CES 2015SOCIAL MEDIA TRENDS

JANUARY 6-9, 2015

Po

st V

olu

me

100K

75K

50K

25K

0

735,437TOTAL POST VOLUME OVER CES 2015

105%YoY

31K 19K29K

TRENDING ON SOCIAL

WearableTechnology Television Gaming

KEY TOPICS

0 5000 10000 15000 20000 25000 30000 35000

Streaming

Apps

3D Printing

Automotive

Smart Watches

Phone

Tablets

Gaming

Television

WearableTechnology

KEY TOPICS

0 10000 20000 30000 40000 50000 60000 70000 80000

Merecedes-Benz

Dell

Asus

Lenovo

Logitech

LG

Samsung

Sony

Android

Intel

TOP BRANDS

TOP SOCIAL PERFORMERS

TOP RETWEETED USERS TOP HASHTAGS

11K

4.5K

4.5K

2.7K

TWITTER

@logitech

@cnet@intlCES@intel@ign

290K

30.2K

23.7K

16.7K#CES2015

#gamergate#CES#othertech#android

6K 30.6K

0 300 600 900 1200 1500

Werner Struth

Neil Smit

Marc Benio�

Leslie Moonves

Gary Shapiro

John Chambers

Dieter Zetsche

Mark Fields

Brian Krzanich

Boo-Keun Yoon

TOP SPEAKERS

63% MALE

63% 37%

GENDER BREAKDOWN

Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over 2014 CES social data. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.