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The challenge To create excitement around applying for Cornwall College and increase the number of student applications through inviting students to an open day. A main priority was to balance the need for important key information about what the College has to offer without looking text heavy and ‘boring’. The solution GSD® devised a lively, colourful interloopmailer® to engage the young target audience to ‘twist and turn’ and find out more. Exciting as well as informative, the mailer invites students to an open day to see Cornwall College for themselves. With only one side visible at any one time, the interloopmailer® puts across all key points without ‘information overload’. The result This is an innovative example of education marketing that works well for both the College and its target audience – increasing the volume of visitors attending the open day and generating a healthy number of applications. The applause “We really wanted to achieve ‘stand out’ for the College with this campaign – using something different to engage our target audience and get more people talking about Cornwall College opportunities. So we were delighted that GSD could deliver just what we’d intended. The support we received from their technical team was every bit as good as the creative.” Mark Mathews, Design & Print Manager, Cornwall College Group Client: Cornwall College Sector: Education Description: Direct marketing for applications and open day Case Study Cornwall College interloopmailer®

Case Study Cornwall College Case Study...Case Study Cornwall College Client: Cornwall College Sector: Education Description: interloopmailer® to increase applications to Cornwall

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Page 1: Case Study Cornwall College Case Study...Case Study Cornwall College Client: Cornwall College Sector: Education Description: interloopmailer® to increase applications to Cornwall

The challenge To create excitement around applying for Cornwall College and increase the number of student applications through inviting students to an open day. A main priority was to balance the need for important key information about what the College has to offer without looking text heavy and ‘boring’.

The solutionGSD® devised a lively, colourful interloopmailer® to engage the young target audience to ‘twist and turn’ and find out more. Exciting as well as informative, the mailer invites students to an open day to see Cornwall College for themselves. With only one side visible at any one time, the interloopmailer® puts across all key points without ‘information overload’.

The resultThis is an innovative example of education marketing that works well for both the College and its target audience – increasing the volume of visitors attending the open day and generating a healthy number of applications.

The applause“We really wanted to achieve ‘stand out’ for the College with this campaign – using something different to engage our target audience and get more people talking about Cornwall College opportunities. So we were delighted that GSD could deliver just what we’d intended. The support we received from their technical team was every bit as good as the creative.” Mark Mathews, Design & Print Manager, Cornwall College Group

Client: Cornwall CollegeSector: EducationDescription: Direct marketing for applications and open day

Case Study

Cornwall College interloopmailer®

Case StudyCornwall College

Client: Cornwall CollegeSector: EducationDescription: interloopmailer® to increase applications to Cornwall College

The challenge To create a mailer which will create excitement around Cornwall College and increase applications to the college. It also needed to contain a lot of information about the college without looking boring or too text heavy.

The solutionA colourful and lively interloopmailer® engaging the audience into twist and turn it to find out more. Its exciting and informative, inviting students to attend an open day to see Cornwall College for themseleves. A lot of key points were communicated via the interloopmailer® but with only one side visible at anyone time the information is never overwhelming to potential students.

The resultAn innovate piece of marketing that works well for its target audience, increased visitors attending the open day and a healthy number of applications.

The applause“GSD was a real find. We really wanted something different to engage our target audience and get more people talking about Cornwall College. We were also really happy with the support we received from the technical team at GSD ” - NEEDS WRITING

Page 2: Case Study Cornwall College Case Study...Case Study Cornwall College Client: Cornwall College Sector: Education Description: interloopmailer® to increase applications to Cornwall

RAR Top 100 Agency

Global Business Excellence Award for Outstanding New Product 2012

Crème de la Crème Business Award for Outstanding Business Achievement 2011

High Sheriff ’s Innovation Award for Enterprise 2011

UK Action Coach Innovation Award 2011

Gold FE First Award for Best Annual Report 2009

Silver Heist Award for Best FE Prospectus 2009

Silver Heist Award for Best Website 2008

South Cheshire Business of the Year 2004

Runner Up – Cheshire Business of the Year 2004

Investor in People & ISO 9001 accreditations 2002-2009

ISO 14001 Environmental Certification

FEFC Design Award ‘College Charter of the Year’1994

James McNaughton Design Review Awards 2004

Inventors of the interloopmailer® www.interloopmailer.com

Graham Shapiro - Young Businessman of the Year 2007

GSD® are members of The Chartered Society of Designers

Graham Shapiro - Shortlisted for The Director of the Year 2011 -The Institute of Directors

visual communication specialistswww.gsd.net

GSD® - Graham Shapiro Design Ltd § Tudor House § 73 Welsh Row § Nantwich § Cheshire § CW5 5EW t: +44 (0)1270 625130 § w: www.gsd.net