Celebrate originality

http://www.tellyads.com/show_movie.php?filename=TA8422

Representation• Adidas – Represents its brand in this advert as a cool, fun and youthful

clothing brand.

• The party is full of celebrities who are very successful in what they do.

Such as

Russell SimmonsDavid BeckhamKaty PerryDynamo

• Product Placement- this is representation that is also used in the form of promotion, promoting the items Adidas are currently selling

Audience• Adidas targets aspirers-Looking at this advert the audience would

aspire to be successful and living a lavish life e.g. partying with celebrities like David Beckham and Katy Perry.

• Teenagers of both genders are targeted in this advert as the video consists of them. Parties are usually associated with teenagers and this advert is a centred around a party.

Institution

“ We are committed to continuously strengthening our brands and products to improve our competitive position.

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.

We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value. 

We are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders.”

LanguageMedia messages that are encoded in this advert

• Adidas suggesting by having a party themed advert that their brand is fun and young.

• Adidas showing themselves as a brand for successful people by including successful people in their advert

• Camera shots- mid-shots are used in this advert to make it seem like the viewers are in the party.

• Sound- upbeat music to make the brand seem energeretic and lively

• The slogan of this advert is “Celebrate Originality”- this shows that Adidas is a brand that supports people being original.

Celebrate originality