Career Clinic

Paul Wilson

for

CIMA, 16 March ‘10

Who?

• Catalyst – www.pluscatalyst.co.uk

• Paul Wilson – paul.wilson@pluscatalyst.co.uk

• Team

• Founder North East Accountancy Awards – www.accountancyawards.co.uk

What?

• How do you sell yourself and how can you improve?

• A practical, interactive session to help you refine or refresh your approach to job hunting, focussing on CV writing and interview techniques, with hints and tips that can be applied in any situation. Bring your CV and interview hat for valuable constructive feedback.

1. What is selling?

• Opportunity/need

• Communication

• Agreement

• Transfer goods/services for £, p

1. Opportunity/Need - You

Job

Ind

us

try

similar

similar

different

different

Match –

Progression

Skills – Sideways

Knowledge –

Sideways

Entry Level –Retrain

1. Opportunity/Need - Employer

• Sales funnel • Volume– Advertisements

• Press (prof., local, national)

• Web – ads, social media– Agencies– Business directories– Editorial– WOM– Events

• Quality• Follow up communication

– type/freq.• RecordsJob

1. Demand

• Co.s looking at any given time

Mean

5000

Com

pani

es

CV Writing

• CV Smiles doc

NAME: George E Markem ADDRESS: 33 West Jemond Place Newcastle upon Tyne NE1 6AH TEL: 07985 576 454 EMAIL: gmarken@hotmail.com PROFESSIONAL QUAL: ACA (2001 – first time passes) ACADEMIC QUAL: University of Warwick, 1998

Bsc (Hons) Chemistry (2:1) EXECUTIVE SUMMARY An experienced Financial Controller who post qualification has worked in the Service and Manufacturing sectors. Having worked in my current role for four years, I am eager for my next role to challenge and stretch me. WORK EXPERIENCE Current Employer: ABC PLC Position: Group Financial Controller Employment Dates: September 2005 – Present Salary / Benefits: £50,000 + Bonus (10%) + £5k Car Allowance + Pension ABC PLC are a multi divisional service provider with turnover of £150 million. DUTIES & RESPONSIBILITIES Managerial responsibilities – how many direct & indirect reports / which business area’s?? Accountabilities – Deadlines / Budgets (£) / Point of contact (External & Internal) / other business area’s / Integrity of financial information. Who do you report too – EG – Reporting into the Group FD, I am an integral member of the senior management team responsible for leadership and delivering the organisations strategy. ACHIEVEMENTS Led the integration of a new start up division into the Group. Implemented SAP system upgrade across the Group. Negotiated standard supplier terms of payment. This led to £500k cost saving in duplication and also interest gained at bank. Previous Employer: XYZ Manufacturer Position: Divisional Financial Controller Employment Dates: September 2001 – August 2005 XYZ are a multi site manufacturer of widgets. Head office and main manufacturing unit based in Newcastle. I initially joined XYZ as Management Accountant and was promoted to the Divisional Financial Controller position in January 2003. January 2003 – August 2005 – Divisional Financial Controller

2. The Interview

2. The Interview

• An opportunity for an interviewee to ensure the potential employer feels that they are the best person that they can work with in a given role

Opportunity

• Need – they want you!

• Grasp it!

• Think opportunity (vs problem)– Positive perspective

• You’re the best person to tell them about you

What is the employer looking for?

• Attitude, Skills and Knowledge

• About you – beliefs/values – shared?– “How did/do you feel about? Why….”

• Competencies – technical, personal and social

• Your experiences – best messages

• Recent and relevant

Personal and Social Competencies

• Demonstrate to the max

• Balance– Video

• Commitment• Self control “Oh tell him”

• List/attach/handout – words to use

Acrobat Document

Feeling

• Feeling/emotion/senses• Messages – communication• Behaviour• Why did you move?

• Body language/doing 55%• How it’s communicated 38%• What’s communicated (verbal) 7%

Body language

• Positive

• Powerful

• First walk into a room– 30/7

• Move!

• “Gut feel”

• HSBC/Army ads.

How you communicate

• Listening

• Voice - pace, tone, inflection, accent, volume/projection, pitch– Enthusiasm, drive, integrity, control, initiative,

adaptability

• Pen = question?

How you communicate

• Tree diagram– Balance sheet– Newspaper –

headline/byline

• Prioritise• Added value

– Response -vs- context (ie not too long!)

14 19

£

B&V

What you communicate

• Human nature – positive/positive

• 5 of 6

• Common negatives (egs)– Language – problem vs challenge

• Turned around (opp./need)

• Fine tuning vs wholesale change

• Self–awareness - consciousness

Work

• Work is about doing, a process, adding value

• Service, industry/manufacturing, public

• Measurable – currency, £ p

• Substantiate “who you are” and “what you do”• Reflect what like to work with

– Lots to give/say = lot’s to give/do?

• Present best information• Consistency

• Competition

Assurance (Person “Audit”)

CV Agent InterviewInterview AssessmentTest

Decision

Summary• Strive for positive in every

element• Coincidence we are talking

about adding value being and relationship with positive language, positive verbal and non-verbal communicative traits?

• Think opportunity• Practice=perfect. All elements

of what you do/life• Bite size elements, big goals –

long term view• Be yourself - your best self

Finance Director– http://www.pluscatalyst.co.uk/

search/?job=10053 • Factory/Management

Accountant– http://www.pluscatalyst.co.uk/

search/?job=10115 • Commercial/Business Planner

– http://www.pluscatalyst.co.uk/search/?job=10096

• Audit Executive– http://www.pluscatalyst.co.uk/

search/?job=10107 • Tax Assistant (P/T)

– http://www.pluscatalyst.co.uk/search/?job=10105

Reading

• Body language

• Public relations theory

• Communication theory

• Jon Livingston Seagull, Goleman

• NLP

• Web eg. http://www.wikijob.co.uk/wiki/competency-based-interview