Case study on statistics for film audience trends and behaviour

8/2/2019 Case study on statistics for film audience trends and behaviour

http://slidepdf.com/reader/full/case-study-on-statistics-for-film-audience-trends-and-behaviour 1/4

Find a case study on statistics for audience trends and behaviour (stories and statistics). For

example, falls in a particular genre, new technology, etc.

Film viewings and cinema frequency by age

Over half the nation is watching six or more films

in 3 months and over one in ten watch more

than 25 films in 3 months, which is around two

films a week. Film consumption is slightly lower

among the over 55s, but still over two in five are

watching six or more films in 3 months.

1 in 2 people say they are regular attendees,

going to the cinema at least every few months.

Attendance peaks among the under 35’s and

tends to trail with age. But even among the over

55’s attendance is still high; nearly 3 in 10 of the

over 55’s surveyed say they go to the cinema at

least every few months.

Ways in which we watch film

This pie chart shows how people watched the

last 10 films they saw. It assesses the share of

volume by platform/channel. TV, in its various

forms, accounts for a large share of volume, asdoes DVD. Blu-ray is undoubtedly growing but

as of now represents a relatively low share.

Online/digital accounts for a sizeable chunk of

volume, but much of it is piracy. The volume

shares shown above represent the total

national market. As you can see, cinema

viewing is fairly low, compared to television

which makes up more than 50% and online.



“American Beauty was an

inspiring film. It made me look

at things differently...how we

all have our own private issues

to deal with.” Female

“I wouldn’t watch a

film like Love Actually. I

can’t relate to it.”

Male 34.

Why we watch film

Here is an overview of people’s basic

relationship with film. We see that film has the

power to make people’s lives more pleasurable

and they are an outlet for escapism from the

daily grind. This is true for all demographics and

it never leaves us as we get older.

Film is a shared experience for many, especially

so for people in their late 30s as family matters

become more important. It is so important that

over 2 in 5 of the general public state

themselves to be passionate about film.

Passion is higher among the under 45s, where a

majority of people say they are passionate

about film and while it trails off for the over 45s, still a substantial minority say they are passionate

about film. Despite all the competing pressures on peoples time and spend, film is

seen to be a vital part of our lives.

7 in 10 say film conveys powerful emotions and are

inspirational.

UK storylines have increasingly become negative and

depressing. The classic stories of struggle and heroic

endeavour are enjoyed however some feel thatthere could be more positive outcomes featuring the lower

classes.

The middle classes are featured much more on television than film,

and the few films featuring middle classes that were recollected

were often felt to be unappealing , for example Roger Michell‟s

„Notting Hill‟.

Genre



The top genres preferred tend to be Comedy, Adventure, Drama and Science Fiction. However, the

favourite types of genres tend to differ greatly depending on the diversity of the person. For

example, Asian’s, Black’s and Eastern European’s.

Bollywood is the second least preferred genre in the UK, Eastern European’s and Black

African/Caribbean’s, however it is the 7th

favourite amongst Asian’s. Likewise, Nollywood is the least

favourite amongst these groups apart from Black African/Caribbean’s. Romance is a favourite

amongst all three groups. Likewise, Comedy and adventure are the top 2 favourites across each

group, and third favourite in Black African/Caribbean.

Technologies



Pay-per-view on home televisions has continued to rise and is becoming popular because of its quick

and easy access. Similarly there is a rise in the number of households with multiple-channel

televisions. Video-on-demand is also increasing. These graphs only go up to 2005. However since

then there have been many more technologies available for watching films which contributes to the

behaviours of audiences. For example, there are more opportunities to watch films at home, using

services such as Netflix and YouTube. There is also portable technology to watch film’s on-the-go,

such as iPad’s and iPod’s. Since the arrival of the internet in the 90’s there are thousands of websites

where you can watch films for free illegally. However, piracy is being combated with companies

uploading high quality versions of the film which you can stream for a price. Piracy is tempting

though, as the cinema ticket prices keep rising. Technologies in the film industry are advancing, to

try and attain audience’s attention and to keep the cinema’s alive. For example, the introduction of

3D technology is always a hit in the cinemas, along with animated films and CGI and special effects.

Source: http://industry.bfi.org.uk/audiences data as of April 2011.

http://industry.bfi.org.uk/audiences




Documents

Case study on statistics for film audience trends and behaviour