CARLA MANCINI

Fall 2012

Mariette SeimetzAdriana SolisBritney Hall

Garment Analysis

Garment Scenario•Women’s casual pants•Store Type: Upscale department store•Division: Women’s•Department: Casual Bottoms•Fabric Content: 100% Wool Tweed•Price Line: Bridge•Price Range: $80-$120

Strengths• It is a versatile garment (can be worn with many different tops in different scenarios.•It is considered a classic or staple piece•High-waist design flatters the wearer’s figure

Weaknesses•Poor seller in Fall 2011•Only comes in one color•The flared pant leg is unflattering•Fabric is too heavy and limits the pants to be worn only in one season

Target Market Profile•Target Market:• Middle-class career woman between the age of 35 and

45•Demographics:• 34-45 years old• Generation X• College educated• Independent woman (possibly single mom or divorced)• Income between $60,000 and $75,000• Children in high school

•Psychographics• Transitioning between the “sexy” and “conservative”

phases• Increased leisure time• Values structure and organization• Friends and family are important• Has time to date and spend time with friends• Price conscious yet willing to invest in good quality

goods

Other Stores She Might Shop at:•The Limited•New York and Company•Dillard’s•Nordstrom

Season Analysis: Fall 2012Trends:• The integration of logical

proportion and modern angular features are dominant in the Fall 2012 season.

Silhouette:• Fall 2012 includes

minimal flare, the “relaxed leg,” and an overall form-fitting, and body- conscious silhouette.

Color Palette:• The major colors of Fall

2012 include deep reds, plums, golds, and khakis. These colors create earthy, skin-tone shades combined with bold colors.

CARLA MANCINIFall 2012

CARLA MANCINI: FALL 2012 apparel line