Certificate in Executive Business Administration (CEBA)

A gateway to the full MBA - Delivered at Salford Business School, University of

Salford, Business School of the Year 2014

Who is the CEBA for?

The programme is designed for senior managers, middle managers aspiring for senior roles

and directors from all functions across industry.

The CEBA is ideal for executives seeking to improve their knowledge across a wide spread of

advanced skill sets. It offers delegates a challenging and rewarding experience that will equip

them with the skills and knowledge they need to succeed in business in 2015 and beyond.

A CEBA can help you take your career to the next level, giving you the skills to excel in any

business. For more information, fill out the short form below or click here to secure your place

on the CEBA.

Overview

About the Salford Business School Certificate in Executive Business Administration

Our CEBA programme has been developed by Salford Business School (SBS) to meet the

demands of today’s current and aspiring global business leaders. It will give professionals a

strong understanding of the core business principles and the skills required to be successful

in business and beyond.

The CEBA is a blend of academic principles and practical insights to provide a rounded and deep insight into the business environment. It has been designed specifically to engender the key skills that employers look for in their senior management.

How will I benefit?

Executives and Managers of all levels often use the CEBA as a springboard since it focuses on the key four pillars of today's business; strategy, marketing, finance and human resources. It has been designed to foster a broad range of business skills that are in high demand across all areas of industry. Delegates will be equipped with the knowledge, skills and tools to operate effectively in today’s rapidly changing global business environment.

This course will leave delegates with the confidence to implement key business skills, helping

them to excel in their professional life and adding significant value to their current

employers/businesses.

Why choose the CEBA?

The SBS CEBA is highly participative, focusing on real business and industry issues. The

programme is designed to give you a critical understanding of the key competency areas

required for success within business – enabling you to make more informed and

commercially viable strategic decisions. Through business simulation techniques you’ll

maximise competency development and ensure any ideas on strategic implementation can

be tested and appraised.

Course themes and topics

The course has two main themes – ‘Managing the competitive environment’ and ‘Managing

organisational resource. The five days are span the following topics:

An Introduction to Leadership and Development

Company strategy

External Environment Making decisions on your company strategy – what to consider Shaping the future of the business

Delivering customer Value

Demand

4 p’s

Product Positioning

Life Cycle

Brand Development

Search & Social Media in your business

How is the business impacted by digital media

How are the directors involved in shaping digital strategy

SEO/Social Media

Reputation Management

Compliance

Financial Management

Company Finance Structure

Financial Reports and reporting

Balance Sheet

Cost of Sale Companies Act

Managing Cash flow

Organisational Strategy

Planning a strategy for the wider organisation

How to bring divisions together

Delegates and Agenda

The CEBA course is a comprehensive programme of academic and practical professional

development, at the end of which you’ll be armed with the knowledge and skills to succeed.

Learning Outcomes

The CEBA is designed to equip you with many of the key insights, comprehensive management practices, benchmarks and business strategy tools taught in leading MBA courses. Although “mini” learning experiences do not replace the depth of degree courses, they can offer a concise and dynamic approach which rapidly prepares you to handle new scenarios as a manager while strengthening professional performance, confidence and decision-making abilities. Benefits of a CEBA

Capture many key learning points of an MBA course with a fraction of the time and cost

Broaden your horizon and gain a well-rounded business acumen

Gain exposure to best practices and benchmarks beyond your industry

Discard outdated approaches and learn up-to-the-minute strategies

Sharpen your ability to make decisions in a complex business environment

Go from ideas to action with practical exercises and group project

Take away effective tools and processes for immediate impact on the job

Gain access to advice from an outstanding faculty team even after the seminar

Connect with an exceptional peer group from diverse industries

Boost the equity of your CV and LinkedIn (or other social media) profile

Achieve a better understanding of your people, your products, and your business – giving

you an unparalleled view of where your organisation stands, its strengths and future

growth opportunities

Have a solid platform on which to make strategic, technical, financial and management

decisions that are reliable, well-grounded and commercially viable

Gain a clear picture of the business world and its future direction, with forecasts, timelines

and analysis from the experts

Learn best practice leadership techniques and how they can be applied within industry

Become fully equipped to take on new challenges and progress within your organisation

Gain lifetime membership to our CEBA Alumni Network. You will join an exclusive club, in

which you can readily share ideas and expertise with like-minded colleagues

If you are interested in learning more about the CEBA or other Leadership programmes

available, please contact us on 0800 298 2460 or cpd@salford.ac.uk