Chapter 05 business communication

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    24-Apr-2015

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<p>5</p> <p>Chapter 5 Print and Electronic Messages</p> <p>Oral and written messages have advantages and disadvantages.</p> <p>Chapter 5</p> <p>Krizan Business Communication 2005</p> <p>2</p> <p>Advantages of written messages include Providing a permanent record Giving time for study Allowing revisionChapter 5 Krizan Business Communication 2005 3</p> <p>Disadvantages of written messages include More formal Slow transmission Slow feedback Expensive storageChapter 5 Krizan Business Communication 2005 4</p> <p>The three-step process for developing written messages includes</p> <p> Planning Drafting FinalizingChapter 5 Krizan Business Communication 2005 5</p> <p>Step 1 Plan the Message Planning or prewriting takes place before thoughts are writtenChapter 5 Krizan Business Communication 2005 6</p> <p>Planning or prewriting involves Analyzing the situation Establishing primary and secondary purposes Analyzing the receiverChapter 5 Krizan Business Communication 2005 7</p> <p>Also important to this process are Selecting type of message Choosing organizational plan Outlining message contentChapter 5 Krizan Business Communication 2005 8</p> <p>Step 2 Draft the Message Using mental or recorded notes to draft your messageChapter 5 Krizan Business Communication 2005 9</p> <p>Get your thoughts on paper by focusing on content and using the you-viewpoint.</p> <p>Chapter 5</p> <p>Krizan Business Communication 2005</p> <p>10</p> <p>Step 3 Finalize the Message Revise content Edit for mechanical errors Proofread to check for content and mechanical errorsChapter 5 Krizan Business Communication 2005 11</p> <p>Electronic messaging has evolved into an effective, inexpensive method for communication in todays business world.Chapter 5 Krizan Business Communication 2005 12</p> <p>E-mail messages should</p> <p>Have a descriptive subject line Cover one topic Be briefChapter 5 Krizan Business Communication 2005 13</p> <p>Other tips for writing e-mail Use attachments wisely Choose reply for correct address Edit subject line Delete unnecessary textChapter 5 Krizan Business Communication 2005 14</p> <p>Remember to Respect confidentiality Proofread every message before sendingChapter 5 Krizan Business Communication 2005 15</p> <p>Web sites are a series of related web pages.</p> <p>Chapter 5</p> <p>Krizan Business Communication 2005</p> <p>16</p> <p>All effective Web sites include Specific purpose Informational content Appealing design Current dataChapter 5 Krizan Business Communication 2005 17</p> <p>Web site designers should also pay particular attention to technical issues.</p> <p>Chapter 5</p> <p>Krizan Business Communication 2005</p> <p>18</p> <p>Predict how e-mail and e-commerce will affect business in the next five years.</p> <p>Chapter 5</p> <p>Krizan Business Communication 2005</p> <p>19</p>

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