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Cadbury's Bournvita Cadbury's Bournvita Parent Company Cadbury(Kraft) Category Energy Drink Sector Food Products Tagline/ Slogan Real Achievers who have grown up on Bournvita; Upbringing' to 'Intelligence; Good upbringing 1 / 5

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Page 1: Cadbury's Bournvita - MBA Skool · PDF fileCadbury's Bournvita Cadbury's Bournvita Parent Company Cadbury(Kraft) Category Energy Drink Sector Food Products ... SWOT Analysis 2 / 5

Cadbury's Bournvita

Cadbury's Bournvita

Parent Company

Cadbury(Kraft)

Category

Energy Drink

Sector

Food Products

Tagline/ Slogan

Real Achievers who have grown up on Bournvita;  Upbringing' to 'Intelligence; Good upbringing

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Page 2: Cadbury's Bournvita - MBA Skool · PDF fileCadbury's Bournvita Cadbury's Bournvita Parent Company Cadbury(Kraft) Category Energy Drink Sector Food Products ... SWOT Analysis 2 / 5

Cadbury's Bournvita

USP

Chocolate beverage food drink

STP

Segment

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class

Positioning

Chocolate health drink to make kids stronger and sharper

SWOT Analysis

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Page 3: Cadbury's Bournvita - MBA Skool · PDF fileCadbury's Bournvita Cadbury's Bournvita Parent Company Cadbury(Kraft) Category Energy Drink Sector Food Products ... SWOT Analysis 2 / 5

Cadbury's Bournvita

Strengths

1.Big brand visibility of Bournvita owing to strong parent brand Cadbury

2.Bournvita has good advertising and marketing campaigns which go well with the target audience

3.Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets

4.Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution

5.Flavor Options available in Bournvita (Caramel, 5 Star etc)

Weaknesses

1. Food products have a limited shelf life

2.Doesn't mix well with cold milk

Opportunities

1.Untapped rural markets can be a huge ooportunity for Bournvita

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Page 4: Cadbury's Bournvita - MBA Skool · PDF fileCadbury's Bournvita Cadbury's Bournvita Parent Company Cadbury(Kraft) Category Energy Drink Sector Food Products ... SWOT Analysis 2 / 5

Cadbury's Bournvita

2.Better product packaging and preservation

3.Leverage Cadburys successful brand further to boost Bournvita worldwide 

4. Relaunch of children based contests like Bournvita Quiz Contest

Threats

1.More chocolate based milk drinks in market can affect Bournvita's business

2.Children prefer more flavors like strawberry, rose milk

Competition

Competitors

1.Milo

2.Horlicks

3.Boost

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Page 5: Cadbury's Bournvita - MBA Skool · PDF fileCadbury's Bournvita Cadbury's Bournvita Parent Company Cadbury(Kraft) Category Energy Drink Sector Food Products ... SWOT Analysis 2 / 5

Cadbury's Bournvita

4.Complan

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