CASE STUDY

THE LUCKY CHARM OF STEVE SANGER

WE ARE !

FAROOQ

ZAHID

AFTAB

INTRODUCTION

&

TOP PRODUCTS

PROBLEM STATEMENT

TO APPRISE THE CLASS ABOUT :-

• Successful Strategies of Steve Sanger as a

Good Manger

&

• His Winning Approach Towards Management Functions

WHO IS STEVE SANGER ?

• BORN: APRIL 10, 1946, IN CINCINNATI

• EDUCATION: DEPAUW UNIVERSITY( BA) UNIVERSITY OF MICHIGAN(MBA)

• PRESIDENT OF STUDENT UNION DEPAW UNIVERSITY

• JOINED P & G

• WELL KNOWN FOR HIS COMPETITIVE SPIRIT & MARKET ACUMEN

• JOINED GENERAL MILLS (BRAND MANAGER) • CHAIRMAN & CEO GENERAL MILLS

• TODAY LEADING WELL FARGO & CO

“IF YOU ARE NOT FAILING YOU ARE NOT DOING ENOUGH”

(STEVE SANGER)

OUR LEARNING SO FAR !

MANAGEMENT FUNCTIONS

ManagementManagementFunctionsFunctions

ManagementManagementFunctionsFunctions

PlanningPlanningPlanningPlanning OrganizingOrganizingOrganizingOrganizing

LeadingLeadingLeadingLeadingControllingControllingControllingControlling

MANAGEMENT PROCESSMANAGEMENT PROCESS

ORGANIZATIONALGOALS

Planning

Leading

Con

trol

ling

Org

aniz

ing

HUMAN RESOURCES

INFORMATION RESOURCES

PHYSICAL RESOURC

ES

FINANCIAL

RESOURCES

STEVE SANGER @S AN ABLE MANAGER

QUALITIES• ACTIVE & LIVELY STUDENT

• STRONG & EFFECTIVE DECISION MAKING SKILLS

• VISIONARY & GRAND MARKET PLANNER

• INNOVATIVE IN MARKETING IDEAS

• BOLD MARKETER

• BUSSINESS TREND SETTER

• HIGHLY ENERGETIC & HAVING GREAT MARKET

ACUMEN

QUALITIES

• EXTREMELY CREATIVE & LOOKING FOR

FINESSING

• HAVING INTERSETING IDEAS ABOUT NEW

PRODUCTS

• REFINED MANAGEMENT SKILLS

(Suit, Dining, Music, Half Day)

• CAPABLE, MATURE & CONFIDENT

• CAPACITY BUILDER (Pit Shop)

• ENCOURAGING TEAM LEADER (chance)

• SELF EXAMPLE SETTER

STEVE SANGER’S APPROCH TOWARDS MANAGEMENT

FUNCTIONS

PLANNINGIT SAYS AS:-

• HE TOOK CAREER’S MAJOR DECISION OF MERGER WITH

PILLSBURY

• BROUGHT DRASTIC SHIFT IN DEPENDENCY OF GENERAL

MILLS INC FROM CEREALS TO OTHER FOOD ITEMS

• KIDS AS MARKET TARGET BY INNOVATING TUBE YOUGURT

• ONCE HE TOOK OVER GENERAL MILLS , THE SALES JUMPED

TO 6% ANNUALLY COMPRISING OF RETAIL FOOD ITEMS

• DIVERSITY, HYPERCONVENIENCE AND INNOVATION

ORGANISING• BROUGHT NEW CONCEPT OF “ INVENTIVE COST CUTTING

AND RISK DECISION TO RAISE PRICES AND BOOST

ADVERTISING DURING CRISIS PERIOD IN THE MARKET”

• TESTED FAMOUS MAXIM “IF CONSUMERS LIKE

SOMETHING ,GIVE THEM MORE OF IT”

• PURPULE HORSESHOE & BLUE DIAMOND - OTHER

VARIANTS WERE LAUNCHED AFTER 15% BOOST IN SALES OF

LUCKY CHARMS

• IN 1988 HEADED TOWARDS CHEERIOS BY MAKING IT BEST

SELLING BRAND

•

• PROVED TO BE A WELL ROUNDED CEO

• CRITICS SAID ABOUT HIM THAT HE SHOWS LESS INTEREST

IN NUMBERS AND MORE IN INNOVATION

• HIS RISE WAS ATTRIBUTED TO HIS CREATIVITY & KNACK

FOR FINESSING

ORGANISING

LEADING

• REGISTERD HIS NAME AS A BOLD MARKETER

• SURPRISED MAJORITY WHEN YOPLAIT YOGURT OUTCASTED

ITS COMPETETORS WITHIN NO TIME OF MERGER

• LEAD GENERAL MILLS AT TOP WITH 32.2% MARKET

VOLUME IN US WELL AHEAD OF KELLOG CO

(COMPETITIORS)

• PROVED AN EASYGOING PERSON WITH SUCCESS IN MARKET

ONCE WHOLE MARKET WAS MOVING AT SLOW

CONTROLLING

• KNEW THE ART OF PUTTING TRIVIAL DETAILS INTO

GRANDMARKETING PLANS

• KNEW HOW TO BE MORE EFFECTIVE ONCE BEING

EFFICIENT

• CONTROLLED & MANAGED GENERAL MILLS IN

EFFECTIVE MANNER THAT IT GENERATED RECORD

REVNUES IN SHORT PERIOD

• ACCOMPLISHED ALL HIS INTERESTING IDEAS OF

LAUNCHING NEW PRODUCTS

THAT’S @ll !