Cannes Lions 2012 Winning Campaigns - Branded Content

Grand Prix

Brand: ChipotleAgency: Creative Artists Agency, Los Angeles,CA

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: United States

CULTIVATE CAMPAIGN Watch the video

Click for full credits Click for all Cannes Lions winners

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Gold

Brand: IntelAgency: Projector Inc., Tokyo

Industry: Electronics & Audio-VisualMedia: CyberMarket: Japan

Creative Director: Koichiro TanakaCopywriter: Latina InternationalCorporation, Lilia SilvaArt Director: Masanori SakamotoDirector: Eiji Tanigawa

The Museum of Me Watch the video


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Brand: Engagement CitoyenAgency: Ogilvy, Tunis

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Tunisia

Creative Director: Nicolas Courant, GéraldHéraudCopywriter: Asma Kanzari, MehdiLamloum, Yosri MimounaArt Director: Yassine Boughaba, NicolasCourant, Gérald HéraudDirector: Propaganda, PropagandaProductions, Fedh Chabbi, FehdChabbi, Fehd Chebbi

The Return of Dictator Ben Ali Watch the video


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Brand: Carling BeerAgency: Ogilvy, Cape Town

Industry: Alcoholic drinksMedia: CyberMarket: South Africa

Executive Creative Director: Chris GotzCreative Director: Jonathan Lang, TommyLe Roux, Nicholas WittenbergCopywriter: Logan Broadley, Tommy LeRoux, Yazeed SolomonsArt Director: Delano Chengan, Benjamin deVilliers, Jonathan LangDirector: The Workroom, PlatypusProductions, Ian Chuter, Stephen Webster

Be the Coach Watch the video


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Brand: Wheat ThinsAgency: Starcom, New York City, NY


WHEAT THINS & COLBERT Watch the video


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Brand: General MillsAgency: McCann Erickson, New York City, NY

Industry: FoodMedia: Promotion & EventMarket: United States

Chief Creative Officer: Linus KarlssonExecutive Creative Director: YourMajesty, Andreas Dahlqvist, JensKarlsson, Leslie SimsCreative Director: Mat Bisher, JasonSchmallPhotography: Your Majesty, Jens Karlsson

NATURE VALLEY TRAIL VIEW Watch the video


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Brand: NikeAgency: We R Interactive, London (England)

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United Kingdom

Creative Director: Richard WelshCopywriter: Bigballs Films, LaurenDavies, Lewis GeorgesonDirector: Bigballs Films, AdamGendle, Lewis Georgeson

I AM PLAYR Watch the video


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Brand: MontblancAgency: Leo Burnett, Milan

Industry: Personal accessoriesMedia: Promotion & EventMarket: Italy

Executive Creative Director: PaoloDematteis, Riccardo Robiglio, Michele SechiCreative Director: Paolo BoccardiCopywriter: Markus Johansson, FrancescoSimonettiArt Director: Andre Gidoin

THE BEAUTY OF A SECOND Watch the video


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Brand: K-SwissAgency: 72andSunny, Los Angeles, CA

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Chief Creative Officer: Glenn ColeExecutive Creative Director: Glenn ColeCreative Director: Glenn Cole, BartonCorley, Matt MurphyCopywriter: Matt HeathArt Director: Jay KamathDirector: Jody Hill

LIONMFCEO Watch the video


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Brand: Qantas AirwaysAgency: Wonder, Sydney, NSW

Industry: Transport & TourismMedia: Promotion & EventMarket: Australia

Creative Director: Glen CondieCopywriter: Finch, Glen Condie, NathanEarl, Nick Hayden, Phil Lloyd, NickMcdougallDirector: Finch, Gregor Jordan

THE GREAT CRUSADE Watch the video


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Brand: The Village VoiceAgency: Leo Burnett, New York City, NY

Industry: Media & PublishingMedia: Promotion & EventMarket: United States

Chief Creative Officer: Jay BenjaminCreative Director: Kieran Antill, MichaelCanning

NEW YORK WRITES ITSELF Watch the video


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Brand: Banco Popular de Puerto RicoAgency: JWT, San Juan

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Puerto Rico

Creative Director: Miguel Fernández, LixaidaLorenzo, Johanna Santiago, Manuel TorresCopywriter: Gabriela Bonilla, LixaidaLorenzo, Pablo TorresArt Director: Juan Carlos Montes, JohannaSantiago, Obed Varela, Daniel Vicente

THE MOST POPULAR SONG Watch the video


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Brand: Snoop DoggAgency: Pereira & O'Dell, San Francisco, CA

Industry: Tobacco & Smokers’ RequisitesMedia: Promotion & EventMarket: United States

Chief Creative Officer: PJ PereiraCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, PJ PereiraArt Director: Paulo Coelho

SNOOP DOGG'S SMOKABLE BOOK Watch the video


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Brand: Pom Wonderful, Hyatt, JetblueAgency: Warrior Poets, New York City, NY

Industry: Corporate self-promoMedia: Promotion & EventMarket: United States

Copywriter: Jeremy Chilnick, MorganSpurlockDirector: Morgan Spurlock

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD Watch the video


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Brand: NissanAgency: TBWA, Los Angeles, CA

Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Rob SchwartzCreative Director: Jason Locey, TitoMelega, Nik PiscitelloCopywriter: Steve BoltonDirector: @radical.media, Jeff Zwart

GT ACADEMY USA Watch the video


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Silver

Brand: UbisoftAgency: Crispin Porter + Bogusky, Göteborg

Industry: Toys & GamesMedia: CyberMarket: SwedenLanguage: English

Chief Creative Officer: Rob ReillyExecutive Creative Director: Gustav MartnerCreative Director: Mattias BergCopywriter: Jim ConnollyArt Director: Mattias Berg, Joakim Khoury

Autodance Watch the video


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Brand: CanonAgency: Grey, New York City, NY

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States

Chief Creative Officer: Tor Myhren, JeffOdiorneExecutive Creative Director: AriHalper, Steve KraussCreative Director: Eric King, Stu MairCopywriter: Kent KorenArt Director: Jayson Atienza, ElinorBuchler, Ian Lui, Sol Oh, Korie Park

Project Imagin8ion Watch the video


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Brand: NissanAgency: TBWA, Los Angeles, CA


Chief Creative Officer: Rob SchwartzCreative Director: Jason Locey, TitoMelega, Nik PiscitelloCopywriter: Steve BoltonDirector: @radical.media, Jeff Zwart

GT ACADEMY USA Watch the video








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Brand: Coca-ColaAgency: Ogilvy, Paris

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Guy Duncan, DanielleHenryCopywriter: Florian Bodet, BaptisteClinet, Adam Kennedy, NicolasLautier, Brandon RochonArt Director: Florian Bodet, JohnnyBudden, Baptiste Clinet, AdamKennedy, Nicolas Lautier, Brandon RochonDirector: Greg Brunkalla, Nima Nourizadeh

A STEP FROM ZERO Watch the video


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Brand: SmirnoffAgency: Special, Auckland

Industry: Alcoholic drinksMedia: Promotion & EventMarket: New Zealand

Creative Director: Tony Bradbourne, RobJackDirector: Joel Kefali

THE SMIRNOFF NIGHT PROJECT Watch the video


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Brand: GoogleAgency: Hakuhodo, Tokyo

Industry: Internet sites & ServicesMedia: Promotion & EventMarket: Japan

Executive Creative Director: HiroyukiIto, Kentaro KimuraCreative Director: Keiichi Motoyama, WataruSasakiCopywriter: Yasutaka Ide, Hitoshi SakamotoArt Director: Koichi KosugiDirector: Hiroki Ono

HATSUNE MIKU Watch the video


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Brand: The Climate Reality ProjectAgency: M SS NG P ECES, Brooklyn, NY

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Creative Director: Josh NussbaumCopywriter: Jeremy LubmanDirector: Jeremy Lubman, AdamMcClelland, Josh Nussbaum

24 HOURS OF REALITY Watch the video


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Brand: SkittlesAgency: TBWA, London (England)

Industry: Confectionery & SnacksMedia: CyberMarket: United Kingdom

Executive Creative Director: AndréLaurentinoCreative Director: Johan Dahlqvist, Lee TanCopywriter: Lee TanArt Director: Johan DahlqvistDirector: David Frymann, Jakob Markey

BLUE SKITTLES - LIKE THE RAINBOW Watch the video


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Brand: Military Forces of ColombiaAgency: DDB, Bogotá

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Colombia

Creative Director: Alfonso Díaz, Juan CarlosEspitia, Juan Carlos PalmaCopywriter: Alfonso Díaz, Mario Leon

The Code Watch the video


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Brand: HasbroAgency: MediaCom, Dusseldorf

Industry: Toys & GamesMedia: Promotion & EventMarket: Germany

Creative Director: Georgios Engels

OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK Watch the video


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Brand: Activision PublishingAgency: NCompass International, WestHollywood, CA

Industry: Toys & GamesMedia: Promotion & EventMarket: United States

Creative Director: Patrick Fong

CALL OF DUTY XP 2011 Watch the video


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Brand: GatoradeAgency: VML, Inc., Kansas City, MO

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States

Chief Creative Officer: Debbi VandevenCreative Director: Nick Allegri, TonySnethenCopywriter: Joel Henning, Allison PierceArt Director: Katelyn Carson, ChadGreen, Alison RadkeDirector: Optimum Sports, Tom McGovern

EVERYTHING TO PROVE Watch the video


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Brand: IntelAgency: VICE Media, Brooklyn, NY

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States

THE CREATORS PROJECT Watch the video


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Bronze

Brand: SmartAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Germany

Creative Director: Jan Harbeck, TonHollander, David Mously, JensRingena, Wolfgang SchneiderCopywriter: Fredric Antonsson, Lukas LiskeArt Director: Sebastian Forsman, DanielSchweinzer, Tomas Tulinius

EBALL Watch the video


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Brand: Coca-ColaAgency: Wieden+Kennedy, Portland, OR

Industry: Non-alcoholic drinksMedia: CyberMarket: United States

Executive Creative Director: MarkFitzloff, Susan Hoffman, Iain TaitCreative Director: Hal Curtis, Jeff GilletteCopywriter: Darcie Burell, Heather RyderArt Director: Josh Boston, DaniGurlanick, Chris ThurmanDirector: David Scott

COCA-COLA POLAR BOWL Watch the video


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Brand: Coca-ColaAgency: Ogilvy, Paris

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: France

Executive Creative Director: Chris GarbuttCreative Director: Guy Duncan, DanielleHenryCopywriter: Florian Bodet, BaptisteClinet, Adam Kennedy, NicolasLautier, Brandon RochonArt Director: Florian Bodet, JohnnyBudden, Baptiste Clinet, AdamKennedy, Nicolas Lautier, Brandon RochonDirector: Greg Brunkalla, Nima Nourizadeh

A STEP FROM ZERO Watch the video














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Brand: Tic TacAgency: Ogilvy, Paris

Industry: Beauty & HealthMedia: Promotion & EventMarket: France

Chief Creative Officer: Chris GarbuttExecutive Creative Director: Chris GarbuttCreative Director: Florian Bodet, BaptisteClinet, Nicolas Lautier, Frédéric LevronCopywriter: Charles-Henry JoyautArt Director: Salomé JestinDirector: François Néméta

THE WORST BREATH IN THE WORLD Watch the video


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Brand: Sour Patch KidsAgency: Mother, New York City, NY


WORLD GONE SOUR Watch the video


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Brand: Air New ZealandAgency: Host, Sydney, NSW

Industry: Transport & TourismMedia: Promotion & EventMarket: Australia

Executive Creative Director: Leslie Ali, BobMackintoshCreative Director: David SmithCopywriter: The Jamboree, EdwinHughan, Kim Neidhardt, Matthew RyanArt Director: Andrew Guirguis, CiaranMcCarthyDirector: Leslie Ali

THE KIWI SCEPTICS Watch the video


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Brand: PepsiAgency: Sony Music, New York City, NY

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States

Executive Creative Director: Daniel FrydmanCreative Director: Laurie MuccioloArt Director: Michael Calamusa, JaykMesler, Todd Ryan

THE X FACTOR USA DIGITAL ECOSYSTEM Watch the video


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Brand: Ballantine'sAgency: Optimedia, Madrid

Industry: Alcoholic drinksMedia: Promotion & EventMarket: Spain

Creative Director: Javier Roldan

PLAN B - BALLANTINE'S Watch the video


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Brand: JordanAgency: Wieden+Kennedy, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Andy Ferguson, BrandonMugarCopywriter: Eric SteeleArt Director: Azsa WestDirector: Ricardo Rivera

THE EXPLOSIVE GAME Watch the video


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Brand: HyundaiAgency: GreenLight Media & Marketing


Executive Creative Director: Nick DavidgeCreative Director: Scott Muckenthaler, TomPettusDirector: RSA FILMS, Amir Bar-Lev, JesseBrandt

RE: GENERATION MUSIC PROJECT Watch the video


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Brand: Mr. PizzaAgency: SS+K, New York City, NY

Industry: Catering industryMedia: Promotion & EventMarket: United States

Chief Creative Officer: Kash SreeCreative Director: Kash SreeCopywriter: Paul Spelman, Kash SreeArt Director: Mike YangDirector: Bong Un Jung, John Parker

TRUE ORIGINS OF PIZZA Watch the video


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Brand: WIDERØEAgency: McCann Erickson, Oslo

Industry: Transport & TourismMedia: Promotion & EventMarket: Norway

Copywriter: Hallvard Fjeldbraaten, KarinaHillestadArt Director: Christian Aune, NinaNedreaas, Kjetill Nybø, JohannesRummelhoff

A SUMMER WITHOUT RAIN Watch the video


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Brand: Dewar'sAgency: Bacardi India, Gurgaon

Industry: Alcoholic drinksMedia: Promotion & EventMarket: India

THE DEWARISTS Watch the video


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Brand: Denny'sAgency: Gotham Inc., New York City, NY

Industry: Catering industryMedia: Promotion & EventMarket: United States

Chief Creative Officer: Marty OrzioCopywriter: Stephen LundbergArt Director: Natalie ChambersDirector: Jerry Collins

ALWAYS OPEN Watch the video


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Brand: Jacob's CreekAgency: Cummins Ross, Melbourne, VIC

Industry: Alcoholic drinksMedia: Promotion & EventMarket: Australia

Copywriter: Sean CumminsArt Director: Jason RossDirector: Steve Callen

OPEN UP WITH ANDRE AGASSI Watch the video


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Brand: GoogleAgency: Hakuhodo, Tokyo

Industry: Internet sites & ServicesMedia: CyberMarket: Japan

Executive Creative Director: Kentaro KimuraCreative Director: Kentaro Kimura, KeiichiMotoyamaCopywriter: Yasutaka Ide, Hitoshi SakamotoArt Director: Yusei KakizakiDirector: AOI Advertising PromotionInc, Hiroki Ono

MEMORIES FOR THE FUTURE Watch the video


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Documents

Cannes Lions 2012 Winning Campaigns - Branded Content