12
INSPIRING CREATIVITY. Anytime, anywhere.

Cannes Lions Archive_Brochure

Embed Size (px)

Citation preview

INSPIRINGCREATIVITY.

Anytime, anywhere.

CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

Since 1954 Cannes Lions has celebrated and promoted creativity in branded communications as a powerful force for business, for change and for good.

Inspiring creativity. Anytime, anywhere.

In more recent times, we have built the Cannes Lions Archive as the digital home of the world’s greatest branded communications. Collating all the work entered into the Cannes Lions Awards since 2001, the site enables you to search through over 280,000 campaigns by brand, agency, category and region. The Archive also offers the unique opportunity to watch sessions from the Festival in full, with more than 650 hours of world-class seminars and talks available.

Today the Archive can be used for: increasing your pitching power, creating your award entries, training your team and inspiring Lion-winning work.

2

‘IT IS THE MOST COMPREHENSIVE

COLLECTION OF THE BEST IDEAS FROM AROUND THE

WORLD AND THE VERSIONS AND BACKGROUND YOU FIND IN THE ARCHIVE ARE THE BEST TELLING

OF THOSE CASE STORIES.

’Kathleen Gordon

Director Global Creative Initiatives DDB Worldwide

SHOPLIFTERSHARVEY NICHOLSADAM&EVE/DDB2016

3

1. INCREASE

YOUR PITCHING POWER

What if you could shorten your odds of winning more often and reduce the time spent preparing for pitches just by researching smarter and understanding better what the client is looking for?

The Cannes Lions Archive allows you to be prepared for every pitch with access to competitor and client work at the click of a button.

The Archive can quickly help you to:

• Browse through over 450,000 entries by brand, agency, campaign, region, category, award, individual or keyword

• Compile a case file of your prospective client, the work they have bought previously and the agencies they have worked with, and save it in a playlist to revisit or present

• Ensure your presentation doesn’t fall flat with access to high quality, downloadable media

CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

4

‘THE ARCHIVE IS A VALUABLE TOOL

BECAUSE IT’S A MOBILE ENCYCLOPAEDIA WITH ALL THE INFORMATION I COULD POSSIBLY NEED WHEN IT COMES TO

CREATIVITY. WHETHER IT BE IN THE FORM OF INSPIRATION FOR OUR TEAMS,

A WAY TO GAUGE OUR STANDING IN PARTICULAR MARKETS OR PLACE WHERE I CAN RELIVE AND REFERENCE THE TALKS

I ENJOYED AT THE FESTIVAL.

’Patricia Alonzo

Global Manager of Creative ConnectionY&R

McWHOPPERBURGER KINGY&R NZ2016

5

2. GIVE

YOUR ENTRIES THE EDGE

Entering awards can be a time-consuming and costly process, but having an award in your trophy case is one of the best ways to demonstrate that your company can deliver. And this reaps plenty of benefits – award winners are attractive to both businesses looking for new creative and the top talent looking for a new job.

When entering work into awards, use the Archive to:

• Benchmark your work and learn from the best (and least successful) examples of case films from around the world and assess how your work measures up

• Look at the Global Creativity Report to analyse industry trends with rankings and insights across countries, sectors and categories

• Discover how to tailor your entries across different categories – how can you successfully carry an idea across mediums from mobile to print?

CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

6

‘THE ARCHIVE IS AN INTENSE

HIT OF HIGHLY RELEVANT CREATIVE THOUGHT-STARTERS. WE’RE WORKING TO MAKE IT AN INTEGRAL PART OF OUR

EVERYDAY CREATIVE PROCESS.

’Nicole Cramer

SVP, Global Chief Creativity Catalyst & Chief of StaffMcCann Worldgroup

SUNDAY GRANNIESVODAFONE ROMANIAMcCANN ERICKSON ROMANIA2015

7

3. TRAIN

AND DISCOVER NEW TALENT

A company is only as effective as the people it employs, and providing your team with training is an essential part of nurturing their talent and improving your company’s creative output. It’s also a good way to attract employees – as well as to keep them.

The Archive is a ready-made training resource that employers and their teams can use to:

• Learn from the industry’s brightest minds with over 650 hours of talks from the Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment stages – packed with ideas, opinions, insights and advice – available to watch in full

• Educate creatives on either an individual or group basis with shareable curated playlists

• Spot new talent with access to over 260,000 industry professionals

CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

8

‘CANNES REWARDS

CREATIVITY THAT MAKES AN IMPRESSION, NOT JUST THAT WHICH DELIVERS IMPRESSIONS. FOR MCDONALD’S, WE’VE SEEN ROI 54% HIGHER WITH CREATIVE

THAT WINS LIONS THAN CREATIVE THAT DOESN’T.

’Matt Biespiel

Senior Director, Global Brand Development,McDonald’s Corporation

FIRST CUSTOMERMcDONALDSALMA DDB2014

9

4. INSPIRE

LION-WINNING WORK WITH

WORLD-CLASS CAMPAIGNS

It pays to be creative, and finding new inspiration is vital. But hundreds of working hours are wasted every year carrying out tasks other than idea generation. Luckily, using the Cannes Lions Archive is a fast and efficient way to ignite those all-important light bulb moments.

This powerful resource is the armoury for those working on the creative frontline:

• Easily navigate over 450,000 entries from the industry’s top talent, including Lion-winners past and present

• The chance to gain a fresh perspective with over 650 hours of talks from the Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment stages

• The functionality to build lists of your favourite content and either download or share them instantly via email – even with colleagues who don’t have a subscription

CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

10

To discuss the Archive package options please contact:

Mylee OngBusiness Development Manager - EMEA & APAC

Lions Festivals

on +44 (0) 203 033 4198or email [email protected]

canneslionsarchive.com