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CAPTIVATE DIGITAL CAPABILITY STATEMENT

CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

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Page 1: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

CAPTIVATE DIGITALCAPABILITY STATEMENT

Page 2: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

2 | © Captivate Digital · Commercial in Confidence

4Digital ServicesBranding 4Web Design 5Search Engine Optimisation (SEO) 6Copywriting 8Print 10Photography 12

3Overview

Table of Contents

Page 3: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

© Captivate Digital · Commercial in Confidence | 3

OverviewCaptivate Digital is a full service digital marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and photography, we can provide all necessary skills and experience to generate a professional and e�ective online presence for your organization.

As a progressive and professional company, Captivate Digital has proven time and again how our technical expertise and superior service will continue to assist in exceeding our clients’ unique requirements. As such, I look forward to exploring how Captivate Digital can assist you in delivering your business outcomes.

Kind regards,

Sean McCoyDirector

SummaryContact Us

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Page 4: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

4 | © Captivate Digital · Commercial in Confidence

Digital ServicesThe following sections detail the digital services that Captivate Digital and its sta� are involved in:

BrandingCaptivate Digital understands that a brand is more than just a logo. It’s about the emotions you invoke and the experience you provide to your clients.

We work hard with each and every one of our clients to deliver a brand that easily communicates who they are and the values that they wish to portray.

Page 5: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

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Web DesignIf you’re in business, it’s vital to have a great web presence. But, do you have the right web presence? One that identifies your business, products and services to potential clients? One that’s responsive and includes a clear call to action?

Our web design projects take one of two forms:

Brand New Website For start-ups or brick-and-mortar

businesses that do not have an existing website, we start from scratch. We invest a lot of time upfront in identifying the client’s requirements and vision for their new site, then begin the brainstorming process to develop a few potential design concepts. Once we’ve agreed on a plan for the new website, we start building it. Lastly, we flesh out the new website with some content—either provided by the business, or put together by us.

Website Update For businesses with an existing

website that they really want to put to work, we start with an audit and a proposal of changes to improve its design and structure. In some cases, a complete redesign of the client’s website is recommended; other times, we might suggest some tweaks to improve the site architecture or usability, or bulk up the content.

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Page 6: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

6 | © Captivate Digital · Commercial in Confidence

Search Engine Optimisation (SEO)

As a part of our SEO service o�ering, we always start o� by running a site audit and fixing all of the things that may be negatively impacting the visibility of a website to Google ranking.

Next, we determine the most applicable keywords that are used to search for a website, product or service. Once we have a list of optimal keyword phrases, we run a competitor analysis to see which similar

Our goal is to demystify SEO for all clients who come to us looking to show up on the Google search rankings and deliver tangible results for them.

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businesses are already ranking for those keywords and devise a plan to overtake them.

With a plan in place, we begin making subtle changes to the website so that it’s easier for search engines to find. Our SEO strategy includes both on page and o� page optimisation tactics that will help push the site higher in search engine rankings for the chosen keyword phrases.

As a part of our service transparency, we issue our SEO clients access to an interactive dashboard that provides real-time data on how well the SEO campaign is going.

Page 8: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

8 | © Captivate Digital · Commercial in Confidence

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CopywritingWe specialise in online content production and help our clients to communicate their brand’s message across various online platforms. Our copywriting services are as follows:

Website & Blog ContentHaving high quality written content on a website is crucial for it to rank well on Google. We will research and write copy for web pages and blogs that is both informative and interesting to read. Copy that will establish the website as a leader in it’s field and drive visitation and have a strong call to action.

Social Media ContentWe plan, research, and write relevant and engaging updates ready to post on Facebook, Twitter, or any other social media platform. We also provide consulting for social media strategy, helping clients to choose the best social media channels for their business, create a content calendar, and run their accounts.

Ads & EmailsWe create copy for advertisements, promotional campaigns, press releases, emails, and newsletters. Our ad copywriting services ensure that any written content used to promote the business is clear, concise, and enticing enough for people to want to know more.

Page 10: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

10 | © Captivate Digital · Commercial in Confidence

PrintWe o�er various branded marketing collateral, including but not limited to:· Brochures· Business Cards· Letterheads· Corporate Document· Calendars· Inserts

Our print services are custom to every client. We don’t believe in one size fits all, so no matter what size or type of document—we can make it happen. Our final deliverable includes both the digital file and the branded print products.

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Page 12: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

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PhotographyEvery business needs high quality, professional photography to promote their services. We are well equipped to create compelling images for use in press releases, blog posts, web pages, social media updates and more.

Product Photography – For businesses that sell any kind of product, it is crucial to have high quality marketing photos online and in print to entice customers to make a purchase.

Corporate Photography – Our headshot photographers take high quality, professional headshots of business employees—perfect for websites, business cards, or LinkedIn profiles. Whether it be taking headshots, capturing corporate history or documenting an o¤ce work space, we can provide fantastic imagery to promote a business.

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Event Photography – With backgrounds in photojournalism and wedding photography, our event photographers can be counted on to capture every moment of an important event: corporate conferences, industry exhibitions, sporting events, presentation evenings, corporate trainings, and concerts. Our deliverable includes a collection of high resolution images that can be used to highlight the event in a press release, blog post, or other marketing medium.

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Page 14: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

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Captivate Digital is a dedicated Digital Agency with over 21 years of experience in delivering creative and technical solutions designed to meet all client identified project objectives. All of our personnel are highly skilled in the design, programming and maintenance of every aspect within our delivered solutions.

Suite 801, 620 Bourke Street, Melbourne, 3000 [email protected]: +61 1800 842 022www.captivatedigital.com.au

Summary

Page 15: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and

All images used in this document were taken by the team at Captivate Digital.

Page 16: CAPTIVATE DIGITAL CAPABILITY STATEMENT · marketing agency located in Melbourne, Australia. With expertise in Branding, Web Design, Search Engine Optimisation (SEO), copywriting and