizontal alignments issues and 911 emergency fixes for 3D versions of films like Avatar,

Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up 3D.

Around 25 delegates from Bangladesh, Brunei, India, Pakistan, and Sri Lanka visited the organisation. Mr Naresh

Jhangiani, President enlightened the delegates about the kind of services provided by the company to its

broadcasters and various studios. Delegates were also taken for a short visit to its various departments like Color

Processing Room, Analyzer room, Theater Room etc and were fortunate to see the live ad shooting at the time of their

visit.

Currently Dial '1298' for Ambulance operates in Mumbai, Bihar, Punjab, Rajasthan and Kerala. Dial '1298' for

Ambulance is a part of Ziqitza Health Care Limited which was started by 5 young professionals in 2005, who after their

education / training and professional employment / entrepreneurial projects in India, realized the acute need for

organized and networked Ambulance service in India for saving lives which may otherwise have been lost ONLY for

want of timely medical attention. Ms Priyanka Bose, Head – Marketing & Quality, Ziqitza Health Care Limited shared

with the delegates about the origin and the vision behind opening the 1298 Ambulance Services. She also shared with

the delegates about their major contribution in saving the victims of 26/11 terror attack that shocked the whole of

Mumbai.

Page 11: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Micro Entrepreneurs at Dharavi Slums

14 December 2012 (Morning): Group One

Dharavi is a slum and administrative ward, over parts of Sion, Bandra, Kurla and Kalina suburbs of Mumbai, India. It is

sandwiched between Mahim in the west and Sion in the east and spread over an area of 175 hectares. In 1986, the

population was estimated at 530,225, but modern Dharavi has a population of between 600,000 and over 1 million

people. Dharavi is one of the largest slums in the world. In most large cities, the floor space index (FSI) varies from 5 to

15 in the Central Business District (CBD) to about 0.5, or below, in the suburbs. In Mumbai, the permitted FSI is

uniform and in 1991 was fixed at 1.33. The regulations that restrict the FSI greatly reduce the floor space available for

residence and business. In expensive Mumbai, Dharavi provides a cheap alternative where rents were as low as

US$4 per month in 2006. Dharavi exports goods around the world.

Mr R Krishna, Founder of a NGO named Reality Gives in Dharavi facilitated the visit of the delegation that had visitors

from India- and Malaysia. He spoke about the origin of Dharavi, and how this slum area became the largest business

hub in the last few years. He also introduced the delegates to a few successful businessman in the recycling, leather

goods and manufacturing sectors based in Dharavi which whom the visitors interacted with.

Page 12: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Street Food Festival 14 December 2012

After the various field visits, the delegations had a unique experience of a street food festival in Mumbai at the Mumbai

University's sprawling Kalina Campus. The objective of this festival was to expose delegations to the street food

culture in Mumbai and the delectable dishes and extraordinary variety of authentic street food prepared by high

quality vendors.

The student volunteers also broke into an impromptu 'Flash Mob' dance routine, much to the thrill of the delegates

present, many of whom joined the revelry.

Page 13: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Commonwealth Asia Alliance of Young Entrepreneurs Summiton 'Building a Better Youth Entrepreneurship Ecosystem'

14 – 15 December 2012, Mumbai: Day 1

The inaugural session at the award winning heritage Convocation Hall, Mumbai University Fort Campus

Page 14: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Dr Rahul Mirchandani, Founder President, Commonwealth-Asia Alliance of Young Entrepreneurs & Past National

Chairman, Young Indians welcomed the delegates to India and Mumbai for the first edition of the CAAYE Summit and

outlined the theme of the Summit.

In line with Indian tradition, , the leaders of each delegation to the CAAYE Summit and one representative per Yi

chapter was invited to the light the lamp, following which some student volunteers were invited too. All the leaders of

the various delegations received thunderous applause from the audience and cheers from their respective

delegations.

Ms Katherine Ellis, Director-Youth Affairs, Commonwealth

Secretariat London addressed the audience saying that

entrepreneurship is driven by innovative young entrepreneurs to

create growth and social inclusion and each one of us is the

beacon of hope. “Young entrepreneurs help in nation building and

take the nations to the next level.” she said and encouraged

everyone to get inspired by the ideas they share with their peers

during their time together in Mumbai and thereafter.

Ms Nita Chowdhury, Secretary, Ministry of Youth Affairs and Sports,

Government of India addressed the gathering and said that she was

thrilled to be at the summit and congratulated CAAYE for creating

history. She said that she felt proud to be part of the wonderful

occasion and was glad to stand in one of the oldest and most historical

Mumbai University convocation hall. She referred to Commonwealth

as a commonwealth of ideas and a commonwealth to generate ideas.

During the course of her speech, she coined the impromptu slogan –

'Hail Entrepreneur'. She addressed the audience saying that we all

need to respect the member nations and work towards a common

goal of reviving the opportunities for our countrymen and make the

world recognize the young entrepreneurs. She encouraged CAAYE to

come up with its own unique slogan which would serve as a unique

identity for Asian young entrepreneurs. The signature salutation of

Salaam Namaste was an example..

A video message from Mr Kamalesh Sharma, Secretary General of the Commonwealth was played. He congratulated

everyone who was a part of such an amazing event where the young and enthusiastic entrepreneurs were willingly

ready to shake hands with the fellow entrepreneurs from other nations. He also added that young entrepreneurs were

the hope for any country's growth and that if all young brains came together, then no country would face the problems

of unemployment as these young minds would generate ample number of job opportunities for their countrymen.

Page 15: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

According to him, these 5 myths in business were; It is

essential to be first in the market; R&D is measure of

innovation; Innovation is more difficult in services;

Innovation is about big bets & Process matters more than

culture. “In Tata companies, the culture is as important as

the process” After an inspiring and motivating speech from

Mr Gopalakrishnan, Mr Narayan Jaisingh, Chair, Yi

(Mumbai Chapter) gave the closing remarks.

All delegations then assembled for a group pictures

alongside the heritage hall and thereafter, enjoyed

releasing sky lanterns into the sky in the Cross Maidan

opposite the University Clock Tower.

Mr R Gopalakrishnan, Director, Tata Sons Ltd, the

Chief Guest for the inaugural session began his speech

in a humorous way pointing out that “I am not here to

bore you all but infact I am here to entertain you all.” His

talk, titled as “Innovation Culture: Myths, Realities,

Ideas” continued by detailing how innovation was the

flipside of entrepreneurship. His presentation dwelled

on the 5 myths in business that people assume to be

true and challenged them in his presentation by

providing arguments for each that engrossed the

audience for 45 minutes.

Page 16: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Sky Lanterns being released into Mumbai’s Night Sky at the historic Cross Maidanopposite the Mumbai University Fort Campus Clock Tower

Page 17: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Commonwealth Asia Alliance of Young Entrepreneurs Summiton 'Building a Better Youth Entrepreneurship Ecosystem'

14 – 15 December 2012, Mumbai: Day 2

Dr Rahul Mirchandani welcomed the delegates for

the second day of the summit. He and Dr Navita

Mahajan, Moderator of the Leadership Assembly of

CAAYE and National Chair of Next Practices in Young

Indians introduced the panellists for the panel

discussion on “Building an Entrepreneur Eco-system

with focus on Access to Finance, Infrastructure and

Regulations & Taxation.

Dr Naushad Forbes, Chairman, CII Sustainability &

Climate Change; Director, Forbes Marshall Pvt Ltd who

moderated the panel discussion shared how there was

a passion in India for certain kinds of businesses.

According to him, family businesses were open to

discussing ideas that cover a wide range of industries

and he advised young entrepreneurs to find the right

kind of venture capitalist and also be open to try out

something new. Dr Forbes also encouraged youth to

consider joining their family businesses with pride and

also look upon the family as the 'in-house venture

capitalists' for start-ups.

Mr Ashishkumar Chauhan, Managing Director &

Chief Executive Officer, Bombay Stock Exchange

began saying one always finds some entrepreneurial

activity in every Mumbaikar's heart. Some of the

delegates who had visited microenterprises in Dharavi

the previous day agreed with Mr Chauhan on this.

He said that 50% of India's population was below 25

years of age and that there was no better way to create

entrepreneurs than to make role models out of

successful entrepreneurs. He stressed on the point that

it is not about how much money you have, but it is about

how you use it!

Mr Tushar K Jani, Chairman, SCA Group of companies

mentioned how creating an entrepreneurial eco system

star ts wi th celebrat ing and nurtur ing the

entrepreneurship spirit. He gave a few lessons from his

personal experiences about how failure in business

was a must to learn and take your business to the next

level.

He also spoke about how risk was an integral part of

doing business, further requesting banks to give loans

to young entrepreneurs who don't have collaterals. He

mentioned how it is difficult for a young entrepreneur to

offer collateral when he is just setting up a business.

Panel Discussion on “Building an Entrepreneur Ecosystem”Access to Finance, Infrastructure, Regulations & Taxes

Page 18: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Ms Devita Saraf mentioned that empowering women

will play an important role in improving the

entrepreneurial ecosystem. Another key factor was the

need to change the mind set of failure as a stigma.

According to her, young people who cruise successfully

through school are often completely overwhelmed by

their first failure when they start work.

She narrated her personal experience in a technology

driven business and mentioned how, even if one had the

best product, it would not sell if marketing wasn't done

well. According to her, a person who fails and learns to

get back to entrepreneurship are true entrepreneurs.

She also said that she felt happy that she ran a

successful family business and ended by saying that

she would prefer her father shouting at her rather than

any other boss.

Mr Alex Mitchell, Director, Young Brits Network shared

his experience as a founding member of the G20 Young

Entrepreneur Alliance. He mentioned that the

challenges for India are different from those of

European countries. “The world is getting smaller.

Think globally no matter where you are based” he said

and shared some valuable insights for an entrepreneur

to network efficiently. He said one must never be afraid

to employ people better than themselves. Regarding

access to finance, he advised to look at 3 F's – Friends,

Family and Fools. He also cautioned that it is not the

government's responsibility to create jobs, but it is the

responsibility of the entrepreneurs.

Page 19: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Panel Discussion on “Education and Skills Development”Entrepreneurship as a Career: Education as a Business Opportunity

The second panel discussion on “Education and Skills

development” with focus on Entrepreneurship as a

Career and Education as a Business Opportunity was

moderated by Mr R Mukundan, Deputy Chairman, CII

(WR) & Managing Director, Tata Chemicals Ltd. He

began by mentioning how education institutes in the

recent past have focused more on money and less on

standards. During the course of the discussions, he also

suggested a book – 'The Industrial Revolution' by

Jeremy Rifkin as a recommendation for all to read.

Mr Ejaj Ahmed, Leader, Bangladesh Delegation to the

CAAYE Summit and Founder, Bangladesh Youth

Development Centre and Mr Krishantha Wisenthige

Leader, Sri Lanka delegation to CAAYE Summit & Head

– Membership, Projects and Services, FCCISL

introduced the panellists.

Mr Sathish Jha, Founder Chairman, One Laptop Per

Child Foundation began by asking why 94% of India's

population did not have the right capabilities, skills or

thinking to be where they can potentially be. He

stressed on how nurturing creativity is the first job of a

nation The One laptop per child initiative was started

primarily because of a lack of IT infrastructure.

However, it was possible to help a child by helping him

learn in the best possible way. He said that India had its

advantages in terms of demographics; however

warned that these demographic dividends will be

meaningful only if our people have the capacity to think

ahead of their times.

According to Mr Jha, those who were setting the

agenda for the world were always thinking 30-40 years

ahead. To strengthen his argument, he quoted the

example of the Indian cell phone revolution which the

Indian telecom department had thought would take 50

years. “The government should plan for 20 years just

like how parents do for their children” he said.

Page 20: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Mr Maheshwar Sahu, Principal Secretary, Industries &

Mines, Government of Gujarat began by access to

formal education. He gave details about the skilling

process through the informal sector which was a way to

create many micro-entrepreneurs. He added that this

process had got investment intentions from 7000 to

8000 small and medium scale enterprises in Gujarat in

last one year alone and stressed that access to

education will be a big issue going forward.

He praised Gujarat state for its management of

employment and increasing the size of the

manufacturing industry. According to him, the top most

priority should be given to infrastructure development

as it is necessary to sustain the growth of not just

Gujarat but across India.

Mr Nilesh Vani, Chief Strategy Officer, Aptech Ltd

remarked how people in the education sector make a lot

more money than the people in Indian telecom sector.

According to him, there are ample opportunities to

make profit around education. He said that it was

viewed as politically inconvenient to make money in the

formal education sector, but with the rate of growth of

the sector, there is a huge scope for building

sustainable and profitable educational institutions.

Ms Khadija Mushtaq, Executive Director & CEO,

Roots School System, Pakistan spoke about the need

to include entrepreneurship as a subject in the

academic curriculum. She pointed out how academics

stress more on theory and less on practical knowledge.

According to her, there was a need to carefully expose

children to risk from a very early age.She explained how it is vital to adapt education and to

equip kids for the global skills race. “These skills can be

categorised into tangible and intangible skills and both

are equally necessary for success” she said.

Mr Shankar Vanavarayar, President, NIA Educational

Institutions said that he got into the education sector

not only because it was exciting and full of young

people, but precisely because a lot of change was

happening in the post Google, post youtube world and

young people wanted to learn what they want rather

than what the society preaches them. “One size

doesn't fit all in education” he said and went on to

elaborate on the challenges in education like creativity,

innovation and the constant need for change. Mr

Vanavarayar said there existed a skills gap and to fill it,

teaching in old ways had to stop and learning has to

become experiential.

Page 21: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Mr Sandeep Aneja, Managing Director, Kaizen Management Advisors

Private Limited brought in a different perspective since they were

India's only private equity fund in the educational field. He stressed on

how India's education system sometimes doesn't focus on aspiration,

but on aptitude. He focused on the 3 pillars of society that lead to skills

development and the challenges involved.

According to Mr Aneja, the most common skills one needed were life

skills, self-realisation and aspiration. These are the 3 pillars had

become critical. He also mentioned some challenges include socio

economic, cultural challenges, short term growth vs. long term

opportunities etc.

Delegates Composition

Profile of Delegates

Page 22: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

The next panel discussion was focused on Breaking

Trade Barriers with a focus on Trading Blocs, Reform in

import policies & shift from protecting 'producers' to

benefiting consumers.

The introduction of speakers was done by Mr Shaban

Khalid, Leader, Pakistan delegation to the CAAYE

Summit & Director, Ittehad Steel Industries and by Mr

Mahmood Elahi, Member of the Pakistan delegation to

the CAAYE Summit & Director, Taxila Cotton Mills and

was moderated by Mr T S Vishwanath, Principal

Adviser, APJ-SLG Law Offices.

Mr Vishwanath felt this was a very engaging topic

considering what is going on around the world in terms

of trade and investment. He spoke about how, in the

last 5–10 years, globalisation has even touched

countries which had never attempted to get actively

globalised. In his opinion, what really drove trade was

business to business contacts and that there was a

need to look at creating a platform that will bridge the

trade gap.

Panel Discussion on “Breaking Trade Barriers”Trading Blocs, Reform in import policies & shift from protecting

‘producers’ to benefitting consumers

He also stressed on the need to create global value

chains which would help medium and small

enterprises.

Mr Luca Donelli, Executive – Euros S.r.I & G20 YEA

Sherpa of Italian Delegation of Confindustria Y.E made

an observation regarding Unity in Diversity in India He

greeted the audience in Italian and said he was at the

summit to share his experience as a European

entrepreneur. He mentioned the one challenge was to

give up a little bit of sovereignty as a trade-off and as an

example, pointed out the need for a fully integrated

fiscal and economic policy.

“One way of breaking trade barriers is meeting new

people, being genuinely interested in what they do and

then creatively exploit these networks you make”. He

said that three things that help better networks were

breaking barriers by creating appropriate platforms not

being afraid of asking for help and leveraging social

media.

Page 23: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Ms Hafimi Abdul Haadii, Director - LVK Group of

Companies; ABAC Member - Brunei Darussalam

said that the objective of entrepreneurship in

Brunei was to create a leadership base from a very

early age. “By introducing entrepreneurship at a

young age, we start to nurture our next captains of

industry.” She went on to explain how in terms of

trade barriers, Brunei was a very open market. She

stressed on the need to further open markets as

Brunei was a small country. She reflected how the

benefits which she got by providing feedback to her

government and encouraging them to reduce trade

barriers not just helped entrepreneurs like her but

also the next generation.

Mr Syed Ishtiaq Alam, Director, Ananta Group,

Bangladesh said that one should focus on current

and relevant issues. The more famous branded

products of Bangladesh are The Grameen Bank

and The BRAC bank. He stressed on the need for

easier availability of visa, work permits etc.

However, the biggest challenges are not political or

geographical but were the challenge to create a

positive mindset. He felt that if there were no trade

barriers as there were today, the world trade would

increase instantaneously.

Mr Paulius Kuncinas, Regional Editor – Asia, Oxford

Business Group began by quoting the 'Asian Paradox';

that the 21st century was going to be “Asia centric” in

terms demand, growth and prosperity. However,

according to him, Asia was an underperformer in

regional trade. He pointed out that one of the reasons

for this was because of too much focus on protecting

the producer and not the consumer.

“Asian trade was pretty much moving east to west, but

there is not much integration between the north and

south”. He felt that this was one big lost opportunity and

hoped that the countries can work to get around this

bottleneck. According to him, Asia was hard to compete

with.

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The fourth panel of the summit focused on Funding

Young Entrepreneurs. The panellists were introduced

by Mr Muzamir Mustafa, Leader of PUGM Malaysian

Delegation to CAAYE & President, PUGM and by Ms

Nurul Huda Afandi, Leader of JCI Malaysian Delegation

to CAAYE Summit & Executive VP, JCI Petaling Jaya

and moderated by Mr Sanjay Singh, Director of

Corporate Finance, KPMG India (P) Ltd. This panel

discussion included two bankers, one venture capitalist

and one entrepreneur.

Mr Syed Mahbubur Rahman, Managing Director &

CEO, BRAC Bank, Bangladesh explained the

successful role that BRAC bank had played and

continues to play in Bangladesh. He spoke about the

various challenges faced in Bangladesh by the

government as well as the entrepreneurs; some of them

being creation of employment and access to finance.

He defended the banker's community when Mr Chua

narrated his story and said how banks exist to frustrate

entrepreneurs.

He argued that young entrepreneurs' good intentions

and strong commitment are forms of collateral while

taking loans.

Mr Damien Chua, Owner, JD Resources shared his

personal experience of how he started his minerals

trading company and how he had to face many hurdles

with banks. He was outspoken when it came to banks

and funding and spoke from his heart. The audience

loved the way in which Mr Chua narrated how he built a

US $300 million from scratch.

He said that the relationship between the bank and him

is a love hate relationship. He advised the audience not

to get frustrated while dealing with a bank. For young

entrepreneurs, he encouraged them to learn

everything from costing and taxation to logistics and

marketing, saying that these skills would always come

in handy when doing business. He asked the audience

to take every opportunity to learn and more importantly,

keep their feet on the ground.

Panel Discussion on “Funding Young Entrepreneurs”

Page 25: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Mr Ramesh Dharmaji, Chief General Manager, Small

Industries Development Bank of India responded to Mr

Chua's speech by saying that bankers have certain

constraints with regard to giving loans. While seeking

loans, he urged entrepreneurs to make a high quality

proposal so that the possibilities of getting the loan

sanctioned are bright and better.

He believed that there was a gap between one who

wants to fund and the ones who need funding. He

added that bankers need to dance without stepping on

each other's shoes. While responding to a question by

Mr Samar Singh (Are banks actually looking to

encourage entrepreneurs?), Mr Dharmaji responded

that banks do consider SMEs as a good investment,

and said that they were always keen to support and

encourage entrepreneurship within the permissible

guidelines.

Mr Sasha Mirchandani, Founder, Mumbai Angels and

Kae Capital shared his story about how he became a

venture capitalist by learning to take risks. He said that it

was important to know the intentions of investors and

understand why they would agree to fund any business.

In the recent past, he said that he noticed investors ask

for far too many rights in the business making it difficult

for the entrepreneur to operate. Mr Mirchandani said

that this was a business reality because the current

investor wants to secure his position and rights against

the next round of funding. He advised the audience to

be ready to accept no as an answer. He narrated the

story of his uncle who had to face no as an answer 89

times before the bank finally accepted his proposal. He

also mentioned that he responds to every message on

LinkedIn. He invited anyone with a concrete business

plan to visit his office.

Page 26: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

The last panel discussion of the summit focused on

“Doing Business in India” and was moderated by Ms

Bhairavi Jani, Director, SCA Group of Companies &

Past National Chairman, Young Indians. The panel

focussed on investment policies, infrastructure projects

and the reasons to invest in India. She also engaged in

a discussion with Mr Zubin Kabraji regarding the

reasons for foreign companies to take interest in doing

business in Pune.

Ms Fatin Arifin, Leader of Brunei delegation to CAAYE

Summit & Secretary, Young Entrepreneurs Association

of Brunei introduced the panellists of this panel

discussion.

Mr Zubin Kabraji, Regional Director, Pune Indo

German Chamber of Commerce talked about the thin

line between facilitating business and lobbying by

explaining how any organisation needs information to

make the right decisions, especially in terms of large

scale investments. He stressed on the need to have a

comprehensive national policy for promoting

entrepreneurs and according to him, the start-up

villages were the need of the hour and the onus was on

the state governments.

Mr Paresh Parekh, Tax Partner, Ernst & Young spoke

about policy paralysis being a big hindrance to the

entrepreneurship development “India has become a

hub with dedicated resources” According to him, India

was a good bet for investment but argued that one

needs to be a big player to be able to negotiate with the

government. He asked delegates to treat India not just

as a country, but as a continent.

Panel Discussion on “Doing Business in India”

Page 27: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Mr Maheshwar Rao, Commissioner of Industries,

Government of Karnataka discussed the reasons why

India was an attractive market for doing business. “Size

of market, huge possibility of growth and good quality

products were the reasons to invest in India” he said. He

was questioned whether it was right to build

infrastructure first or go out and get investment which

will then fund the infrastructure.

To this, he responded by saying that it is feasible if a

couple of industries come together and create the

infrastructure which also gives rise to employment. He

explained that Karnataka was following a capital based

model with the help of the National Manufacturing

Policy launched by the Government of India.

Mr Shaffi Matther, Economic Advisor to the Chief

Minister, Government of Kerala spoke about the

political aspects of balancing state level and centre

level priorities while making sure that economic growth

is sustained. He felt that the stand taken by the

Government on FDI was a game changer. “It is a major

change in how the politics of our country works with

regard to the proposal to allow individual states to

respectively decide on FDI” he said. Answering a query

on the labour situation, he stated that historically Kerala

has had labour issues. However he assured that the

situation has changed off late. He made a pitch for

investments into Kerala by highlighting the advantages

of best law and order, best governance and the best

social indicators like health and education in the state.

Page 28: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

After the panel discussions, the delegations were appraised about the contents of the “Official Communique of

Commonwealth Asia Alliance of Young Entrepreneurs”. This was a document finalised by incorporating voices of the

delegations and young entrepreneurs of member countries with regard to improving access to finance for young

entrepreneurs (Full text appears in Annexure 1). The communiqué was signed by the leader of each country's

delegation in a formal ceremony. The signed communiqué was formally handed over to Ms Katherine Ellis, Director

and Head, Youth Affairs- Commonwealth Secretariat London who promised to ensure that this landmark and historic

document would be sent to the Ministries and officials of the member governments. She also stated that the upcoming

Ministerial meetings of the Commonwealth Youth Ministers in Papua New Guinea would also provide CAAYE to

present the communiqué to the Heads of government in attendance.

The Summit concluded with the CAAYE flag being handed over by India to Pakistan, which will host the next CAAYE

Interim Meetings and Leadership Assembly in June 2013.

Mr Srikanth Suryanarayan, National Vice Chairman, Young Indians and Managing Director, Tradelinks Ventures P Ltd

concluded the summit by giving the closing remarks. After summarising some key learnings and takeaways from all

the deliberations, he thanked all delegates present, Ms Katherine Ellis and Mr Aminul Khan of the Commonwealth

Secretariat, Dr Rahul Mirchandani, the Yi secretariat and the student volunteers for putting up a world class Summit.

The Delegates were then treated to some great violin music by a group of 9 to 12 year old special children from

Hyderabad on the theme “Colours of India”. 35 children presented an amazing symphony much to the delight of all

present.

The Official Communique of theCommonwealth Asia Alliance of Young Entrepreneurs

Signed in Mumbai, India at the CAAYE Summit on this fifteenth day of December, 2012

Presenting the official communique to Ms Uphekkha Samaratunga, Consul General, Consulate of Sri Lanka in Mumbai

Page 29: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Handing over of the CAAYE flag to Pakistan who will host the CAAYE Interim Meetings and Leadership Assembly in June 2013

COLOURS OF INDIA; A spectacular violin performance by 8 - 12 years old children of the Aarabhi School of Music from Hyderabad

Page 30: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

The Second Meeting of the CAAYE Leadership Assembly12 - 14 December 2012: Mumbai

The Leaders of the Delegations representing Eight Nations with One Ambition of The Commonwealth Asia Alliance of

Young Entrepreneurs (CAAYE) had their 2nd Leadership Assembly Meeting from 12 to 14 December 2012 at the

World Trade Centre, Mumbai on the sidelines of the historic CAAYE Summit themed around 'Building a Better Youth

Entrepreneurship Ecosystem'.

The meetings lasted for 3 days and concluded with the finalization of a communiqué with the consensus of country

representatives present. The leaders of the delegations from India, Bangladesh, Brunei, Malaysia, Pakistan,

Singapore & Sri Lanka were present with Nepal invited as an observer nation.

Discussions focussed on joint opportunities with the Commonwealth Youth Programme and CAAYE including

representation at all commonwealth Ministerial Meetings and active support by Commonwealth Youth Program. It

was also decided that CYP would ensure that CAAYE has a Voice on the table of all Commonwealth Forums and

advocacy platforms to represent views of Asia's young entrepreneurs. CYP is also keen that CAAYE mentors similar

Alliances in the other three Regions of the Commonwealth, namely the Carribean, Africa and the Pacific.

In addition there were detailed deliberations on Partnership opportunities with the ILO's Youth employment network,

Radiowalla Networks for CAAYE Radio (an online radio channel dedicated to entrepreneurship) and Smart CEO

business magazine (for a year long set of 12 monthly features on CAAYE member organisations). An interaction was

also held on learnings from the G20 Young Entrepreneur Alliance experiences with UK and Italy leaders on the G20

YEA present in person.

Ms Uphekkha Samaratunga, Consul General, Consulate of Sri Lanka also met the Leadership Assembly. And

discussed ways in which Alliances like CAAYE can help advocate the reduction of trade barriers and better people to

people connections in the Region.

Page 31: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Students Orientation / Ice Breaking Session10 December 2012: Mumbai

Composition of Student Volunteers Students Work Allocation

Ahmedabad

Bangalore

Chandigarh

Coimbatore

Delhi

Gandhi Nagar

Mumbai

Indore

Vadodara

Leadership Assembly & Inaugural

Post Event Report

Live Blogging

Factory Visits & Logistics

Registration

Headtable Management & VIP Lounge

Floor Management

General

Valedictory Session

Media Management

Liaison for Overseas Speakers

Brunch-@-Sea16 December 2012: Mumbai

Page 32: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

The CAAYE Summit Team

Page 33: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Special Moments... Unforgettable Experiences

Page 34: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Special Moments... Unforgettable Experiences

Page 35: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Feedback from delegates and speakers

Salaam Namaste!!

Much thanks for hosting myself and the delegates

from Brunei. It was indeed a lasting impression albeit

24 hours in Mumbai, but I am sure I will be back again.

Hafimi Abdul HaadiiLVK Group of Companies

BRUNEI

Dear CAAYE Team,

Thank you for such an amazing and wonderful show ! We

really enjoyed our stay and sincerely appreciate all your

hospitality. We have made lot of friends here.

Adnan ShahidIdeogeny

PAKISTAN

“The hosting association, Young Indians and the other

CAAYE members have put together an intense

Summit. This summit has not only given the delegates

an opportunity to network, interact and learn from

speakers and delegates, but also a platform for

enhancing cooperation amongst associations of

young entrepreneurs in building global awareness

about youth entrepreneurship and the tremendous

growth opportunity. A major point of strength has also

been the ability of the organizing team to show the local

success stories, but also the challenges India is facing

. The energy and commitment of the young leaders

present supported by inspiring and curios student

volunteers have generated constructive ideas and

suggestions that will be useful to the Commonwealth

Secretariat.”

Luca DonelliExecutive - Euros S.r.I & G20 YEA Sherpa of Italian

Delegation of Confindustria Y.E

“The first CAAYE Summit provided a unique platform to

engage young Asian entrepreneurs from the

Commonwealth countries in a constructive debate on how

to break trade barriers and increase investment flows in the

21st century’s fastest growing economic region. As a

speaker at the event, I was encouraged by the diversity,

scope and the willingness to move beyond the official

policy lines. Perhaps, the most powerful example of this

was the genuine warmth and friendship between

delegations from India and Pakistan that completely defied

common perceptions and prejudice. Rational, common

sense arguments and desire to engage in a constructive

fashion also prevailed in discussions on specific

investment opportunities in India as well as the need to

improve the level of education and improve access to

finance.”

Paulius KuncinasRegional Editor - Asia, Oxford Business Group & Panelist

at the CAAYE Summit

I am afraid that words would fail if I wish to place on

record my sincere thanks and appreciation to you and to

valiant members of Yi team, students and volunteers

who worked really hard to make the Summit a success. It

was, I must say, not an easy task to make it a historic

event. It also sets a mile stone, a bench mark and all of us

would feel the challenge to organise similar events in

such a way.

It was a learning for me as it provided lots of opportunity

to meet and to interact with speakers, delegates and

students. All of you have successfully left no room for me

to be critical even for a small lapse. I got to know what is

really meant by excellence. I am proud to be associated

with all of you and Yi and wish to take it forward in our

work in India and across the region.

Great work! Excellent hospitality! Good learning!

Aminul Islam KhanRegional Director

COMMONWEALTH SECRETARIAT

I felt very honoured to be asked to attend the summit and to

take part. It really was a tremendous achievement and

something i hope you feel very proud of. It was the start of

something special and something that will create both a

wide and positive impact.

Alex MitchellDirector, Young Brits Network

UNITED KINGDOM

The event was just very elegant and graceful, from the

food to the speakers, venues, delegates attending,

industrial visits, topics etc. there's a part of me still

yearning to go back and not leave the atmosphere. I carry

back from the summit new friendships, renewing old ones

and with a lot of intellectual stuff. I can guarantee from my

end that the summit would go a long way in helping me

professionally and the country indirectly. I wish the forum

further flourishes and brings in large benefits.

Sreevats GopalYi Kochi

ITALY MALAYSIA

INDIA

Page 36: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

Our Student Volunteers Speak...

"I will never forget CAAYE Summit 2012 and the people I met there. If I have to sum up my

experience of CAAYE in short, I would just say it’s one of a kind experience…where you

sleep, breathe, eat, drink entrepreneurship. I feel lucky I got to share my ideas with some

of the delegates, and I really thank them for their patience for not only listening to me but

also guiding me in strategizing my plans better. I know for sure I will be better at working it

out now, thanks to CAAYE, I would have never got a chance to meet them personally. I

had a great time, made a lot of friends, learnt a lot and this is something that I will cherish

for the rest of my life.”Janhavi SharmaTaaleem College of International Studies, Chandigarh

“It was a great experience and it took me to

places which I might never go being a

commoner. It helped me network even as a

volunteer and I hope the contacts established

will help me sometime somewhere. I was glad

we were asked to travel round the city cause it

gave me an insight into the life of a local in the

city. Most importantly, the summit was an eye

opener for me. Hearing great personalities

speak, I was inspired and presently I am

working on my own ideas. Last of all, thanks to

the CAAYE team; it was a life changing

experience. Will be happy if I get more chances

like these in the days to come.”

Gowri Shankar.S

Kumaraguru College

of Technology,

Coimbatore

“CAAYE was the big memorable experience of my

life that I never forget. Got lots of knowledge from

the factory visits. Without CAAYE, it would not

have been possible to visit the Dharavi slums

which is the perfect example of entrepreneurship

which can run successfully under any

circumstance. Been a part of high professional

event and getting inside in Bombay Stock

Exchange was a great experience.”Chirag ShahXcellon School of Business, Ahmedabad

“The CAAYE young entrepreneur summit was a great learning experience. We got the opportunity to witness history being created in places where many other historical events have taken place and share a small but significant role in understanding the process of change being brought about. Meeting other students from various parts of the country, working with the various CII organizing committee members, the late night calls to confirm the schedules for the next day, running around to get the work done and making sure everything goes smoothly, and last but not the least the the exposure to a summit of such a scale, was nonpareil. It was an honor to have been a part of the CAAYE summit. Thank you for the opportunity and looking forward to working with all of you again.” Shraavya SiriPandit Deendayal Petroleum University,Gandhinagar

“The summit has been one of the best

learning experiences of my life. Personally

meeting, interacting and observing 200

entrepreneurs from 8 Asian countries has

g i ven me more

knowledge than one

y e a r w o r t h o f

academics would

have. During the

course of the week, I

v i s i t e d t h e

Dabbawa l l as a t

Lower Parel station while they conducted

their famous daily six-sigma procedure of

sorting our dabbas. I feel lucky to be a part of

the historic CAAYE summit 2012 and

fortunate enough to have contributed, albeit

in a small way, to its success.” Manal SalgaonkarVidyalankar Institute of TechnologyMumbai

“CAAYE was the best experience of life so far. I got to be inside landmarks like the world trade center and the Bombay stock exchange that a r e o t h e r w i s e

impossible to be at. The factory visits were a bundle of knowledge. Learning about organizations like Bule Dart and Mahindra & Mahindra couldn't have been anything other than retreat for a management student. The visit to Dharavi slums p o r t r a y e d p e r f e c t e x a m p l e o f entrepreneurship be that in any circumstances. I built up networks with a diaspora of delegates from the 8 member countries of CAAYE. I'm sure CAAYE is going to play a major role in shaping my career ahead.” Toshita DharmadikariC K Shah Vijapurwala Institute of Management, Vadodara

Page 37: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

In the media

Page 38: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012
Page 39: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

In the social media

Inspiring Entrepreneurship related Content IES CAAYE Team commenced setting up for the 1st time a web based ecosystem from 26th Sept 2012 with the posting of inspirational videos, quotations, images and articles. They created linked accounts on various other online media like Facebook, LinkedIn, YouTube, Blogger.com, E-cells of various B-Schools, Orkut, etc.Introduction of CAAYE member Organizations

The introduction of the various CAAYE member organizations along with a brief snapshot was done from 22 October 2012.

Greatest EntrepreneursFrom 28th October, 2012, posting of quotes from some of the greatest mentors such as Ray Kroc, Oprah Winfrey, Coco Chanel etc amongst others, on a daily basis compiled by the Social Media Team.

Discovering MumbaiBeginning 1st November, 2012, CAAYE began posting photographs edited by Branding Bees on “Discovering Mumbai”, an initiative to bring to light all the sights, sounds and experiences in store for the delegates when they reach the port city of Mumbai.

Festivals in Mumbai and IndiaOnce the delegates for CAAYE summit were closer to their arrival at Mumbai, beginning 12th November, the Facebook page began informing the visitors through pictures of the various festivals that comprise to the Mumbai experience.

BlogSpot ArticlesA BlogSpot account for the CAAYE summit was created, beginning 4th November, by IES & covered topics such as the challenges faced by entrepreneurs, Asia-centric business articles, etc.

Introduction of CAAYE Summit speakers/ delegatesBeginning November 6th, 2012 an introduction to the speakers and delegates in the form of infographics.News Articles related to CAAYE Summit From November 7 posting of news articles released in the media on CAAYE Summit were being posted.

University Entrepreneurship MarathonAt the collegiate level, a competition called the “University Entrepreneurship Marathon” was underway from 17th. A tab was created on the facebook page where students could enroll & win prizes for themselves and recognition for their University.

CAAYE Summit CoverageDuring all events continuous coverage was done live by IES CAAYE team where photographs were taken at various excursions, meetings, celebrations and the actual finale summit itself and up-to-date photo albums were made available to Summit delegates. Bombay Stock exchange also featured the event on their website and Facebook page.

Live Streaming- CAAYE SummitOn the final day of the Summit a live web streaming of the event was made available to viewers the world over. This was made possible by IES MCRC and Digital Infomedia Solutions.

Live Questions from Online ViewersThe online viewers posed questions and got responses by the Panelists through Live Streaming & Tweeting.

Page 40: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

In the social media

Facebook Statistics for each of the above events

Facebook Report Statistics

16th– 30th September, 2012

1st – 31st October, 2012

1st – 31th November, 2012

Summary of the virality during the various time intervals

1st – 20th December, 2012

Twitter Details

Activities on the Twitter handle @caayealliance had started in the month of October. The focus was to get the #caaye2012 trending. It started with 4-5 posts a day and in the period from 7-12-12 to 15-12-12, the activities were intense which included pictures, comments, one liners and quotes from the delegates and entrepreneurs.

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Page 42: CAAYE Young Entrepreneur Summit - EVENT REPORT : Mumbai, India 2012

December 13-15, 2012 Mumbai, India.

facebook.com/caayealliance

twitter.com/caayesummit

www.caaye.comwww.caayesummit.comwww.youngindians.net

www.cii.in