CC-Link Partner Association Gateway to Asia Webinar © 2011 CC-Link Partner Association Europe

CC-Link Partner AssociationGateway to Asia Webinar

© 2011 CC-Link Partner Association Europe

2

• Part 1:

What is CC-Link?

• Part 2:

Why China?

• Part 3:

Why CC-Link?

• Part 4:

Why Gateway to China?


Part 1: What is CC-Link?


4© 2011 CC-Link Partner Association Europe

Overview of CC-Link

• An open network for automation

• Connects sensors and actuators to controllers

• Allows controllers to share information

• Reduces wiring & cost

• Increases performance

• A de-facto standard in many Asian industries

5© 2011 CC-Link Partner Association Europe

CC-Link Architecture

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Wide Product Selection


Gigabit Ethernet for the control level

Safety: SIL 3 certified

Fieldbus device network

Gigabit Ethernet for the field level

Sensor level network

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Global Open Network

• Designed for maximum productivity

• Technical features allow operation to continue even in the face of adverse events

• Technical benefits translate into business benefits; greater uptime


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Globally Accepted

South Korea: 8

Japan: 126

2000

Japan: 546

China: 160Taiwan: 212

India: 3

ASEAN: 12

USA: 192

Europe: 145

Over 1,500 partners as of August 2011


South Korea: 230

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Global Installed Base

Totals as of July 2011. 2011 device count is estimated

Almost 9 million devices installed worldwide


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Key Industry Support


All logos are the property of their respective owners and acknowledged.

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Key European Support

All logos are the property of their respective owners and acknowledged.


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Local Support, Globally


CLPA-China

CLPA-Korea

CLPA-Taiwan

CLPA-ASEAN

CLPA-AmericasCLPA-Europe

CLPAJapan HQ

CLPA-India

CLPA Regional Office withConformance Test Capability

CLPA Regional Offices

CLPA-Turkey

Part 2: Why Asia?


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Why Asia?

Sources: Bloomberg, China-Britain Business Council, China Daily, egmCarTech

Opportunities are well known

90 fold economic increase since 1978

Fastest growing economy in the world - 8.7% in 2009

2nd largest GDP

3rd largest FDI recipient

World’s largest market for automotive & ICT

World’s largest consumer of iron, steel, coal & cement


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China’s 12th 5 Year Plan 2011-2015


Key objectives

– Improve and promote manufacture

– Promote re-structuring of key industries

– Develop equipment for new strategic fields

– Improve level of basic components such as automatic controls

– Strengthen technical improvement in enterprise

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• China has offered huge potential in the past

• It will continue to offer huge potential in the future

Summary


Part 3: Why CC-Link?


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• De-facto Asian standard

• Global expansion

• Simple development

Why CC-Link?


All logos are the property of their respective owners and acknowledged.”

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2008 Shipments:

1.3 Million Nodes

Source: ARC Advisory Group, “Factory Automation Networks Worldwide Outlook – Market Analysis and Forecast Through

2014”

Asian Market Share


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Source: IMS Research “The World Market for Industrial Networking - 2009”

Asian Market Growth Rate

CC-Link 8.5%

PB 7.0%

DN 5.7%


2008-2014 Annual Network Growth Rates

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Asian Flat Panel Display Industry

Mitsubishi Electric data© 2011 CC-Link Partner Association Europe

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Beijing

SuZhou

Nanjing

HeFei

Guang Zhou

Fu Shan

Shen Zhen

Cheng do

KunShan

FPD Projects in China (2010-2012)

LG Display

Samsung

CMO

Nanhai CMO

CSOT

LG Display

Sharp

Samsung

Century

Nanjing Panda

BOE

Sharp

BOE

AUO


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Asian Automotive Industry

Mitsubishi Electric data© 2011 CC-Link Partner Association Europe

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Nanjing

Guang Zhou

Fu Shan

Cheng do

Automotive projects in China (2010-2012)

Mitsubishi Motors

Tian Jin

Chong Qing

ChangChun

WuHanWuXi

HuiZhou

ZhengZhou

Chang Sha

FuzhouXiang Yang

Toyota

Nissan

Bridgestone

Honda

Honda

Suzuki

Nissan

Mazda

HondaBridgestone

Mazda


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CC-Link: A Preferred Standard


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• Based on familiar technology (RS-485 or IEEE 802.3)

• Proven reference designs shorten development and assist conformance testing

• ASIC protocol handling; no buffers, pointers, etc.• Easy start-up; ASIC state machine avoids interrupts or

fragmented handling of complex configuration and parameter data

• Easy data handling; no complex object dictionaries or mapping

Simple development


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ShanghaiXiangfan

NanjinQindao

Wuhan Fuzhou

Xiamen

GuangzhouShenzhen

Hongkong

TianjinBeijing

Dalian

Shenyang

Changchun

Suzhou

Doguan

Chengdu

Chongqing

Xi’an= 2 Head Quarters

= 9 Sales Offices

= 12 technical support

Plus 140 distributors

Support in China*

* Via Mitsubishi Electric Automation China, Ltd.


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Summary


• De-facto standard in many industries

• Greater Chinese market access

• Increased future opportunities

• Simple development

Part 4: Why Gateway to Asia?


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Incentive Package

Two part incentive package

Product development support

Marketing support in China


CLPA-China

CLPA-AmericasCLPA-Europe

CLPAJapan HQ

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Development Support

No-charge development support

Local office staff

Shanghai - China, Düsseldorf - Germany, Nagoya - Japan

Native language capability, Same time-zone


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Sample Device Development Kit

Free of charge development samples*

Covers key devices required tobuild a CC-Link product

*For new partners joining CLPA and developing products during the campaign period.© 2011 CC-Link Partner Association Europe

33*Up to 200 metres. For new partners joining CLPA and developing products during the campaign period.

3M Network Cable

Global leader

CC-Link Board Member

Assists preparation for conformance testing

Free of charge*


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Marketing Support

Advertising in key Chinese magazines

Road-show & fair participation throughout China

Chinese webinar participation

CLPA-China advertising


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Chinese Print Media

Automation PanoramaCirculation: 30,000

Instrument Standardization & MetrologyCirculation: 8,000

Control Engineering ChinaCirculation: 15,000

DemographicsKey readership: Utilities, Automotive, Steel, Pharmaceutical, Transportation, Chemical, Machinery, Construction, etc.


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Kongzhi.netLeading Chinese automation website

Around 600,000 visitors daily

Chinese On-Line Media

Gongkong.comNo. 1 automation portal

Around 80,000 visitors daily

2 million registered users


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Road shows

Opportunity to speak

directly to these audiences

No organizational overhead

Product displays available


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•On-demand

•Covers audience not able to attend road shows

Webinars


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Advertisement in CLPA-China magazine

Supplement to Chinese FA magazines

CLPA-China Media


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Factory visit opportunities*

*Visits by prior agreement. Visitors are responsible for their own travel expenses and arrangements.

Visit CC-Link installations in Mitsubishi Electric facilities

Shanghai Mitsubishi Elevator, Shanghai, China

Mitsubishi Electric Dalian Industrial Products, Dalian, China

Mitsubishi Electric Nagoya Works, Nagoya, Japan

Tours available as promotional aids


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• Special pricing for companies who join the G2C program

• Hilscher netX• HMS Anybus• Please contact

directly for further details

Special Pricing on Network Interface Development Hardware


All logos are the property of their respective owners and acknowledged.”

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• Package of marketing and technical support worth thousands of euros

• Extends existing activities

• Adds credibility of third party endorsement

Summary


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• CLPA regular membership

• Participation in case studies, PR, etc.

• European market product promotion

CLPA Membership


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• Increase Chinese market access & penetration

• Leverage existing development and marketing resources

• Real world value package

• Build for the future

• We look forward to partnering with you!

Summary


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Contacts

Email: [email protected] - Call: +49 2102 486 1750

or Visit cc-link-g2a.com


Documents

CC-Link Partner Association Gateway to Asia Webinar © 2011 CC-Link Partner Association Europe