CF Triennium Strategic Plan 2012-2015

TRIENNIUM STRATEGIC PLAN: 2012-2015

1 We Are Football—The game for everyone: 2012-2015

Capital Football

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Triennium Strategic Plan 2012-2015

We are Football - The Game for Everyone

November 2011



© ACT Football Federation

This work is copyright. The Copyright Act 1968 permits fair dealing for study, research, news reporting, criticism or review. Selected passages, tables or diagrams may be

reproduced for such purposes provided acknowledgement of the source is included. Permission for any more extensive reproduction must be obtained from the CEO,

Ms Heather Reid at Capital Football.

ACT Football Federation (known as Capital Football ® ) ABN 16 413 452 268 Football House, Unit 1/2 Phipps Close, Deakin ACT 2600

Phone: (02) 62604000 Fax: (02) 62604999 www.capitalfootball.com.au www.kangacup.com www.canberraunited.com.au

With acknowledgement and thanks to Brendan Lynch for facilitating Capital Football’s strategic planning process

exSport - Strategy, Planning, Development .... Promoting Excellence in Sport Management

http://www.capitalfootball.com.au

http://www.kangacup.com

http://www.canberraunited.com.au



INTRODUCTION

It is with much satisfaction that we introduce the Capital Football Triennium Strategic Plan 2012-2015. We are indeed a game for everyone to play and enjoy as can be witnessed on any given day in the ACT and Region. This Strategic Plan aims to ensure that we continue to live up to and grow that ideal. This Plan has come together following much careful thought, discussion and consultation with a broad array of stakeholders. The Plan is very much a bringing together of the best ideas and visionary thinking about where our game here in the ACT and Region can be in by 2015. Capital Football is certainly a vital part of the broader national football community and the tapestry of sport and life in the ACT and Region, so it is important that we place our Strategic Plan within other key frameworks that have recently been developed, including Football Federation Australia’s Strate-gic Plan 2012-2015, and the ACT Government’s Active2020 plan for sport and recreation 2011-2020. We are pleased and confident that our Plan will facilitate outcomes for both these other key visions for the future. We believe that it is through careful and clear goal setting that great things can be achieved, and this Strategic Plan aims to do just that. This Plan provides us with our collective vision for the next three years and we believe that achieving the outcomes we have set for our sport is about everyone who loves our game working together. After all... We are Football, the game for Everyone! Rachel Harrigan Heather Reid President and Chair Chief Executive Officer

OUR VISION

We Are Football - The Game for Everyone





GOALS AND OBJECTIVES

Our goals and objectives for this plan are to:

build on our capabilities to be more sustainable

have a broader reach to all levels of the sport, community and region

be better resourced to deliver our products and services

be better connected to the influencers and decision makers

OUR VALUES AND COMMITMENTS

In delivering the strategies of this plan, we will:

be supportive and inclusive

be professional in all we do

be transparent in our conduct

show respect for all

OUR STAKEHOLDERS

Our key stakeholders are:

Affiliated clubs

Players, coaches and officials

Parents and Supporters

Football Federation Australia

Federal Government including the Australian Sports Commission

ACT Government including the Department of Economic Development (incorporating SRS, ACTAS, Tourism and TAMS)

ACTSport

Media

Sponsors

Licensed Clubs

Capital Football staff, Members and Committees

OUR PRODUCTS AND SERVICES

Our products include various forms of the game.

Our services support the delivery of quality football - player, coach and official development courses and resources; club development; communication mechanisms.



STRATEGIC PRIORITIES We have identified two key strategic priorities to be the pillars upon which the plan is based. They are:

Enhancing our Sport Growing our Business

These pillars will be supported by innovative product development, infrastructure, good governance and leading management practice, marketing, communication, funding and resources. The Strategic Plan will be underpinned by detailed operational plans that will ensure the accountability and focus on successfully achieving our vision. It will be regularly monitored by the Board and Management and reported to our stakeholders.



Vision Goals & Objectives

Strategic Priorities

Enhancing our Sport Growing our Business

Support Platform (enablers)

Innovative product development Facilities and Infrastructure

Good governance and leading management practice Marketing and Communication

Funding and Resources

Structure

Board Staff Members Committees Stakeholders

Costed Operational Plans



Strategic Initiatives

Participation Provide diverse and quality products and services that meet the demands of our stakeholders.

Clubs Help build the capacity of our clubs.

Competitions Ensure quality of all competitions.

Talent Development Focus on ongoing development for players via the FFA talented player pathway that includes ACTAS and AIS programs, as well as coaches, referees and administrators.

Strategic Priority 1 – Enhancing our Sport

Objective – Build on our capabilities to be more sustainable



Success Indicators

By 2015:

Retain 20,000 members

Implement the FFA Club Accreditation Program Every club has achieved base level accreditation All premier clubs have a B licensed coach 80% of all games have a qualified referee

Maintaining support for Canberra United to be competitive in the W-League

Ongoing development of players in accordance with the FFA talented player pathway that includes ACTAS and AIS programs Deliver at least one AFC coaching course per year Deliver regular grass roots coaching courses each year

Deliver the Capital Football Coaching Conference annually Increase transition from junior to senior referees by 5% Establish Capital Futsal as a regional centre of excellence Deliver the keynote address at FFA Futsal Forum

Establish a regional centre of excellence for players, coaches and referees

Achieve 80% of KPIs in the FFA Charter Implementation agreement



Strategic Initiatives Leadership Ensure leading practice governance models, structures, management processes and sustainable financial practices at all levels. Influence, Alignment and Relationships Provide leadership to effectively position football with our clubs, government, the corporate sector and other influencers. Commercial Development Ensure our business facilitates development and delivery of quality products. Communication

Provide effective facilitation in the sharing of information.

Strategic Priority 2 – Growing our Business

Objective – Broader reach, better resourced, better connected



REVIEW MECHANISMS The Strategic Plan will be:

monitored regularly by the Board and the Management Team. reviewed annually in consultation with the stakeholders at the annual members’ forum. adjusted to take into account new opportunities and changing conditions affecting Football in the ACT and Capital Region.

Success Indicators

By 2015:

Accumulate $1 million in reserves to be used for future acquisition and development including a home for Capital Futsal

Draft and implement a strategic communication plan Grow sponsorship partners and increase value by 20% Advocacy, influence and policy activities are informing decision making

Biannual meetings being held with political leaders

Establish the operating structure as a company limited by guarantee



APPENDIX

Support Platform (Enablers) The strategic initiatives will be supported by key enablers that will assist in the delivery of the plan.

Enabler Support Strategy

Facilities Ensure access to appropriate facilities to service the sport and influence government in future facilities planning.

Ensure quality of facilities for safety and level of competition.

Explore greater access to indoor facilities for Futsal.

Develop stronger links with schools to provide both indoor and outdoor facilities for clubs.

Explore new office space appropriate to the size and future growth of the organization.

Relationships A strong working relationship with the stakeholders will ensure buy-in by all to a shared vision and assessing decision making with the best

interests of the sport as the key criteria.

Continue to strengthen key partnerships with organisations such as University of Canberra, AIS, ACTAS and Football NSW.

Continue to build relationships outside the ACT to broaden the regional reach of Capital Football.

Club Development

Ongoing club improvement will continue to build the capacity of clubs to retain members and provide a welcoming environment.

Innovation

Developing innovative products and services will enhance interest in the sport and promote targeted growth in participation.

Marketing and Communication

Promote a coordinated approach to marketing and communication for the whole sport.

Engage the champions of the sport to promote a consistent message.

Stakeholders Provide templates and resources to stakeholders but allow for differing needs and priorities within the clubs.

Resources Ensure a commitment to resourcing (both human and financial) of new activities, as well as the commitment to servicing a larger membership base through policies, communication and

education.

Advocacy

Continue to lobby Government in servicing Football as well as targeting other areas such as Health and Education in promoting the benefits of Football and sport generally.





Documents

CF Triennium Strategic Plan 2012-2015