Chapter 4 Principles of Business Communication 4.

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  • Chapter 4Principles of Business Communication4

    Krizan Business Communication 2005

  • Distinguish betweena dictionary and a thesaurus.

    Krizan Business Communication 2005

  • A dictionary gives word meanings, spelling, hyphenation, capitalization, and pronunciation.

    Krizan Business Communication 2005

  • A thesaurus provides synonyms for selecting precise words.

    Krizan Business Communication 2005

  • Explain the direct approach for paragraph organization.

    Krizan Business Communication 2005

  • The direct approach presents the main idea first, followed by the details.

    Krizan Business Communication 2005

  • The direct approach is most appropriate when writing positive or neutral messages.

    Krizan Business Communication 2005

  • Explain the indirect approach for paragraph organization.

    Krizan Business Communication 2005

  • The indirect approach presents the details before the main idea.

    Krizan Business Communication 2005

  • The indirect plan is most appropriate when writing negative or persuasive messages.

    Krizan Business Communication 2005

  • Explain the purpose and give examples of transitional words.

    Krizan Business Communication 2005

  • Transitional words logically connect ideas.

    Krizan Business Communication 2005

  • Examples include:HoweverFirstExceptIn addition

    Krizan Business Communication 2005

  • Explain and give examples of unbiased language.

    Krizan Business Communication 2005

  • Unbiased language promotes fair treatment of individuals regardless of race, gender, culture, etc.

    Krizan Business Communication 2005

  • Examples include:UnbiasedChairpersonPeopleSales associateBiasedChairmanMankindSalesman

    Krizan Business Communication 2005

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