Casino City’s GAMING BUSINESS DIRECTORY CD · Using Microsoft Query with Microsoft Word Mail ... Paul Mogilevsky was a major ... Casino City’s Gaming Business Directory CD also

Summer 2016 Edition

Casino City’s GAMING BUSINESS DIRECTORY CD Casinos, Card Rooms, Racinos, Horse Tracks, Dog Tracks, Cruise Ships and Property Owners Steven Bloom, Editor

A Casino City Press Publication

GamingDirectory.com CasinoCityPress.com

Copyright © 2016 by Casino City Press. All rights reserved.

Cover photo provided courtesy of Scarlet Pearl Casino Resort, D'Iberville, Mississippi. Published by Casino City Press. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under the terms of the License Agreement. Requests to the Publisher for permission to make copies of any part of this publication not authorized under the terms of the License Agreement should be addressed to: Permissions Department Casino City Press 95 Wells Avenue Newton, Massachusetts 02459 Voice: +1.617. 332.2850 fax: +1.617. 964.2280 e-mail: [email protected] Casino City ® is a registered service mark of Casino City Press. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If expert assistance is required, the services of a competent professional person should be sought. Although every precaution has been taken in the preparation of this book, the publisher and authors assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. The publisher appreciates feedback concerning the contents of this publication. Comments can be sent via e-mail to [email protected] or via fax to +1.617.964.2280. Please be sure to include both the name of the publication and your contact information. The individual editions of Casino City’s Gaming Business Directory contained on this CD are also available as separate print publications under ISSN 1553-6823. The summer 2016 edition is available under ISBN 978-1-60627-111-7, the winter 2016 edition is available under ISBN 978-1-60627-101-8, the summer 2015 edition is available under ISBN 978-1-60627-094-3, the winter 2015 edition is available under ISBN 978-1-60627-086-8, the summer 2014 edition is available under ISBN 978-1-60627-080-6, the winter 2014 edition is available under ISBN 978-1-60627-072-1, the summer 2013 edition is available under ISBN 978-1-60627-066-0, the winter 2012 edition is available under ISBN 978-1-60627-057-8, the summer 2012 edition is available under ISBN ISBN 978-1-60627-053-0, the winter 2012 edition is available under ISBN 978-1-60627-048-6, the summer 2011 edition is available under ISBN 978-1-60627-042-4, the winter 2011 edition is available under ISBN 978-1-60627-036-3, the summer 2010 edition is available under ISBN 978-1-60627-028-8, the winter 2010 edition is available under ISBN 978-1-60627-025-7, the summer 2009 edition is available under ISBN 978-1-60627-015-8, the winter 2009 edition is available under ISBN 978-1-60627-011-7, the summer 2008 edition is available under ISBN 978-1-60627-002-8, the winter 2008 edition is available under ISBN 978-1-931732-94-9, the summer 2007 edition is available under ISBN 978-1-931732-84-1, the winter 2007 edition is available under ISBN 1-931732-74-4, the summer 2006 edition is available under ISBN-1-931732-62-0, the fall 2005 edition is available under ISBN 1-931732-55-8, the winter 2005 edition is available under ISBN-1-931732-37-X, the spring 2004 edition is available under ISBN 1-931732-31-0, and the summer 2003 edition is available under ISBN 1-931732-23-X. ISSN 1553-6831 ISBN 978-1-60627-112-4 Printed in the United States of America First Printing: March 2016 10 9 8 7 6 5 4 3 2 1

Casino City’s Gaming Business Directory CD iii

Contents Contents ......................................................................................................................................... iii

Figures............................................................................................................................................ iv

Tables ............................................................................................................................................. iv

Preface ..............................................................................................................................................v

Introduction ......................................................................................................................................1

CD User Interface ............................................................................................................................2

CD Data Table Names and Descriptions .........................................................................................3

CD Files and Folders .......................................................................................................................4

GamingDirectory.com .....................................................................................................................6

Microsoft Word Mail-Merge ...........................................................................................................7

Using Microsoft Query with Microsoft Word Mail-Merge .............................................................8

Importing Contacts into the ACT! Contact Manager ......................................................................9

Importing Contacts into the GoldMine Business Contact Manager ..............................................12

Importing Contacts into Microsoft Outlook ..................................................................................16

Importing Contacts into WinFax Pro .............................................................................................18

Gaming Property Cross-References ...............................................................................................20

Appendix A: Data Table Column Summary and Row Order ........................................................24

Appendix B: Data Table Column Descriptions .............................................................................26

Appendix C: Telephone Numbers .................................................................................................31

Appendix D: Department Responsibility Categories .....................................................................31

Appendix E: Games .......................................................................................................................32

Appendix F: Short Title Abbreviations..........................................................................................34

Appendix G: Microsoft Word Mail-Merge Template File Specifications .....................................35

License Agreement ........................................................................................................................37

iv Casino City’s Gaming Business Directory CD

Figures Figure 1: Gaming Business Directory CD User Interface Home Page ............................................2

Figure 2: Default GoldMine Import File Profile for ASCII Files ..................................................13

Figure 3 : User Interface Property Cross-Reference Page .............................................................20

Figure 4 : User Interface Size Cross-Reference Page (Gaming Machines) ...................................21

Figure 5 : User Interface Property Type Cross-Reference Page (Racinos) ...................................22

Figure 6 : User Interface Property Profile Page (Bellagio) ............................................................23

Tables Table 1: CD Table Names and Descriptions....................................................................................3

Table 2: CD File and Folder Contents .............................................................................................4

Table 3: Mapping Gaming Business Directory Columns to ACT! Fields .....................................11

Table 4: Mapping Gaming Business Directory Columns to GoldMine Fields ..............................14

Table 5: Mapping Gaming Business Directory Columns to Microsoft Outlook Fields ................17

Table 6: Mapping Gaming Business Directory Columns to Phonebook Fields ............................19

Casino City’s Gaming Business Directory CD v

Preface The new summer 2016 editions of Casino City’s Gaming Business Directory, Casino City’s Gaming Business Directory CD and the GamingDirectory.com online service have all been completely revised. Since publication of the last edition we have reviewed and updated every section of the directory. The result is print and CD editions of the summer 2016 directory that include thousands of changes in gaming industry property and owner contacts. As the volume of information we gather has grown, we have continued to differentiate the print, CD and online versions of our directories. Our GamingDirectory.com online service now provides direct links to well over 10,000 public LinkedIn® profile pages of executive contacts. As with previous editions of Casino City’s Gaming Business Directory, this print edition provides a concise version of the international gaming properties section, with full property and contact details available on Casino City’s Gaming Business Directory CD and through our online subscription service at GamingDirectory.com. We continue to use icons to differentiate Native

American I, under construction t and track �gaming facilities.

The creation of the new summer 2016 editions of Casino City’s Gaming Business Directory, Casino City’s Gaming Business Directory CD and the GamingDirectory.com online service as well as all the underlying databases and processes, was a massive effort involving many disciplines by a team of very dedicated people. We’re proud of the effort put forth by every employee of Casino City Press.

Steve Bloom, Vice President of Engineering, has overall responsibility for the software engineering efforts required to create Casino City’s Gaming Business Directory and CD including database design, data-entry applications and data extract procedures, in addition to managing the design and layout of the book and CD. Andrea Mullaney, Director of Marketing, created the cover artwork for the directory and CD. Tom Yee, Content Manager, leads the directories content team, which was responsible for all data collection and update efforts. Simply stated, the new edition of the directory and CD would not exist without the dedication of the entire content staff. Paul Mogilevsky was a major contributor and primarily responsible for book production. Other content development team members include Abby Messick, Bowman Healey, Carol Heller, Emma Corfman, Matthieu Decker, Michael Zadig and Paul Molyneux. Clare Fitzgerald copy edited the contents of the print and CD versions. Dr. Alan Meister, an economist with Nathan Associates and author of Casino City’s Indian Gaming Industry Report, contributed research on Native American gaming, ensuring this directory includes all Indian gaming facilities. Finally, we’d like to thank you, our customer. It is your words of encouragement and appreciation, your suggestions and your overwhelming acceptance of our products that make this effort both worthwhile and possible.

Michael A. Corfman Sylvia F. Corfman Chief Executive Officer Chief Operating Officer Casino City Press Casino City Press

Casino City’s Gaming Business Directory CD 1

Introduction Casino City’s Gaming Business Directory CD provides in-depth information about the gaming industry worldwide. Gaming properties, property owners and executive contacts are all included. Detailed information on more than 7,000 gaming properties is provided, including comprehensive coverage of casinos, card rooms, racinos, horse tracks, casino cruises and cruise ships in more than 150 countries worldwide, plus dog tracks, jai-alai frontons and off-track betting facilities in North America. More than 930 gaming property owners are identified together with the more than 4,000 properties they collectively own and operate. Nearly 25,000 gaming property and property owner executive contacts are included. Contacts are classified into 40 departments including senior management, casino operations, finance, legal counsel, compliance, internal audit, risk management, public relations, marketing, player development, slots, table games, poker, keno, bingo, sportsbook, racebook, racing operations, mutuels, simulcasting, cage, hotel, retail operations, food, beverage, human resources, security, surveillance, facilities, property design, purchasing, MIS, conventions, special events, entertainment and wardrobe. All this information is provided in both Excel spreadsheets and comma-separated values format files. The information can be used for a variety of purposes, including targeted direct-mail campaigns, fax broadcasts, and importing into software such as GoldMine, ACT!, Microsoft Outlook and WinFax Pro. Sample Microsoft Word mail-merge template files for both letters and mailing labels are included. Casino City’s Gaming Business Directory CD also includes the current and 26 previous editions of the print version of Casino City’s Gaming Business Directory as PDF (Portable Document Format) files. You can view or search these documents on your PC using the Adobe Acrobat Reader.

2 Casino City’s Gaming Business Directory CD

CD User Interface All the information available on Casino City’s Gaming Business Directory CD is accessible through an easy-to-use interface. The interface operates using a standard Web browser, and provides direct single-click access to all features from the CD home page. The layout of the CD user interface home page is shown in Figure 1. Figure 1: Gaming Business Directory CD User Interface Home Page

The CD home page features four major functions:

1. Access all data files provided on the CD and associated documentation. 2. View and search any print edition of Casino City’s Gaming Business Directory on your PC. 3. Use GamingDirectory.com to perform customized searches and download updated data

files. 4. Create mailing labels and letters using templates and Word mail-merge.

Each of these areas links to pages of more detailed information, and additional links are provided to information on importing data, the complete user guide, related products, terms of use and contact information. On a Windows personal computer, the interface is launched automatically when Casino City’s Gaming Business Directory CD is inserted into the CD drive. If you want to use the interface on an Apple or other non-Windows computer, you must open the index.html file located in the CDInterface folder on the CD.


CD Data Table Names and Descriptions The names of the five data tables provided on Casino City’s Gaming Business Directory CD and an overview of the contents of each data table are provided below in Table 1. Appendix A provides a complete listing of the columns included in each data table. Appendix B provides detailed descriptions of the information provided in each column. Each of these tables is provided in both Excel and comma-separated values formats. Information about the specific formats provided and where they are located on Casino City’s Gaming Business Directory CD is included in the CD Files and Folders section of this manual. Table 1: CD Table Names and Descriptions

GamingProperties contains one row for each gaming property included in Casino City’s Gaming Business Directory. Properties covered include casinos, card rooms, racinos, horse tracks, dog tracks, jai-alai frontons, casino cruises and cruise ships. Available information for each property can include: property name; mailing and physical addresses; hours; main, fax, and toll-free telephone numbers; games offered; restaurant, entertainment venue and attraction names; number of gaming machines, table games, poker tables and bingo seats; whether there is a sportsbook and racebook or simulcasting; casino and convention square footage; number of hotel rooms or cabins, restaurants, entertainment venues, parking spaces and employees; website and e-mail addresses; whether or not the property is affiliated with a Native American tribe or First Nation; the type of property; and a principal property contact name and title. The principal property contact provided is typically the general manager.

GamingPropertyContacts contains one row for each gaming property contact. The contacts are classified by department responsibility. Contact name and title are provided, as well as complete information about the property with which the contact is affiliated. A responsibility order is provided based on the contact’s title.

PropertyOwners contains one row for each gaming property owner included in Casino City’s Gaming Business Directory. Available information for each owner can include: owner name; mailing and physical addresses; main, fax, and toll-free telephone numbers; number of gaming properties owned; stock symbol for publicly traded owners; website and e-mail addresses; whether or not the owner is a Native American tribe or First Nation; and a property owner contact name.

PropertyOwnerContacts contains one row for each gaming property owner contact. The contacts are classified by department responsibility. Contact name and title are provided as well as complete information about the property owner with which the contact is affiliated. A responsibility order is provided based on the contact’s title.

PropertyOwnerProperties contains one row for each gaming property owned by a property owner included in Casino City’s Gaming Business Directory. Property owner name is provided as well as complete information about the gaming property with which the owner is affiliated.


CD Files and Folders The information contained on Casino City’s Gaming Business Directory CD is organized into a number of folders. Most of the folders contain a complete set of the data included on the CD in a specific data format. There are also several portable document format (PDF) files contained in the root folder. Table 2 documents the contents of the folders and the files in the root folder. Table 2: CD File and Folder Contents

File or /Folder Name Description

UserGuide.pdf The user documentation for the summer 2016 edition of Casino City’s Gaming Business Directory CD as a portable document format file formatted for duplex printing on 8½-by-11 inch paper.

GBDSummer2016.pdf The summer 2016 print edition of Casino City’s Gaming Business Directory as a portable document format file.

GBDWinter2016.pdf The winter 2016 print edition of Casino City’s Gaming Business Directory as a portable document format file.















File or /Folder Name Description







GBDFall2005.pdf The fall 2005 print edition of Casino City’s Gaming Business Directory as a portable document format file.


GBDSpring2004.pdf The spring 2004 print edition of the Gaming Business Directory as a portable document format file.

GBDSummer2003.pdf The summer 2003 print edition of the Gaming Business Directory as a portable document format file.

GBDFall2002.pdf The fall 2002 print edition of the Gaming Business Directory as a portable document format file.

GBDFall2001.pdf The fall 2001 print edition of the Gaming Business Directory as a portable document format file.

Autorun.inf Configuration file that automatically launches the user interface for Casino City’s Gaming Business Directory CD when it is inserted into the CD drive of a personal computer using Windows.

/CommaSeparatedValues Comma-separated values (also known as CSV and ASCII format) versions of the data tables. The names of the five files in the folder are of the form DataTableName.txt.

/Excel Excel spreadsheet versions of the data tables in Excel 97-2000 (version 8.0 and 9.0) format. The names of the five files in the folder are of the form DataTableName.xls.

/Templates Four sample Word mail-merge templates in Word 2000 (version 9.0) format. Three of the templates are for mailing labels of various sizes and the fourth template is a sample letter. Further information on the contents of the template files can be found in Appendix G.

/CDInterface The files comprising Casino City’s Gaming Business Directory CD user interface.


GamingDirectory.com The gaming industry is very dynamic. Our dedicated research team tracks gaming industry changes and makes daily updates to our databases to reflect those changes. If current information is of value to your business, then access to updates before publication of the next print and CD edition of Casino City’s Gaming Business Directory will be important to you. GamingDirectory.com provides online access to our complete database of gaming properties, gaming property contacts, property owners and property owner contacts. Two levels of access are available:

GamingDirectory.com corporate subscriptions provide full access to our most current information to everyone in an organization during the subscription term.

GamingDirectory.com professional subscriptions provide the same information and services as corporate subscriptions, but usage is restricted to a single designated individual.

With GamingDirectory.com, you can easily produce customized reports based on a large variety of criteria. Gaming properties can be selected by geographic location or by the number of slot machines, table games, poker tables, bingo seats, hotel rooms, restaurants, entertainment venues, employees and more. Executives can be selected by department and by level of responsibility as indicated by their title. You can review the reports online, print them or download the information directly to your personal computer. GamingDirectory.com subscribers also have the option of showing changes in executive contacts over time and requesting e-mail alert notification when changes occur. Alerts can be tailored on an individual basis to specific types of executives at specific types of gaming properties, and each user can control the frequency of alert notification. You can download the comma-separated values versions of the GamingProperties, GamingPropertyContacts, PropertyOwners, and PropertyOwnerContacts tables using GamingDirectory.com. If you have a GamingDirectory.com subscription, the information you download will include all available updates. If your Gaming Business Directory CD was acquired as part of our corporate or professional subscription service, then you are authorized for the corresponding subscription-based access to GamingDirectory.com. If you purchased the CD by itself or as part of a book and CD only package, GamingDirectory.com access is not included. Information on upgrading your level of GamingDirectory.com access is available on the web at CasinoCityPress.com/GBDupgrade. Your user name for the GamingDirectory.com service is your e-mail address. If you do not yet have a password, you can register at the GamingDirectory.com website and select a password of your choice. Once you are authenticated as an authorized user, you will be granted appropriate access using the password you have selected.


Microsoft Word Mail-Merge One common use of Casino City’s Gaming Business Directory CD is the production of mailing labels or letters for executive contacts. Word mail-merge is designed to perform both of these tasks, and you will find sample Word mail-merge template files on the CD that should help simplify the process for you. Information about the sample mail-merge template files can be found in Appendix G. This section documents how to perform a mail-merge with Microsoft Word 2000. If you want to create mailing labels, template files are provided for Avery 5160 style labels (30 1-by-25/8-inch labels per sheet), Avery 5161 style labels (20 1-by-4-inch labels per sheet), and Avery 5162 style labels (14 11/3-by-4-inch labels per sheet). Open the template file Avery5160Labels.doc, Avery5161Labels.doc or Avery5162Labels.doc contained in the Templates folder. Then select Mail Merge on the Tools menu to open the Mail Merge Helper dialog box. Since you have already opened a mailing label template file, you can go directly to step two and click on Get Data and then on Open Data Source. Select the data table file you wish to use to create mailing labels and click OK. In step three you merge and format the labels. As part of this step you may select the Query option to choose which contacts to use. The Query option allows you to sort or select records according to criteria you specify. For example, you can select properties with a certain minimum number of table games or hotel rooms. If you want to specify more complex criteria, such as selecting contacts with particular departmental responsibilities, you must use a more sophisticated query tool like Microsoft Query, whose usage is explained in the next section. To create a letter, follow a process similar to the one outlined above for mailing labels, but use the file SampleLetterTemplate.doc. After selecting the appropriate data source for your letter, edit the contents of the sample letter so it has the contents you desire before performing the merge. You can easily delete the body of the letter and type or copy and paste new material from other documents. You can use any of the columns in the selected data table to customize your letter. For example, you can insert the first name of the recipient into a sentence in the body of the letter to make it more personal, or you can include specific information about the property, such as the number of gaming machines, in your letter. Word uses the term “field” to refer to data table columns. Use the Insert Merge Field button on the Mail Merge tool bar to insert columns from the data table. Your letter can also include different words or sentences based on the value of columns in the data table. Just press the Insert Word Field button on the Mail Merge tool bar and select the If…Then…Else… option. Sometimes you may want to create letters or mailing labels for a group of executives that you cannot easily specify using the information on the CD and the Query facility provided by Word. In this situation consider using GamingDirectory.com to create a custom data extract to use with Word mail-merge that contains just the executives you require. The GamingDirectory.com data selection facilities are designed to handle certain types of executive selection criteria not easily specified using Word Query options and the information available on the CD.


Using Microsoft Query with Microsoft Word Mail-Merge Using Microsoft Query with Word mail-merge enables you to easily construct sophisticated queries to select an appropriate set of Gaming Business Directory data. Select Mail Merge on the Tools menu to open the Mail Merge Helper dialog box, click on Get Data under Step Two after setting up the main mail-merge document, and then click on Open Data Source. The Open Data Source screen will appear. Click on the MS Query button to select data using the Microsoft Query tool. Microsoft Query is an optionally installed component of Microsoft Office, so you will only be able to use it if it has been installed. The first screen presented by Microsoft Query is the Choose Data Source screen. If the Gaming Business Directory data you are using is in comma-separated values format you must select “<New Data Source>” and click OK. Data downloaded from GamingDirectory.com is always in comma-separated values format. The Create New Data Source screen will appear if you select <New Data Source>. You must provide a name for the data source, select “Microsoft Text Driver (*.txt, *.csv)” and click Connect. The ODBC Text Setup screen will then be presented. Uncheck “Use Current Directory” and press the Select Directory button to open the Select Directory screen. Select the drive where the directory containing the data is located, select the folder containing the data, and click OK to close the Select Directory screen. Click OK to close the ODBC Text Setup screen and then click OK to close the Create New Data Source screen. On the Choose Data Source screen, select the newly created data source name if you have created a new data source for comma-separated values data. Select MS Access Database to use Access database files on the CD or select Excel Files to use Excel spreadsheets on the CD. Click OK once you have chosen a data source. If you indicate a database or spreadsheet data source, a Select Database or Select Spreadsheet screen will appear. Select the drive where the database or spreadsheet is located, select the folder containing the database or spreadsheet, select the specific database file or spreadsheet if required, and click OK. The Query Wizard Choose Columns screen will now be displayed. Select the Gaming Business Directory table you wish to use, click the “>” button to select all columns in the table, and click Next. The Query Wizard Filter Data screen is displayed. Select a column to be used to filter the data. For example, select the Responsibilities column within the GamingPropertyContacts table if you wish to select contacts based on departmental responsibility. Next, select an operator such as “Contains” and enter a value such as “Security.” To specify additional criteria for the same column, simply select “and” or “or” depending on whether either or both criteria must be satisfied, and specify the criteria, such as “Contains,” “Security or Surveillance.” Thus you can easily request contacts that have either Security or Surveillance responsibilities. To filter based on another column, select it and specify the desired criteria. Once all criteria are specified, click Next. The Query Wizard Sort Order screen will appear. Specify any desired sort order and click Next. The Query Wizard Finish screen will be displayed. We recommend checking “View data or edit query in Microsoft Query” before pressing the Finish button if you have specified a query involving multiple columns.


Importing Contacts into the ACT! Contact Manager You can import data provided on Casino City’s Gaming Business Directory CD and data downloaded from the GamingDirectory.com website into the ACT! contact management system. This section outlines the data import process for the ACT!2000 version of this software. First you should select the data you wish to import into ACT! If you only wish to import a portion of the contacts contained in one of the Gaming Business Directory files, you must first use a tool other than ACT! to create a file that includes just the contacts you want to import. If you want to import a portion of the GamingProperties, GamingPropertyContacts, PropertyOwners or PropertyOwnerContacts tables, then we recommend using the GamingDirectory.com website to select and download the appropriate information. Using GamingDirectory.com you can easily select contacts based on a variety of criteria including geographic location, department, and type of gaming facility. Once you have Gaming Business Directory data ready to import you should open the ACT! database into which the contacts are to be imported. If you want to create a new database for the contacts, use the ACT! menu system to select File > New > ACT Database and provide a name for the new database. If you want to import contacts into an existing database, we recommend you create a backup copy of the database before proceeding so you can restore the original database if necessary. Open the ACT! database, select File > Backup, provide the name of the location where the backup .zip file should be saved, make sure all of the Options tab items are checked, and click Start. You can restore the ACT! database to the backup version by selecting File > Restore, providing the location and name of the backup .zip file, and clicking Start. When ACT! is importing contact records into a new empty database and it encounters a match with the first and last name of a previously imported contact, it normally prompts you to determine if the new contact should be merged with the existing contact record, added as a separate contact record, or skipped and not added. When importing Gaming Business Directory contacts into a new database we recommend that you disable these duplicate checking prompts so that all contacts are added automatically without any intervention. Use the ACT! menu system to select Edit > Define Fields > Advanced Tab and uncheck the “Enable duplicate checking” option for a newly created database. If you have previously imported contacts from the GamingProperties, GamingPropertyContacts, PropertyOwners, or PropertyOwnerContacts tables into ACT! we recommend using the PropertyId, OrganizationId and ContactId values for duplicate checking when importing subsequent updates downloaded from GamingDirectory.com. Use the ACT! menu system to select Edit > Define Fields > Advanced Tab. In the drop-down lists under the heading “Match duplicates using,” select the ACT! field used to hold PropertyId or OrganizationId in the “Match on” drop-down list. Next select the ACT! field used to hold ContactId in the first “Then on” drop-down list and select <None> in the second “Then on” drop-down list. You use the ACT! import wizard to add Gaming Business Directory contacts to an ACT! database. Use the ACT! menu system to select File > Data Exchange > Import. You will then be prompted for the type and name of the file to be imported. If you are importing contact data downloaded from the GamingDirectory.com website, you should select a file type of “Text - delimited” since the file being imported is in comma-separated values format. If you are importing contacts from the CD, you should either select a file type of “dBase III-V” and use the


dBase III format files provided in the dBase folder on the CD or select a file type of “ACT! 3.x, 4.x, or 2000” and use the ACT!2000 files provided in the ACT folder on the CD. There are a variety of factors that will dictate whether it is better to use the dBase III or ACT!2000 version of the data when importing data from the CD. You can only use the ACT!2000 version of the data if it contains all of the information you wish to import. ACT! has limitations on the number of fields so the ACT! version of the data does not contain as much information as the dBase III version of the data. Appendix D documents the limitations on information available in the ACT!2000 version of the data. Additionally, you cannot import data from an ACT! database when it is only available read-only as is the case for files on the CD. This means you must first copy ACT! files from the CD to your computer’s hard drive and change their file attributes so they are no longer read-only before you can import data from them. There are two advantages to importing data from an ACT! database. First, the mapping of fields is simpler. Second, the issues that can arise when importing phone numbers with country codes into ACT! described later in this section are avoided. Once you have specified the file type and file name to import click Next. You should be careful not to click Finish at this point. On the next Import Wizard screen, check Contact Records. If you have selected a file type of “Text - delimited” you should also click Options and uncheck the “Yes, import the first record” option. This prevents the comma-separated values header record from being imported as a contact record. Clicking Next takes you to the subsequent Import Wizard screen. Check the “Don’t use predefined map” option on this screen and click Next. You should now be presented with the Import Wizard Contact Map screen, which you must use to specify how to map Gaming Business Directory column names (shown in the left column) to ACT! fields (shown in the right column). Table 3 shows the names of the Gaming Business Directory columns used in Text-delimited and dBase input formats and the corresponding ACT! field names. When the names do not match exactly, you must explicitly define the mapping. For example, you should locate PostalCode in the first column, click the right column for that row, and select Zip from the dropdown list showing all ACT! fields. This will map the PostalCode input column or field to the Zip ACT! field. When importing from an ACT! database the fields shown in Table 1 will already match directly to the ACT! field names. The mappings shown in Table 3 are suggested mappings. In some cases you may want to alter the mappings if the suggested use does not match your normal use of the fields. For example, the Phone and E-mail provided for Gaming Business Directory contacts are for the company, and not for the individual contact. If you normally keep personal phone or e-mail addresses in the ACT! Phone and E-mail Address fields, then saving company information in these fields may be inappropriate. Doing so would make it hard to merge new Gaming Business Directory contact data into existing contact records since the normal merge process would then replace older personalized data with newer company data for an individual contact. You must decide if you would rather import the TitleLong column or the more compact Title column into ACT! as the Title field. We generally recommend using the shorter Title column. Please note that the columns shown in the table are not present in all Gaming Business Directory files. For example, the PhoneExtension column is only present in the Suppliers and SupplierContacts tables. You can also import additional columns listed in Appendix A or C that are not shown in Table 3, into ACT! Generally, additional columns should be mapped to ACT!’s user defined fields. You


should import any columns that will be useful to you in your interaction with the contacts you are importing. We recommend that you import the PropertyId or OrganizationId and ContactId columns into ACT! We will change the name of a property contained in the Company field to match a newer preferred property name. Similarly, the name of an individual can change due to a change in marital status or a spelling correction. If the PropertyId or OrganizationId and ContactId fields are included in your ACT! Database, then subsequent updates can be merged based on the more stable PropertyId or OrganizationId and ContactId values. Please note that importing telephone numbers may work differently than you would expect. ACT! will frequently add a country code to the beginning of an imported telephone number based on the contact’s country even if a country code is already present in the telephone number. When this occurs the country code will be duplicated at the beginning of the imported telephone number. Once you have completed the field mappings, click Finish. The data will then be imported into the existing or newly initialized ACT! database. The time required to complete the import will vary based on the number of contacts being imported. Normally only a few minutes are required, but importing a large file such as GamingPropertyContacts, which contains more than 20,000 contacts, may take over an hour. After the import is complete, be sure to restore any settings you altered for duplicate checking to the values in effect before the import was performed. Table 3: Mapping Gaming Business Directory Columns to ACT! Fields

Text – delimited Column Name dBase Column Name ACT! Field Name Company Company Company Address1 Address1 Address 1 Address2 Address2 Address 2 Address3 Address3 Address 3 City City City State State State PostalCode PostalCode Zip Country Country Country Phone Phone Phone PhoneExtension PhoneEx Phone Ext. Fax Fax Fax TollFree TollFree Alt Phone TollFreeExtension TollFreeEx Alt Phone Ext. StockSymbol StockSymbl Ticker Symbol WebSite WebSite WebSite Email Email E-mail Address Salutation Salutation Salutation FirstName FirstName First Name LastName LastName Last Name Title Title Title TitleLong TitleLong Title


Importing Contacts into the GoldMine Business Contact Manager You can import the data provided on Casino City’s Gaming Business Directory CD and data downloaded from the GamingDirectory.com website into the GoldMine Business Contact Manager. This section outlines the data import process for version 5.7 of this software. First you should select the data you wish to import into GoldMine. If you only wish to import a portion of the contacts contained in one of the Gaming Business Directory files, you must first use a tool other than GoldMine to create a file that includes just the contacts you want to import. If you want to import a portion of the GamingProperties, GamingPropertyContacts, PropertyOwners or PropertyOwnerContacts tables, then we recommend using the GamingDirectory.com website to select and download the appropriate information. Using GamingDirectory.com you can easily select contacts based on a variety of criteria including geographic location, department and type of gaming facility. Once you have Gaming Business Directory data ready to import, you should open the GoldMine database into which the contacts are to be imported. If you want to create a new database for the contacts, use the GoldMine menu system to select File > New Database, provide a name for the new database, and click Next. On the “Create GoldMine Database” screen, verify that “Create a new contact database” is checked, check “Create empty tables,” specify the directory path where the new database will be stored and click Next. Fill in the “Database Access” screen as appropriate, click Next, and finally, on the “Creating Database Files” screen, click Finish. GoldMine will create and open the new database. If you want to import contacts into an existing database, we recommend you create a backup copy of the database before proceeding so you can restore the original database if necessary. Although GoldMine does not provide a built-in backup utility, a discussion of backup strategies is provided in the GoldMine Help Index under “backing up data.” You can create a backup by copying all files of type *.D* in the folder where the existing database is contained. You can restore the GoldMine database to the backup by restoring the saved files. You use the GoldMine import wizard to add Gaming Business Directory contacts to a GoldMine database. Use the GoldMine menu system to select Tools > Import/Export Wizard > Import Contact Records. Always select “Import a new file.” If you are importing contact data downloaded from the GamingDirectory.com website, you should select a file type of “ASCII File” since the file being imported is in comma-separated values format. If you are importing contacts from the CD, you should select a file type of “DBF File” and use the dBase III format files provided in the dBase directory of the CD. Once you have specified the file type and file name, click Next. Provide the name of the file to be imported and click Next. The Import File Profile screen will now be displayed. If you are importing an ASCII File, the screen will appear as shown in Figure 2 below. You should provide meaningful labels for the columns in the input file that you plan to import into GoldMine before clicking Next. To change a Label Name, right-click on the label name, enter the new label name, and click OK. Label names must be 10 or fewer characters in length. The values shown in “Preview Record: 1” match the column names shown in Appendix A. When these names are 10 or fewer characters in length, we recommend using these values. When they are more than 10 characters in length, we recommend substituting the shorter column names shown in Appendix C.


Figure 2: Default GoldMine Import File Profile for ASCII Files

After you click Next on the “Import File Profile” screen, the “Field Mappings” screen will be presented. You must use this screen to specify how to map Gaming Business Directory column labels (shown in the left column) to GoldMine fields (shown in the right column). Table 4 shows the names of the Gaming Business Directory column labels and the corresponding GoldMine field names. For each label name shown in Table 4 that appears in the left column, first click on the label name in the left column, then click on the corresponding GoldMine field name in the right column, and finally press the “Map to GM” button to complete the association. The GoldMine Contact field should consist of the full contact name, so you must double click on the Contact field, enter one of the expressions shown in Table 4 for Contact, and press the OK button. The mappings shown in Table 4 are suggested mappings. In some cases, you may want to alter the mappings if the suggested use does not match your normal use of the fields. For example, the Phone and Email provided for Gaming Business Directory contacts are for the company, and not for the individual contact. If you normally keep personal phone or e-mail addresses in the GoldMine Phone1 and E-mail Address fields, then saving company information in these fields may be inappropriate. Doing so would make it hard to merge new Gaming Business Directory contact data into existing contact records, since the normal merge process would then replace older personalized data with newer company data for an individual contact. You must decide if you would rather import the TitleLong column or the more compact Title column into GoldMine as the Title field. We generally recommend using the shorter Title column. Please note that the columns shown in the table are not present in all Gaming Business Directory files. For example, the PhoneEx column is only present in the Suppliers and SupplierContacts tables. You can also import additional columns listed in Appendix A or C that are not shown in Table 4, below, into GoldMine. Generally, additional columns should be mapped to GoldMine’s user-


defined fields. You should import any columns that will be useful to you in your interaction with the contacts you are importing. We recommend that you import the PropertyId or OrganizationId and ContactId columns into GoldMine. We will change the name of a property contained in the Company field to match a newer preferred property name. Similarly, the name of an individual can change due to a change in marital status or a spelling correction. If the PropertyId or OrganizationId and ContactId fields are included in your GoldMine database, then subsequent updates can be merged based on the more stable PropertyId or OrganizationId and ContactId values. Table 4: Mapping Gaming Business Directory Columns to GoldMine Fields

GoldMine Field Column Label or Expression Company Company Address1 Address1 Address2 Address2 Address3 Address3 City City State State Zip PostalCode Country Country Phone1 Phone Ext1 PhoneEx Fax Fax Phone2 TollFree Ext2 TollFreeEx Web Site WebSite E-mail Address Email Dear FirstName LastName LastName Title Title or TitleLong Contact trim(FirstName) + “ ” + trim(LastName) Contact trim(Salutation) + “ ” + trim(FirstName) + “ ” + trim(LastName) Once you have completed the field mappings, click Next. You will be presented with the “Save Profile” screen. Click Next on this screen, and you will be presented with the “Ready to Import” screen. Click Finished on this screen, and the GoldMine Process Monitor window will appear and show the status of the import process. If you imported an ASCII File, then the initial record containing the column names will have been imported into GoldMine as a contact record and should be deleted. Use the GoldMine menu system to select Lookup > Company. Enter the value “Company” as the company name you are looking for to locate the initial record. Once the initial record is selected as the current contact record, use the GoldMine menu system to select Edit > Delete Contact. Make sure all items are selected, and click Delete. When GoldMine imports contact records, it always creates a new contact record for each imported contact. This is done even if the contact has the same name, company name, address, and phone number as an existing contact record. After the import is complete, you can merge


previously existing and new contact records and purge duplicate records using the GoldMine Merge/Purge Wizard. To launch the wizard, use the GoldMine menu system to select Tools > Merge/Purge Records > Merge/Purge Wizard. On the initial Wizard screen, check “Merge/Purge using new criteria” and click Next. On the Select a Filter/Group screen, select “All Contact Records” and click Next to display the Merge/Purge Criteria screen. If you have imported updates to previously imported Gaming Business Directory contacts that included a ContactId, we recommend that you perform a merge/purge operation based on the combination of ContactId and either PropertyId or CompanyId as appropriate. Click New on the Merge/Purge Criteria screen to identify new criteria for selecting records that will be merged or purged. Select the field that contains the ContactId, check Exact Match, assign the criteria a weight of 30 and click OK. Click New on the Merge/Purge Criteria screen again, select the field that contains the PropertyId or CompanyId, check Exact Match, assign the criteria a weight of 30 and click OK. Verify that the Qualifying Weight is set to the default value of 50 and click Next. When both criteria are satisfied for a pair of contact records, the calculated weight will be 30+30=60, which exceeds the Qualifying Weight required to identify a match. On the Merge Method screen, check “Keep record that was created first,” uncheck all other items, and click Next. On the Purge Method screen select “Delete the duplicate record” and click Next. On the Ready to Merge/Purge screen, click Finish. The GoldMine Process Monitor window will appear and show the status of the merge/purge process. You may also want to perform a merge/purge operation for contacts that have matching Contact and Company fields. Simply repeat the process outlined above using the Contact and Company fields.


Importing Contacts into Microsoft Outlook You can import data provided on Casino City’s Gaming Business Directory CD and data downloaded from the GamingDirectory.com website into the Contacts area of Outlook. This section outlines the data import process for Outlook 2000 (version 9.0). First, you should select the data you wish to import into Outlook. If you only wish to import a portion of the contacts contained in one of the Gaming Business Directory files, you must first use a tool other than Outlook to create a file that includes just the contacts you want to import. If you want to import a portion of the GamingProperties, GamingPropertyContacts, PropertyOwners or PropertyOwnerContacts tables, then we recommend using the GamingDirectory.com website to select and download the appropriate information. Using GamingDirectory.com, you can easily select contacts based on a variety of criteria including geographic location, department, and type of gaming facility. Once you have Gaming Business Directory data ready to import into Outlook, you should select the Outlook folder into which the contacts are to be imported. If you want to create a new folder to hold the contacts, right-click on the parent folder that should contain the new folder and select the New Folder menu item. Enter the name for the new folder, select “Contact Items” from the “Folder Contains” drop-down menu, and click OK. You use the Outlook import wizard to add contacts to a contacts folder. Use the Outlook menu system to select File > Import and Export. Select “Import from another program or file” as the action to perform and click Next. Then select “Comma Separated Values (Windows)” as the file type to import from and click Next. Provide the file name of the file to import, check “Allow duplicates to be created,” and click Next. Note that if you use the Browse button to select the file to import you will need to enter *.* in the file name input area for Outlook to display the complete list of files in the currently selected directory. On the next screen select the destination folder and click Next. Click “Map Custom Fields” to open the “Map Custom Fields” screen that shows available Gaming Business Directory columns on the left and Outlook contact fields on the right. Table 5 shows the names of the Gaming Business Directory Columns and the corresponding Outlook fields. Expand the Outlook Name, Business Address, Other Address and E-mail Outlook fields to reveal their component fields. Map Gaming Business Directory columns to the corresponding Outlook fields by dragging the Gaming Business Directory column names over the matching Outlook field names. The mappings shown in Table 5 are suggested mappings. In some cases you may want to alter the mappings if the suggested use does not match your normal use of the fields. For example, the Phone and Email provided for Gaming Business Directory contacts are for the company, and not for the individual contact. If you normally keep personal phone or e-mail addresses in the Outlook Business Phone and E-mail > E-mail Address fields, then saving company information in these fields may be inappropriate. You must decide if you would rather import the TitleLong column or the more compact Title column into Outlook as the Job Title field. We generally recommend using the shorter Title column. Please note that the columns shown in the table are not present in all Gaming Business


Directory files. For example, the Responsibilities column is not present in the Suppliers and SupplierContacts tables. You can also import additional columns listed in Appendix A, which are not shown in Table 5 below, into Outlook. Generally, additional columns should be mapped to Outlook’s user-defined fields. You should import any columns that will be useful to you in your interaction with the contacts you are importing. Once you have completed the field mappings, click OK and then click Finish. Outlook will import the contacts. Table 5: Mapping Gaming Business Directory Columns to Microsoft Outlook Fields

Microsoft Outlook Field Column Name Name > Title Salutation Name > First Name FirstName Name > Middle Name MiddleName Name > Last Name LastName Name > Suffix NameSuffix Company Company Department Responsibilities Job Title Title or TitleLong Business Address > Business Street Address1 Business Address > Business Street 2 Address2 Business Address > Business Street 3 Address3 Business Address > Business City City Business Address > Business State State Business Address > Business Postal Code PostalCode Business Address > Business Country Country Other Address > Other Street PhysicalAddress1 Other Address > Other Street 2 PhysicalAddress2 Other Address > Other City PhysicalCity Other Address > Other State PhysicalState Other Address > Other Postal Code PhysicalPostalCode Other Address > Other Country PhysicalCountry Business Fax Fax Business Phone Phone Business Phone 2 TollFree E-mail > E-mail Address Email Web Page WebSite


Importing Contacts into WinFax Pro You can import data provided on Casino City’s Gaming Business Directory CD and data downloaded from the GamingDirectory.com website into a WinFax Pro phonebook. This section outlines the data import process for WinFax Pro version 10.0. First, you should select the data you wish to import into WinFax Pro. If you only wish to import a portion of the information contained in one of the Gaming Business Directory files, you must first use a tool other than WinFax Pro to create a file that includes just the data you want to import. If you want to import a portion of the GamingProperties, GamingPropertyContacts, PropertyOwners, or PropertyOwnerContacts tables, then we recommend using the GamingDirectory.com website to select and download the appropriate information. Using GamingDirectory.com, you can easily select data based on a variety of criteria including geographic location, department, and type of gaming facility. Once you have Gaming Business Directory data ready to import into WinFax Pro, you should create a new phonebook to contain the imported information unless you wish to use an existing phonebook. To create a new phonebook, use the WinFax Pro Message Manager file menu to select New and then Phonebook. This will launch the phonebook creation wizard. To launch the import phonebook wizard, use the WinFax Pro Message Manager file menu to select Import and then Phonebook. Once the wizard has started, select ASCII (Text file) as the format of the external phonebook to import and press the Next button. To select a file to import from the CD, click the Select button, make sure “Files of type: text files (.txt)” is selected, use the Look-in pull-down menu to select the CommaSeparatedValues folder on the CD, select the desired file from the folder, and press the Open button. Alternatively, you can enter the location of a file you have downloaded using GamingDirectory.com. Once you have selected a file to import, press the Next button. On the following screen, make sure “Columns are separated by a Comma(,)” is selected, uncheck the “Import the first row of data” checkbox, and press the Next button. You must now specify the WinFax phonebook fields that correspond to Gaming Business Directory data columns. The column labeled “ACSII file preview” on the screen shows the names of the Gaming Business Directory columns present in the file you are importing. For each column name shown in Table 6, you should use the “phonebook fields” pull-down menu on the screen to select the corresponding phonebook field name shown in the table. When you are finished specifying the mapping, press the Next button. Finally, select the phonebook into which the information should be imported and press the Finish button to perform the actual import.


Table 6: Mapping Gaming Business Directory Columns to Phonebook Fields

ASCII File Preview Column Names Corresponding Phonebook Field Name Company Company Address1 Address Address2 Address2 City City State State PostalCode Zip Code Country Country Phone Voice Number Fax Fax Number Email Email Addr Salutation Title FirstName First Name LastName Last Name Title Misc.


Gaming Property Cross-References

Casino City’s Gaming Business Directory CD user interface includes a Web page that links to gaming property cross-reference lists (see Figure 3). There are lists by size and property type. There are lists of properties ranked by size by the number of gaming machines, table games, gaming positions, hotel rooms and poker tables. There are property type lists for Tribal Gaming – Class III, Casino-Hotels, Riverboat Casinos and many other property types. Also included among the property types are facilities that are under construction or in the planning phase. A given property may be included in more than one of the property type lists. Figure 3: User Interface Property Cross-Reference Page

Clicking on any of the hyperlinked “by size” lists will display a list of properties in descending order by the number of the item in question (see Figure 4).


Figure 4: User Interface Size Cross-Reference Page (Gaming Machines)

Clicking on any of the hyperlinked “by property type or status” lists in Figure 3 will display a list of properties broken down by country and state (see Figure 5). Properties are broken down by state only in the United States, Canada, Caribbean island countries, the United Kingdom and Australia.


Figure 5: User Interface Property Type Cross-Reference Page (Racinos)

Clicking on any of the hyperlinked properties shown in Figure 3 or Figure 4 will display a property profile (see Figure 6).


Figure 6: User Interface Property Profile Page (Bellagio)


Appendix A: Data Table Column Summary and Row Order The following table summarizes the columns containing data in each of the five data tables provided on Casino City’s Gaming Business Directory CD. Within each data table, the columns are ordered in the same sequence as they are listed in the table below. Columns without a checkmark are still present in a data table, but do not contain any actual data. The data tables are provided in eight distinct data formats. There are exceptions to the information provided in this section for three of these formats. Appendix C describes the exceptions for dBase III, Appendix D describes the exceptions for the ACT! contact manager, and Appendix E describes the exceptions for the GoldMine business contact manager. Descriptions of the contents of each data table column can be found in Appendix B. The Type column indicates whether the data in a column is of data type text or data type number. If you convert data from one format to another, you should be sure the appropriate data type is specified for each column during the conversion process. Otherwise, the wrong data type may be used by default. For example, when importing comma-separated values data into Excel, values that should be treated as having a data type of “text” may incorrectly be treated as having a data type of “number” when they contain numeric digits. Thus zip codes can be incorrectly treated as numeric values, leading to the deletion of initial zeros. Rows within the data tables are sorted in ascending order based upon the values in the columns: (i) Country, (ii) StateLong, (iii) Company, (iv) ResponsibilityOrder, (v) LastName and (vi) FirstName.

Column Name

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RecordType Text Company Text Address1 Text Address2 Text Address3 Text City Text State Text StateLong Text PostalCode Text PostalCodePlacement Text Country Text PhysicalAddress1 Text PhysicalAddress2 Text PhysicalCity Text PhysicalState Text PhysicalPostalCode Text PhysicalPostalCodePlacement Text PhysicalCountry Text Longitude Number


Column Name

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Latitude Number LocationPrecision Text Phone Text Fax Text FaxDigits Text TollFree Text PropertyStatus Text Hours Text GameList Text RestaurantList Text VenueList Text AttractionList Text GamingMachines Number TableGames Number PokerTables Number BingoSeats Number Sportsbook Text Racebook Text CasinoSquareFootage Number ConventionSquareFootage Number Rooms Number Restaurants Number EntertainmentVenues Number ParkingSpaces Number Employees Number PropertiesOwned Number StockSymbol Text WebSite Text Email Text NativeAmerican Text PropertyType Text Salutation Text FirstName Text MiddleName Text LastName Text NameSuffix Text Title Text TitleLong Text Responsibilities Text ResponsibilityOrder Number PropertyOwnerName Text PropertyId Number OrganizationId Number ContactId Number


Appendix B: Data Table Column Descriptions The following table describes the contents of the columns in the data tables provided on Casino City’s Gaming Business Directory CD. Appendix A shows which columns contain data in each of the data tables. Column Name Column Description RecordType The name of the data table containing the row or record. Company The name of the gaming property or gaming property owner. Address1 The first line of the mailing address of the company. Address2 The second line of the mailing address of the company. Address3 The third line of the mailing address of the company. This line is

present only if it contains the post office box of the company and the first two lines contain the physical address of the company.

City The mailing address city of the company.State The mailing address state in the United States, province in

Canada, island in the Caribbean, region in the United Kingdom, and state in Australia of the company. State and province names are abbreviated using standard abbreviations. Island and region names are spelled out fully. Island names are included only for Caribbean countries that contain several islands.

StateLong The mailing address state in the United States, province in Canada, island in the Caribbean, region in the United Kingdom and state in Australia of the company. State, province, island and region names are spelled out fully. Island names are included only for Caribbean countries that contain several islands.

PostalCode The mailing address postal code of the company. Within the United States a dash is included after the first five digits of the zip code when a nine-digit zip code is provided. Within Canada a space separates the first three characters of the postal code from the last three characters.

PostalCodePlacement Indicates the location in the mailing address where the postal code is placed when a postal code is provided as part of the mailing address. Contains the value “After State” for mailing addresses in countries such as the United States and Canada where the postal code is placed after the city and any state name, and the value “Before City” in countries such as France and Germany where the postal code is placed before the city name.

Country The mailing address country of the company. The country name is fully spelled out.

PhysicalAddress1 The first line of the physical address of the company. PhysicalAddress2 The second line of the physical address of the company. PhysicalCity The physical address city of the company.PhysicalState The physical address state in the United States, province in

Canada, island in the Caribbean, region in the United Kingdom, and state in Australia of the company. State, province, island and region names are spelled out fully. Island names are included only for Caribbean countries that contain several islands.


Column Name Column Description PhysicalPostalCode The physical address postal code of the company. Within the

United States a dash is included after the first five digits of the zip code when a nine-digit zip code is provided. Within Canada a space separates the first three characters of the postal code from the last three characters.

PhysicalPostalCodePlacement Indicates the location in the physical address where the postal code is placed when a postal code is provided as part of the physical address. Contains the value “After State” for physical addresses in countries such as the United States and Canada where the postal code is placed after the city and any state name, and the value “Before City” in countries such as France and Germany where the postal code is placed before the city name.

PhysicalCountry The physical address country of the company. The country name is fully spelled out.

Longitude The longitude is the location, in decimal degrees, of the property east or west of the prime meridian. Negative values represent locations to the west of the prime meridian and positive numbers represent locations to the east of the prime meridian.

Latitude The latitude is the location, in decimal degrees, of the property north or south of the equator. Negative values represent locations to the south of the equator and positive numbers represent locations to the north of the equator.

LocationPrecision The location precision is the precision to which the longitude and latitude have been assigned. A value of “Building” indicates that the location has been assigned to the coordinates of the property’s building. A value of “Street” indicates that the location has been assigned to the street address of the property. A value of “Postal Code” indicates that the location has been assigned to the center of the postal code in which the property is located. A value of “City” indicates that the location has been assigned to the center of the city in which the property is located. A value of “State” indicates that the location has been assigned to the center of the state in which the property is located.

Phone The main telephone number of the company. Additional detail on the format of telephone numbers can be found in Appendix C.

Fax The fax telephone number of the company. Additional detail on the format of telephone numbers can be found in Appendix C.

FaxDigits The digits of the fax telephone number of the company. The number begins with the country code (the digit one within the North American calling area) and excludes any punctuation characters such as parentheses, dashes or blanks. This form of the fax number is suitable for use with fax services such as efax.com.

TollFree The toll-free telephone number of the company. Toll-free telephone numbers may not work from all calling areas. Additional detail on the format of telephone numbers can be found in Appendix C.


Column Name Column Description PropertyStatus The status of a gaming property. A value of “Open” indicates the

property is open. A value of “Under Construction” indicates the property is under construction and has not yet opened. A value of “Planned” indicates the property is in the planning stages but that construction has not begun. A value of “Temporarily Closed” indicated the property is currently closed, but was previously open and is expected to reopen again, frequently after completion of renovations or repairs.

Hours The hours of operation for a gaming property. GameList A list of the games offered by a gaming property. Multiple games

can be listed, separated from each other by a comma followed by a space. The list of games can be found in Appendix E.

RestaurantList A list of the restaurants and food and beverage outlets at a gaming property. The cuisine may be included within parentheses following the restaurant name. Multiple restaurants can be listed, separated from each other by a comma followed by a space.

VenueList A list of the entertainment venues at a gaming property. The facility type may be included within parentheses following the venue name. Multiple venues can be listed, separated from each other by a comma followed by a space.

AttractionList A list of attractions at a gaming property. The attraction type may be included within parentheses following the attraction name. Multiple attractions can be listed, separated from each other by a comma followed by a space.

GamingMachines The number of slot machines, video lottery devices and similar devices available at a gaming property. A value of zero indicates that no devices are available or that the number of devices is not available.

TableGames The number of table games available at a gaming property excluding any poker tables. A value of zero indicates that no table games are available or that the number of table games is not available.

PokerTables The number of poker tables available at a gaming property. Only poker games that are not house-banked are included. A value of zero indicates that no poker tables are available or that the number of poker tables is not available.

BingoSeats The number of bingo seats available at a gaming property. A value of zero indicates that bingo is not available or that the number of bingo seats is not available.

Sportsbook Indicates whether or not a gaming property is known to have a sportsbook. A value of “Yes” indicates a property has a sportsbook and value of “No” indicates otherwise.

Racebook Indicates whether or not a gaming property is known to have a racebook. A value of “Yes” indicates the property has a racebook and a value of “No” indicates otherwise. For tracks a value of “Yes” indicates the track offers simulcasting of races at other tracks.

CasinoSquareFootage The square footage of the casino gaming area of a gaming property. A value of zero indicates that there is not a casino gaming area or that the square footage of the casino gaming area is not available.


Column Name Column Description ConventionSquareFootage The square footage of the convention area of a gaming property. A

value of zero indicates that there is no convention area or that the square footage of the convention area is not available.

Rooms The number of hotel rooms available at a casino-hotel, or the number of cabins on a cruise ship with gaming facilities. A value of zero indicates that there are no hotel rooms or cabins or that the number of hotel rooms or cabins is not available.

Restaurants The number of restaurants and other dining facilities available at a gaming property. A value of zero indicates that there are no restaurants or that the number of restaurants is not available.

EntertainmentVenues The number of entertainment venues available at a gaming property. A value of zero indicates that there are no entertainment venues or that the number of entertainment venues is not available.

ParkingSpaces The number of parking spaces available at a gaming property. A value of zero indicates that the number of parking spaces is not available.

Employees The number of employees at a gaming property. For a cruise ship, the crew size is used if the number of employees is not available. A value of zero indicates that neither the number of employees nor the crew size is available.

PropertiesOwned The number of gaming properties owned by a gaming property owner.

StockSymbol The stock symbol of the company if it is publicly traded. WebSite The website address of the company. The prefix “http://” is not

included as part of the website address.Email The e-mail address of the company.NativeAmerican Indicates if a Native American tribe or First Nation owns a

gaming property or if a gaming property owner is a Native American tribe or First Nation. A value of “Yes” indicates Native American tribe or First Nation ownership and a value of “No” indicates otherwise. For agencies and commissions, a value of “Yes” indicates the company is a tribal gaming commission.

PropertyType Indicates the type of gaming property. A value of “Casino” indicates land-based casinos, card rooms, and riverboat casinos. A value of “Horse Track” indicates a horse track that does not offer casino gaming and a value of “Horse Track Racino” indicates a horse track that offers casino gaming. A value of “Dog Track” indicates a dog track that does not offer casino gaming and a value of “Dog Track Racino” indicates a dog track that offers casino gaming. A value of “Casino Cruise” indicates an ocean-based cruise to nowhere offering casino gaming and a value of “Cruise Ship” indicates a cruise ship offering casino gaming. A value of “Jai-Alai Fronton” indicates a jai-alai fronton. A value of “Off-Track Betting Facility” indicates a gaming property that offers off-track betting as the only gaming activity.

Salutation The salutation of an executive contact. Common values include “Mr.,” “Ms.,” “Miss,” “Mrs.” and “Dr.”

FirstName The first name of an executive contact.MiddleName The middle name or middle initial of an executive contact.


Column Name Column Description LastName The last name of an executive contact.NameSuffix The name suffix of an executive contact. Common values include

“Jr.” and “Sr.” Title The short title of an executive contact. Short titles are derived

from long titles by replacing specific words and phrases with abbreviated versions of the words or phrases. Examples include “Dir” for “Director,” “VP” for “Vice President,” “CEO” for “Chief Executive Officer,” and “&” for “and.” A complete list of abbreviations used in the transformation of long titles to short titles can be found in Appendix F.

TitleLong The long title of an executive contact. Long titles for gaming property contacts and gaming property owner contacts do not use any form of abbreviation. Long titles for other types of contacts may contain abbreviations.

Responsibilities An executive contact’s areas of responsibility, or departments. Multiple departments can be listed, separated from each other by a comma followed by a space. A complete list of department values can be found in Appendix D.

ResponsibilityOrder A number representing the responsibility order of an executive contact within a company. If there is a single executive contact for a gaming property or gaming property owner, then that executive will always have a responsibility order value of 1. If there are two or more executives, then one executive will have a responsibility order value of 1 and the other executives will have responsibility order values of 2, 3, and so on. Executives with titles believed to indicate a greater level of responsibility are assigned smaller responsibility order values, so sorting executives in ascending order by their responsibility order value will place the highest ranking executives first. For example, a president is always given a smaller responsibility order value than a vice president, and a vice president is always given a smaller responsibility order value than a manager. If two titles are viewed as representing the same level of responsibility, they will be assigned different but adjacent responsibility order values. Responsibility order values can be used to select a specific number of executive contacts based on their relative level of responsibility.

PropertyOwnerName The name of a gaming property owner or a management company responsible for a gaming property. Multiple property owner and management company names can be listed, separated from each other by a comma and a space, in the GamingProperties and GamingPropertyContacts tables.

PropertyId The identification number used for a gaming property by Casino City Press.

OrganizationId The identification number used for a gaming property owner by Casino City Press.

ContactId The identification number used for an executive contact by Casino City Press.


Appendix C: Telephone Numbers Many of the telephone numbers included in Casino City’s Gaming Business Directory CD are in the North American calling area. In the data tables, these telephone numbers are typically formatted as a three-digit area code within parentheses, followed by a space, followed by a three-digit telephone exchange, followed by a dash, followed by the final four digits of the telephone number. These numbers can be called from within the North American calling area by dialing 1 followed by the telephone number. Outside the North American calling area, the locally defined sequence of digits required to make international calls must be dialed first, followed by the country code for the North American calling area, which is the digit 1, followed by the 10-digit telephone number. Many telephone numbers are also provided for gaming properties and organizations that are not in the North American calling area. Telephone numbers outside the North American calling area are formatted in the data files with a leading plus sign (“+”), followed by the country code, followed by the telephone number within the country punctuated in accordance with local conventions. The number of digits in such telephone numbers varies based on the length of the country code and the length of telephone numbers within the country. These numbers can be called from within the North American calling area by dialing 011 followed by the telephone number provided. Outside the North American calling area, the locally defined sequence of digits required to make international calls must be dialed first, followed by the telephone number provided. Appendix D: Department Responsibility Categories The Responsibilities column specifies the department or area of responsibility for gaming property and gaming property owner executive contacts using the following values. When more than one responsibility applies to a contact, a comma followed by a space is used to separate responsibilities. Affiliate Management Beverage Bingo Board Member Cage Casino Ops Compliance Conventions Entertainment Events Facilities Finance Food Games Gift Shop H.R.

Hotel Internal Audit Keno Legal Counsel M.I.S. Management Marketing Mutuels Officer Other Player Dev Poker Prop Design Publicity Purchasing Race Book


Racing Ops Retail Ops Risk Mgmt Sales Security Simulcasting

Slots Sports Book Surveillance Unknown Wardrobe

Appendix E: Games The GameList column contains a list of the games available at a gaming property. The following list shows the values that may be specified. When more than one game is specified, a comma followed by a space is used to separate games. 21 Superbucks 21.5 Blackjack 21+3 21st Century Blackjack 2nd Chance Poker 3 Card Baccarat 3 Card Poker 30-40 3-5-7 Poker 4 Card Poker 4 Live Poker 5 Card Stud 7 1/2 7-27 Poker 7-Card Stud Poker Acey-Deucey Admiral Multi Roulette American Roulette Asia Poker Asian Poker Astro Roulette Auto Roulette Baccarat Backgammon Tournaments Bad Beat Poker Banque a tout va Big and Small Big Six Billiards Blackjack Blackjack Press Blackjack Switch

Bonus 6 Poker Boule Brag Bridge Tournaments Brit Brag California Blackjack California Lowball Canasta (Roulette) Caribbean Poker Caribbean Stud Caribbean Stud Poker Casino Stud Poker Casino War Catch a Wave Chemin de Fer Chinese Poker Chinese Roulette Chinese Sic Bo (Big-Small) Chuck-A-Luck Crapless Craps Craps Crazy 4 Poker Crazy Pineapple Crown and Anchor Cussec Dealer's Choice Diamond Rush Progressive Blackjack Dice DJ Wild Poker Double Deck and Shoe Double Deck Blackjack Double Down Stud

Poker Double Exposure Blackjack Double Hand Poker Double Odds Craps Draw Poker Easy Hold'Em Electronic Craps Electronic Horse Racing English Roulette European Roulette Extreme 21 EZ Baccarat EZ Baccarat - Non Squeezed Face Up Blackjack Fan Tan Fish Five-Card Draw Poker Flop Poker Flush Fortune Pai Gow Forty One Four Deck Blackjack French Bank French Roulette Friendly Craps Fruit Wheel Fun 21 Game 23 German Roulette Gin Rummy Tournaments Glucksrad

Gold Strike Grand Baccarat Heads Up Hold 'em Hi/Lo Seven Card Stud Poker Hi/Low Hidden River Hold ‘Em High Card Flush Hold'em Hold'em High-Low Split Indian Ocean Stud Interactive Blackjack Interactive Roulette Jack Attack Joker & Deuces Wild Poker Le 23 Let It Ride Let It Ride Bonus Limit Hold'em Lowball Lucky Ladies Mah Jong Mah Jong Lucky 9 Manila Poker Match the Dealer Midi Punto Banco Midi-Baccarat Mini Baccarat Mini Craps Mini Flush Mini Pai Gow Mini Poker


Mini Punto Banco Mini-Baccarat Mini-Dice Mississippi Stud Money Wheel Multi-Action Blackjack Multicolor Multiple Action Blackjack Mystery Card Roulette No Commission Baccarat No Limit Hold'em Oasis Poker Oasis Stud Poker Omaha Omaha Hi/Lo Hold'em Omaha Hi/Lo Split Omaha Hold'em Other Games Pai Gow Mania Pai Gow Poker Pai Gow Tiles Pala Craps Pala Roulette

Pan Pan 9 Fast Paplu Phil 'Em Up Pig Wheel Pineapple Pitch Pitch Table Blackjack Player's Edge 21 Pokara Poker Poker CPL Poker Plus Pontoon Pool Prawn Prize Wheel Progressive Blackjack Progressive Hold'em Poker Progressive Poker Progressive Texas Hold'em Punto Banco Punto Banco 2000 Raise'em Poker

Rapid Roulette Red Dog Reef Routine Rommy Blackjack Roulette Roulette Double Chance Roulite Royal Match Rummy Russian Poker Seven Eleven Sic Bo Silverado Stud Singapore Stud Poker Single Deck Blackjack Six Card Poker Six Deck Blackjack Spanish 21 Squeeze Baccarat Stook Stud Poker Super 6 Super Pan 9 Super Sevens Super Stud Poker

Tai Sai Ten Times Odds Craps Texas Hold'em Texas Hold'em Bonus Texas Shootout Three Pictures Touch Bet Roulette Treasury 21 Treasury Wheel Trente Quarante Triple Draw Poker Tute Two Card Joker Poker Two Up Two-Way Monte Ultimate Texas Hold'em Viking Poker VIP Baccarat VIP Roulette War West 7/11 Wheel-of-Fortune Wild Hold'em Fold'em


Appendix F: Short Title Abbreviations The following table summarizes the abbreviations used to create short titles. Abbreviations are applied to a title in order from the top to the bottom of the list until the title does not exceed 35 characters in length, or until the list of abbreviations is exhausted. Abbreviation Full Text String Int'l International CFO Chief Financial Officer COO Chief Operating Officer CEO Chief Executive Officer IT Information Technology Govt Government CAO Chief Administrative Officer CIO Chief Information Officer CPA Certified Public Accountant Corp Corporate Sr Senior Exec Executive Asst Assistant

MIS Management Information Systems

MIS Management Information System

MIS Management Information Services

VP Vice President HR Human Resources PR Public Relations Mktg Marketing Div Division Comm Communications Comm Communication Sys Systems Rep Representative Sec Secretary Pres President Mgr Manager Dirs Directors Dir Director GM General Mgr Ops Operations Bev Beverage Ent Entertainment Coord Coordinator Tech Technology

Abbreviation Full Text String Dev Development Planning Strategic Planning Treas Treasurer Purch Purchasing Trans Transportation Ctr Center Conf Conference F & B Food and Bev Admin Administration Svcs Services Svc Service Surv Surveillance Bus Business Convs Conventions Sp Events Special Events Board Chairman

Chairman of the Board

Chairman Board Chairman Coord Coordination Spec Specialist Mfg Manufacturing Admin Administrative Accts Accounts Acct Account Dept Department Mgmt Management Sup Supervisor Comm Commercial Adv Advertising Prog Program Proj Project Reg Regional Co-ord Co-ordinator Nat National Admin Administrator Cust Customers Cust Customer


Appendix G: Microsoft Word Mail-Merge Template File Specifications You can easily use Word mail-merge to produce mailing labels and letters from the data provided on Casino City’s Gaming Business Directory CD. The following table shows the contents of the lines that format mailing labels in the mailing label template files contained in the Templates folder. Line Word Mail-Merge Commands Mailing Label Line Description

1 { MERGEFIELD Saluatation }{ IF { MERGEFIELD Salutation }<>"" " " "" }{ MERGEFIELD FirstName }{ IF { MERGEFIELD FirstName }<>"" " " "" }{ MERGEFIELD MiddleName }{ IF { MERGEFIELD MiddleName }<>"" " " "" }{ MERGEFIELD LastName }{ IF { MERGEFIELD NameSuffix }<>"" ", " "" }{ MERGEFIELD NameSuffix}{ IF { MERGEFIELD FirstName }="" { IF { MERGEFIELD LastName }="" { IF { MERGEFIELD Title } = "" "General Manager" "" } "" } "" }

The Salutation followed by a blank if the Salutation is present followed by the FirstName followed by a blank if the FirstName is present followed by the MiddleName followed by a blank if the MiddleName is present followed by the LastName followed by a comma and a blank and the NameSuffix if the NameSuffix is present. If neither FirstName, LastName, nor Title is present, the phrase “General Manager” is used.

2 { MERGEFIELD Title } The value of Title 3 { MERGEFIELD Company } The value of Company 4 { MERGEFIELD Address1 } The value of Address1 5 { MERGEFIELD Address2 } The value of Address2 6 { MERGEFIELD Address3 } The value of Address3 7 { IF { MERGEFIELD PostalCodePlacement

}="Before City" { MERGEFIELD PostalCode } "" }{ IF { MERGEFIELD PostalCodePlacement }="Before City" { IF { MERGEFIELD PostalCode }<>"" " " "" } "" }{ MERGEFIELD City }{ IF { MERGEFIELD State }<>"" ", " "" }{ MERGEFIELD State }{ IF { MERGEFIELD PostalCodePlacement }="After State" { IF { MERGEFIELD PostalCode }<>"" " " "" } "" }{ IF { MERGEFIELD PostalCodePlacement }="After State" { MERGEFIELD PostalCode } "" }{ IF { MERGEFIELD Country }<>"United States" { IF { MERGEFIELD Address3 }<>"" "tab" "new line" } "" }{ IF { MERGEFIELD Country }<>"United States" { MERGEFIELD Country } "" }

The Postal Code followed by a blank if the Postal Code is present and is to be placed before the City. Then the City name followed by a comma and a blank if State is present followed by the State. Finally, a blank followed by the Postal Code if the Postal Code is present and is to be placed after the State. If the Country is not “United States” then (i) a new line is included if Address3 is not present, (ii) a tab for right-justification is included if Address3 is present, and (iii) Country is included.

The mailing label templates are designed to use Avery 5160, 5161, and 5162 or compatible 8½”- by-11” label sheets. Avery5160Labels.doc uses a layout of 30 1”-by-25/8” labels per sheet, Avery5161Labels.doc uses a layout of 20 1”-by-4” labels per sheet, and Avery5162Labels.doc uses a layout of 14 11/3”-by-4” labels per sheet. The 5160 and 5161 templates use eight-point Arial type and the 5162 template uses 10-point Arial type, allowing full seven-line addresses to fit on the mailing labels.


A sample letter template named SampleLetterTemplate.doc can also be found in the Templates folder on the CD. The sample letter template formats the address heading section of the letter in a fashion similar to that used in the mailing label template. However, the TitleLong field is used rather than Title field and the StateLong field is used rather than the State field. Also, the Country is always placed on a separate line since the limitation of a maximum of seven address lines necessary for the mailing labels can be relaxed within the heading of a letter. A bookmark named Recipient is also created using the name line of the address so it can easily be used again in the salutation line. If you wish to examine the details of the heading of the letter template, simply select the heading portion of the sample letter from within Word, right-click on your mouse while the mouse pointer is positioned over the selected text, and select the Toggle Field Codes menu item.


License Agreement

This is a legal agreement between the end user (“You”) and Information Technology Systems, Inc., its affiliates and subsidiaries (collectively “Casino City Press”). This Agreement is part of a package (the “Package”) that also includes a CD-ROM disc (collectively, the “CD-ROM”) and certain written materials (the “Documentation”).

BY INSTALLING THE CD-ROM, YOU ACKNOWLEDGE THAT YOU HAVE READ ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, UNDERSTAND THEM, AND AGREE TO BE BOUND BY THEM. YOU UNDERSTAND THAT, IF YOU PURCHASED THE PACKAGE FROM AN AUTHORIZED RESELLER OF CASINO CITY PRESS, THAT RESELLER IS NOT AN AGENT OF CASINO CITY PRESS AND IS NOT AUTHORIZED TO MAKE ANY REPRESENTATIONS, CONDITIONS OR WARRANTIES, STATUTORY OR OTHERWISE, ON BEHALF OF CASINO CITY PRESS NOR TO VARY ANY OF THE TERMS AND CONDITIONS OF THIS AGREEMENT.

If You do not agree to the terms of this Agreement, promptly return the entire Package to the place You obtained it for a full refund.

LIMITED LICENSE: You are entitled to use this CD-ROM for Your own use, but may not sell or transfer reproductions of the CD-ROM or Documentation to other parties in any way. You may use one copy of the CD-ROM on a single terminal connected to a single computer. You may not network the CD-ROM or its contents or otherwise use it or its contents on more than one computer or computer terminal at the same time.

If your organization has purchased a GamingDirectory.com corporate subscription, then during the subscription term only, your organization may network the CD-ROM to install the contents of the CD-ROM on a network server for use on more than one computer or computer terminal. Such use must be restricted to organization personnel performing work on behalf of the organization.

OWNERSHIP; COPYRIGHT: Title to the CD-ROM and the Documentation, and patents, copyrights and all other property rights applicable thereto, shall at all times remain solely and exclusively with Casino City Press and its licensors, and You shall not take any action inconsistent with such title. The CD-ROM and Documentation are protected by United States, Canadian and other applicable laws, and by international treaty provisions. Any rights not expressly granted herein are reserved to Casino City Press and its licensors.

OTHER RESTRICTIONS: You may not cause or permit the disclosure, copying, renting, licensing, sublicensing, leasing, disseminating, or otherwise distributing the CD-ROM or the Documentation by any means or in any form, without the prior written consent of Casino City Press. If You modify, enhance, supplement, create a derivative work from, adapt, or translate the contents of the CD-ROM, the results You create shall be subject to the same restrictions as the original CD-ROM.

LIMITED WARRANTY: Casino City Press warrants for a period of ninety (90) days following original retail purchase of the Package that the CD-ROM is free from substantial errors or defects that will materially interfere with the operation of the CD-ROM as described in the Documentation. This limited warranty applies to the initial purchaser only. EXCEPT AS STATED ABOVE, CASINO CITY PRESS MAKES NO OTHER WARRANTY OR


CONDITION, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, REGARDING THIS CD-ROM. THE IMPLIED WARRANTY THAT THE CD-ROM IS FIT FOR A PARTICULAR PURPOSE AND THE IMPLIED WARRANTY OF MERCHANTABILITY SHALL BOTH BE LIMITED TO THE NINETY (90) DAY DURATION OF THIS LIMITED EXPRESS WARRANTY. THESE AND ANY OTHER IMPLIED WARRANTIES OR CONDITIONS, STATUTORY OR OTHERWISE, ARE OTHERWISE EXPRESSLY AND SPECIFICALLY DISCLAIMED. Some jurisdictions do not allow limitations on how long an implied warranty or condition lasts, so the above limitation may not apply to You. This limited warranty gives You specific legal rights, and You may also have other rights which vary from jurisdiction to jurisdiction.

If You believe You have found any such error or defect in the CD-ROM during the warranty period, (i) if You are in the United States, call Casino City Press at 617-332-2850 between the hours of 9:00 a.m. and 5:00 p.m. Monday through Friday (Eastern Time), holidays excluded, and provide the Product ISBN number; or (ii) if You are outside the United States, send Your original CD-ROM disc to Casino City Press, 95 Wells Avenue, Newton, Massachusetts 02459, United States, together with dated proof of purchase, the Product ISBN number, a brief description of such error or defect, and the address to which it is to be returned. If You have a problem resulting from a manufacturing defect in the CD-ROM, the entire liability of Casino City Press and Your exclusive remedy for breach of this limited warranty shall be replacement of the CD-ROM, within a reasonable period of time and without charge, with a corrected version of the CD-ROM. Some jurisdictions do not allow the exclusion or limitation of relief, incidental or consequential damages, so the above limitation or exclusion may not apply to You.

CASINO CITY PRESS SHALL NOT BE LIABLE FOR SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR OTHER INDIRECT DAMAGES, EVEN IF CASINO CITY PRESS IS ADVISED OF OR AWARE OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL THE LIABILITY OF CASINO CITY PRESS EXCEED THE PURCHASE PRICE OF THIS PACKAGE. Some jurisdictions do not allow the exclusion or limitation of relief, incidental or consequential damages, or the limitation of liability to specified amounts, so the above limitation or exclusion may not apply to You.

GENERAL: This Agreement constitutes the entire understanding between Casino City Press and You with respect to the subject matter hereof. Any change to this Agreement must be in writing, signed by Casino City Press and You. Terms and conditions as set forth in any purchase order which differ from, conflict with, or are not included in this Agreement, shall not become part of this Agreement unless specifically accepted by Casino City Press in writing. You shall be responsible for and shall pay, and shall reimburse Casino City Press on request if Casino City Press is required to pay, any sales, use, value added (VAT), consumption or other tax (excluding any tax that is based on the net income of Casino City Press), assessment, duty, tariff, or other fee or charge of any kind or nature that is levied or imposed by any governmental authority on the Package.

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GOVERNING LAW; ARBITRATION: This Agreement shall be governed by, and any arbitration hereunder shall apply, the laws of the Commonwealth of Massachusetts, U.S.A., excluding (i) its conflict of laws principles; (ii) the United Nations Convention on Contracts for the International Sale of Goods; (iii) the 1974 Convention on the Limitation Period in the


International Sale of Goods; and (iv) the Protocol amending the 1974 Convention, done at Vienna April 11, 1980.

Any dispute, controversy, or claim arising out of or relating to this Agreement or to a breach hereof, including its interpretation, performance, or termination, shall be finally resolved by arbitration. The arbitration shall be conducted by three (3) arbiters, one to be appointed by Casino City Press, one to be appointed by You, and a third being nominated by the two arbitrators so selected, or if they cannot agree on a third arbitrator, by the President of the American Arbitration Association (“AAA”). The arbitration shall be conducted in English and in accordance with the commercial arbitration rules of the AAA. The arbitration, including the rendering of the award, shall take place in Boston, Massachusetts, and shall be the exclusive forum for resolving such dispute, controversy, or claim. The decision of the arbitrators shall be binding upon the parties hereto, and the expense of arbitration (including without limitation the award of attorney’s fees to the prevailing party) shall be paid as the arbitrators determine. The decision of the arbitrators shall be executory, and judgment thereon may be entered by any court of competent jurisdiction. Notwithstanding anything contained in this Paragraph to the contrary, Casino City Press shall have the right to institute judicial proceedings against You or anyone acting by, through, or under You, in order to enforce the rights of Casino City Press hereunder through reformation of contract, specific performance, injunction, or similar equitable relief.


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