Channel Marketing, Partner Marketing, Program Marketing Manager

8/6/2019 Channel Marketing, Partner Marketing, Program Marketing Manager

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Dario D. Avalos357 Longhill Ct. * San Jose, CA 95138Cell: 408.476.9441 *

SENIOR MANAGER MARKETING PROGRAMS

PROFILE

* Entrepreneurial professional with 15+ years experience in channel marketing and/or program management with an emphasis in the consumer channel. Career focused in the technology and retailing industries, with a record of consistent careergrowth* Motivational leadership style* Strong analytical skills and experience in the areas of measuring marketing and sales program success* An in-depth understanding of channel sales, marketing, programs and support requirements* Experience in developing and managing cross-channel budgets* Excellent communication skills, demonstrated in a fast-paced and evolving environment* Keen ability to collaborate and negotiate at all levels within the organization* Robust rolodex of established marketing relationships with North American CE,Mass Merchant, Warehouse/Club, Mobile Carriers, and Office Products retailers.

COMPENTENCY AREAS:

* CO-Op / MDF Management * P&L management* Channel Marketing / Programs Management * Budgeting and Expense Control* Strategic and Market Definition * Merchandising / POP* Key Account Management / Retention * Contract / Price Negotiation* Sales and Business Development

PROFESSIONAL EXPERIENCE

SANDISK CORPORATION - Milpitas, CASeptember 2007 to Present

SR. RETAIL MARKETING MANAGER* Key member of the Company's Americas Mobile Team, working with the sales andproduct marketing groups to develop merchandising (displays, merchandising materials and other placement opportunities) and promotion for the Mobile product line.* Manage and provide leadership to a team of channel marketing and developmentprofessionals* Integrate product and account strategies into overall channel go-to-market plans for the channel sales organization* In collaboration with accounts and sales teams, drive the development and implementation of sell-through promotions and programs, while meeting revenue and margin goals

* Manage a multi-million dollar channel marketing and training budget* Develop and oversee field marketing, event and training strategies* Manage Channel Marketing and Merchandising agency relationships* Oversee the day to day development and management of channel sales tools* Monitor and manage channel cost-to-serve reporting* Manage channel communications, including program funds, promotional pricing,product announcements, etc.

SEAGATE TECHNOLOGY - Scotts Valley, CAAugust 2005 to September 2007


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SR. RETAIL CHANNEL MARKETING MANAGER* Responsible for field marketing programs and merchandising for North Americanretail market.* Developed collateral and training materials and other support materials withemphasis to the retail/consumer channel.* Responsible for working with US Retail Buyers and Account Executives to develop, and evaluate merchandising and marketing programs for top tier named retailers.* Created dynamic in-store category captain shelf placement of Seagate productsat key national retailers.* Developed key partnerships with store planning management to influence plan-o-gram development with favorable shelf placement and increased brand visibility.* Managed outside creative agencies and 3rd party training vendors to deliver best in class sales enablement support.* Successfully integrated corporate 'Above-the-Line' campaigns with 'Below-the-Line' retailer initiatives maintaining a balanced blend of priorities.* Recommended and developed messaging of support materials for in-store programcommunications direct to consumer and retail associates.* Executed and conducted post analysis of all merchandising/in-store marketingprograms as part of a total cost to serve profitability metric.

LOGITECH INC. - Fremont, CANovember 2004 to August 2005

RETAIL BUSINESS MANAGER* Key decision maker of all retail marketing iniatives for the mice and keyboard product line driving activities with North American retailers and strategic partners.* Developed the annual strategic marketing plan incorporating go-to-market strategies, setting budget and P&L requirements for Channel Marketing, PR, Marcom, Web as well as establishing sales targets* Managed the new product introduction phase-in process including inventory andthe strategic allocation plan.* Worked in close collaboration with the Worldwide Business Unit group to develop the best possible lineup and long term strategy.* Managed the respective product line to a specific margin goal.

* Coordinated and participated in sell-in activities with the sales account management.* Created launch plans for new product introductions for all market segments inNorth America..* Conducted analysis insights on potential new vertical and horizontal market opportunities for existing and new emerging market segments.* Provided training and vision map presentations for all groups involved in thesales and marketing eco-system.* Drove strategic initiatives for specialty co-marketing product/bundles with key partners.

GYRATION, INC. - Saratoga, CAApril 2003 to April 2004

SR. RETAIL CHANNEL MARKETING MANAGER* Worked collaboratively with cross functional teams to define the 'first-to-market' retail distribution strategy and developed turn key marketing support programs that could be used by both direct and indirect retailers as part of the overall marketing and promotional plans.* Developed launch programs that drove sell through in retail consumer and distribution reseller channels, including POP, Self Shipper, end caps, rebates, channel advertising and other promotions.* Managed all retail channel marketing programs and associated MDF / CO-OP and


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* Strong leadership skills with a positive, enthusiastic and collaborative attitude.* Demonstrated networking skills across multiple organizations.* Action oriented and results driven.* Comfortable with ambiguity and working with cross functional and management teams.* Possess organizational agility, exceptional written, verbal and listening skills; proven facilitation skills and strong peer relationships.* Speak and read Spanish fluently.

Documents

Channel Marketing, Partner Marketing, Program Marketing Manager