Cannes Lions Archive_Brochure

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  • INSPIRINGCREATIVITY.

    Anytime, anywhere.

  • CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

    Since 1954 Cannes Lions has celebrated and promoted creativity in branded communications as a powerful force for business, for change and for good.

    Inspiring creativity. Anytime, anywhere.

    In more recent times, we have built the Cannes Lions Archive as the digital home of the worlds greatest branded communications. Collating all the work entered into the Cannes Lions Awards since 2001, the site enables you to search through over 280,000 campaigns by brand, agency, category and region. The Archive also offers the unique opportunity to watch sessions from the Festival in full, with more than 650 hours of world-class seminars and talks available.

    Today the Archive can be used for: increasing your pitching power, creating your award entries, training your team and inspiring Lion-winning work.

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  • IT IS THE MOST COMPREHENSIVE

    COLLECTION OF THE BEST IDEAS FROM AROUND THE

    WORLD AND THE VERSIONS AND BACKGROUND YOU FIND IN THE ARCHIVE ARE THE BEST TELLING

    OF THOSE CASE STORIES.

    Kathleen Gordon

    Director Global Creative Initiatives DDB Worldwide

    SHOPLIFTERSHARVEY NICHOLSADAM&EVE/DDB2016

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  • 1. INCREASE

    YOUR PITCHING POWER

    What if you could shorten your odds of winning more often and reduce the time spent preparing for pitches just by researching smarter and understanding better what the client is looking for?

    The Cannes Lions Archive allows you to be prepared for every pitch with access to competitor and client work at the click of a button.

    The Archive can quickly help you to:

    Browse through over 450,000 entries by brand, agency, campaign, region, category, award, individual or keyword

    Compile a case file of your prospective client, the work they have bought previously and the agencies they have worked with, and save it in a playlist to revisit or present

    Ensure your presentation doesnt fall flat with access to high quality, downloadable media

    CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

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  • THE ARCHIVE IS A VALUABLE TOOL

    BECAUSE ITS A MOBILE ENCYCLOPAEDIA WITH ALL THE INFORMATION I COULD POSSIBLY NEED WHEN IT COMES TO

    CREATIVITY. WHETHER IT BE IN THE FORM OF INSPIRATION FOR OUR TEAMS,

    A WAY TO GAUGE OUR STANDING IN PARTICULAR MARKETS OR PLACE WHERE I CAN RELIVE AND REFERENCE THE TALKS

    I ENJOYED AT THE FESTIVAL.

    Patricia Alonzo

    Global Manager of Creative ConnectionY&R

    McWHOPPERBURGER KINGY&R NZ2016

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  • 2. GIVE

    YOUR ENTRIES THE EDGE

    Entering awards can be a time-consuming and costly process, but having an award in your trophy case is one of the best ways to demonstrate that your company can deliver. And this reaps plenty of benefits award winners are attractive to both businesses looking for new creative and the top talent looking for a new job.

    When entering work into awards, use the Archive to:

    Benchmark your work and learn from the best (and least successful) examples of case films from around the world and assess how your work measures up

    Look at the Global Creativity Report to analyse industry trends with rankings and insights across countries, sectors and categories

    Discover how to tailor your entries across different categories how can you successfully carry an idea across mediums from mobile to print?

    CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

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  • THE ARCHIVE IS AN INTENSE

    HIT OF HIGHLY RELEVANT CREATIVE THOUGHT-STARTERS. WERE WORKING TO MAKE IT AN INTEGRAL PART OF OUR

    EVERYDAY CREATIVE PROCESS.

    Nicole Cramer

    SVP, Global Chief Creativity Catalyst & Chief of StaffMcCann Worldgroup

    SUNDAY GRANNIESVODAFONE ROMANIAMcCANN ERICKSON ROMANIA2015

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  • 3. TRAIN

    AND DISCOVER NEW TALENT

    A company is only as effective as the people it employs, and providing your team with training is an essential part of nurturing their talent and improving your companys creative output. Its also a good way to attract employees as well as to keep them.

    The Archive is a ready-made training resource that employers and their teams can use to:

    Learn from the industrys brightest minds with over 650 hours of talks from the Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment stages packed with ideas, opinions, insights and advice available to watch in full

    Educate creatives on either an individual or group basis with shareable curated playlists

    Spot new talent with access to over 260,000 industry professionals

    CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

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  • CANNES REWARDS

    CREATIVITY THAT MAKES AN IMPRESSION, NOT JUST THAT WHICH DELIVERS IMPRESSIONS. FOR MCDONALDS, WEVE SEEN ROI 54% HIGHER WITH CREATIVE

    THAT WINS LIONS THAN CREATIVE THAT DOESNT.

    Matt Biespiel

    Senior Director, Global Brand Development,McDonalds Corporation

    FIRST CUSTOMERMcDONALDSALMA DDB2014

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  • 4. INSPIRE

    LION-WINNING WORK WITH

    WORLD-CLASS CAMPAIGNS

    It pays to be creative, and finding new inspiration is vital. But hundreds of working hours are wasted every year carrying out tasks other than idea generation. Luckily, using the Cannes Lions Archive is a fast and efficient way to ignite those all-important light bulb moments.

    This powerful resource is the armoury for those working on the creative frontline:

    Easily navigate over 450,000 entries from the industrys top talent, including Lion-winners past and present

    The chance to gain a fresh perspective with over 650 hours of talks from the Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment stages

    The functionality to build lists of your favourite content and either download or share them instantly via email even with colleagues who dont have a subscription

    CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE

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  • To discuss the Archive package options please contact:

    Mylee OngBusiness Development Manager - EMEA & APAC

    Lions Festivals

    on +44 (0) 203 033 4198or email myleeo@canneslions.com

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