CertainTeed 2010 Highlights - Prime Cut Siding · CertainTeed CertainTeed has been leading the way for over 100 years and for the 13th year in a row, builders and contractors have

Polymer Shakes • V iny l S id ing • Tr im • Fence • Deck ing • Rai l ing

INSIDE THIS EDITION

2010 HighlightsCer ta inTeed

Page 1-2 NEW CertainTeed Living Spaces™

Page 3-4 Cedar Impressions®

Page 5 CedarBoards™ Board & Batten

Page 6 Color Leadership

Page 7-10 The Industry’s Broadest Product Line

Page 11-12 Restoration Millwork®

Page 13-16 Decking by Fiberon®

Page 17-18 Vinyl Railing

Page 19-20 Composite & Aluminum Railing

Page 21-22 Porch Posts, Wraps & Columns

Page 23-24 CertainTeed Selects™ Fence

Page 25-34 Programs For The Contractor

CertainTeed

CertainTeed has been leading the way for over 100 years and for the 13th year in a row, builders and contractors have named CertainTeed Vinyl Siding

Number One in the categories: Brand Familiarity; Brands Used

in the Past Two Years and Brands Used the Most in the 2009

Builder magazine Brand Use Study. And for the fifth year straight

CertainTeed CedarBoards™ has been ranked

Number One in all categories surveyed for

Insulated Siding. In its annual Brand Use

Study, Builder magazine asks builders and

contractors to rank the industry's foremost

materials suppliers to determine who the true

"Brand Leader" is. Consistently CertainTeed has emerged as the #1

brand of choice. We greatly appreciate your support and assure you

that we will continue to strive to earn your loyalty.

Brand recognition has become a critical decision-making factor for

homeowners. Selling America’s #1 vinyl siding brand can give you a

big selling advantage and help you gain customer confidence and

trust that can boost your credibility – and success.

Fence | Polymer Shakes | Vinyl Siding | Columns | Deck | Tr im | Sof f it | Roof ing | Rai l ing

See Product Catalog (CTS002) for color and style availability.1

Color shown throughout this brochure is as accurate as printing methods will permit. Please see product samples before making final selection.

Open Air Rooms. With the CertainTeed Living Spaces collection, exterior walls become the starting point for open air rooms. A beautifully fenced yard becomes a play room. Arbors and trellis walls define a garden room. A porch doubles as an alfresco dining room. When it comes to possibilities, the sky’s the limit.

Wide Open Business Potential.Now, it’s easier than ever to expand your business offerings. That’s because with the Living Spaces collection, CertainTeed transforms wide open spaces into wide open business opportunities. Living Spaces brings together our total exterior products suite, including siding, soffit and accessories, roofing, porch, deck, trim, rail, and fence products.

This year, we’ll begin marketing the Living Spaces collection to consumers, helping you expand your sales potential with a broad collection of products that respond to consumer trends -- and the great opportunities of the great outdoors.

Creating Great Outdoor Rooms

Fence | Polymer Shakes | Vinyl Siding | Columns | Deck | Tr im | Sof f it | Roof ing | Rai l ing

2www.certainteed.com

Homeowners are discovering that the comforts of home are no longer defined by four walls. Today, they’re literally thinking outside the box, expanding their living spaces into the natural environment – while expanding opportunities for building professionals.

Double 7" Straight Edge Rough-Split Shakes

Double 9" Staggered Rough-Split Shakes

Double 7" Straight Edge Perfection Shingles

Double 7" Staggered Perfection Shingles

Available in all colors.

Triple 5" Straight Edge Perfection Shingles

*See opposite page for Triple 5" color selection.

Available in all colors except coral, mint and sea breeze.Not available in coral, mint, sea breeze, cedar blend,

rustic blend and driftwood blend.

NEW – Cedar Impressions®

Naturals™ Expands Profile Selection in the Spring Double 7" Straight Edge

Rough-Split Shakes in driftwood blend.

Double 7" Straight Edge Perfection Shingles in cedar blend.

Double 6-1/4" Half-Round Shingles

Available in all colors except cedar blend, rustic blend and

driftwood blend.

Cedar Impressions®

Coming in Spring 2010, the Cedar Impressions Naturals offering will expand to the Double 7" Straight Edge Rough-Split Shakes and Double 9" Staggered Rough-Split Shakes. Already available in Double 7" Straight Edge Perfection Shingles, the three colors of cedar blend, driftwood blend and rustic blend create the authentic look of semi-transparent stained cedar. Naturals are backed by Cedar Impressions lifetime limited warranty.

Matching mitered outside cornerposts, as well as a wide array of soffit and accessories in complementary solid colors, will also be available.

Double 9" Staggered Rough-Split Shakes in rustic blend.


COMING IN SPRING 2010

Double 7” Straight EdgeRough-Split Shakes

COMING IN SPRING 2010Double 9” StaggeredRough-Split Shakes


Double 7” Straight EdgeRough-Split Shakes

Double 9” StaggeredRough-Split Shakes


Cedar Impressions NaturalsDouble 7” Straight Edge

Rough-Split Shakes

Double 9” StaggeredRough-Split Shakes

Molded Perimeter Lock™ creates a seamless look and holds panels securely together.

Ribs on the back of the panels add structural stability for extra protection against warping, cupping and distortion.Notched side laps allow you to push in and straight up to lock the panel securely – just like traditional vinyl siding.

Reinforced nail slots ensure secure installation.

Extra-thick, durable polymer.

The patented PanelThermometer™ and temperature lines are designed to ensure precise installation.

cypress* buckskin* natural clay* savannah wicker*

sandpiper* light maple* desert tan* herringbone*

heritage cream*

sandstone beige*

snow* colonial white*

A refreshing color palette that gives your home a summertime feeling all year long.

u Straight-Up Installation for easier, faster application.

u TrueTexture™ finish molded from real cedar shingles for an authentic look.

u Grain texture on butt and random shingle gaps for a natural appearance and seamless appearance.

u Positive lock with lead-in guide stays in place while nailing.

u Panel projection: Perfection and Half-Round Shingles: 3/4" Rough-Split Shakes: 1"

u Decorative Trim and Accessories in matching colors including matching mitered outside cornerposts.

All Cedar Impressions styles offer many innovative features and benefits. Here are just a few:

mountain cedar*

hearthstone* spruce

suede*

flagstone granite gray*

sterling gray*

autumn yellow*

coral mint sea breeze

F E A T U R I N G

S T R A I G H T - U P I N S T A L L A T I O N

sable brown pacific blue ivy green barn red terra cotta

cedar blend rustic blend driftwood blend


Buckskin

Granite Gray

Cypress

Barn Red

Ivy Green

Pacific Blue

Sable Brown

Soffit and Accessories Add a craftsman’s touch to every detail!

Board & BattenInsulated Siding

¾" Pocket 20' Cornerpost

Reach new heights in installation ease and seamless aesthetics with new one-piece corners in 20' lengths.

IronmAx™ Double 5" Soffit & Vertical Siding

7 new beautiful dark shades are added to the Ironmax color offering. All but Buckskin can be used for soffit use only.

With CedarBoards™ Board & Batten, CertainTeed has combined a popular historic siding with innovative

foam insulation technology to provide a classic vertical siding with impressive energy-

saving, sound-absorbing and impact-resistance benefits.

NEW Colors

20'

¾" Flexible J-Channel

Handle every curve with ease with flexible J-Channel, available in White and now Natural Clay.

12'

NEW Color

NEW PRODUCT

now

67% Longer

CedarBoards™ Vinyl Carpentry™


Flat Face, 12" Board

CertainTeed’s 10" board span with a 2" batten is the industry’s widest, and is designed to have a straight, even face with a flat surface for a true cedar board appearance.

2"

10"

u Wide 10" board with a 2" batten creates a 12" panel with the widest vinyl board span.

u Ideal for whole house or accent applications.u Flat face board design results in a straight, even surface.u Straight-edged battens for a sharp, carpentered look.u 5/8" custom contoured foam provides strength, rigidity and

increased R-value.u Can substantially increase the overall thermal performance

of your wall, helping to reduce heating and cooling costs.

u TrueTexture™ rough cedar finish molded from real cedar boards.

u 5/8" batten height for dramatic shadow lines.u 12 low-gloss colors with a wide variety of coordinating trim.u . 052" premium thickness.u Class 1(A) fire rating.u Lifetime limited warranty.

COMING IN 1ST QUARTER 2010

CedarBoards™ Board & BattenFlat Face, 12” Board

Soffit and Accessories Add a craftsman’s touch to every detail! IronmAx™ Double 5" Soffit & Vertical Siding

7 new beautiful dark shades are added to the Ironmax color offering. All but Buckskin can be used for soffit use only.

First In Color

Pacific Blue

Spruce

Natural Clay

Desert Tan

Heritage Cream

Mint

Ivy Green

Flagstone

Suede

Woodland Mist

Snow

Sea Breeze

Barn Red

Granite Gray

Savannah Wicker

Silver Ash

Colonial White

Terra Cotta

Oxford Blue

Sterling Gray

Warm Sand

Sandstone Beige

Mountain Cedar

Cypress

Sandpiper

Herringbone

Autumn Yellow

Sable Brown

Hearthstone

Buckskin

Light Maple

Summer Wheat

Coral

CertainTeed offers an industry leading spectrum of colors ranging from deep rich shades and semi-transparent stained blend colors to the fresh watercolors®.

Consult Product Catalog (CTS002) for color and style availability.

Meadow Blend

Glacier Blend

Cedar Blend

Rustic Blend

Driftwood Blend

Arbor Blend

Arctic Blend

Weathered Blend

Frontier Blend

Timber Blend

Canyon Blend

Color Leadership


Double 6" Clapboard -

60% Recycled Content

The Industry’s Broadest Product Line

Northwoods®

Ruggedly beautiful, Northwoods® faithfully recreates the natural textures and variable patterns of cedar shakes and shingles.

• Three authentic styles: Single 7" Straight Edge Rough-Split Shakes Single 9" Staggered Rough-Split Shakes Single 10" Random Hand-Split Shakes

• TrueTexture™ finish molded from real cedar shingles.

• Random shingle patterns provide the look of hand-split cedar.

• Deep tapered shingle gaps for a beautiful, distinct look.

• A selection of up to 17 low-gloss colors with a wide variety of coordinating trim.

• Designed to coordinate with other CertainTeed siding styles.

• 10' panel length.

• 1" panel projection.

• .050" thick, sturdy vinyl.

• Absorbs sound for reduced exterior noise infiltration.

• Insulation treated with fire retardant and insect repellent – contains no ozone-depleting chemicals.

• TrueTexture™ rough cedar finish molded from real cedar boards.

• Patented STUDfinder™ is designed for accurate and secure installation.

• Designed and tested to withstand hurricane force winds.

• DuraLock® post-formed lock design.

• Up to 18 low-gloss colors with a wide variety of coordinating trim.

• 1-1/4" panel projection.

• .044" thickness.

• Double 6" and Single 7" available in CedarBoards™ XL longer length siding.


CedarBoards™ Insulated SidingCedarBoards™ Insulated Siding provides the added strength and thermal benefit of rigid foam insulation with easy maintenance.

• Five traditional styles: Double 6" Rough Cedar Clapboard Single 7" Rough Cedar Clapboard Double 4" Rough Cedar Clapboard Double 4-1/2" Dutchlap Single 12" Rough Cedar Board & Batten

• Custom contoured foam provides strength and rigidity for outstanding impact resistance.

• Can increase the overall thermal performance of your wall by up to 30%*, helping to reduce heating and cooling costs.

• Prevents air infiltration to inhibit drafts.

• Three classic styles: Triple 3" Smooth Clapboard Double 4-1/2" Smooth Clapboard Double 4-1/2" Smooth Dutchlap

• GripLock™ for secure, snap-fit installation.

• 14 low-gloss colors with a wide variety of coordinating trim.

• 5/8" panel projection

• .044" thickness

Wolverine® Restoration Smooth™

Restoration Smooth is a favorite of architects with profiles and a smooth finish that faithfully reproduce historic wood siding, as well as many other premium features and benefits.

• Featuring the industry’s smoothest and lowest gloss finish, Restoration Smooth replicates planed, sealed and painted wood.

* Based on a wall constuction of 2X4 wood studs spaced 16" O.C. with R-13 insulation, non-insulated sading, standard 1/2" gypsum Board and 7/16" OSB.

Board & BattenThe traditional look of alternating wide and narrow cedar boards is growing rapidly in popularity both in whole house and accent applications.

• Available in two convenient lengths: 12'6" and 10'.

• 12'6" panels are 2'6" longer than competitive panels, offering installation and aesthetic advantages.

• Ideal for whole house or accent applications.

• 6-1/2" board with a 1-1/2" batten creates an 8" wide panel with the widest vinyl board span.

• Flat face board design results in a straight, even surface.

• 1/2" high, straight-edged battens for a sharp, carpentered look.

• Single square packaging.

• TrueTexture™ finish molded from real cedar boards.

• 12 low-gloss siding colors with a wide variety of coordinating trim.

• . 048" premium thickness.

Monogram® 46Monogram’s industry leading color palette and coordinating trim colors offer a wide range of design possibilities.

• Widest color selection in the industry: 32 low-gloss solid colors 8 low-gloss wood-tone blends 40 coordinating trim colors

• Three classic styles: Double 4" Rough Cedar Clapboard Double 5" Rough Cedar Clapboard Double 5" Rough Cedar Dutchlap

• TrueTexture™ rough cedar finish molded from real cedar boards.

• Patented STUDfinder™ is designed for accurate and secure installation.

• RigidForm™ 220 technology has been tested to withstand wind load pressures up to 220 mph.

• CertiLock™ self-aligning, post-formed positive lock.

• 3/4" panel projection.

• .046" heavy-duty thickness.

• Works with Monogram 46L longer length siding.


• Post-formed lock design helps provide secure installation.

• STUDfinder™ for fast, accurate and secure installation.


• 14 low-gloss colors.

• Premium .044" thickness.

Carolina Beaded™

Reproduced from classic hand-crafted boards, Carolina Beaded™ provides an original impression for homes of distinction.

• 6-1/2" beaded design with distinct “V" groove and rounded bead.

• Brushed finish.

The Industry’s Broadest Product Line

Wolverine® American Legend™

American Legend offers versatile great looks and performance over time.

• Three classic styles: Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 4-1/2" Woodgrain Dutchlap

• Natural woodgrain appearance.


• GripLock™ – larger than ordinary locks for secure, snap-fit installation.





MainStreet™

MainStreet, offering consistent quality and good looks, is the ideal choice for homeowners looking for value with the benefits of a premium panel.

• Seven classic styles: Triple 3" Brushed Clapboard Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 4" Woodgrain Dutchlap Double 5" Woodgrain Dutchlap Single 8" Woodgrain Clapboard Single 6-1/2" Brushed Beaded

• Natural woodgrain or brushed appearance.



• DuraLock® – larger than ordinary locks for secure, snap-fit installation.

• Up to 17 low-gloss colors with a wide variety of coordinating trim.



Classic™

Classic provides the premium features that make it a great choice for both new construction and remodeling.

• Three popular styles: Double 4" Select Cedar Clapboard Double 5" Select Cedar Clapboard Double 4-1/2" Select Cedar Dutchlap

• Natural woodgrain appearance.



• DuraLock® - larger than ordinary locks for secure, snap-fit installation.



• Premium .044" thickness.

Vinyl Carpentry® Soffit & AccessoriesCreate the look of true wood craftsmanship with a complete line of soffit and decorative accents and trim pieces for both new construction and remodeling. Here are a few standouts from the comprehensive offering:

• T3-1/3" InvisiVent® & Solid Soffit/Vertical

• T2" Beaded Soffit/Vertical

• D5" Ironmax Soffit/Vertical

• T4" Universal Soffit/Vertical

• SuperCorners™

• Lineals

• Cornice Molding

• Corner Block & Rosette

• Crown Molding

Wolverine® Encore™

Encore combines great looks and affordability.

• Four popular styles: Triple 3" Woodgrain Clapboard Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 4-1/2" Woodgrain Dutchlap

• Natural woodgrain finish.


• Wind resistant rolled over nail hem has been tested to withstand wind load pressures up to 135 mph.

• Post formed lock for secure installation.




Wolverine® Newtown™

Value siding designed for the new construction professional, with complementary soffit and accessories.

• Three popular styles: Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 5" Woodgrain Dutchlap

• Natural woodgrain look.

•8 low-gloss colors with a wide variety of coordinating trim.

•7/16" panel projection.


•Lifetime limited warranty.


4'

Beadboard Panel Profile

1/2"

4'


4'

4'


1/2"

1/2"

2 1/2"

Beadboard Panel

USeS:

u Natural White finish, ready to install

u Can be custom finished*

u Consistent dimensions for accurate fit and finish time after time

u Highly resistant to UV yellowing

u Cuts with ordinary woodworking tools

u Class A (Class 1) Flame Spread Classification

u 25-year limited warranty

* See Installation Guide for instructions on painting.

u Porch ceilings

u Soffit

u Wainscoting

u Deck/hot tub surrounds

u Flower boxes and more

Beadboard Panel Sample

This sample includes two pieces of beadboard panel each measuring 1' x 1' which demonstrate the "shiplap" edge when connecting two pieces together. Also includes images and features and benefits on back panel. Ask your distributor for a sample; RM326 - $13.00.

NEW PRODUCT

Restoration Millwork® NEW 4' x 8' Beadboard PanelInstalls up to 3x’s faster than standard 5 1/2" beadboardexterior trim that looks and feels like top-grade lumber without the problems of wood.

11

Restoration Millwork®

Full Line of Trimrestoration millwork exterior trim makes it easy to create custom design details. made from cellular PVC, restoration millwork looks, feels and works like real wood, so it can be hand crafted to create an unlimited range of unique design elements.

Custom combinations create dynamic style. There’s no limit to how Restoration Millwork profiles

can be combined for unique looks.

Different sizes of trimboards combined with bed mould and base cap present a stately, colonial feel.

This trimboard accented with base cap shows no matter how simple the project, you can add detail and interest.

BEADBOARD BEADBOARD PANEL

Consult Product Catalog (RM029) for the complete product offering.

TRIMBOARDS SHEETS ONE-PIECE CORNERS

Available in smooth and woodgrain

RB3 CASING

RAkE DRIP CAP BRICkMOuLD

CROWN RAMS CROWN

Many other profiles available.


Fence, Railing and Deck

13

EverNew® LTCellular PVC decking with Lumenite™

evernew® LT Decking’s unique material composition provides performance benefits that go far beyond wood, and surpass those of other composite materials. It’s the perfect complement to an easy lifestyle – and a choice you’ll appreciate every time you step onto your deck, and into the great outdoors.

u Ultra-low-maintenance performance superior to any PVC decking in the marketplace

u Unique, patent-pending Lumenite™ surface provides unequaled stain, fade and chalk resistance

u 5/4" x 6" boards in 12ft, 16ft, and 20ft lengthsu Non-organic surfaces are highly mold resistant u Infrared heat-reflective surface is cooler underfootu Easy to cleanu Lightweight for easier handling and installation u Class A fire rated for flame spreadu Available in four rich colorsu Optional patent-pending Deck Pilot™ tool

available for installing hidden fastening system u Lifetime Limited Performance Warranty

including the industry’s only 20-year Stain and Fade Warranty

Decking

Greystone

Dune

Saddle

Sequoia


NEW PRODUCT

Decking

15

EverNew® PTComposite decking with PermaTech™

evernew® PT decking with patent-pending PermaTech™ technology features an extremely resilient surface and stain, fade, and mold resistance unmatched by competitive decking. The surface technology allows a wide range of colors ranging from solid colors with natural looking, wood grain embossed patterns to tropical colors with exotic hardwood tones and grain patterns. now homeowners get the best of both worlds.

u Innovative inorganic PermaTech™ surface encapsulates the wood plastic composite core – providing stain, fade, and scratch resistance

u Available in four colors: slate, bronze, rosewood tropics and ipe tropics

u 5/4" x 6" boards in 12ft, 16ft, and 20ft lengthsu Reversible boards with four distinct, complementary

grain patterns u Low maintenance – easy to cleanu Optional Fiberon® Hidden Fastener system

also availableu 20-year performance warranty including the industry’s

only 20-year stain and fade warranty

NEW PRODUCT

Rosewood Tropics

Bronze

Ipe Tropics

Slate

EverNew® 20Composite deckingrugged evernew® 20 decking offers homeowners sustained beauty without ever needing to stain or paint. with natural wood grain patterns on each side of the board, evernew® 20 is available in the traditional decking colors.

u 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths 2" x 6" dock board in 16ft lengths

u Reversible boards save on cuts and reduce wasteu Never needs staining or paintingu Resistant to termites, splinters or decay u Available in three colors: gray, brown and cedaru EverNew 20 dock boards available in grayu Recycled content creates sustainabilityu Optional Fiberon® Hidden Fastener system also availableu 20 year performance warranty

Cedar

Gray

Brown

EverNew®

Vinyl deckingeasy to install, easy to maintain...

u 2" x 6" plank available in 12ft, 16ft, and 20ft lengthsu Easy to clean, non-porous vinyl surfaceu Cool to the touch - barefoot friendly™u Excellent color retentionu No visible screw or exposed hardwareu Will not stain from spillsu Lifetime limited warranty with 5-year SureStart™ protectionu Class A fire ratedu Available in 4 colors:

white, tan, gray and almond

NEW PRODUCT

White Gray AlmondTan


Vinyl Railing

Oxfordvinyl routed railing systemThe routed oxford system features a unique internal rail-to-post connection and hidden hardware, so there are no unsightly brackets to detract from the look of the railing. The aluminum reinforced rail connects to a sturdy galvanized post support kit inside the routed post.

vinyl bracketed railing system oxford goes the extra mile with standard features like concealed aluminum rail mount brackets and stainless steel screws, for long-lasting strength and peace of mind. Aluminum rail mount brackets provide safe and secure metal-to-metal, rail-to-post connection for greater strength and longevity.

u Popular T-rail top rail and 2x4 bottom rail system for a completely seamless appearance

u Choice of three baluster styles: square, colonial and glassu Available in two colors: white and tanu Available in two heights and three lengths u Listed with the ICC-ES as designated in report NER-605 u Suitable for residential and commercial applications – including

multifamily and over three story installations u Meets IBC standards for building safety u Lifetime limited warranty with 5-year SureStart™ protection

17

Edgewood®

edgewood® features CertainTeed’s exclusive Select Cedar texture, for a realistic woodgrain appearance you won’t find on any other vinyl railing product.

u Realistic Select Cedar texture and Sierra Blend color recreate the look of stained cedar

u Innovative “I” rail design for both top and bottom railsu Easy bracket installation — no pre-drilling requiredu Available in three colors: white, almond and sierra blendu Choice of two baluster stylesu Available in two heights and three lengthsu Suitable for one- and two-family dwellings and townhouses

not more than three stories in heightu Lifetime limited warranty with 5-year SureStart™ protection

kingstonClassic wood styling in a durable, low-maintenance design.

u Classic bread-loaf rail design for both top and bottom rails u Premium features at an affordable price u Aluminum rail mount brackets provide a safe and secure

metal-to-metal, rail-to-post connection for greater strength and longevity

u Available in three colors: white, almond and clayu Choice of two baluster styles u Available in two heights and three lengths u Listed with the ICC-ES as designated in report ESR-1555 u Suitable for one- and two-family dwellings and townhouses

not more than three stories in height u Lifetime limited warranty with 5-year SureStart™ protection

NEW PRODUCT


Composite & Aluminum Railing

Panorama®

The Panorama® capped composite railing system features a classic painted wood railing design with handcrafted authenticity and true architectural details you won’t find on any other composite railing.

Spectrum™

Capped composite railingwith its selection of popular composite colors, classic style and design versatility, Spectrum railing coordinates beautifully with evernew® PT decking. Spectrum’s blend of a durable composite core and weatherable polymer capstock delivers a durable product with a consistent appearance.

u Classic flat top rail design creates a distinctive looku Available in two heights and two lengthsu Choice of four colors: white, black, bronze and rosewoodu Composite square balusters can be installed as square or diagonal –

with same skuu Suitable for one- and two-family dwellings/townhouses not

more than three stories high, as determined by an independent testing agency

u 20-year performance warranty

NEW PRODUCT

u Classic painted wood style with true architectural detailsu Available in two heights and two lengthsu Available in two colors: white and desert tan u Choice of three baluster styles u Powder-coated, hot-dipped galvanized steel decorative

balusters create a rustic yet customizable system approach for both flat and stair applications

u Suitable for one- and two-family dwellings/townhouses not more than three stories high, as determined by an independent testing agency (CCRR-0115)

u 25-year limited warranty with 2-year SureStart™ protection

u Green Approved product by the NAHB

19

Durham™

The Durham™ aluminum railing system lets you create the look you want, thanks to its versatile beveled rail design.

u Unique beveled rail design u Convenient universal rails double as both the top

and bottom rails u Optional decorative top rail cap snaps over top

universal rail u Create three looks from one simple design: the basic

beveled rail, the rail running over the post, and the basic beveled rail with decorative top rail cap

u Choice of two colors: white and blacku Choice of two baluster styles u Designed to meet ICC-ES standards for aluminum design u 10-year limited warranty

EverNew® 20Composite railingPut your finishing touches on your evernew® 20 deck with matching evernew® 20 railing. The rugged evernew® 20 railing provides strength and stability along with the rich look of wood without the maintenance.

u Traditional wood detailing in low maintenance compositeu Available in one height and one length u Choice of three colors: gray, brown and cedaru Composite square balustersu Suitable one- and two-family dwellings/townhouses not more

than three stories high, as determined by an independent testing agency

u 20-year performance warranty

NEW PRODUCT


Porch Posts, Wraps & Columns

Porch Posts & ColumnsCertainTeed Structural Porch Posts, Columns and finishing accessories complement any project, no matter which railing style or system is chosen.

u Pivoting mounting plate for easy installationu Aluminum reinforced for rigidity and strengthu 108" lengthsu Load bearingu Tie-down connection eliminates need for

separate hurricane tie-down kit on porch postsu No overhead jacking required

NEW PRODUCT

NEW PRODUCT

NEW PRODUCT

Colonial 5"x 5"

Colonial 4"x 4"

Traditional 5"x 5"

Square 5"x 5"

Round tapered

8" and 10"

Round non-tapered 8"

Square 8"

21

Certa-Snap® WrapDesigned to coordinate with CertainTeed’s vinyl deck and railing products, Certa-Snap wrap delivers all of the low-maintenance benefits of vinyl posts without having to replace existing wood porch posts.

u Specially designed for existing wood posts u 8-piece system — 4 vinyl post sections plus 4 corner trim pieces u Components snap together for easy installation u Available in 4" x 4" and 6" x 6" in 10' lengths

(can be field cut to any length) u Available in Smooth and Select Cedar finishes u 4-piece post trim for top and bottom sold separately

NEWTEXTURE


CertainTeed Selects™ Fence

Fence - Selects Advantage

Fence - SelectsBracketed Systems

Attractive tongue & groove

picket connection

Durable steel reinforced

bottom rail

Distinctive Classic Curve deco rail design

Innovative styles, colors and texturesu Exclusive CertaGrain® authentic woodgrain textureu Sierra Blend color recreates the natural beauty of

stained cedaru ColorLast™ dark color fade protection for superior

protection from the sun

Steel reinforced bottom railu Engineered for outstanding strength and durability u Reinforced with steel for a stronger, more rigid fenceu Reduced risk of sagging or bowing

Pre-assembled 8' fence sections u Less material and fewer posts than other fence products u Large 8' sections save on time, material and installation

Tongue & groove picket connection u CertainTeed Selects is a true privacy fence u Pickets insert into a molded channel – not glued in place

Distinctive Classic Curve deco rail design u Larger 1-1⁄2" x 5-1⁄2" rail with the look of fine

woodworkingu Delivers distinctive styling only available from

CertainTeed

Outstanding warranty protectionu Exceptional lifetime limited warranty coverageu Exclusive SureStart™ protection, which covers warranted

repair and replacement costs — including labor — for the first five years after installation

Newbury• Size: 4' high x 8' wide• Color: White• Pickets: 7/8" x 3"

thru-picket “good neighbor” design

Scalloped Newbury• Size: 4' to 3-1/2' high x 8' wide• Color: White• Pickets: 7/8" x 3" thru-picket

”good neighbor” design

Brookhaven• Size: 6' high x 8' wide• Color: White• Pickets: 5/8" x 11-3/8"

tongue & groove

Brookhaven

with Lattice• Size: 6' high x 8' wide• Color: White• Pickets: 5/8" x 11-3/8" tongue

& groove

Choice of high quality vinyl or aluminum brackets

23

Fence - Selects Routed Systems

Bel Air• Sizes:4',5'&6'highx8'wide

(5' & 6' height include mid rail)• Colors:White,Tan• Pickets:7/8"x3"

Wilshire• Sizes:3',4',5'&6'highx8'wide

(5' & 6' heights include mid rail)• Colors:White,Tan• Pickets:7/8"x1-1/2"pointed

Newport• Sizes:3'&4'highx6'wide• Color:White• Pickets:7/8"x3"pointed

Scalloped Newport• Sizes:3',4'&5'highx6'wide• Color:White• Pickets:7/8"x3"pointed

Post & Rail Smooth• Sizes:2rail,3rail&4rail• Colors:White,Tan

Post & Rail with CertaGrain® texture• Sizes:2rail,3rail&4rail• Color:White

Arlington Smooth• Sizes:5'&6'highx8'wide• Colors:White,Tan(shown)• Pickets:7/8"x7"tongue&groove

Arlington with Lattice• Sizes:6'highx8'wide• Colors:White,Tan• Pickets:7/8"x7"tongue&groove

Arlington with CertaGrain® texture• Sizes:5'&6'highx8'wide• Color:SierraBlend• Pickets:7/8"x7"tongue&groove


Building For Success

For the Pros

ProductsPrograms

Profits

Knowledge Profits Success

For The Contractor

Welcome...Your Business. Your PotentialBuild It with CertainTeed.

As a professional contractor, you have more on your plate than selling and installing construction products; you’re building a business. And from marketing and sales to growth and profitability, you need to be continually looking for ways to improve. CertainTeed makes the search easier by providing the professional contractor with the right tools for the job.

Think of CertainTeed as your business partner – a powerhouse of ideas, tools, and strategies with a true commitment to helping you reach your full potential. Through our exclusive Contractor Programs we put that commitment to work for you every day.

To learn more about any of our programs, contact your local CertainTeed distributor or CertainTeed Territory Manager or visit the web sites indicated.

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Programs To Improve Your Bottom Line

Program Name pg Benefit to Contractor How to Participate

THRIVE™ Lead Generation Presentation

27 Want to generate better, more productive leads? Worried that you are spending your marketing dollars in the wrong place? This live presentation at your local distributor will help you improve the quality and quantity of the leads you get using 8 proven techniques.

Classes are held throughout the year. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

Build-It Tour® 28 A live installation training session held at your local distributor providing hands on experience with our entire product range.

Classes are held throughout the year. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

VSI Certified Installer Program

29 Use this training to achieve the highest level of independent certification in the industry for your installers. VSI Certified Installer training provides your employees with the skills and training to improve installation quality, reduce callbacks and increase jobsite safety.

Meet all necessary requirements, take and pass the VSI certified installer class and exam, and provide all necessary paperwork. Contact your local CertainTeed Territory Manager for an up-to-date class schedule.

Master Craftsman 29 Education series outlining the manufacturing, selling and installation features of CertainTeed products. Contractors are listed in the “Find a Pro” section of the CertainTeed website for the product tests they have successfully passed.

Review Master Craftsman manuals and successfully pass test available online at www.certainteed.com/mastercraftsman

5-Star Contractor Program 30 CertainTeed’s 5-Star Contractor program allows you to take your business to a higher level of market differentiation and customer awareness. Join today to gain access to exclusive sales, branding and business management tools.

Successfully pass the VSI Certified Installer Exam, Master Craftsman tests for vinyl siding and Restoration Millwork, and provide proof of General Liability and Workers Compensation Insurance (where required).

ColorView™ Plus/Pro 31 Product visualization and design service is one of the top requests made by homeowners. ColorView Plus and Pro versions allow you to provide these services on demand to the consumer.

Must be a 5-Star Contractor to be eligible. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

WebCheck™ 31 Do you have a website that you worry may not be effective? Need a website that is? WebCheck has you covered, offering services to review your existing website for improvements or set up an entirely new website from scratch.


LogoCheck™ 32 A professional logo is the first step in marketing your business. Provide your prospects with a more consistent message about your services by establishing or improving your company’s brand image.


Show Me The Money (Siding, Trim, FRD)

33 Program awards a rebate for purchases of CertainTeed Siding, Trim, Fence, Rail and Decking products.

Must be a remodeling contractor. Proof of purchase invoices for eligible products must be submitted within 60 days of purchase. No minimum purchase.

Building Solutions® – Remodeler Program

33 Program rewards contractors with points for purchases of CertainTeed products.

Must purchase two different CT products, no more than 75% of product purchases can be from the same product category. See program guide for details.

Building Solutions® – Builder Program

33 Program awards cash back for purchases of CertainTeed products.

Must purchase three different CT products – two (2) "A" products and one (1) "B" or three (3) "A" products are the minimum requirements for entry. See program guide for details.

Building Solutions® – Commercial Builder Program

33 Program awards cash back for purchases of CertainTeed products.

Must purchase three different CT products from three separate categories. See program guide for details.

Award of Excellence 34 Recognition of outstanding jobs including certificate, homeowner letter and press release.

Completed application with photos submitted at www.certainteed.com/awardofexcellence


For The Contractor

THRIVE™ - Lead Generation PresentationLearn 8 proven steps for improving the quantity and quality of your sales leads. This interactive seminar, held at your local CertainTeed distributor, is a great opportunity to enhance your marketing efforts, learn new strategies and network with other contractors. Please contact your local CertainTeed distributor or CertainTeed Territory manager for more information.

Step 1 – Identify Your Unique Selling Proposition Internal analysis

Competitive analysis

Step 2 – Define Your Target Market Identify desired client type

Profile your clients

Step 3 – Solidify Your Service Offering Analyze each service that you offer

Consider offering additional services

Step 4 – Develop Your Brand Message Your company brand – what’s in a name?

Step 5 – Track Your Lead Sources Activities that generate leads

Step 6 – Develop A Marketing Strategy The Three P's: Product, Price, Promotion

Step 7 – Implement Job site Marketing Trucks, trailers and equipment

On the job selling

Step 8 – Customer Service What makes homeowners happy?

What irritates homeowners the most?

NEW PROGRAM

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Build-It Tour™

The Build-It Tour is coming to a distributor near you! Bring your crew and take advantage of in-person, hands-on training programs for CertainTeed products. It’s a great opportunity to educate installers, improve installation quality – and reduce callbacks.

Please contact your local CertainTeed distributor or CertainTeed Territory manager for more information.

NEW PROGRAM

u Expand your knowledge of CertainTeed product features and benefits

u Learn proper installation techniques

u Network with CertainTeed personnel, your local distributor, and other contractors

u Broaden your service offering (and earn more money!) by learning to install additional products (including CertainTeed fence, deck, rail and more).

CertainTeed is hitting the road with a new, in-the-field training program designed to help you expand skills, capabilities and profit potential. The CertainTeed Build-It Tour is a specially equipped trailer that brings training directly to installers, architects and others through local distributors. It’s a great hands-on opportunity to:

Building For Success

For the Pros

ProductsPrograms

Profits

Knowledge Profits Success


For The Contractor

For more information on the program and how to become a VSI Certified Installer, ask your CertainTeed Territory Manager or log onto: www.vinylsiding.org

For more information contact your CertainTeed distributor or CertainTeed Territory Manager or log onto: www.certainteed.com/mastercraftsman

The Vinyl Siding Institute's Certified Installer Program™ CertainTeed leads the industry with over 2000 Certified Installers trained in the United States Offered through the Vinyl Siding Institute (VSI), the Certified Installer Program is a comprehensive training program for the installation of vinyl siding, soffit and accessories. Validated by an independent administrator, the program ensures that individuals are trained to complete installations in compliance with ASTM D4756, the industry standard. For your business, this training provides the additional benefits of improved installation quality, reduced callbacks and increased job site safety.

An integral part of the CertainTeed 5-Star Contractor program, those that have successfully completed the VSI Certified Installer training remove doubt in the consumers mind regarding the siding contractor’s commitment to doing every job right.

Master Craftsman

education and Development Program for Vinyl & Polymer Siding and Trim

Contractors wanting to take the next step in skills and knowledge development can do so through the Master Craftsman education and development series.

Available online or via workbook, the program provides a thorough understanding of CertainTeed’s lines of siding, soffit, PVC trim, fence, rail and decking. You’ll gain the advantage of enhanced installation skills and an increased knowledge of CertainTeed products, company history and manufacturing processes. Just as importantly, you’ll receive recognition that can help you stand apart from the competition and gain a place on our contractor locator at www.certainteed.com.

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CertainTeed 5-Star Contractors may also receive additional rewards and opportunities throughout the year – all designed to help you increase visibility, competitive standing and profit potential. Contact your CertainTeed distributor or CertainTeed Territory Manager for details.

5-Star Contractor Program

As the remodeling market becomes more competitive, siding professionals need new ways to differentiate themselves. CertainTeed’s 5-Star Contractor program allows you to take your business to a higher level of expertise, market differentiation, customer awareness and rewards… just what you have said you want!! This is a winning combination of benefits that can also elevate your profitability!

Higher StandardsTo qualify as a 5-Star Contractor, a contractor must successfully complete the following elements:

u Master Craftsman: Vinyl Siding

u Master Craftsman: Restoration Millwork®

u VSI Certified Installer Training

u Provide proof of General Liability and Workmans Compensation Insurance (where required by law)

Completion of the CertainTeed Master Craftsman programs helps the user become aware of specific features and benefits of the CertainTeed Vinyl Siding and Trim product lines.

Greater RewardsEarning 5-Star Contractor status can be very rewarding! Those who earn this distinction will receive a full program of exclusive monetary, merchandising and promotional opportunities including:

Welcome Kit:

u Framed and Loose Credentials Certificates

u Customer Presentation Folders

u "Choosing a Professional Siding Contractor" brochures

u Magnetic vehicle sign

u Long sleeve shirt featuring the 5-Star Contractor logo

Marketing Benefits:u Premier website listing

on www.certainteed.com

u Dedicated 5-Star Contractor website for ordering FREE samples, literature, job signs and business cards

u Access to ColorView™ Pro custom visualization software, WebCheck website tools, Logo Design Service and many other premium marketing tools

Financial Incentives:u $165 bonus per VSI Certified Installer Employee credited to

“Show Me the Money" Visa® debit card with first purchase of qualifying products

u 10% rebate added to “Show Me the Money" Visa® debit card while active as a 5-Star Contractor

This is a great way to differentiate yourself in the marketplace and set yourself apart from your competition.

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For The Contractor

ColorView™ Plus and ColorView™ Pro Visualization Software

For 2010 CertainTeed provides you with the tools you need for both visualization and color coordination of exterior products.

ColorView Plus offers users the ability to mix and match colors and styles on a selection of pre-mapped home styles.

ColorView Pro takes things a step further, allowing the user to upload and modify their own images.

Both programs are powerful selling tools, designed to improve up-selling ability and closing rates. ColorView Plus is available online, on CD through your distributor or for download to your computer at www.CertainTeed.com.

Please contact your local CertainTeed Territory Manager for more details on the availability of ColorView Pro.

Please contact your local CertainTeed distributor or yourCertainTeed Territory Manager for more information.

Please contact your local CertainTeed distributor or your CertainTeed Territory Manager for more information.

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Logo Check

WebCheck™

More and more, web savvy consumers are using the internet as a first point of contact to learn more about building products and the companies who install them. Having an engaging, high quality website is one of the most important lead generation tools you can invest in. CertainTeed WebCheck gives you the opportunity to give your existing website a fast, comprehensive check-up. And if you do not have a website, WebCheck can get you up and running on the internet quickly and affordably.

WebCheck Assessment: Let us do a WebCheck Assessment of your current site. We’ll give you a summary analysis along with practical suggestions to make it more effective. Our professional web designers will look carefully at your site and provide simple, specific improvements that can be made by you or your web

developer. These suggestions are based on industry best practices combined with a thorough knowledge of the construction and remodeling market.

WebCheck Website:Don't have a website? Not to worry, CertainTeed is here to help! WebCheck Website can get you set up in no time with a high-quality, customized website that is easy for you to

manage. Update photos, run promotions, and add references to your website in just minutes.

Get the 5-Star Contractor WebCheck Service now and start making your website work for you!

CertainTeed LogoCheck

Your brand is a statement of who you are – and a strong logo is a first step in creating your brand image. CertainTeed graphic design professionals can create a unique logo, or enhance the one you have. We’ll also provide logo placement suggestions for letterhead, business cards and other formats.

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace.

Benefits of good logo:

u Communicates your company message quickly and effectively

u Establishes brand name recognition of your company in prospects minds

u Another source of lead generation

Remodelers Advantage®

Business as usual rarely applies to the building or remodeling business. Every day brings new challenges and new opportunities. CertainTeed helps you fine-tune business skills through Remodelers Advantage, a third-party remodeler contractor business consulting group providing round-table facilitation and business education tools. It’s a great opportunity for networking, peer consultation and learning.

For over thirty years, Remodelers Advantage has dedicated themselves to helping remodelers have better lives. As a result of this industry-exclusive research, they've compiled the strategies, tools and practices that you need to make an immediate difference in your business. Because they work with hundreds of remodeling companies, they're able to sift through many different programs created in many different styles to bring the best to you. Instead of coming from only one perspective, they're able to access the braintrust of the entire learning community and all of their knowledge to develop cutting edge, effective solutions for you:

u NETWORk with peers in your industry

u BRAINSTORM ideas to solve your problems

u WORk to help others using your experience

u LEARN using the online tools and resources available to you 24/7

u ONE-ON-ONE COACHING available from industry experts

LogoCheck™

NEW PROGRAM

NEW PROGRAM

Please contact your local CertainTeed distributor or yourCertainTeed Territory Manager for more information.

For more information on Remodelers Advantage Program: Contact your CertainTeed distributor or CertainTeed Territory Manager for details or log onto: www.remodelersadvantage.com/default.asp 32

For The Contractor

Building Solutions™

Building Solutions is a comprehensive toolbox of education, training support, incentive and rewards for purchases of multiple products. Remodelers can earn points toward rewards. Residential and commercial builders can earn monetary rebates.

u Remodeler Program - Program awards points

for purchases of multiple lines of CertainTeed products

u Builder Program - Program awards rebates for purchases of multiple lines of CertainTeed products

u Commercial Builder Program - Program awards rebates for purchases of multiple lines of CertainTeed products

(See program guidelines for more details on each program)

Some of the additional resources that the Building Solutions program can provide include:

u 24 hour/7 days a week access to technical information, specifications and literature via: www.certainteed.com

u Live Help via the toll-free HelpLine: 1-800-233-8990

u For your homeowners that have questions, feel free to refer them to the Consumer Hotline: 1-800-782-8777

money talks.

CertainTeed keeps the cash flowing by continuing the highly successful Show Me the Money rebate program. Purchase CertainTeed products and you’ll be rewarded with cash rebates loaded onto a CertainTeed Visa debit card. Spend it any way you like!

Eligible products and rebate amounts:

If you participated in the Show Me the Money program last year, you know how those rebate dollars can mount up. If you didn't participate last year, here's another chance to cash in on your CertainTeed purchases with reward dollars you can use any way you want. See your CertainTeed distributor or territory manager for Show Me the Money information sheets and redemption forms.

Show Me the Money 2010

For more information contact your CertainTeed distributor or CertainTeed Territory Manager or log onto: www.certainteed.com/showmethemoney

For more information on any Building Solutions program: Residential or Commercial Building, Remodeler or Architect and Designer, please contact your CertainTeed Territory Manager or log onto: www.Building-Solutions.com

ELIGIBLE PRODUCTS AND REBATE AMOUNTS:

CertainTeed Vinyl and Polymer Siding Restoration Millwork

Cedar Impressions Naturals

$10/sq Trimboards $.75/pc

Cedar Impressions Solids $5/sq Beadboard $.75/pc

Northwoods $5/sq Profiles $.25/pc

CedarBoards / XL $3/sq Cornerboards $0.75/pc

Restoration Smooth $2/sq Sheets $2.00/pc

Monogram 46 / 46L $2/sq

Board & Batten $2/sq

Beaded Porch Panel $2/sq

SuperCorners $5/ctn

Cedar Impressions Mitered Corners

$2/ctn

WeatherBoards™ FiberCement Siding

All Shapes & Perfection Shingles (primed)

$.20/pc

All Shapes & Perfection Shingles (ColorMax®)

$.40/pc

All Lap Siding (primed) $.10/pc

All Lap Siding (ColorMax®) $.20/pc

All ColorMax® Trim $1/pc

CertainTeed Deck and Railing

Oxford Vinyl Railing $8/sec Kingston Vinyl Railing

$3/sec

Panorama Composite Railing $6/sec EverNew 20 Railing

$3/sec

Spectrum Composite Railing $5/sec LT Cellular PVC Decking

$1/plank

Durham Aluminum Railing $6/sec PT Cellular PVC Decking

$0.75/plank

Edgewood Vinyl Railing $6/sec EverNew 20 Decking

$0.50/plank

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Tools to Help you Sell CertainTeed is dedicated to your success providing a wide array of support materials to help build your business.

Sales ToolsChoose from an incredible array of literature, samples, displays and more – here’s just a few choices:

Website Support @ www.certainteed.com

Download or order brochures, specifications or warranties, and use the Digital Marketing Library as a complete ad planning resource.

Award of Excellence Take advantage of the great work you do by submitting your outstanding projects for the CertainTeed Award of excellence.

Your quality workmanship and attention to detail should help you earn more business. Now it can, with the CertainTeed Award of Excellence. Photograph and submit your best projects. If you win, we’ll provide you with marketing tools to announce and promote your award, including a press release, presentation book award certificate, homeowner letter and more. It’s a great way to spread the word, and help you stand above the competition.

If this type of award fits into your business and sales process, get your camera ready and take some before and after pictures showing the beautiful use of CertainTeed vinyl siding and accessories, visit the website below to complete the application form and BEST OF LuCk to all who enter!!

For more information on the Award of Excellence program, ask your CertainTeed Territory Manager or log onto: www.certainteed.com/awardofexcellence

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Sustainability

CertainTeed Corporation P.O. Box 860Valley Forge, PA 19482

Professional: 800-233-8990 Consumer: 800-782-8777 www.certainteed.com

ASK ABOUT OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS:

Code No. CTS013, © 2/10 CertainTeed Corporation, Printed in U.S.A.

ExTERIOR: Roofing • Siding • WindoWS • fence • Railing • tRim • decking • foundationS • PiPeINTERIOR: inSulation • gyPSum • ceilingS

CertainTeed respects the environment through the responsible development of sustainable building products and systems.

Cedar Impressions Polymer Shake & Shingles, CedarBoards Insulated Siding, Vinyl Siding &

Restoration Millwork give building professionals and homeowners confidence that the homes they design, build,

maintain, and occupy are made with sustainable materials that enhance every project’s performance and beauty.

u CertainTeed vinyl and polymer siding and trim products assist building professionals and homeowners in meeting stringent project requirements for LEED and NAHB Green Building

Guidelines.

u CertainTeed Vinyl Siding and Soffit, CedarBoards Insulated Siding, Cedar Impressions Polymer Shake Siding and Restoration Millwork Cellular PVC Trim have achieved Green Approved status

from the National Association of Home Builders (NAHB) Research Center.

u Recycle Content: CertainTeed CedarBoards D6 Insulated Siding contains 60% recycled content, decreasing the consumption of natural resources and qualifying for LEED and NAHB credits.

u Energy efficiency: Properly installed siding forms a complete building envelope that does not conduct heat or cold, and CertainTeed CedarBoards insulated siding works to increase R-value of the building envelope.

u Local resources: Strategically placed manufacturing facilities reduce the carbon footprint for transportation of raw materials and end products.

u Life cycle assessment: Industry evaluations conducted by independent third parties show vinyl siding to be more sustainable than other cladding options.

u Maintenance: No painting or caulking are required for CertainTeed siding and trim products.

u NO PHTHALATES OR HEAVY METALS.

Documents

CertainTeed 2010 Highlights - Prime Cut Siding · CertainTeed CertainTeed has been leading the way for over 100 years and for the 13th year in a row, builders and contractors have