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Case study demonstrating unique method of generating cold-call leads from web analytics.
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CASE STUDY: CONVERTING WEBSITE ANALYTICS TO TRANSACTIONS
ANALYTICS REVIEW:
The server for this company was named for the company
- a common practice. A regular review of analytics reports indicated both the
server name (company name) and the search term
used to find our website.
INITIAL WEBSITE VISIT AS SEEN ON GOOGLE ANALYTICS KEYWORD REPORT:
NOTIFICATION:
This information was sent to a sales professional for
possible follow-up.
FOLLOW-UP:
Sales professional researched company to
determine most likely decision-maker and
contacted him via email.
RESPONSE:
Prospect replied to the broker’s email and arranged to discuss
his requirement.
RESULT:• RepresentedbyCBREinrelocationtoClassAofficespace• Represented by CBRE in multiple expansions, including a current negotiation• Approximately $40,000 gross commissions generated to-date
For more information, contact James McCarthy at (760) 609-4653 or email [email protected]
