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Changing the Way We Talk About Cardiovascular Surveillance. - Steve Sidney, MD, MPH - Laura Gordon. The challenges of “surveillance”. Public connotation Spying Invasion of privacy Consequences Jeopardized public funding Lack of public interest/fear of surveillance programs. - PowerPoint PPT Presentation
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www.nationalforum.org@NatForumHDSP
Changing the Way We Talk About Cardiovascular Surveillance
- Steve Sidney, MD, MPH
- Laura Gordon
www.nationalforum.org
The challenges of “surveillance”
• Public connotation– Spying– Invasion of privacy
• Consequences– Jeopardized public funding– Lack of public interest/fear of surveillance programs
www.nationalforum.org
How do we preserve – and promote the value of –
surveillance programs to the public?
www.nationalforum.org
Proposal: Expand the Lexicon
• Keep “surveillance” when it matters• Expand use of public-friendly synonyms– “Disease tracking”– “Health and disease tracking”– “Health monitoring”
www.nationalforum.org
Some Examples
www.nationalforum.org
In the United States, we use health and disease tracking to:– Measure the quantity of various diseases/health events (such as
heart attacks and strokes) in communities over a period of time.– Measure the quantity of various diseases across the country at
large.
This tracking is critical to helping us determine the impact of these diseases on:
– The public’s overall health– Health among specific groups (such as women, children and
people of certain ethnicities)– The economy
www.nationalforum.org
The information we learn from health and disease tracking can be used to:– Design treatment strategies– Prove the need for public policies that support the
treatment and/or prevention of illness– Spot trends in diseases across certain demographics
and/or geographies– Measure the success of treatment strategies and policies
www.nationalforum.org
Next steps
• Seek feedback from you & other partners• Test with target audiences • Create a plan for introducing/socializing agreed-upon
language
www.nationalforum.org@NatForumHDSP
Plenary VII
CVD Surveillance: Defining the Conversation and Measuring Results
Q and A