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Cadbury's Bournvita
Cadbury's Bournvita
Parent Company
Cadbury(Kraft)
Category
Energy Drink
Sector
Food Products
Tagline/ Slogan
Real Achievers who have grown up on Bournvita; Upbringing' to 'Intelligence; Good upbringing
1 / 5
Cadbury's Bournvita
USP
Chocolate beverage food drink
STP
Segment
Chocolate based health drink for children
Target Group
Young growing children from the middle and upper class
Positioning
Chocolate health drink to make kids stronger and sharper
SWOT Analysis
2 / 5
Cadbury's Bournvita
Strengths
1.Big brand visibility of Bournvita owing to strong parent brand Cadbury
2.Bournvita has good advertising and marketing campaigns which go well with the target audience
3.Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets
4.Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution
5.Flavor Options available in Bournvita (Caramel, 5 Star etc)
Weaknesses
1. Food products have a limited shelf life
2.Doesn't mix well with cold milk
Opportunities
1.Untapped rural markets can be a huge ooportunity for Bournvita
3 / 5
Cadbury's Bournvita
2.Better product packaging and preservation
3.Leverage Cadburys successful brand further to boost Bournvita worldwide
4. Relaunch of children based contests like Bournvita Quiz Contest
Threats
1.More chocolate based milk drinks in market can affect Bournvita's business
2.Children prefer more flavors like strawberry, rose milk
Competition
Competitors
1.Milo
2.Horlicks
3.Boost
4 / 5
Cadbury's Bournvita
4.Complan
5 / 5