Car Dealership Marketing & Advertising

5/20/2018 Car Dealership Marketing & Advertising

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SPECIAL REPORT FOR CAR DEALERS

Want More Deals

and Bigger ProfitsAttract More Buyers

Close More Sales

Stimulate Referrals

Increase Repeat Business

Special Report for Car DealershipsPrepared by Auto Marketing Profits

Summe

Once Inside You Will Discover ...

Grow Your Dealership

How To Be The ONE SMARTBusiness Owner Who KnowsHow To Market Their Dealership.

Gain A Powerful Advantage

Acquire New Customers

Enhance Customer Loyalty

Plus Much, Much More!


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Are You Happy With TheSuccess of Your Dealership ?

I am sure you would agree that running your dealership can be extremely challengingespecially when you consider what is happening in the world today. And during thesetumultuous times many, many (actually far too many) businesses have eitherremained stagnant, shrank in size or at worst cease to exist.

Even though this may be the case, as in every great economic challenge somedealerships will not shrink but rather continue on survive.

But there WILL BE the few that flourish, grow and actually come out as dominantleaders within their business sectors.

So, let me ask you - what thoughts go through your mind when you read this

Are you satisfied with your business or do you want to take it to the next level?

Have you been in business for many years, but the old advertising you oncethought was working is now not working as well as it used to?

You know what you need to change but you dont know how to do it.

Your sales and service are growing, but your profits are not keeping pace.

Sometimes you feel like you are just swapping dollars.

If any of these situations apply to your business, I want you to know

Youre NOT ALONE!

The Good, The Bad, and The Ugly

Thats the good news. Now, its only good news because you recognize yourself inthis scenario. The bad news is that unless you make some changes your dealershipwill end up being one of the many that only survive.... Or worsen and shrink.

The question then really becomes

Where can I find solid practical systems and strategies that will grow

And enhance my business so I can still make a profit no matter what


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And enhance my business so I can still make a profit no matter what


Heres the answer

When your dealership is struggling it will be because it either

Lacks effective Customer acquisition and retention systems.

Lacks effective and efficient business management practices.

And if its both well you know the result.

Ok, so what does that mean to me, the GM or Owner?

Well lets look at the first area, customer/client acquisition and retention systems.

By necessity your dealership must have a way of communicating with your target

market in such a way that it attracts those who are interested in the products orservices offered, and converting those prospects into paying customers.

Unfortunately, too many owners, managers and sales professionals havent thoughtthe process through, and consequently are not only doing a disservice to theircustomers, but theyre leaving bushels of money on the table for their competitors topick and put in their bank accounts.

HERE IS THE HONEST TRUTH: Most OwnersHave Absolutely No Clue About How To Market Their Dealership!

When I look at your business from a marketing objective I am looking for the fastestmost profitable way to increase your bottom line income.

Many times this will have little if anything to do with NEW customers or clients.

There are really only four ways to grow your business.

Get more new customers. That is, increase the number of customers you

now have.

Increase the average transactional value of each sale or service.That

is, get more money every time a sale or service is made.

Get your customers to buy from you more often.That is, increase the

frequency of purchases or service visits by your average customer.

Increase your customer referral ratios . Get them to continue promotingyour dealership to all of their friends, family and co-workers.


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Its nothing more than the use of outdated, ineffective, and hence, nowexpensive marketing, advertising and promotion methods that will continue tobury businesses if they continue to use them.

Let me better illustrate this point

with a simple example:

Lets suppose for a second thatits the 1920s and youre thecreator of the first and onlyautomobile ever made.

Theres nobody else selling cars,only you.

How hard do you think it wouldbe for you to sell your cars atyour dealership now?

Pretty darn easy, right?

Id say itd never be any easier than at that very moment.

As the only one offering consumers that type of transportation, your marketing and

promotion plan could probably be rather simplistic, yet youd continue to make akilling. Now, lets fast forward to the close of 2010.

Does This Describe Your Dealership Marketing Efforts?

How well does your dealership do today, with

the quantity and quality of auto dealershipsthat exist now, if you were using the samepromotional and marketing methods youwere using in the 1920s and 30s when youwere the only auto dealer in existence?

Do you think youd do well?

Not a chance I am afraid... And you shouldknow that!

Youd be lucky to sell a single car. And, youdb t f b i d ti t ti ll


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be o t of b siness and e tinct practicall


Because you cant market and promote your vehicles or services the same waywhen you have no or very few competitors as you do when you have tons andtons of competitors (hundreds), all trying to find the latest and greatest way tobecome the number one provider in your area and put you out of business in theprocess. Youll get clobbered; and, FAST!

Heres What Most Dealers Are Trying To Do Today

Yet, most owners are trying to their businesses this way, with the same old marketingand promotional tactics and strategies that were being used years ago when it was acompletely and utterly different business-building environment.

Think about it for a second....

Today, according to mostexperts, consumers areexposed to over 2,700marketing messages everyday between television, radio,newspapers, magazines,billboards, vehicle signs, lawnsigns, door hangers, flyers,placemats at restaurants, theInternet, direct mail, andtelemarketing.

You think i ts as easy today to get someones attention as it was just 5 yearsago?

Not a shot!

Yet, have your marketing tactics and methods changed accordingly? Really havethey?

As if the increased difficulty of grabbing attention wasnt bad enough, the costsassociated with trying to grab attention today in the common marketingmediums have, and wil l continue to, increase every year.

Can You Answer These Questions?

Let me prove my point with some questions

Is it more or less expensive to place a small-space advertisement in thenewspaper today compared to just 5 years ago?


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Well?

Theres no denying it its more expensive, more expensive, and more expensive!

So, again, today people are much more resistant (and oblivious) to the

advertisements in the typical media (i.e. local newspapers and di rectmail)AND, yet, its costing business owners even more money just to try and gettheir attention.

In fact, U.S. Postage proposes postage rate increases for 2011. And, my guess is,were going to see even more of these increases in the near future.

Not a very good combination for the businesses continuing to do things according tothe old business marketing method. (Ill explain the new method in just aminute.)

And, I predict, for those dealerships still us ing the old expensive methods,things will continue to get worse for them.

Let me explain why I believe this wholeheartedly.

The dealerships using the old marketing and promotional methods are puttingthemselves and their businesses at a grave competitive disadvantage with othercompeting dealers in their area..

To understand why, we need to touch on the subject of your business metrics, for asecond.

For the purpose of this Report, when I use the word metric or metrics, Imreferring to the performance and financial numbers within your business.

Some examples of metrics within your business niche are: number ofcustomer leads generated per month, percentage of leads converted intocustomers, referral rate per customer, cash flow, operating profit margin, etc.

Do You Know The 2 Most ImportantNumbers In Your Business? Here They Are

However, in terms of importance to your business and predictive value, none ofyour business metrics hold a candle to the two Im about to talk about.

When viewed and used in combination, these two metrics predict how competitive

you can be in your marketplace, whether youre at a competitive advantage ordisadvantage with your competitors, and the likelihood of you dominating your


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t t k t d hi th #1 b i id tti


about your business. Before I explain exactly how these metrics give us this criticalinformation, lets lay out some simple definitions of these two key business indicators.

The cost to acquire a new customer is the average dollar amount you invest to getone new customer. For instance, if you invest $2,000 on marketing in a single

month and end the month with 10 new customers, your cost of acquisition is $200per new customer.

Your lifetime customer value, arguably the most important number in type ofbusiness, is the average dollar value of an average customer over the lifeof their patronage with your company. To calculate this metric for a given periodof time, simply take the total amount of revenue your business generated duringthe specified time period and divide it by the total number of customers youserviced from the beginning of the time period. The number you end up with iswhats known as the lifetime value of a customer.

So, what does all of this talk of math and metrics have to do with whether or notyour business will kick butt and dominate your marketplace or not?

EVERYTHING!First, the difference betweenthese two metrics tells us howmuch your profit is percustomer.

The more an average customeris worth to your business andthe less it costs you to acquirea single new customer themore profit there is per customer. Themore profit per customer, and themore customers, the more money youmake.

Hopefully, no new revelations there for you.

But, its what lies beneath the basics of those two metrics where the real gold ishiding in your business.

You see, once you understand how these two metrics interact and how theydirectly affect your bottom line cash, you should quickly realize that in order togrow a lucrative business operation you need to positively impact bothof those numbers so you can positively impact your cash.

In other words, in order to create a dominating business you need to decrease yourt i iti t hil i i th lif ti l f th


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customer acquisition costs while increasing the lifetime value of the average


Here Is What The WinningBusiness Marketing Looks Like

Plainly stated, the business whose customers are worth the most, and whosable to acquire new customers for the smallest amount of money, will always winthe business war with competitors. Always!

For one, when youre acquiring new customers for a fraction of what its costingcompetitors to acquire new customers, and your customers are worth a lot more toyour business than their customers are to them, you can do so much more togrow your business simply because you have so much more profit percustomer than they do.

First, let me tell you the 3 general things the new business marketing model

accomplishes for you, then Ill explain how it works.

The new business marketing model slashes your current marketing budgetway down by bringing you new customers at a fraction of what its costingvia the old, antiquated model.

The new business marketing model increases the lifetime value of yourcustomers by leveraging them to get referrals and keeping them onschedule with regular ps.

The new business marketing model consistently brings you new customers,on total autopilot every month, without you having to worry or concernyourself with marketing.

Sound too good to be true?

Well, its not. Not by a long-shot!

If you're one of the local dealer owners, you've

probably been wondering what do to about theInternet, or how to take advantage of it. Maybe

you already have a website, but it's taken more

money out of your pocket than it's put in it.

You might be thinking you should get online...

but you've heard it takes too much time and

money. It's tempting to doubt a good website is

a worthwhile marketing invest, and at one timeit *was* difficult to understand how a website would help your business. Now that's

changed today more and more people are looking for products services and

Our new website is doing greaton the Search Engines andconverting many leads. Thankyou for your efforts andcontinued support

Dale KindratGM - Kia SudburySudbury, Ontario


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changed today more and more people are looking for products services and


10 ways a GREAT WEBSITEwill help your business:

1.Attracting new customers.

2.Enhancing your reputation.

3.Creating revenue streams.4. Diversifying into new businesses.

5.Enhancing print and radio advertising.

Announcing New Platinum Marketing Strategyto Dramatically Increase Your Current Repeat &

Referral Customers From Youre Company &Other Companies!

You Have Two Simple ChoicesTo Take Control & Accountability OR To Sit Back And Hope For More Business

Platinum Marketing Advantage # 1 - Dominate The Search Engines: Thedifference between the FIRST page of the Search Engines (Google, Yahoo, Bing)and second is HUGE with over 85% of customers going ONLY to the websites on thefirst page. Fortunately for YOU, most every business across Canada has failed tosecure their local online position for various keywords. Even if they have been

proactive in your area, our unconventional guerrilla (yet proven) tactics will put you atthe top of the heap in short order.

INTERNET WORLD STATS, the world most respected Online Trends web siteconfirms that over 80% of the American Population is actively using the Internet. Ifyou used to think that only younger people dominated internet usage read thatagain over 80% of the ENTIRE POPULATION!

If that doesnt raise your eyebrows then this will the amount of people

EXCLUSIVELY using the internet INSTEAD of ANY other media has INCREASED byover 144% since 2004!

6.Increasing referrals.

7.Increasing your profits.

8.Developing brand loyalty.9.Increase Your Business Sales

10.Improving customer service.


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Consider These Brutal Facts:

Television:1 in 3 teens cannot name a major TV network. Ad rates are goingUP. Viewership is going down. With TIVO & DVR the reality is that people do NOTwatch commercials like they used to. Without viewership it doesnt matter how

GREAT your commercial is. You wont get customers.To validate the fact that television is a dying for Car DealershipsA whopping 80%of advertisers lose money. (The new T.V for your future is the internet.)

Newspaper: From 1990 to 2000, daily readership of a newspaper plunged from52.6% to 37.5%. That is crazy! But makes sense doesnt it? I dont know aboutyou, but when I was growing up we used to have the newspaper in our kitchen, livingroom and basement. Today, we have computers and laptops in our home. The only

time I get the paper is on the weekend. and even then its tough to get through withall the garbage flyers.With Late Breaking News on the front of MSN, Yahoo and Google we dont needto read the newspaper and sadly for Auto Dealers that rely on this media alone,this trend is only going to accelerate!

Radio:new options such as MP3 players, cell phones, iPods, Internet radio andsatellite radio are chipping away at the traditional radio. I know dealers who just 3years ago were getting floods of customers using the radio now ALL of them have

stopped! It no longer works!

These stats might be shocking , but they make complete sense, dont they?

With that said, the key question is:

Where Are YOU Spending Your Marketing Dollars?And Where Can You Get the Best Return-On-Investment?

Have you shifted the appropriatedollar amount your On-linemarketing? Or are you SPENDINGHUGE and hanging with YellowPages, Newspaper, TV & othertraditional media until its too late?

Are you 100% certain that 1 yearfrom now your Dealership will be in a

better & more financially secureplace with all the media andeconomic changes that are taking

For the first month I was scepticalpretty much waiting for something tohappen. Then our leads and phonecalls began increasing. We have sincelowered other advertising to savemoney and are still closing more dealsper month. Our referrals and repeatbusiness have grown as well.

Ryan PattinsonSales Manager - JP Motors


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economic changes that are takingSales Manager - JP Motors


Which brings me to,

FACTS You Wish You Didnt Need To Know

Bad ones first...

FACT:Food prices are climbing. Restaurants are altering their menus tostay profitable, and grocery stores are scaling back because people aren'tbuying as much.

FACT:The Star.com reported over a massive 350,000 + Canadians losttheir job so far THIS YEAR. And it's not confined to any particular industry- cutbacks are happening all across Canada and will continue to rise.

FACT:Bankruptcy filings jumped 54% in Dec 08 and will continue to

spike this year. Foreclosures will increase nationwide. FACT: The American Unemployment rate is 9.6% nationally and many

financial experts expect the unemployment rate to rise by early 2011.

Like it or not these are the FACTS that YOU and many of your customers are facedwith.

The employment scare keeps people from driving around and a lot of families don'thave enough in the budget to spend on much except bills. Less consumer spending

decreases demand, so production of new goods is scaled back. This results to evenmore layoffs.

Downward spiral, right? Still feeling chipper about the coming months?

So with 144% of your future new customers NOT looking at the marketing media youusually use Unless you have multiple websites, blogs, articles being written &submitted, high level Search Engine Optimization (SEO) or some magic bullet; manyCar Dealers are in for a world of hurt in the coming months. (But even worse in thenext coming years!)

And as far as I know, there is NO magic bullet...but there is a "MAGIC" combination...that not surprisingly our team has mastered.

Two Simple Choices Be First Or Be Last

The difference between being on the FIRST page of Google and second is thesimilar to the difference between first and second LAST. Fortunately for YOU, mostevery Dealerships across the U.S. have failed to secure their local online position for

various keywords. Even if they have been proactive in your area, our unconventionalguerrilla (yet proven) tactics will put you at the top of the heap in short order.


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participate, thats an important indicator that online shoppers have EXACTLY whatYOUR business wants and needs DISPOSABLE INCOME.

And when an economy continues south and more people are struggling whostruggles the LEAST?

You bet, the higher income rate those online customers have makes them moreresistant to any downturn in the economy.

Dont believe me? How about the recently released report from gigantic and wellrespected research Juggernaut Forrester Research:

"E-Commerce (translated as online new customers ) is projected to cont inueits double-digit , year over year growth rate through 2011 and beyond."

What are the ACTUAL numbers there? How much are consumers REALLY projectedto spend online in the near future?

2009: $235 Billion 2011: $297 Billion2010: $267 Billion 2012: $334 Billion

Add that up and I say.... Recession? What Recession?

The FACT is: if you want to dramatically increase the number of new, returning andcustomers along with the size of your bank account, there's a LOT of cash about to bepoured into the DRASTICALLY underserviced, underdeveloped, online marketplace foyour business.

Platinum Marketing Advantage # 2 - Increased Customer Retention:Are youabsolutely positive that your previous customers will think of your business when theirfriends, family and co-workers ask for their recommendation? Every day, yourcustomers are being bombarded with radio, TV, newspaper, and mail advertisementsthat trying to lure them into your competitors shops. In fact, it seems as though your

competition is paying more attention to your customers than you are.

What's even worse is that studies done by large direct marketing organizations likeDirect Marketing News, have found that for every month you DON'T make ameaningful contact with your customers and prospects... there is a 10% reduction oftheir psychological relationship with you!

So if you're ignoring your current & previous customers and you have any aggressivecompetition in your area then you are in BIG TROUBLE! The only way to ensure

repeat business, customer loyalty and referrals is to NURTURE the relationship youhave with all of your prospects and customers.


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Our Direct Response Newsletter is filled with many interesting articles that yourcustomers will look forward to reading every single month. These are NOT yourtypical articles about your business. While these may be of interest to you, they willbore most every customer to tears and never get read. This type of marketing is usedto ensure your customers will stop by, pick up the phone and refer people to your

business.

Exclusively Dominate Your Local Market: If you want to be part of somethingunbelievable... something totally UNHEARD of in the your Industry then I have anexclusive opportunity for you (if you qualify and are fast) to possess a completelyDONE-FOR-YOU, no work, no training, no effort, no time, 100% hands offPlatinum Marketing System.

Because of the competitive nature of this program, we will only accept ONE DEALERPER AREA! So if you are interested, you must act fast! Once the slot in your area istaken per niche site, no matter how much you beg or who you know you just wontbe able to get in.

A System we are EXCLUSIVELY making available to just one business niche perarea. NO COMPETITOR in your area will have access to these covert marketingstrategies; youll have our company executing these just FOR YOUR BUSINESS.

Here are just a few of the benefits our Platinum Marketing Package provides:

Place your entire marketing campaign on 100% auto-pilot.

Create Raving Fans with Automatic Follow-up and extend your market reach.

Improve your company's competitive edge and advertising Return OnInvestment.

Increase your customer's retention, repeat business and customer loyalty.

Utilize a streamline processes and shorten the sales cycle.

Marketing costs that are only a fraction of traditional advertising media.

Increase phone calls and walk-in traffic.

Collect a customer base to grow profits and market to in the future.

Escape price competition, "cheapest price battles" and attract better customers

Lock in greater market share that your competitors cannot touch.


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But We Dont Stop There Just Look At These FREE GIANT GIFTS!

Bonus # 1:Marketing Plan Blueprint For Your Dealership: Value = $500Do you have Extra Cash to throw down for a professionally laid out marketing plan?No need to as we have two different plans included as a BONUS. This outlines

everything you need to do to separate and propel yourself ahead of your competition.1 Blueprint with questions 1 Sample PlanValued at $600!

Bonus #2:220 Highest Converting Headline Words & Phrases:Value = $300This report is jammed pack full with over 220 of the Best Headline Phrases to use onall of your marketing Be it for the Newspaper, Radio, Internet or Television orYellow Pages. You also are given over 250 of the Highest Emotional ResponseWords to combine with your Highest Converting Headline Phrases. Used together toformulate your advertising this report will have more people emailing, calling &

walking into your Dealership. If we were to put a value on this this could be valuedat anywhere between a few hundred to many thousands depending on how often youutilize this power-packed report! Valued at $300!

Bonus # 3:8 Ways To Dramaticall y Increase Your Referrals:Value = $97

Attention Car Dealers! You have a service-based business and referrals are a criticalpart of your sales volume. Most people who are looking to make a purchase aregoing to want to know about the value they friends received at YOUR DEALERSHIP.When a happy customer refers a prospective customer to you; you have instantcredibility. Simple ideas to transform your business.A Value of 97!

Bonus # 4:Report How Did Joe Girard Sell 6 Every Day?: Value = $97The Guinness Book of World Records listed Joe Girard as the "World's Greatest

Retail Salesman" for 12 consecutive years. Joe was born during the depression.

What did he do to accomplish this astonishing feat? Everything you need to know is

in this report. A $67 Value!

Bonus #5:Territory Exclusive! Only 1 Dealership Per Area: Priceless!!!Imagine being the only one in your area with this type of ammunition. Just think howeasy it will be for YOU to get the new leads instead of your competitors.

Again, youll be the ONLY dealership in your area with us behind the sceneselevating you to the top of the pack!

Im here to tell you that investing in our Platinum Making Formula = Cashis notonly the smartest thing you can do for the marketing of your Dealership you willNOT get a better ROI in any other investment option that you are considering!

To me, its a no-brainer! And we havent even considered the LONG TERMaffect on the wealth of your Dealership, becauseTHIS DOES NOT INCLUDE UPSELLS REFERRALS & REPEATS YOULL GET AS WELL


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THIS DOES NOT INCLUDE UPSELLS REFERRALS & REPEATS YOU LL GET AS WELL


To Be The ONLY Dealer In Your Area To: Utilize our InternetMarketing Formula & Follow Up System To Increase Your

Customers Only 1 Dealership Per Area Accepted

This is just so all of the marketing systems continue to work like crazy. Once alocation is taken by a selected dealership, no other dealership in that area can get onthis Platinum Marketing Strategy. So, its truly on a first come first serve basis.

So, if you want to insure no other competitor snags your postal code away fromyou, and you want to be one of the LEADERS IN YOUR FIELD, I highly suggest youdo whatever is necessary to contact us right away.

Most other so-called Marketing Companies are teaching old-school, out-of-datestrategies that will have their clients lost in the dust as you are passing them by. They

are driving into a new world of marketing with square wheels while you will bespeeding by them in a Porsche.

THERE IS NO COMPARISON!

You are investing a little to reap the rewards of the marketing system! And quitepossibly more importantly youll have permanently been boxed out your competition!

Here are 4 things you need to think about to understand why you should

consider this:

1) The new sales from this marketing will pay for everything and give you high ROI2) You don't want a competitor in your area to get their hands on this system.3) If you don't do it, what's going to change your business?4) You are trading a small investment of money to take a leap in Knowledge, Tools,

Experience and People. Simply put, you are paying for SPEED.

You definitely dont want to get left out of this,

Sincerely,

Pat Seymour IINorth America New Business Executive

Auto Marketing Profits www.automarketingprofits.comOffice: 818-533-1728Fax: 866-927-0437

P S You KNOW youre losing money and profits by not DOMINATING YOUR
http://www.automarketingprofits.com/http://www.automarketingprofits.com/http://www.automarketingprofits.com/


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P S You KNOW you re losing money and profits by not DOMINATING YOUR


Here is what is included per marketing package: Market Value

Web 2.0 Backlinking $ 3,700Social Bookmarking to OVER 600 WEBSITES $ 3,500Ongoing Link Building $ 6,8006 Articles Written and Submission to over 600 Websites $ 4,800Forum Link Building $ 2,700

Customer / Referral Marketing with Newsletters $ 7,000 +2 Press Releases Written / Submitted To The Top 25 Press Websites $ 6,800RSS Feeds $ 3,500Video Marketing $ 3,600Youtube, Twitter, Facebook Marketing $12,000Total Value: $ 54,400 per yearBonuses $ 1,000 +

Territory Exclusive! Only 1 Dealership Per Area Priceless!!TOTAL VALUE WITH BONUSES $55,600 PER YEAR!!!

Platinum Marketing:Dealership Website / Customer Referrals / Social Media - Value + $4,000 per mon

E-Z Monthly Payments of Just $1,997 / month

Gold Marketing: Dealership Website / Social Media- Value + $3200 per month!

E-Z Monthly Payments of Just $1,249 / month- D i s coun t o f 1750 / mon

Silver Marketing: Dealership Website / Social Media- Value + $1899 per month!

E-Z Monthly Payments of Just $749 / month- D i s coun t o f 1150 / m on th

Name: ________________________________ Dealership: _____________________________

Address: ______________________________________ Phone:(_____) _______________________

City: _________________________ State:_________ Zip Code:___________________

METHOD OF PAYMENT:

Credit Card:

VISA

MASTERCARD

AMEX

Card # ___________________________ Expiration Date_______ 3 Digit Code (on back)________

Signature:_______________________________________________ Date:______________________

Marketing Formula


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Your

Dealershiip


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What's Next?

Call me for a free talk about your Dealership. We'll askyou some basic questions about your dealership and

provide you with answers on how to increase business

and how everything works.

If you are looking to proceed, AMP Solutions will

provide you with your best possible options.

This is a FREE, no obligation consultation.

We will provide expert advice on how to get the best

out of your current efforts as well as our guarantees

and ongoing support of our clients.

Find out how you could benefit

from your website and online

marketing today.

Contact us now for further

information.

Call 1-818-533-1728

www.automarketingprofits.com

[email protected]
http://www.profitmybusiness.com/http://www.profitmybusiness.com/


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What's Next?












marketing today.


information.

Call 1-866-927-0437 ext. 3


[email protected]


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What's Next?












marketing today.


information.

Call 1-347-427-4619


[email protected]

Documents

Car Dealership Marketing & Advertising