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ADOBE COLDFUSION

Rapidly build, deploy, and maintain robust Internet applications

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ColdFusion adoption has accelerated since we introduced support for Flex, Ajax, and PDF with ColdFusion 8.

Te increased integration with everything from Adobe AIR applications to enterprise-based Adobe LiveCycle ESso ware enables companies to meet critical business needs quickly, while ColdFusion Builder provides developerswith an enhanced work ow between ColdFusion and the Adobe Flash Platform for RIA development.

David Wadhwani, General Manager and Vice President of the Platform Business Unit at Adobe

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Adobe ColdFusion 3

ADOBE COLDFUSION THRIVING

* EDC 2008Global Developer Population and Demographics Report

12,000+ companies (20% increase since 2007)

778,000 developers*

1,089,000 applications

350+ user groups

11,000 downloads per month

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4 Adobe ColdFusion

Customerso see who is using ColdFusion, visit www.adobe.com/products/coldfusion/customers/

AutomotiveBMW USAGlobalSpec.comGoodyearJaguar AustraliaMichelin

Education

East Carolina UniversityGeorgetown UniversityGeorge Washington UniversityJohns Hopkins UniversityPrometheusRhode Island School of DesignSmithsonianTe Wharton School of theUniversity of PennsylvaniaUnited States Air Force Academy

Financial servicesAmerica First Credit UnionBank of AmericaCitigroupInmarkets raining, Ltd.InvestEdgeJPMorgan ChaseSun LifeWells Fargo

GovernmentCity of Davis, CaliforniaCounty of San Diego, Department of ChildSupport ServicesDepartment of Homeland SecurityDISA / NSAEnvironmental Protection AgencyEuropean Commission

Federal Reserve BankNASA Goddard Space Flight CenterState of New YorkUnited States SenateUnited States Air Force

HealthcareBlue Cross Blue ShieldEli LillyMayo ClinicMayo Health SystemsRoche PharmaceuticalsSloan-Ke ering

IAmkor echnologyCiscoeBayeMCSaatchiIntuitMcAfee / FoundstoneSiemensSymantec

192.com

ManufacturingBoeingCasio USACaterpillarHoneywellLogitechQualcommSco s Corporation

Xerox RetailAllied O ce ProductsCrayolaeBagsFAO SchwarzFoot LockerHasbroMoenNew Era Cap CompanyPo ery BarnSimon & SchusterTe LimitedUnder Armour

elecommunicationsA &British elecomCingular WirelessSprintVerizon

ravel and leisureAspen Skiing CompanyChicago BearsDallas StarsiHotelierInternational Speedway CorporationMySwitzerland.comNew York GiantsOne World AlliancePGA of AmericaRugby Football UnionSandalsUnited States Olympic Commi ee

ADOBE COLDFUSION WIDE ADOPTION

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Adobe ColdFusion 5

ADOBE COLDFUSION BROAD RECOGNITION

Reviewso see current and past reviews of ColdFusion, visit www.adobe.com/products/coldfusion/reviews_news/

Tere have been strong improve-ments to PDF and spreadsheet

handling, object relationalmapping (ORM) built right in[to ColdFusion 9], tight integrationwith Flex, new and improvedAjax features, and a brand new,Eclipse-powered ColdFusion IDE.Dont look now, but I think youmight actually be able to buildsomething neat with all that.

SitePoint July 2009

Adobe has just released version9 with an impressive list of newfeatures that stand toe-to-toewith anything youll nd fromMicroso , IBM, Oracle, or any of the elite open source options aswell....no other web developmenttoolset available today gives youan equal balance of exibilility,

scalability and out-of-the-boxRAD experience for dynamic webapplications than ColdFusion.

Gartner October 2009

ColdFusion 9 has several newfeatures of interest to enterprise

customers, particularly regardingMicroso SharePoint integrationand the ability to read and writeMicroso O ce documents...the new innovative array of tools with tightened integrationelevates ColdFusion to a newlevel of functionality allowingfor improved performancegains for developers andbusiness users alike.

IT News OnlineJuly 2009

...ColdFusion can provide uniquevalue that is not fully addressed

by any competing alternativetechnology. Most notably,ColdFusion is unmatched byany competitor for ease of useand technical capabilities. Whenwe combine this with cross-platform deployment, andsignificant integration intoboth Java and .NE , ColdFusionstands out as a compellingsolution for many I challenges.

Gartner May 2009

http://www.adobe.com/products/coldfusion/reviews_news/http://www.adobe.com/products/coldfusion/reviews_news/

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6 Adobe ColdFusion

Codename Link

Cloud services

Next-generation Ajaxand H ML

Rich media

Codename Tunder

Deployment

Reporting

Collaboration

Codename Storm

Data

Productivity

Personalization

ColdFusion Builder

Fully integrated ColdFusionIDEraising the productivityand quality of applicationdevelopment processes

ColdFusion 9

Enterprise-class tool Breaking the boundaries

of Rich Internetapplications (RIAs)

COLDFUSION ROADMAP

2009 2010 FU URE----------------------------------------->

ADOBE COLDFUSION INVESTED IN THE FUTURE

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Adobe ColdFusion 7

Adobe LiveCycle Data Services ES

Enable advanced datamanagement and connectivityfor Flex applications. Publishdata in real time fromColdFusion to enablecollaboration and messaging.

Adobe AIR Native support for Ajax, Flex,

and PDF means your ColdFusionapplications can easily moveto the desktop. Using SQLLitein the client and ORM onthe server, ColdFusion 9dynamically manages con ictresolution and data synchroni-zation between the client andserver when your applicationcomes back online.

Adobe Flex 4With high-speed connectivity,

ColdFusion lays the foundationfor RIAs. ake advantageof faster Flash Remotingto increase applicationperformance. Use ColdFusionas a Service to speed upRIA development by easilyaccessing many existingenterprise services via AMFwithout writing a singleline of CFML.

Adobe Flash Builder 4 Accelerate the development

of RIAs with the integratedwork ow between Flash Builder 4and ColdFusion Builder. UsingFlash Builder 4 with ColdFusionBuilder, you can introspectColdFusion components (CFCs)and automatically generatecorresponding ActionScript objects.

Fully integrated with the Adobe Flash Platform

ADOBE COLDFUSION AND THE ADOBE FLASH PLATFORM

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8 Adobe ColdFusion

ColdFusion integrates seamlessly with any enterprise infrastructure or rich client out of the boxto deliver data from and to clients and server technologies.

ADOBE COLDFUSION ENTERPRISE HUB

Integrates and enableslatest technologies andtoolsets

WEB BROWSERH ML / Ajax

WEB SERVICESSOAP / RES

MOBILE DEVICESSMS / H ML Invokes and consumes

data with multiple clients

ADOBE READER Documents / Forms

ADOBEAIRFlex / Ajax / PDF

FLASH PLAYERFlex / Flash

FLASH REMO ING FLASH REMO INGAJAX REMO ING

JAVA EEPOR LE S

Works seamlessly in manydi erent environments

EXCHANGEContacts / Calendar /Mail / asks

MICROSOF OFFICESHAREPOIN

MICROSOF OFFICESHAREPOIN WEBPAR

JAVAClass / agLib

WEB SERVICESSOAP / XML

LEGACYCOM / CORBA

.NELocal / Remote

NE WORKE-mail / F P / LDAP /IMAP

DA ARDBMS / XML

MICROSOF OFFICEExcel / PowerPoint /Word

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Adobe ColdFusion 9

Save time by managing the entire ColdFusion development cycle from concept to productionwithin one easy-to-use tool.

ADOBE COLDFUSION BUILDER GREATER PRODUCTIVITY

Code Reuse

Simpli ed esting

Error Prevention

Code Assist

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10 Adobe ColdFusion

ADOBE COLDFUSION SUCCESSPGA CHAMPIONSHIP MANAGEMENT SYSTEM

Source: Toughtware Worldwide, February 2009

22% Increase

45,00055,000

Ticket sales

99% Improvement

Revenue receipt

15x Improvement

Wait times

15 Minutes

0

30 Days

1 Day

Pre Adobe Post Adobe Pre Adobe Post Adobe Pre Adobe Post Adobe

Access the full PGA ROI study atwww.thoughtwareworldwide.com/ downloads/PGA_F.pdf

234% ROI18% IRR in the rst year US$366,000 net savings in the rst year Increased revenue through elimination of arti cial a endance ceilings Reduced event costs by reducing preprinting and shipping of tickets

http://www.thoughtwareworldwide.com/downloads/PGA_F.pdfhttp://www.thoughtwareworldwide.com/downloads/PGA_F.pdf

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Adobe ColdFusion 11

Lines of code0 5,000 10,000 15,000

Java

ColdFusion

Reference Application Code Comparison

80% less codethan Java

Initial Training Comparison

0 10 20 30 40Days

50 60 70 80

Java

ColdFusion 90% fewerinitial days

Months0 5 10 15 20

Java

ColdFusion 60% less timeto pro ciency

Time-to-Pro ciency Comparison

Source: Macromedia analysis of J2EE Pet Store and CFML Pet Market

ADOBE COLDFUSION MAXIMUM EFFICIENCY, MEASURABLE RESULTS

Source: Gartner, Macromedia analysis

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12 Adobe ColdFusion

ColdFusion Java/JSP ASP.NE PHPRapidapplicationdevelopment

Simpli es di cult tasks to only a few linesof code. Integrates easily with any clientor server-side environment. Simpli es RIAdevelopment through tight integration withFlash, Flex, and Adobe AIR.

Requires 88% more lines of code incomparison with ColdFusion for small tomedium-sized applications.

Requires 2.5 times more lines of code incomparison with ColdFusion to accomplishsimple tasks.

Requires 3 times more lines of code incomparison with ColdFusion to accomplishsimple tasks.

Ease of use akes 12 weeks to learn easy-to-usetag-based language.

Can take more than 1.52.5 months tolearn object-oriented programmingconcepts and Java syntax.

Can take more than 1.52.5 months tolearn object-oriented and event-drivenprogramming concepts and VBScript orC# syntax.

Can take 12 months to learnscript-based language.

Developmenttime

akes 24 months to develop a small tomedium-sized application.

akes twice the time to develop a smallto medium-sized Java application.

akes 1.5 times the amount of time todevelop a small to medium-sized ASP.NEapplication.

akes 1.5 times the amount of time todevelop a small to medium-sized PHPapplication.

Maintenance akes 0.51 person-month to maintain asmall to medium-sized application.

akes 3 times as long to maintain a smallto medium-sized application.

akes 2 times as long to maintain a small tomedium-sized application.

akes 2 times as long to maintain a smallto medium-sized application.

Security Makes it easier to build more secureapplications with built-in tags and functionsfor authentication and authorization, inputvalidation, Ajax proxy security, encryptionlibraries, and sandboxes for applicationseparation.

Yields a longer development cycle tosecure Java applications due to manualcoding required for authentication,authorization, and data validation.

Requires more lines of code to a ccomplishinput validation than ColdFusion.

Requires more time to secure PHPapplications due to manual codingrequired for authentication, authorization,and data validation.

Out-of-the-

box services

Increases developer productivity bydecreasing development time and errorwith hundreds of out-of-the-box services.

Requires manual coding to create thesame services, meaning more errors andlonger development and testing cycles.

Requires manual coding to create thesame services, meaning more errors andlonger development and testing cycles.

Requires additional installation and inclusionof external frameworks to enable services,adding overhead to the development cycle.

ADOBE COLDFUSION TECHNOLOGY COMPARISON

Sources: Sun Developer Network overview of Java SE security MSDN, How o: Use Regular Expressions to Constrain

Input in ASP.NE PHP.NE ManualSecurity sec tion Adobe white paper Rapid application

development for J2EE using Adobe ColdFusion 8 Adobe white paper ColdFusion 8 developer

security guidelines$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000

Java/JSP

ASP.NET

PHP

ColdFusion

License

Training

Development

Annual maintenance

Support

Total Cost of Ownership

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For the latest version of the ColdFusion Evangelism Kit, go to www.adobe.com/go/c it .

For more information on ColdFusion, go to www.adobe.com/go/coldfusion .

http://www.adobe.com/go/cfkithttp://www.adobe.com/go/cfkithttp://www.adobe.com/go/coldfusionhttp://www.adobe.com/go/coldfusionhttp://www.adobe.com/go/coldfusionhttp://www.adobe.com/go/cfkit

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Rapidly build Internet applications for the enterprise

Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

2009 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 91010042 9/09

Tis kit was last modifed March 18, 2010.