Creative Value Networks

RUURD PRIESTER – LBi LOST BOYS

CREATIVE COMPANY CONFERENCE – JUNE 7TH 2011

LBi LOST BOYS

Global marketing and technology agency,

blending insight, creativity and expertise, to deliver

business value

WISH LIST

AMAZON PAGE

MASSIVE PARALLEL PRODUCT DEVELOPMENT TEAMS

1/3 TEAMS

Self-directed work teams

A small, autonomous unit that is enabled and empowered to deliver

things customers value

CUSTOMER CONTACT/VALUE

TANGIBLE OUTCOMES

INDEPENDENT

ADAPTIVE

CHAIN

NET

2008 2010 2011 2012

MANAGEMENT

COMPETENCES

OPERATIONS

2009

CLIENT TEAMS

EXPERTISE TEAMS

PARTNERS

FACILITY TEAMS

2008 2010 2011 2012 2009

Mobile – With Triple IT

2008 2010 2011 2012 2009

10%

Conversion Team

Mobile – With Triple IT

2008 2012 2009

Conversion Team

10%

2010 2011

25%

Branded Content – Edwin Valent

Service Design – With STBY

50%

Customer value

Opportunity

driven

Clever

Sourcing

skills

CLEVER SOURCING SKILLS

OPPORTUNITY DRIVEN?

CUSTOMER VALUE?

YES NO TEAMS

PLATFORM

2/3 PLATFORM

Process, tools and culture

Use

Exploration Concepting Planning

Direct Make Use

Waterfall

Scrum

Ongoing optimization

Use

Shared

creative process

Learning digital

toolbox

High trust/fun

culture

HIGH TRUST / FUN CULTURE?

LEARNING DIGITAL TOOLBOX?

SHARED CREATIVE PROCESS?

YES NO PLATFORM

3/3 CORE

The heart and soul

Why?

Creative leadership

Drive

DRIVE BASED INDIVIDUAL GROWTH?

VISIBLE CREATIVE LEADERSHIP?

WHY BASED STORY/PROPOSITION?

YES NO CORE

BLUE PRINT

CUSTOMER VALUE WITH IMPACT

OPPORTUNITY DRIVEN MENTALITY

CLEVER SOURCING SKILLS

SHARED CREATIVE PROCESS

LEARNING DIGITAL TOOLBOX

HIGH TRUST / FUN CULTURE

TEAMS PLATFORM

WHY BASED STORY/PROPOSITION

VISIBLE CREATIVE LEADERSHIP

DRIVE BASED INDIVIDUAL GROWTH

CORE

COURTESY

Daniel Pink, Dave Gray, Jeff Bezos, Marcel Houtman,

Peter J. Bogaards, Simon Sinek + complete community of

interest