Embed Size (px)
Citation preview
MAY _ Surface Salon Game Plan.
Caring For Curls 1. NEW ‘Curl Masque’
2. Caring Curls In-Salon PromotionFREE BACK BAR 32oz Shampoo, 32oz Conditioner, 16 oz NEW Masque
WHY SURFACE CURLS - 75% Of Salon Guests Have Curl Or Texture
- 97% Want Specific Curl Products
- Control & Condition ALL SUMMER
- Surface Curls ‘An Affordable Luxury’
Color Your Spring ‘PURE’
Mother’s Day & Father’s Day
EDUCATION ‘North America’
Slides #2 - #5
Slides #10 - #11
Slides #6 - #9
Slides #10 - #11
‘NEW’ CURLS MASQUE
6oz & 16oz Launch Promotion ‘FREE Back Bar’ BUY FOUR 6oz GET 16 oz FREE
HOW TO USE:1. At Home Intensive Curl Care:
Massage Into Damp Hair, Leave 60 Seconds & Rinse*.
2. In-Salon Maximum Treatment ‘CURL BAKE’: 1. Shampoo With Curls. Rinse And Towel Blot. Do Not Detangle.2. Apply CURLS MASQUE Liberally From Ends Up And Massage In. Dry Into Hair With Hot Dryer And Rinse*.
* After Rinsing Massage A Lesser Amount Into Damp Hair And Leave-in.
PRESENT TO YOUR GUESTS:1. SMELL - AMAZING Certified Organic Cocao Butter
- Moisturizes and Reduces Frizz
2. SHOW - Rich Smooth Feel- Glycoproteins Bind Frizz For Shine
HOW ‘CURLS MASQUE’ WORKS1. Babassu Oil Drives Moisture & Cocao Butter Vitamin K Of Into Hair
2. Moringa Renews & Protects The Internal Structure Of Curls With:
30+ Antioxidants
10 vitamins
18 minerals
8 Essential Amino Acids
10 Non-Essential Amino Acids
Intensive Moisture Masque & Renewal For Curls In-Salon Treatment ‘Curl Moisture Bake’. Lasts Up To 3 Weeks!
At Home Intensive Curl Care. Reduce Frizz, Shine, Protect
WHAT:
WHY: Tremendous Guest ‘Need’. Instant ‘Control & Condition’ All Summer
HOW: 1. Use ‘CURLS MASQUE’ On All Curl & Texture Guests.
2. They Will LOVE The Aroma & Let Them Touch It.
3. EDUCATE YOUR GUEST:
SMELL: Is Certified Organic Cocao Butter Which Moisturizes and Reduces Frizz
TOUCH: Rich Smooth Feel is the Glycoproteins Which Bind Frizz For Shine & Locks In Moisture
SURFACE CURLS ‘SALON’ PROMO Ask Your Surface Distributor
Surface Curls ‘An Affordable Luxury’
FREE BACK BAR32oz Shampoo, 32oz Conditioner, 16 oz NEW Masque
15 ‘CURLS’ Retail Products
Salon Projection to Sell One ‘Promo’ Per Stylist
‘Your Personal CURLS Experience’ Featuring One of Each ‘Curls’ Product
75% Of Salon Guests Have Curl Or Texture
97% Want Specific Curl Products
Control & Condition ALL SUMMER
Surface Curls ‘An Affordable Luxury’
SURFACE CURLS ‘INDIE’ One of Each Ask Your Surface Distributor SAVE 18%
STRAIGHT HAIRStructural Bonds Are
‘Horizontal’‘No Stress’ ‘Good Shine’
Stress PointMoisture Loss
Frizz, Dull
CURLY HAIRStructural Bonds Are Stretched
‘Diagonally’Resulting In ‘Frizz & Damage’
BOND
Surface CurlsStructural Bonds Are ‘Strengthened’Cuticle Bound to Cortex When Styled
‘Curly or Straightened’
Strengthen Structural Bonds
Moisture
Flexible Strength Glycoproteins Bond Cuticle To CortexTourmaline Locks It In
MORINGAAnti-Oxidant ‘Clarity & Shine’
FREE Balayage Wand and TWO 00- BASSU Clear Shine
With Purchase Of:1 - 450G tub of Pure Blonde Lightener1 - 32oz 7vol ECA1 - 32oz 20vol ECA1 - 32oz 30vol ECA 6 - Mix and Match Hy-Demi Gel Colors:
Color Your Spring ‘PURE’Ask Your Surface Distributor
00 Bassu Shine
9NB Butter
9G Honey
9V Lavender
9C Copper (Available June 1st )
PURE COLOR ‘Superior Color From Nature’HOW IT WORKS: 1. Certified Organic Babassu Oil
Delivers Color Deeper
2. Certified Organic AmaranthRebuilds Bonds & Color Protects
3. ECA – Pectinase Realigns Hair FiberMaximum Color Optics & Shine
PURE COLOR HY-DEMI GEL COLORClean, Perfect Application
Anne Heche _ Alicia Silverstone _ Sandra OhBack Stage of The Movie ‘Catfight’
Hollywood Going ‘PURE’
IN-SALON: ‘Color Clarity Shine Treatment’ Creates Beautiful ‘PURE’ Color Reflection & Shine By Realigning Hair Fiber and Eliminating Free Radicals
Before After
How It WorksClears Free Radicals Re-Aligns Hair Fiber
Providing for Maximum Reflection Of Natural And Deposited Color
7 VOL Enzyme Cream Activator
00 Bassu Shine HY-Demi Gel Color
Equal PartsApply to Damp Hair Process 20 minutesRoom temperature
Pectinase EnzymesMoringa, & Color Vita Complex. Clears FREE Radicals.
Aligns Fibers
3. Pectinase Enzymes, Moringa, & Color Vita Complex. Re-Align Hair Fiber & Clear FREE Radicals.
Ultimate in Healthy Hair
Crystalline Shine
Rich Pure Color
Surface Pure Blonde & Hy-Demi Gel Color
2. Certified Organic Amaranth Rebuilds Bonds, Attaches Color To Hair & Protects
Bonds RepairedDuring Oxidization
1. Certified Organic Babassu Oil Soothes and Carries Color Deep Into Hair
HOW PURE COLOR™ WORKS
MOTHER’S DAY FEATURE
AWAKEN MASQUE Scalp Facial ‘In Salon Treatment’ Use After Color To Rejuvenate The Scalp
SWIRL Mist Into Hair Before Updos Create ‘Beach Texture’
SURFACE MEN FOR FATHER’S DAY Buy One Get One 50% Off Shampoo Body Face Wash. Tone & Exfoliate.
SURFACE EDUCATIONIN STORE CLASSES & GREAT GATHERINGS!
West/Midwest:
May 2nd Surface Hands In! Freedom Balayage – Oregon City, ORMay 2nd Surface Hands In! Freedom Balayage – Tacoma, WAMay 2nd Surface Hands In! Freedom Balayage – Fort Collins, COMay 2nd Surface Hands In! Freedom Balayage – Colorado Springs, COMay 4th Pure Blonde VIP event- New Hope, MNMay 9th Pure Blonde Preview Event – Vancouver, WAMay 9th Pure Blonde Preview Event – Seattle, WAMay 9th Pure Blonde Mokena, IlMay 9th Pure Blonde VIP event- Cleveland, OHMay 9th Pure Blonde VIP event- Des Moines, IAMay 9th Surface Hands In! Freedom Balayage – Grand Junction, COMay 11th Day Maker MN, MNMay 16th Business and Balayage- Young America, MNMay 16th Business and Balayage Mansfield, OHMay 16th Curls Cutting/ Smooth & Healthy Overland Park, KSMay 16th Surface Hands In! Freedom Balayage – Pueblo, COMay 17th Business and Balayage Dayton, OH May 25th Pure Blonde Elko, Nevada May 26th Pure Blonde Elko, Nevada
South/South East:
May 23rd Pensacola, FL
For Information On These Events Please Contact [email protected]
PURE FREEDOM ‘SHOW TIME’! May 1 & 2 Oakbrook, Il May 15th Burbank, CA May 23rd Denver, CO
THE FREEDOM EXPERIENCE! May 16th Tysons Corner, VA May 23rd Eu Claire, WI
‘FREEDOM’ NEW BEGINNINGS April 24th 25th Perrysburg, OH April 24th 25th Kansas City, MO June 12th 13th Verona, NY May 29th 30th Saskatoon, Canada Aug 14th 15th Orlando, FL Sept 18th 19th Chicago, IL Sept 18th 19th Rapid City SD Oct 10th 11th Baltimore, MD Oct 16th 17th New Jersey TBC Nov 13th 14th Las Vegas, NV
