Chapter 4Principles of

Business Communication

4

Chapter 4 Krizan Business Communication ©2005 2

Distinguish betweena dictionary and a thesaurus.

Chapter 4 Krizan Business Communication ©2005 3

A dictionary gives word meanings, spelling, hyphenation, capitalization, and pronunciation.

Chapter 4 Krizan Business Communication ©2005 4

A thesaurus provides synonyms for selecting precise words.

Chapter 4 Krizan Business Communication ©2005 5

Explain the direct approach for paragraph organization.

Chapter 4 Krizan Business Communication ©2005 6

The direct approach presents the main idea first, followed by the details.

Chapter 4 Krizan Business Communication ©2005 7

The direct approach is most appropriate when writing positive or neutral messages.

Chapter 4 Krizan Business Communication ©2005 8

Explain the indirect approach for paragraph organization.

Chapter 4 Krizan Business Communication ©2005 9

The indirect approach presents the details before the main idea.

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The indirect plan is most appropriate when writing negative or persuasive messages.

Chapter 4 Krizan Business Communication ©2005 11

Explain the purpose and give examples of transitional words.

Chapter 4 Krizan Business Communication ©2005 12

Transitional words logically connect ideas.

Chapter 4 Krizan Business Communication ©2005 13

Examples include:

HoweverFirstExceptIn addition

Chapter 4 Krizan Business Communication ©2005 14

Explain and give examples of unbiased language.

Chapter 4 Krizan Business Communication ©2005 15

Unbiased language promotes fair treatment of individuals regardless of race, gender, culture, etc.

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Examples include:

UnbiasedChairpersonPeopleSales

associate

BiasedChairmanMankindSalesman