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CHAPTER III

REPORT

3.1 General Description of Dinas Pemuda, Olahraga, Pariwisata dan

Kebudayaan Sukoharjo.

3.1.1 History of Dinas Pemuda, Olahraga, Pariwisata dan Kebudayaan

Sukoharjo

Sukoharjo has a tourism office that is called DPOPK (Dinas Pemuda,

Olahraga, Pariwisata dan Kebudayaan). DPOPK (Dinas Pemuda, Olahraga,

Pariwisata dan Kebudayaan) is one of institutions in Sukoharjo regency. It is

the only institution which handles youth, sport, tourism and culture. It is

located on Jl. Veteran no 9 Sukoharjo. It was established in 2009 by local

government based on the government regulation of Sukoharjo regency no.41,

2007 about organization and administration of Sukoharjo regency.

As one of the strategic regencies in Central Java which has many tourist

attractions, Sukoharjo has many tourist attractions that attract people to visit

and enjoy the city. Tourism becomes one of sector that must be developed

well in Sukoharjo regency. DPOPK Sukoharjo has important role to develop

the tourist attractions in Sukoharjo. The main functions of DPOPK Sukoharjo

are as follows:

a. Formulating technical policy in the youth, sports, tourism and

culture sector.

b. Implementing the government and public services affairs in the

youth, sports, tourism and culture sector.

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c. Training and implementing of tasks in the youth, sports, tourism

and culture sector.

The other main duty of DPOPK is to carry out the affairs of local

government based on the regional of autonomy and support duties in the

youth, sport, tourism and culture sector. (www.dinaspopk.sukoharjo.go.id)

3.1.2 Vision and Mission of Dinas Pemuda, Olahraga, Pariwisata dan

Kebudayaan Sukoharjo.

a. Vision

Producing the quality of human resources which are religious,

healthy, patriotic, cultured, intelligent, and creative and developing

the tourist destinations based on the local people.

b. Mission

1. Developing potential of youth, sports, tourism and culture

sectors which have global competitiveness.

2. Conserving, monitoring and developing the heritage site and

archeology, moral culture, art and film.

3. Improving the quality of human resources in youth, sports,

tourism and culture sectors.

4. Developing the image of Sukoharjo regency through youth,

sports, tourism and culture sectors.

5. Improving and building the structure and infrastructure in youth,

sports, tourism and culture sectors.

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6. Improving cultural performance, object and tourist attractions

and tourism market.

7. Improving the empowerment and potentials usage of youth,

sports, tourism and culture for the citizen welfare.

8. Improving the cooperation of youth, sports, tourism and culture

sector, between inter-actors, inter-sectors, and inter-regions.

9. Improving the empowerment and potentials usage of youth,

sports, tourism and culture for the citizen welfare.

3.1.3 Department

There are six departments of Dinas Pemuda, Olahraga, Pariwisata

dan Kebudayaan (DPOPK Sukoharjo). The departments are organized

as follows:

1. Official head

2. Secretary, consists of :

- Program subdivision

- Financial subdivision

- General and employee subdivision

3. Youth division, consists of :

- Youth insight and endurance subdivision

- Youth Empowerment subdivision

- Youth business subdivision

4. Sport division, consists of :

- Development and guidance subdivision

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- Society participation subdivision

- Management subdivision

5. Tourism division, consists of :

- Development and production subdivision

- Marketing and promotion subdivision

- Objects and tourist attraction subdivision

6. Culture division, consists of :

- Culture and art subdivision

- Archeological and history subdivision

3.1.4 Sukoharjo Tourism Objects

There are many tourism objects in Sukoharjo regency, i.e:

a. Batu Seribu

Batu Seribu is a natural spring tourism located in Gentan, Bulu.

Batu Seribu has wonderful scenery. There are several facilities

provided in Batu Seribu such as: swimming pool, view point,

camping area, playground and a stage for performance.

FIGURE 3.1 Swimming pool in Batu Seribu.

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b. Wirun Tourism Village

Wirun tourism village is located in Mojolaban. Wirun tourism

village becomes famous because of the gamelan production. Tourists

can see the process of making gamelan production directly. Beside

gamelan production, Wirun village also has batik and furniture as

their local product.

FIGURE 3.2 The process of making gamelan by craftsman.

c. Pandhawa Water World

Pandhawa Water World belongs to a modern tourist attraction. It

is located in Solo Baru, Grogol. There are many Pandhawa statues

(the character of a puppet story in Java) as the background area of

the place. It provides several water games adventure such as:

Buggy River, Wave Pool, Raft Slide, Kiddy Pool and etc.

FIGURE 3.3 The games area of Pandhawa Water World.

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d. Waduk Mulur

Waduk Mulur is located in Mulur, Bendosari. Waduk Mulur is a

favorite place for fishing. Local government provides several

facilities such as: camping area, playground area, outbound area

and water sport area. In addition, Waduk Mulur becomes an

alternative family tourism visited on weekend.

FIGURE 3.4 Fishing in Waduk Mulur.

e. Balakan

Balakan is a grave of Ki Ageng Balak that belongs to a religious

tourism. It is located in Mertan, Bendosari. Ki Ageng Balak or

Raden Sujono is one of the descents of Prabu Brawijaya, the King

of Majapahit. The grave of Ki Ageng Balak is believed as a holy

grave by societies because they believe that a holy grave brings

lucky for their life. One of the rituals which are held in Balakan is

Pulung Langse. Pulung Langse is a replacement of Langse or the

old grave cloth with the new grave cloth. After the replacement

with the new Langse, it is washed in Ranjing River then it is cut

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into several pieces and it is distributed for pilgrims. The pilgrims

believe that it will bring luckily for them. This ritual is held every

Sunday on the last week of Syura (the first month in Javanese

calendar).

FIGURE 3.5 The grave of Ki Ageng Balak.

3.2 Activities and Obstacles during the Job Training

3.2.1 Activities during the Job Training

I did the job training at Dinas Pemuda, Olahraga, Pariwisata dan

Kebudayaan (DPOPK) office for a month, started from February 17th

to

March 17th

2014. The job training started from 07.30 am – 13.30 pm from

Monday to Thursday, 07.30 am – 11.00 am for Friday and 07.30 am – 12.00

am on Saturday. During the job training, I was placed in secretary and

tourism divisions. There were several activities that I had done during the job

training, such as:

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1. Typing Letter

The letters was usually written by secretary. It was one of the tools

used to communicate between institutions. It had important functions

such as: to invite person or an institution, to inform some important

news, to give more information and to ask or to clarify something.

During the job training I learned how to write two types of the letter.

They were invitation letter and loan letter. Invitation letter was a letter

used to invite person or an institution to come in a meeting or to attend an

event holds by an institution. The invitation letters that I had written were

invitation letter to Dharma Wanita (Dharma Wanita is female

organization that consist of female employers of DPOPK office and the

wife of male employers). It had function to invite the members of

Dharma Wanita attending the meeting or gathering monthly. The other

was the invitation letter to workshop at DPOPK. The letters were

distributed to all tourism stakeholders of Sukoharjo such as: Fave hotel,

Hartono Mall, The Park Mall, and etc. Besides, it was also distributed to

several sub districts in Sukoharjo such as: Polokarto sub district, Grogol

sub district, Baki sub district, and etc.

The loan letter was used to ask permission to borrow goods or thing

from an institution to other institutions or from a person to other person.

DPOPK wrote the loan letter to borrow water canon from DPU (Dinas

Pekerjaan Umum) Sukoharjo for cleaning dust at DPOPK office after

affected by the eruption of Mount Kelud. I had problem while I wrote a

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letter, for example I did not know how to use the correct language and

suitable form in writing a letter.

2. Managing Letter

The secretary had a duty to manage various kinds of letter. During the

job training I was placed in secretary division. I was asked to manage

letter. The letters should be managed efficiently and effectively to ease

administration and distribution for each division. I helped the staff to

make a list of incoming and outgoing letters in agenda book. It was

arranged according to the received date and the written date on the letter.

Incoming letter was all kinds of letter that were accepted by an institution

who was sent by a person or an institution to DPOPK. There were some

letters accepted by DPOPK such as: invitation Morning tea in Nyah

Jambon from ASSITA, invitation meeting to BAPPEDA, invitation to

participate Festival Gethek from Surakarta tourism office, exhibition

letter from ALLIYAH, Performance Proposal and etc.

The other letter was outgoing letter. Outgoing letter was all letters that

were written by institution sent to other institutions or person. There were

some outgoing letters written by DPOPK such as: permission to furlough

for the employee and invitation to Dharma Wanita. DPOPK had a

method in managing letters in order to arrange well. Firstly, all of

incoming or outgoing letter had to be known by administration staff. The

incoming letter had to be received by administration staff and then the

letter should be written in agenda book. After that, the letter was given to

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head office. The head office wrote the note on the letter then given to the

staff to distribute it for the division that was written in the note. The

outgoing letters from DPOPK should be given the number and written

the letter in agenda book.

3. Welcoming the Guest

The other duty in secretary division was welcoming the guest who

came to DPOPK office. The duty was to give informations and services

to the guests. There were some guests who came to DPOPK, they were

usually people who had a business with DPOPK such as: journalists who

came to DPOPK to interview with the head office about the development

of tourist attractions in Sukoharjo regency and ask the schedules of

tourism events that would be held Sukoharjo regency for one year. The

other guest who came to DPOPK office was a person who asked for

sponsorship event for example sponsorships from Universitas Veteran

Sukoharjo to inquire about Olympics Science event and from Senior

High School 1 Sukoharjo to inquire about Futsal competition event.

4. Visiting Tourism Objects

I did not feel bored during the job training in DPOPK. Beside I

worked at office, I also got permission to visit tourism objects in

Sukoharjo. Sometimes I was accompanied by the staff to go to the

tourism objects in Sukoharjo regency such as: Batu Seribu and Wirun

Tourism Village. Batu Seribu was located in Gentan, Bulu Sukoharjo.

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The visitor could enjoy the scenery there. There were some facilities

provided in Batu Seribu such as: swimming pool, camping area,

playground and a stage for performance. Wirun Tourism Village was

located in Mojolaban. In this tourist attraction, the tourist could see the

process of making gamelan production directly. I met several tourists and

had conversations with them.

5. Participating in Dharma Wanita

This was my first experience in joining Dharma Wanita at DPOPK.

The members of Dharma Wanita at DPOPK consisted of the civil servant

female employees and the wife of male employees. The purpose of the

organization was to improve the quality of resources from civil servant

families to reach prosperity. The gathering of Dharma Wanita was

usually held monthly. There were many activities that were conducted by

Dharma Wanita at DPOPK such as: making of bag creation from ex-

clothes, creation of the veil, embroider creation and arisan. Arisan was

regular social gathering for purpose of conducting lottery.

6. Answering the Telephone and Receiving Fax Letter

Telephone was a communication tool that was used to deliver voice

note. Telephone was commonly used to ease communication among

people to other people. It could also be used by institution to other

institution to communicate and to clarify something easily. In job

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training, I had to be known how to answer the calls and how to receive

the fax letter. I learned from the staff about how to answer the call

politely, speak clearly and fluently to maintain the image of Sukoharjo

tourism office and its public. Besides, I also learned how to receive the

fax letter. If there were fax letter that was sent from the caller coming, I

would give confirmation to the caller that the process in receiving the fax

was loading. But, if I was asked to send the fax letter for other institution

I had to be helped by staff because I was still confused to operate it.

3.2.2 The Obstacles during the Job Training

I had several problems during the job training at Dinas Pemuda

Olahraga Pariwisata dan Kebudayaan (DPOPK). The first problem is about

limitation of English use. It is because communication between staffs used

Indonesian and Javanese language. I had spoken English infrequently, I just

spoke English when met foreign tourist visiting tourism object.

The second problem is about the different condition between in class

and at office. The condition during the job training was different from the

conditions in the class. While in the tourism class, the application theories

had given is not suitable for the job training. Almost all of the explained

theories are about hotel, tour package and cultural heritage. But actually,

tourism has also many other sectors such as the governmental matters.

The third problem is about administration. I got obstacle for during job

training about administration matters because in the class I did not get

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theories about it. The administrations there such as: managing letter, typing

letter, sending fax, operating computer.

3.3 Strengths, Weaknesses, Opportunities, and Threats Analysis on Tourist

Attractions in Sukoharjo regency.

The SWOT Analysis is used to identify strengths, weakness, opportunities

and threats on tourist attractions in Sukoharjo regency. The main function of

SWOT Analysis is to find out the impact faced by institution in the future both

positive and negative on tourist attractions in Sukoharjo regency. It can be used

to improve the quality of services and facilities in developing tourist

attractions. The table of SWOT analysis on tourist attractions in Sukoharjo, as

follow:

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Table 3.1 SWOT Matrices on Tourist Attractions in Sukoharjo

regency

IFAS

(Internal

Factor

Analysis

Strategy)

EFAS

(Eksternal Factor

Analysis Strategy)

STRENGTHS (S)

1. Having many potential

tourist attractions.

2. Strategic

geographical

location.

3. Providing many

accommodations

4. Cheap ticket in almost

all tourist attractions.

5. Attracting foreign

tourist

WEAKNESSES(W)

1. Limited promotion tools

2. Low quality of human

resources.

3. Limited transportation.

4. Lack of facilities and

accommodations in

some tourism objects.

5. Lack of guides who are

able to speak English

OPPORTUNITIES(O)

1. Making promotion.

2. Cooperating with

DISHUBINFOKOM.

3. Many schools in Sukoharjo

regency.

4. Cooperating with

stakeholder of tourism

sector.

S-O Strategy

1. Making promotion

using social media.

2. Providing Sukoharjo

bus tour.

3. Establishing art

gallery.

4. Holding event.

5. Making tour package

for schools.

.

W-O Strategy

1. Improving the

promotion of Sukoharjo

tourist attractions.

2. Making training for

staff and citizen that

live around tourism

objects.

3. Adding public

transportations.

4. Repairing the facilities

and providing the

accommodation.

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THREATS (T)

1. Less of visitor’s interest

2. Limited budget.

3. Competition from other

tourist attractions

S-T Strategy

1. Making creative

innovation to attract

more investors.

2. Giving more

information and

providing facilities in

each tourist attraction.

W-T Strategy

1. Re-building the image of

the tourist attractions in

Sukoharjo regency.

2. Re-building and

managing the tourist

attractions in Sukoharjo

regency.

3.4 The explanation of the S-W-O-T Analysis on tourist attractions in

Sukoharjo regency, they are:

1. Strengths

a. Having Many Potential Tourist Attractions

Sukoharjo regency has many kinds of potential tourist attractions to

attract the visitors. The varieties of potential tourist attractions are

divided into several types, such as: natural tourism object, industrial

tourism object, modern tourism object and cultural heritage tourism

object.

Natural tourism object such as: Batu Seribu, Waduk Mulur and

Dam Colo. Batu Seribu is natural spring tourism that has beautiful

scenery. It also has swimming pool and playground area. Waduk

Mulur and Dam Colo are favorite place for fishing in Sukoharjo.

Those objects are recommended for visitors who like adventure.

Sukoharjo has several industrial tourism objects, such as: PT.Sri

Rejeki Isman Tbk (Sritex) Company, PT. Konimex Pharmaceutical

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Laboratories and Kampung Jamu Nguter. PT. Sri Rejeki Isman Tbk

(Sritex) Company is an Indonesia’s textile and garment industry. It is

a uniforms manufacturer for Indonesia and internationals companies.

PT. Konimex Pharmaceutical Laboratories is also a medicine

manufacturers and trading on laboratories equipment. There is

Kampung Jamu Nguter in Sukoharjo, a village producing jamu (Jamu

is the traditional medicine in Indonesia, it is predominantly herbal

medicine made from natural materials). Those objects are

recommended for visitors who want to increase knowledge and share

experiences in the business industry.

There are several modern tourism objects in Sukoharjo centralized

in Solo Baru, such as: The Park Mall, Hartono Lifestyle Mall, and

Pandhawa Water World. There are also cultural heritage tourism

objects, such as: Makam balakan, Kartosura palace, and Pajang

palace. The objects are recommended for tourists who want to know

about history.

b. Strategic Geographical Location

Sukoharjo is a comfortable city and it has slogan “Sukoharjo

MAKMUR” that has means Maju, Aman, Konstitusi, Maju, Unggul,

Rapi (Advance, Safe, Constitutional, Advance, Excellent, and Neat).

The width of Sukoharjo is about 466,66 km2 and its populations is

about 824.238 people. Sukoharjo regency has a strategic location

because it is bordered by Surakarta in the north, Karanganyar regency

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in the east, Yogyakarta in the south and Klaten regency in the west.

Sukoharjo regency is well known for agriculture and industry sectors.

Furthermore, it is also as The House of Souvenirs, because there are

many handicrafts that can be as souvenirs like, batik, puppet, and etc.

Because of its strategic location, it eases visitors to visit Sukoharjo

any time.

c. Providing Many Accommodations

There are some accommodations provided in Sukoharjo regency.

There are some hotels such as: Fave hotels, Brothers hotel, and Grand

Soba hotel to stay for visitors. For restaurants such as: Bale Padi,

Ilalang resto, Wisma Boga, etc. For Travel agent such as: Indigo Tour

& Travel, Mandiri Tours, etc. There are also public services such as:

Hospitals, Police offices, Post offices, Banks, and Education facilities.

Seeing the accommodations provided in Sukoharjo regency, it is so

easy for the tourists if they want to visit or stay there.

d. Cheap Ticket in Almost All Tourist Attractions

Tourist attractions in Sukoharjo have cheap tickets. For example

in Batu Seribu, the ticket is just Rp. 3.000, 00 and in Makam Balakan,

the ticket is just Rp. 2.000,00. For Pandhawa Water Word, the ticket is

just Rp. 80.0000,00 in weekdays, while in weekends Rp. 100.0000,00

and there is discount 25% for students if they just bring student card.

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e. Attracting foreign tourists

Sukoharjo has tourist attractions which attract foreign tourist,

one of them is Wirun Tourism Village. In Wirun Tourism Village we

can see the process of making gamelan. The foreign tourist is very

interested in seeing the process of making gamelan. There are 5 steps

of the process of making gamelan. The first is Membesot, in this step

the craftsman prepare kowi (a bowl made of clay) then filled with a

mixture of the metal and other materials. Kowi is heated above

3000°C until the metal melted. The step was done to produce good

plate color. The second is Menyinggi, in this step, it creates blade or

round shapes. There are three kinds of shapes, such as dawan (shape

or elliptical shapes), round shape and pasinngen form or cebongan

(rerudu) form. The third is Menempa, it is complicated way in this

process. The craftsman should know the hit techniques by using

various hammers. The fourth is Membabar, the process re- checking

the parts of gamelan. If there are unperfected shapes of gamelan, we

will repair them. The last one is Melaras, which is adjusting tones of

gamelan. After adjusting tones, the blades and round shape of gamelan

are arranged on the place.

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2. Weaknesses

a. Limited Promotion Tools

Promotion activity has great influence to attract visitors to come

and to visit tourist attractions. Promotion tools are important thing that

can be used to introduce the tourist attractions. The tourist attractions

in Sukoharjo are not well known by citizen because of the limited

promotion tools used by Sukoharjo tourism office. They only make

simple catalogue, website and compact disk in promoting tourist

attractions and give general descriptions about those objects, so it is

less attractive for the readers.

b. Low Quality of Human Resources

Sukoharjo has low quality of human resources in tourism office.

It is a serious problem that influences the development of tourist

attractions. They have several roles for developing of tourist

attractions. In tourism sector, the duties of staff and citizen in tourist

attractions are giving good services and providing guidance to visitors,

maintaining the tourism object and promoting the tourist attractions.

They should participate for development of tourist attractions in

Sukoharjo.

There are several problems related to the low quality of the

human resources. Most of the staffs cannot speak English well. It

causes the staffs finding difficulty for explaining about destination to

the foreign tourist. The citizens are lack of knowledge and information

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toward tourism in Sukoharjo. Therefore they cannot guide and explain

the tourism object well. To give the best service to the visitors, the

staffs must speak English well and confident while giving description

of the tourism objects and guiding the visitor in tourist attraction.

However, in fact many staffs and citizen in tourist attraction do not

have such qualities.

Another problem is the capability of the staffs to use technology.

They have low capacity to use computer and manage the Sukoharjo’s

tourism website. The website does not provide complete information.

They seldom update the information of Sukoharjo’s tourism in

website. Furthermore the layout of the website is also not interesting

for the visitors.

c. Limited Transportation

One of the important things in developing tourist attraction is to

increase accessibility to those places. The availability of

transportations and signpost on access road are important things to

reach the tourist destination. In fact, every region in Sukoharjo

regency has beautiful nature and rich culture that can be visited by the

visitors. But the accessibility to those places is very limited.

The limited of public transportation could be an obstacle for

tourism activity. Public transportation is important for individual

tourist because they prefer to use public transportation than travel

agent, such as: bus, train, and plane. But Sukoharjo regency does not

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have public transportation to reach the tourist attraction directly. It

makes the tourists who will use public transportation confused. They

also has trouble to visit the tourist attraction.

d. Lack of Facilities and Accommodations in Some Tourism Objects

Facility is really important for tourism object. Every tourism

object should be supported by complete facilities. There are several

facilities such as: restaurant, rest room, parking area, and mosque have

to be provided in tourism object. Some of tourism objects in

Sukoharjo regency do not have complete facilities. There are several

tourism object that neglected by the tourism staffs and citizen.

The accommodations also become the weakness in tourism of

Sukoharjo regency. The accommodations for tourism objects are

centered in urban area. On the other hand the accommodations for

tourism objects in rural area are neglected. Many tourists find

difficulty when looking for accommodations.

e. Lack of guides who are able to speak English

A guide is someone who has duty to show and to accompany the

tourists in their journey. The role of a guide is to give information and

explanation about the tourist attractions to visitor. A guide must speak

fluently and clearly for explaining about tourist attractions to visitors.

Beside, a guide should speak many of languages, because the visitors

are not only local visitors but also foreign visitors. Unfortunately,

Sukoharjo does not provide a guide who is able speak English. The

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foreign visitors need information and detailed explanation about

tourist attractions in Sukoharjo regency in English.

3. Opportunities

a. Making Promotion

Promotion is important thing in developing the tourism. Sukoharjo

regency has many tourism objects that can be promoted by the tourism

office. Sukoharjo tourism office only uses limited promotion media.

They can make catalogue with more complete information. They can

also make event calendar of Sukoharjo.

b. Cooperating with Dinas Perhubungan Informasi dan Komunikasi

(DISHUBINFOKOM)

Cooperating with DISHUBINFOKOM is also the opportunity that

Sukoharjo tourism office can do. The staffs can cooperate with the

DISHUBINFOKOM to develop the public transportation for the

tourism object. Public transportation makes easy the tourist to go to

the tourism objects directly from anywhere. DISHUBINFOKOM can

also build shelter for each tourism object.

c. Many Schools in Sukoharjo Regency

This is one of the opportunities that Sukoharjo regency has. The

Sukoharjo tourism office can use the students to introduce the tourism

objects in the Sukoharjo regency. The tourism office can have

35

cooperation with the schools in Sukoharjo regency to give the

students’ knowledge about the tourism objects of Sukoharjo by tour.

d. Cooperating with Stakeholder of Tourism Sector

Cooperating with stakeholders of tourism is one of opportunities

that Sukoharjo tourism office can do. They can cooperate with other

stakeholders of tourism sector to invest and to promote the tourism

object or event in Sukoharjo regency.

For example, tourism office can make itinerary or tour package

with travel agent of tourism object in Sukoharjo. Furthermore, tourism

office and the stakeholder can build the facilities for the tourism

object.

4. Threats

a. Less of Visitor’s Interest

Visitor has an important role in support the existence of tourism

sector. Actually Sukoharjo regency has many tourist attractions but

large numbers of Sukoharjo citizens are unconscious to the tourist

attractions in their regency. They have low curiosity to know the

tourist attractions. It makes the low number of the visitors to visit the

tourist attractions.

b. Limited Budget

Budget is the main problem faced by Sukoharjo tourism office in

developing the tourist attractions. In every activity, budget has an

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important role. It also happens in promotion activities. To perform

activities well, tourism office needs enough budgets. For example, to

socialize local event Mas Mbak Sukoharjo, Sukoharjo tourism office

advertised that event through electronic and printed media. It might be

advertised in local daily newspaper, leaflet, billboard and local radio

that need much of money. Furthermore, budget is also needed to

maintain and repair facilities in tourism object, and promote tourist

attractions.

c. Competition with Other Tourist Attractions

Each region definitely has many tourist attractions. Each tourist

attraction offers several facilities and interesting things that can attract

the visitor. Other regions outside of Sukoharjo regency provide their

tourist attractions that are more attractive than in this regency. They

also give more promotion and socialization to each tourist attractions

or events. So the tourist more attracted to visit the other region than in

Sukoharjo regency.

3.4.1 The results of the SWOT Matrix analysis are:

1. SO strategy is combination between strengths and opportunities,

they are:

a. Making Promotion Using Social Media

Sukoharjo tourism office can use social media to promote the

tourist attraction and event more easily, cheaply and widely to

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citizen in Sukoharjo regency or other city. The citizen can know

the tourism object without going to the tourism office by access

the social media account. For example, Sukoharjo tourism office

can make social media official account such as: Facebook,

Twitter, Instagram and Website.

b. Providing Sukoharjo Bus Tour

Sukoharjo bus tour can be one of alternative for the visitors

that want to visit the tourism object in Sukoharjo by using public

transportation. The visitors that use public transportation will not

be lost and confuse if they want to go to the tourism objects.

c. Establishing Art Gallery

The art gallery has function to introduce the traditional culture

and art in Sukoharjo regency. This building can also show

development of the traditional culture and art from the past until

now. The building as a place that can be used to accommodate the

several of traditional and art which Sukoharjo regency has.

d. Holding Event

Sukoharjo has a few events. Sukoharjo tourism office can be

more innovative to hold more events. For example, Sukoharjo

tourism office can make cooperation with sanggar tari (groups of

art) in Sukoharjo regency to hold performing art or exhibition.

Sukoharjo tourism office can also make night market or photo

contest about tourism object in Sukoharjo regency.

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e. Making Tour Package for Schools

The tourism office can have cooperation with the schools in

Sukoharjo regency. They can hold Sukoharjo regency tour

package for the students. By using tour package, DPOPK can

promote and introduce tourist attractions in Sukoharjo regency for

the students.

2. WO strategy is combination between weaknesses and

opportunities, they are:

a. Improving the Promotion of Sukoharjo Tourist Attractions

Sukoharjo tourism office only does simple promotion. They do

not create innovation to make promotion effectively. They can do

promotion through local radio or television. At the same time

Sukoharjo has tourism ambassadors consisted of young couples.

They have a duty to promote the tourist attractions of Sukoharjo.

They can do the promotion through events of Sukoharjo. They

also use their social media account to do the promotion.

b. Making Training for Staff and Citizen that Live Around

Tourism Objects.

DPOPK can hold a training to upgrade capability of staff and

citizen that live around tourism objects. The training has several

purposes such as to develop the guiding skill and English skill.

DPOPK can also hold a training to educate the staffs and citizen

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how to maintain several facilities in tourism objects, such as

playground area, mosque, rest room area and etc.

c. Adding Public Transportations

Sukoharjo tourism office hopes that DISHUBINFOKOM can

help in adding public transportations such as: adding public buses,

adding bus routes and adding signposts towards tourism object in

Sukoharjo regency.

d. Repairing the Facilities and Providing the Accommodation

Several facilities of tourism objects in Sukoharjo regency are

in damage condition as the rest room and playground in Batu

Seribu object. Meanwhile, the accommodations of Sukoharjo

regency are limited. Hotel or home stay in tourism object just

centralized in city. Therefore Sukoharjo tourism staff and

stakeholders can work together to repair facilities and provide

accommodation for tourism object especially in the village.

3. ST strategy is combination between strengths and threats, they

are:

a. Making Creative Innovation to Attract More Investor

The tourism staffs have to make creative innovation to get

more investors. They can make an event that include cultural and

art of Sukoharjo. These events have to give benefit for tourism of

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Sukoharjo. For example creating itinerary that cooperate with tour

agent and hotel, making proposal for an event, making one day

tour in Sukoharjo regency with tour agent.

b. Giving More Information and Providing Facilities in Each

Tourist Attractions

DPOPK should give more information of tourist attractions

and event in Sukoharjo regency to attract people or citizen to come

there. The information can deliver through website, brochure,

social media, billboard, local radio and television.

Besides that, the facilities in each tourist attractions must be

more complete, it makes the visitor comfortably and easily to do

the activity in there. For example providing Wi-Fi, mosque,

parking area, and clean rest room area.

4. WT strategy takes into consideration of weaknesses and threats,

They are:

a. Re-building the Image of Tourist Attractions in Sukoharjo

Regency.

DPOPK have to improve the image of Sukoharjo particularly

in tourism through re-building the image. The image has a function

to make people easier to remember what and how Sukoharjo is.

This will influence to the image of people’s mind. The image can

be rebuilt through repairing structure and infrastructure,

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maintaining facilities in tourism object, and giving more

informations and promotions about tourist attraction clearly.

b. Re-building and Managing the Tourist Attraction in

Sukoharjo Regency

Many tourist attractions are in damage condition because of

the passiveness of tourism staffs and citizen. The tourism staffs can

visit the tourist attractions to survey this condition. The tourism

staffs have to repair the damage. They also have to check and

manage the tourist attraction periodically. At the same time the role

of the citizen is really important. They have to help the staffs to do

their responsibility. They can participate to keep the tourist

attraction.

3.5 The Efforts Performed by Sukoharjo tourism office to improve the

tourist attractions in Sukoharjo regency

The Sukoharjo tourism office has authority in managing tourism aspect. It

always tries to increase the number of visitors to visit Sukoharjo’s tourist

attractions. To increase the number of tourists, Sukoharjo tourism office conducts

some efforts. The efforts are:

1. Adding the Promotion Tools

In promoting tourist attractions and events, the efforts conducted by

Sukoharjo tourism office are:

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a. Printed Media

Printed media promotion is used by Sukoharjo tourism office to

attract both foreign and domestic tourists. The printed media are

catalogue, brochure and leaflet that have detail descriptions about the

specific object in order to make tourists comprehend it.

b. Electronic Media

There are many ways that can be used to promote the product in

modern era. Sukoharjo tourism office also uses electronic media to

promote their tourist attractions and events. It uses compact disk,

website in www.dinaspopk.sukoharjo.go.id, local radio and newspaper

to deliver information about tourist attractions in Sukoharjo to the

public.

c. Outdoor Advertising

Outdoor Advertising is one of tools to promote the tourist

destinations in Sukoharjo. It is placed on the several public area and

side of the road, for example billboard and poster.

2. Maintaining Facilities in The Tourism Object

The tourism office can increase the number of visitors by maintaining

and developing of facilities. They can arrange the facilities in strategic

location. They can also hold training for the staff about how to manage

and maintain those facilities. Sukoharjo also conducts some efforts to

repair some damaged facilities and maintain them. The condition some of

facilities in tourism object are damage, for example is the condition

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playground area in Batu Seribu are rust and old. The effort done by

Sukoharjo tourism office is giving training for the staff to maintain and to

repair the playground by re- painting it again.

3. Improving the Human Resources Quality

To provide good services to the visitor, a staff must have a good skill

to give service and to communicate for explaining information. The

staff’s skill can be improved by tourism seminar and guide training. The

tourism seminar and guide training held seldom by Sukoharjo tourism

office. But, when I did the job training at DPOPK there is workshop for

stakeholders of tourism sector in Sukoharjo regency.

4. Extending Cooperation

Limited budget can be classified as threat in developing tourist

attractions in Sukoharjo. Sukoharjo tourism office needs many funds to

repair, complete, maintain its facilities and do promotions. Sukoharjo

tourism office has solutions to solve the problem by extending

cooperation with other institutions and stakeholders. For example,

Sukoharjo tourism office cooperates with Sritex and Brothers hotel to

hold Mas Mbak Sukoharjo event.

Cooperation with other institution has opportunities to improve the

good relationship between them. The Sukoharjo tourism office

cooperates with other institutions, such as ASITA (Association of

Indonesia Tours and Travel Agencies), Surakarta Tourism Office, and

stakeholder of the tourism industry in Sukoharjo. There are some

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cooperations that have been performed by Sukoharjo tourism office, for

example cooperating with Surakarta Tourism Office in Bengawan Solo

Gethek Festival as the participant of celebrating Solo city anniversary

and cooperating with Wisma Boga restaurant as a sponsor of Mas Mbak

Jawa Tengah event.